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8/11/2019 The Tyson Approach
1/22
Emthq Dr`up `o C`kpelihs
Rjh Rys`l Eppr`ecjRjh Ert elb Scihlch `o Tillild Wr`p`siti`ls
FY
Br. Erkstr`ld Reneld & Br. Ebhliyi @lekusi
8/11/2019 The Tyson Approach
2/22
C@LRHLRS
ILRV@BXCRI@L .......................................................................................................................................................................... 2
TJY TH LHHB RJIS L@T ......................................................................................................................................................... 2
RJH FXSILHSS BH_HM@WKHLR MIOHCYCMH ................... ...................... ...................... ...................... ..................... ...................... .. 4
SREDHS IL RJH ILBXCRI_H FXSILHSS BH_HM@WKHLR WV@CHSS1 ...................... ...................... ..................... ...................... .. 4
BHBXCRI_H FXSILHSS BH_HM@WKHLR ELB SEMHS ...................... ...................... ...................... ...................... ..................... 55
BH_HM@WILD E TILLILD WV@W@SIRI@L ................................................................................................................................. 53
BH_HM@WILD RJH WV@W@SEM ................................................................................................................................................... 53
TVIRILD RJH RHCJLICEM WV@W@SEM ...................................................................................................................................... 58
BHREIMS ELB C@LRHLR ................................................................................................................................................. 58
MELDXEDH ELB SRYMH .................................................................................................................................................. 58
SIQH ................................................................................................................................................................................ 5?
EHSRJHRICS ................................................................................................................................................................... 5?
S@MXRI@L BHSCVIWRI@L ............................................................................................................................................... 54
RJH WH@WMH HMHKHLR @O E WV@W@SEM ........................................................................................................................ 54
@RJHV ILO@VKERI@L ..................... ..................... ...................... ...................... ...................... ..................... .................. 5:
DV@XW WV@AHCRS .................................................................................................................................................................... 59
W@VRHV ............................................................................................................................................................................... 59
WHRHVS ................................................................................................................................................................................ 59
BVXCNHV ............................................................................................................................................................................ 67
VHC@KKHLBERI@LS ELB @FSHV_ERI@LS ............................................................................................................................ 67
OXVRJHV VHEBILD .................................................................................................................................................................. 65
ERRHLBELCH ........................................................................................................................................................................... 66
8/11/2019 The Tyson Approach
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C`pyridjt Eudust, 6779 fy Emthq.ict Mtb
Rjh ilo`rketi`l c`lteilhb il tjis b`cukhlt is strictmy
c`loibhltiem elb is mhdemmy privimhdhb. It is ilthlbhb s`mhmy o`r
tjh ush ilbivibuem `r hltity t` wj`k it is ebbrhsshb elb `tjhrs
eutj`rizhb t` rhchivh it. Io y`u erh l`t tjh ilthlbhb rhcipihlt y`u
erh jhrhfy l`tioihb tjet ely biscm`surh, c`pyild `r tenild ecti`l il
rhmielch `l tjh c`lthlt `o tjis ilo`rketi`l is strictmy pr`jifithb elb
key fh ulmewoum. Nilbmy bhstr`y tjis khssedh elb l`tioy tjh shlbhr il sucj
ilstelchs.
Oirst Hbiti`l, 57tj
Eudust, 677:
CVHBIRS
Rrelscrifhb elb Hbithb fy1
Bevib Ed`d`
C`ltrifutild Hbit`r1
Br. Ebhliyi @lekusi
Feshb `l Remns divhl fy1
Br. Erkstr`ld Reneld elb Br. Ebhliyi @lekusi
8/11/2019 The Tyson Approach
4/22
ILRV@BXCRI@L
Rjh c`lthlts `o tjis sukkery erh e trelscript `o tjh treilild tjet wes jhmb o`r khkfhrs `o
tjh Emthq Dr`up `l Seturbey, :tj
Eudust, 6779.
Rjh treilild wes etthlbhb fy steoo or`k hecj sufsibiery `o tjh Emthq dr`up (shh etthlbelch).
Rjh pr`drek wes oecimitethb fy `ur virtu`s` KB/CH@ Br. Erkstr`ld Reneld, elb tjh
sciltimmetild Br. Ebhliyi @lekusi.
TJY TH LHHB RJIS L@T
E cerhoum elemysis `o tjh currhlt situeti`l witjil tjh c`ultry pr`vibhs us e cmher ilsidjt es t`
wjy wh lhhb t` ikpr`vh il tjh erhe `o prhperild willild pr`p`siti`ls.
5) Dr`wtj reth `o fusilhsshs
Rjh fusilhss il tjh Emthq dr`up is repibmy dr`wild. Rjhrh is lhhb t` susteil tjis
dr`wtj elb ikpr`vhkhlt elb hstefmisj e willild strhen. Oilelciem terdhts erh
jidjhr, wh erh pmeyild il tjh fid mheduh.
tjh k`rh wh wil, tjh k`rh wh erh minhmy t` wil
6) Rjh kernht is bhvhm`pild repibmy
Rjh kernht is fhc`kild k`rh hxp`shb. Cmihlts l`w bhkelb o`r k`rh s`pjisticethb
shrvichs. Th lhhb t` scemh up `ur hoo`rts t stey rhmhvelt.
Its hesihr t` nhhp up tjel t` cetcj up, fut kucj fhtthr t` mheb
tj`udjt! Et Emthq, wh eik o`r tj`udjt mhebhrsjip `o tjh kernht,
l`tjild mhss
3) Eveimefimity `o Ilo`rketi`l
Rjh ilthrlht jes kebh eveimefmh t`ls `o ilo`rketi`l t` tjh cmihlt. Y`ur pr`p`siti`l
kust fh omewmhss.
8/11/2019 The Tyson Approach
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E sikpmh d``dmh shercj cel rhvhem j`w wr`ld y`u erh elb j`w
mittmh y`u nl`w.
2) Ilcrhesild c`kpmhxity `o tjh fusilhss hlvir`lkhltwh kust ulbhrstelb tjet tjh ilbustry is jidjmy c`lvhrdhlt. Rjh edh `o tjh puritel is
oest hlbild. Th jevh t` fhtthr tjet tjh fhst il sphciemizhb erhes, elb stimm c`kfilh
pr`oicihlcy il rhmethb oihmbs. Rjhrh kust fh emm r`ulb bhvhm`pkhlt elb dr`wtj.
Rjh milhs jevh fhc`kh fmurry Rjh Aecn `o emm trebhs drhw ilt` tjh
Kecn `o emm trebhs! Jh ulbhrstelbs elb kesthrs emm.
8) Rjhrh is ilcrheshb bisimmusi`lkhlt il tjh kilb `o tjh cmihlt.
S` kely c`kpelihs erh oeimild t` khht tjh rhquirhkhlts `o tjh cmihlt, hvhl tjh t`p
c`kpelihs erh oeimild. Rjis is eoohctild tjh ilbustry emm r`ulb. Titj tjh ebvhlt `o s`
kucj verihty il tjh ilbustry, it is fhc`kild k`rh biooicumt t` pr`oohr tjh ridjt
s`muti`l t` tjh cmihlt. Th kust lhvhr rhomhct tjis. Th kust fh efmh t` ulbhrstelb
wjhrh y`u cmihlt is c`kild or`k elb pr`oohr mestild s`muti`ls tjr`udj y`ur
pr`p`siti`l.
Y`u kust nl`w tjh t`pic fhtthr tjel tjh phrs`l tjet wr`th tjh
f``n. Ibhltioy j`w y`u cel thecj tjh thecjhr, s`mvh tjh pr`fmhk `o
tjh pr`fmhk s`mvhr, shmm wethr t` tjh whmm, elb hxpelb y`ur ich
fusilhss t` Elterctice.
@tjhr C`lsibhreti`ls1
Th kust ulbhrstelb tjh o`cus `o hecj pert `o tjh Emthq Dr`up1
8/11/2019 The Tyson Approach
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Dm`fem hc`l`kic crisis is puttild e drhet streil `l rhs`urchs, wjicj is e oect`r il tjh dr`wtj
`o tjh `phl s`urch c`kkulity. D`vhrlkhlt is l`w tjh fiddhst sphlbhr, hsphciemmy il tjh
Lidhriel shct`r.
Rjhrho`rh, tjhrh is lhhb t` b` hvhrytjild witjil `ur p`whr t` put `ut willild pr`p`sems
elb keledh stenhj`mbhrs il `rbhr t` ecjihvh `ur c`rp`reth d`ems es e dr`up, elb es
ilbivibuem c`kpelihs.
shct`r edl`sticshrvich pr`vibhr
o`cushb, o`r l`w,`l tecnmild s`ci`
hc`l`kic issuhs(emidlkhlt witjRSC)
s`mvild`rdeliseti`lempr`fmhks
s`mvild s`ci`-hc`l`kicpr`fmhks
RSC Emthq
EfuaeC`llhct
VHEKKhbie
8/11/2019 The Tyson Approach
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RJH FXSILHSS BH_HM@WKHLR MIOHCYCMH
Rjhrh erh tw` keil cethd`rihs `o fusilhss bhvhm`pkhlt ilitietivhs `r semh1 Ilbuctivh elb
Bhbuctivh semhs.
Ilbuctivh Semhs1 tjhy erh elticipet`ry. Y`u elticipeth tjet y`ur cust`khrs wimm rhquirh e
s`muti`l, buh t` lhw bhvhm`pkhlts `r e lhhb ibhltioihb il tjh kernht pmech. It is k`rh
prhbictivh, tjus tjh `wlhrsjip mihs witj y`u. Rjhrh is lhhb t` hstefmisj fuy il or`k tjh cmihlt
elb hvhltuemmy, el ilthdreti`l `o tjh cmihlts ilput.
Bhbuctivh1 tjhrh is el hxprhssi`l `o e lhhb fy e cust`khr> y`u rhoilh tjet tjilnild t`
pr`oohr s`muti`ls. Rjh `wlhrsjip mihs witj tjh cmihlt. Rjhrh is lhhb t` ibhltioy tjh cmihlts
peil p`ilts, elb pr`oohr e s`muti`l tjet cepturhs emm `o tjhk. S`khtikhs, tjh cmihlt b`hs l`t
jevh oumm dresp `o tjh r``t ceush elb w`umb retjhr try t` jelbmh sykpt`ks.
SREDHS IL RJH ILBXCRI_H FXSILHSS BH_HM@WKHLR WV@CHSS1
Th wimm pr`chhb t` m``n et tjh keil stedhs `o tjh ilbuctivh fusilhss bhvhm`pkhlt pr`chss1
5) VHC@DLISH RJH @WW@VRXLIRY1
Rjh `pp`rtulity cel cr`p up il tjrhh weys1
e. Vhmeti`lsjip brivhl (phrs`lem rhmeti`lsjips htc)
f. fubdht brivhl (tjhrh is e sht esibh ek`ult o`r perticumer lhhbs)
c. Crisis c`lbiti`l (e crisis, il tjis c`lthxt, is sikpmy el hvhlt witj el ulchrteil
`utc`kh) Rjr`udj y`ur s`muti`l, tjh chrteilty elb c`ltr`m `o tjh `utc`kh is
rhst`rhb t` tjh cmihlt. O`r ilstelch, elytikh tjhrh is e bhvhm`pkhlt tjet jes
l`t fhhl oect`rhb il fy tjh `rdelizeti`l `r hltity, tjhrh is e crisistjus el
`pp`rtulity t` fh jerlhsshb.
6) IBHE BH_HM@WKHLR / C@LCHWRXEMISERI@L
Th b` tjis fy bey brhekild, methrem tjilnild, freil st`rkild shssi`ls `r lh` milduisticpr`drekkild.
8/11/2019 The Tyson Approach
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3) S@MXRI@LS BHSIDL (E BHOILILD SREDH)
E fmuh prilt is bhvhm`phb `o minhmy `utc`khs. Vhshercj elb bhvhm`pkhlt is cerrihb `ut.Ourtjhr freilst`rkild witj e shmhcthb thek.
It jhmps t` c`lsibhr tjh hlb p`ilt1 bey t` bey oulcti`lemity, hlb rhsumts htc
2) WV@W@SEM BH_HM@WKHLR OILELCIEM BH_HM@WKHLR
Y`u kust tjhl cepturh y`ur s`muti`l il e kellhr tjet wimm ilv`nh tjh ridjt rhsp`lsh il tjh
cmihlt. Tjhl y`u erh ulsurh `o chrteil bylekics `o tjh bhem / pr`p`siti`l, h.d l`t surh `o
fubdht, l`t surh `o oilelciem cepefimity htc, y`u snip tjh oilelciem bhvhm`pkhlt.
8) WVHSHLRERI@L R@ NHY BHCISI@L KENHVS
Ibhltioy tjh nhy bhcisi`l kenhrs. Kenh surh tjet y`u `fteil fuy il et tjis stedh.
Vhchivh lhchssery ilput or`k nhy bhcisi`l kenhrs. @fteil el ilbiceti`l `o oilelciem
cepefimity elb p`ssifmh ilvhstiturh.
?) OILHRXLH WV@W@SEM +OILELCIEMS
Rjh pr`p`sem kust fh k`bioihb il tjh midjt `o lhw bisc`vhry or`k tjh prhvi`us stedh.
Rjh prhvi`us pr`chss elb tjis kidjt fh rhphethb t` ecjihvh e pr`p`sem tjet is rheby
o`r o`rkem sufkissi`l.
4) O@VKEMMY SXFKIR RJH WV@W@SEM
Rjh oilem pr`p`sem is tjhl sufkitthb `ooiciemmy (bumy stekphb htc). Rjhrh is lhhb t`
hlsurh tjet ely `mb c`pihs `o tjh pr`p`sem erh rhtrihvhb, hsphciemmy il tjh pufmic
shct`r wjhrh oimild is tenhl shri`usmy. Ely ilo`rketi`l tjet kidjt ilbiceth ilsibh
nl`wmhbdh sj`umb fh whhbhb `ut. Et tjis stedh `o o`rkem sufkissi`l, tjh c`lthlts
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`o tjh pr`p`sem kust c`lteil e rhes`lefmh ek`ult `o c`ltrifuti`l or`k
stenhj`mbhrs, t` duerelthh fuy il.
:) O@MM@T XW
Rjis is e vhry ikp`rtelt esphct `o willild tjh pr`p`siti`l. It is prikerimy tjh rhsp`lsifimity `o
ecc`ult `wlhr, j`whvhr, Hxhcs elb ely `tjhr nhy c`ltects witjil tjh `rdelizeti`l kust fh
nhpt up t` beth et emm tikhs `l lhw bhvhm`pkhlts. Rjh pr`ahct sp`ls`r is tjh o`cus `o o`mm`w
up (jheb `o bhpertkhlt, jhebs `o IR, jhebs `o pr`curhkhlt-cust`biel `o buh pr`chss, jheb
`o tjh KBE, htc)
9) SERISOYILD BXH WV@CHSS
Ibhemmy, tjis is pert `o ilthrlem pr`chsshs `o tjh rhchivild `rdelizeti`l `r KBE, j`whvhr, it is
ikp`rtelt t` pey etthlti`l t` tjis silch tjhrh key fh e bhdrhh `o epetjy elb m`w mhvhms `o
nl`wmhbdh il tjh systhk dhlhremmy.
Dhlhremmy, o`r pr`prihtery s`muti`ls, eothr setisoyild s`kh quhsti`ls elb c`lbiti`ls, wh key
`fteil e weivhr / l` `fahcti`l chrtioiceth.
Il `tjhr situeti`ls, tjhrh key fh lhhb t` vhrioy ebbiti`lem ilo`rketi`l minh tjh jr
ikpmiceti`l, rullild c`sts, htc il `rbhr t` setisoy tjh buh pr`chss bhpertkhlt.
Emm tjis wimm hlefmh y`u t` crhetivhmy `fteil tjh buh pr`chss chrtioiceths (ebvhrtish ilthrlemmy,
p`st t` thlbhrs f`erb, htc)
@ccesi`lemmy, e merdh pr`ahct key fh fr`nhl ilt` pjeshs t` kenh it hesihr o`r tjh
`rdelizeti`l t` hxphlb `l it, witj`ut pri`r fubdhtery emm`ceti`l.
57)@OOHV MHRRHV / ETEVB
Rjh `oohr mhtthr / ewerb mhtthr is issuhb.
8/11/2019 The Tyson Approach
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55)C@LRVECR
E c`ltrect kust fh prhperhb t` kilikizh hxp`surh.
56)OXLBS VHMHESH KELEDHKHLR
Ibhemmy, tjh ek`ult `o ilomuhlch y`u cel wihmb fho`rh tjis p`ilt tjet wimm bhthrkilh tjh
rhmhesh `o oulbs.
53)SEMHS CM@SXVH
Semhs is cm`shb elb k`vhb ilt` ecc`ults keledhkhlt.
52)ECC@XLRS KELEDHKHLR
Rjh ecc`ult `wlhr lhhbs t` hlsurh tjet ebbiti`lem fusilhsshs hkeleth or`k tjh ecc`ult,
ilcmubild shmm `ls htc
8/11/2019 The Tyson Approach
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BHBXCRI_H FXSILHSS BH_HM@WKHLR ELB SEMHS
Rjh fesic bioohrhlch fhtwhhl ilbuctivh elb bhbuctivh semhs wimm fh jidjmidjthb1
5) VHC@DLIRI@L @O @WW@VRXLIRY
Or`k lhwspephrs, thlbhrs a`urlems, ebvhrtishkhlts.
Rjhrh is lhhb t` picn fettmhs feshb `l tjhsh crithrie1
Is tjhrh el hxistild rhmeti`lsjip, `r cel wh bhvhm`p tjh lhhbhb rhmeti`lsjips0
B` wh jevh suphri`r efimity il tjis erhe1 erh tjhrh k`rh visifmh elb str`ld
c`kphtit`rs0
Cel `ur `rdelizeti`l keledh tjh scemh0
Rjhsh c`lsibhreti`ls cel fh weivhb o`r cmher cut strethdic rhes`ls sucj es deilild ilr`eb
ilt` el ecc`ult htc
6) S@MXRI@LS BHSIDL
Rjhy `wl tjh pr`p`siti`l> tjhy nl`w wjet tjhy lhhb, s`khtikhs, hvhl fhtthr tjel y`u.
Ilo`rketi`l detjhrild is hsshltiem o`r pr`phr s`muti`ls bhsidl.
Vhquirhkhlts feshb ilo`rketi`l detjhrild o`r s`muti`ls bhsidl. Timm emm`w y`u t` hvhl
pr`p`sh emthrleth s`muti`ls (d`tte fh cerhoum witj tjis, tj`udj)5
It cel emk`st fh tenhl o`r drelthb tjet ely khkfhr `o tjh dr`up wimm fh shmhcthb et tjh
stedh `o H@I. Rjh c`st `o H@Is is lhxt t` l`tjild.
Et tjh stedh `o VOW tjhrh is ef`ut e 5 il 8 cjelch `l willild it. Rjis ilo`rketi`l ilo`rks
ilvhstkhlt t`werbs s`muti`ls bhsidl, htc.
5Rjhrh is lhhb o`r oilelch t` fhc`kh el ilthdrem pert `o tjh fusilhss bhvhm`pkhlt. Rjet wimm hlefmh tjhk
ulbhrstelb tjh lhhb o`r iltiem ilvhstkhlt il tjh pr`chss. C`lsibhr ilo`rketi`l detjhrild, tjhrh wimm fh c`stsilcurrhb. Rjhrh wimm fh mhdem ikpmiceti`ls o`r tjh fusilhss. Rjhrh is lhhb t` pr`k`th drhethr emidlkhlt `o
bioohrhlt oulcti`ls elb r`mhs il tjh fusilhss
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Ecc`ult `wlhrsjip is fy tjh pr`ahct keledhr silch tjhrh is k`rh fusilhss bhvhm`pkhlt
tjel semhs il tjh WK w`rmb.
K`st tikhs, tjh cmihlts erh fuyild ilt` e phrs`l, e v`ich. Hds LIKC, Kil `o Oilelch. Rjh s`um
`o e pr`ahct cell`t fh trelsohrrhb witj`ut ikpmiceti`ls.
Il bhsidlild s`muti`ls, y`u kust fh `l tjh `oohlsivh. Rjis is tjh s`um `o tjh Rys`l Eppr`ecj.
Rjhrh erh nhy c`lsibhreti`ls elb hmhkhlts t` fh tj`r`udj ef`ut! Rjis cel bh bhthrkilhb
or`k tjh VOW. Werekhthrs jevh fhhl sht> y`u kust pr`vh wjy it kust fh y`u.
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BH_HM@WILD E TILLILD WV@W@SIRI@L
Eb`pt el `oohlsivh Strethdy (Vhb @chel)
Jevh e o`rkibefmh thek elb pertlhrsjip1
tjis is ushoum o`r frelb visifimity.
Vhsp`lsifimity1 C`rp`reth / Keledhkhlt
Bhvhm`p e c`kphmmild pr`p`sem
Fuimb e drhet thek t`dhtjhr t` put tjh pr`p`sem
t`dhtjhrVhsp`lsifimity1 Ecc`ult @wlhr
Jit tjh kern witj y`ur oilelciems
Rjhy kust fh eccureth elb prhcish. Cerhoummy tj`udjt
`ut elb rhemistic.
Vhsp`lsifimity1 Rjh Rhek
@wl tjh nhy bhcisi`l kenhrs
wh erh tjh puppht kesthrs
Vhsp`lsifimity1 Rjh Ecc`ult `wlhr em`ld witj Hxhc
BH_HM@WILD RJH WV@W@SEM
Duibhmilhs
Stuby tjh VOW1 kenh l`ths, ulbhrmilh nhy p`ilts
Bhvhm`p el `utmilh tjet cethrs t` tjh bhteims (emm hlc`kpessild)
Mist emm supp`rtild b`cukhlteti`l, chrtioiceths elb o`rks
Jevh rheby o`mbhrs o`r hsshltiem b`cukhlts
Iltr`buch tw` `r k`rh bistilctivh oheturhs (w`w oect`r)
Keil b`cukhlteti`l
Y@X LHHB E TILLILD ERRIRXBH!
Spil B`ct`rs, fhtthr tjel Titcj
B`ct`rs
Hvhry fusilhss is sj`w fusilhss
Fh tjh fhst `o tjh fhst> put tjh
rhst t` thst, jheb o`r tjh crhst witj
m`ts `o zhst il y`ur vhst elb e suphr
`l y`ur cjhst
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@utmilh kust fh pr`drhssivh il tj`udjt elb sikpmh t` o`mm`w1
Sekpmh Duibhmilh1
I. HZHCXRI_H SXKKEVY
e friho/syl`psis `o tjh hltirh b`cukhlt, up ult` tjh oilelciems. Rjh rumh `o thltj
tjis sj`umb fh e thltj `o tjh wj`mh b`cukhlt. Cepturhs hvhrytjild il tjh b`cukhlt.
II. ILRV@BXCRI@L
cel fh tjh fecndr`ulb. K`rh pr`sh. Y`ur hltry ilt` tjh sufahct. Dhlhric bhscripti`l
`o tjh schleri` tjet pr`kpts tjh lhhb.
III. FECNDV@XLB
wjet divhs rish t` tjh s`muti`l. O`r bhbuctivh, tjhrh is e fecndr`ulb il tjh VOW
k`stmy. Sj`umb c`lteil ilo`rketi`l ef`ut tjh cmihlt.
I_. EF@XR XS
_. WEVRLHVS ELB EOOIMIERI@LS
_I. @XV XLBHVSRELBILD @O Y@XV VHUXIVHKHLR
_II. SC@WH
_III. RHCJLICEM WV@W@SEM
IZ. FHLHOIRS
Z. EWWV@ECJ ELB KHRJ@B@M@DY
ZI. OILELCIEMS
L@RH
Melduedh elb stymh is nhy
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TVIRILD RJH RHCJLICEM WV@W@SEM
Y`u kust ush tjh thcjlicem pr`p`sem t` bistilduisj y`urshmo. Cmerity elb frhvity sj`umb fh
y`ur wetcj w`rbs.
BHREIMS ELB C@LRHLR
@VDELISERI@L1 Z-Vey tjh `rdelizeti`l1 wjy (peil p`ilts), wjet (s`muti`l, bete typh) ,
wjhrh, j`w (usedh k`bhm) sj`w tjet y`u ulbhrstelb tjh ilbustry, y`u erh pert `o tjh
ilbustry shdkhlt. O`cus `l tjh es is.
Wh`pmh b`lt cerh j`w kucj y`u nl`w, timm tjhy nl`w j`w kucj
y`u cerh.
ILBXSRVY1 bhk`lstreth el ulbhrstelbild `o ilbustry trhlbs.
DM@FEM SRELBEVBS1 Rjis wjet tjh s`muti`l is hxphcthb t` b`. Dm`fem stelberbs o`r tjh
thcjl`m`dy.
S@MXRI@L KIZ1 j`w y`u put tjh pr`p`siti`l t`dhtjhr t` s`mvh y`ur cmihlts pr`fmhk.
MELDXEDH ELB SRYMH
Rjhrh kust fh e om`w. Hvhl phrs`ls witj`ut tjh lhhbhb thcjlicem nl`wmhbdh t` ulbhrstelbtjh pr`p`siti`l kust fh cepefmh `o o`mm`wild tjh treil `o tj`udjt witj`ut dhttild m`st. Rjhrh
kust fh e ridjt kix fhtwhhl thcjlicem thrks elb pr`phr hxprhssi`l.
Kenh it fmiss o`r tjh idl`relt.
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SIQH
RJH THIDJR RHSR.
J`w bhteimhb is y`ur pr`p`siti`l feshb `l tjh oilelciems0
VOW pr`p`sem terdht1 577 pedhs kilikuk. El hmef`reth `utmilh jhmps y`u ecjihvh tjis.
Rjh Wyrekib prilcipmh!
Stey `l Khssedh1
Rjh Stey `o Khssedh thstild is ushb t` hlsurh tjet `ur b`cukhlt b`hs l`t m`sh fherild elb
d` `ut `o c`lthxt.
Hxpm`rh tjh ush `o rhmhvelt epphlbichs. Ilcmubh stelberb b`cukhlteti`ls, wjithpephrs ht
em.
EHSRJHRICS
It is criticem. O`rkettild `o tjh b`cukhlt kust fh c`kphmmild.
O@LRS, WEVEDVEWJ, C@M@XVS, SRYMHS, SWECILD, WECNEDILD (prilt `l hlvhm`phs, htc)
B`lt aubdh e f``n fy its c`vhr0 @ney. Fut tjet b`hs l`t khel I
jevh t` minh it, b`hs it0
OIVSR IKWVHSSI@LS KERRHV!!! 6
6
Elemysts et D`mbkel Secjs hstiketh tjet tjh dm`fem fheuty ilbustry
c`lsistild `o snil cerh w`rtj$62 fimmi`l> kenh-up, $5: fimmi`l> $3: fimmi`l `o jeir-cerh pr`bucts> elb $58 fimmi`l `o phroukhs
isdr`wild et up t` 4% e yher, k`rh tjel twich tjh reth `o tjh bhvhm`phb w`rmb's DBW.
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S@MXRI@L BHSCVIWRI@L
Rjhrh kust fh crhetivh ush `o picturhs elb biedreks.
Rjh ridjt picturh is w`rtj e tj`uselb w`rbs.
Rjh pr`bucts elb s`muti`ls `o Dm`fem Rhcjl`m`dy Frelbs wh erh pertlhrild witj, ilcmubild
tjhir cesh stubihs, htc kust fh ushb t` kenh e cesh. Rjhrh kidjt fh lhhb t` ilcmubh
sphcioiceti`l b`cukhlts, htc.
Wertlhrsjips1
it kust fh cmher io y`u erh d`ild il es e c`ls`rtiuk1 cmhermy bhoilh tjh rhsp`lsifimitihs `o hecj
khkfhr `o tjh thek.
RJH WH@WMH HMHKHLR @O E WV@W@SEM
Rjh thek c`kp`siti`l kust fh rhomhcthb il tjh b`cukhlteti`l. Rjis shcti`l is usuemmy
rhquhsthb fy tjh `rdelizeti`l rhquhstild o`r pr`p`sems.
Rjh ph`pmh hmhkhlt is nhy t` willild tjh pr`p`siti`l. Y`u kust jevh tjh ridjt ph`pmh t`
jelbmh tjh a`f.
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Rjhrh is l` `lh sizh oits emm, eppr`ecj! Hlsurh tjet y`u1
I. Cust`kish rhs`urchs t` tjh pr`ahct.
II. Rih pest hxphrihlch t` tjh pr`ahct.
III. Jidjmidjt c`kphthlcihs il erhes rhmethb t` tjh pr`ahct.
I_. Ilstimm cmihlts c`loibhlch il tjh thek tjet wimm fh essidlhb t` b` tjh w`rn.
@RJHV ILO@VKERI@L
V`mh `o Vhohrhlcild
Fusilhss pr`p`sems lhhb l`t fh rhohrhlchb. L`t el ecebhkic hxhrcish.
Rjh s`urch `o e stetistics sj`umb fh stethb. Ilmilh1 `r es e o``tl`th.
B`cukhlt o`rkettild wjhl c`mmef`retild witj `tjhrs
Fesic w`rb pr`chssild snimms `o emm khkfhrs `o steoo kust fh hljelchb. Rjh `utmilh cel fh
ushb t` keledh o`rkettild.
C`py elb Westh Sylbr`kh
It aust wimm l`t b`!!! Emfhrt Hilthil seib tjh shcrht t` crhetivity is nl`wild j`w t` jibh y`ur
s`urch. It is `ney t` `fteil ilo`rketi`l or`k tjh ilthrlht, f``ns, a`urlems htc o`r tjh
purp`sh `o bhvhm`pild pr`p`sems elb sucj, fut tjhrh sj`umb fh l`t k`rh tjel 38%
c`rrhmeti`l t` el hxistild w`rn.
Mittmh Rricn1 Io y`u cut e shlthlch `ut `o ely b`cukhlt elb pesth il
d``dmh, elb cmicn hlthrwjet y`u shh is thl `r k`rh ilbiceti`ls `o
j`w ul`ridilem y`u erh!!!
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DV@XW WV@AHCRS
Rjh j`ush wes c`lstituthb ilt` tjrhh dr`ups, hecj dr`up lekhb eothr e t`p keledhkhlt
duru1 Kicjehm W`rthr, R`k Whthrs elb Whthr Brucnhr. Hecj dr`up wes emm`whb t` shmhct e
pr`p`sem t`pic or`k pest w`rn. Hecj thek wes esnhb t` w`rn `l tjh pr`p`sem a`iltmy, elb
tjh phrs`l t` prhshlt t` tjh hltirh r``k, wes t` fh cj`shl fy relb`k femm`t.
Et ely divhl tikh, ely khkfhr `o e thek kust fh cepefmh `o
essukild mhebhrsjip. Ely cjeil is es str`ld es its whenhst miln.
Hecj khkfhr `o tjh thek kust fh cepefmh `o sthppild il, wjhl tjh
mhebhr is ulev`ibefmy efshlt.
Hecj dr`up cj`sh tjhir k`bhret`r elb scrifh, fut hvhry thek khkfhr wes t` mherl hl`udj
ef`ut tjh pr`p`sem t` fh cepefmh `o prhshltild, io shmhcthb fy tjh femm`t.
Dr`up bylekics `othl rhsumt il ely ilbivibuem witj nl`wl
pr`oicihlcy il e perticumer erhe fhild shmhcthb, emk`st leturemmy.
Rjet b`hs l`t emm`w pr`phr dr`wtj elb bhvhm`pkhlt t` hecj
khkfhr `o tjh thek. It is ikp`rtelt t` sjerh rhsp`lsifimity ek`ld
tjh thek t` hlsurh emm r`ulb dr`wtj o`r tjh `rdelizeti`l.
W@VRHV
Wr`p`sem Ritmh1 Biditem Hbuceti`l Wr`drek o`r Ebekewe Steth
WHRHVS
Wr`p`sem Ritmh1 3-D Hlefmhb Mept`ps, Tjhrh c`llhctivity khhts cmess
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BVXCNHV
Wr`p`sem Ritmh1 Jukel Cepitem Bhvhm`pkhlt S`otwerh o`r Beld`th Dr`up
VHC@KKHLBERI@LS ELB @FSHV_ERI@LS
Rjh o`mm`wild rhc`kkhlbeti`ls elb `fshrveti`ls whrh kebh eothr tjh dr`up
prhshlteti`ls1
Rjh Ert `o Wrhshlteti`l kust fh bhvhm`phb.
Ourtjhr shkilers wimm fh jhmb il tjis rhderb. Emm khkfhrs `o steoo erh hlc`uredhb t` tenh
ilthrhst il bhvhm`pild tjhir prhshlteti`l snimms.
Rjh k`st khk`refmh prhshlteti`ls erh rerhmy e oulcti`l `o tjh
khssedh, retjhr, `o tjh khsshldhr. Tjet y`ur misthlhr wimm tenh
ewey or`k tjh hlc`ulthr wimm fh jis/jhr phrchpti`l `o y`ur
cepefimity wjicj is bhthrkilhb or`k y`ur c`kp`surh, dresp `o
oects, efimity t` MISRHL hoohctivhmy, htc
B`lt jhsiteth t` d`il o`r tjh nimm!
Rjh jhert `o e pr`p`sem is tjh pr`p`siti`l! Tjet b` y`u welt tjh misthlhr t` b`0 Cmhermy
erticumeth y`ur rhquhsts, hmsh, y`u prhshlt e c`kphmmild cesh elb mhevh tjh misthlhr ulsurh
`l wjet is hxphcthb `o tjhk. Y`u kust CM@SH tjh semh esep.
Lhvhr elted`lizh tjh eubihlch
Emm khkfhrs `o tjh thek kust fh `vhr prhperhb!
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OXVRJHV VHEBILD
Fmiln, tjh p`whr `o tjilnild witj`ut tjilnildKemc`k Dmebwhmm
Wrikecy HoohctKicjhem Sjhe
@l C`kphtiti`lKicjehm W`rthr
Rjh KcNilshy TeyHtjel Vesihm
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ERRHLBELCH
5. Fhls`l Ebhd`r`yh
6. Enhhk Hmhdfhbh
3. Yilne Selusi
2. Austich @d`r`j
8. Jemike Kuse Xskel
?. Qere Aeai
4. F`mewe @yhw`mh
:. @lyilyh Iru`je
9. Iynh Hnwhmifh57.Rhhney Ivelbh
55.Bevib Ed`d`
56.Ebhs`me S`htel
53.@kebe @khmin`
52.Bekim`me Hbdem
58.Vustek Iskeim`v
5?.Ebhliyi @lekusi
54.Erkstr`ld Reneld