The Wall STreeT Journal STudenT Guide

M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G

M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E J O U R N A L

R E P O R T P E R S O N A L J O U R N A L P E R S O N A L J O U R N A L J O U R N A L R E P O R T J O U R N A L R E P O R T W E E K E N D

G U I D A N C E W E E K E N D J O U R N A L W E E K E N D J O U R N A L C A R E E R G U I D A N C E W S J . C O M W S J . C O M W S J .

C O M W S J . C O M W S J . C O M W S J . C O M W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L

S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M A R K E T P L A C E M A R K E T P L A C E

M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E J O U R N A L R E P O R T P E R S O N A L J O U R N A L

P E R S O N A L J O U R N A L J O U R N A L R E P O R T J O U R N A L R E P O R T C A R E E R G U I D A N C E W E E K E N D J O U R N A L

W E E K E N D J O U R N A L C A R E E R G U I D A N C E W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J .& I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M A R K E T P L A C E M A R K E T P L A C E

Spring 2008

The Wall STreeT Journal STudenT Guide

W S J s t u d e n t . c o m 1 - 8 0 0 - 9 7 5 - 8 6 0 2 1

W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N -E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L

J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N

W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N -E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N -

E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L

J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L

J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T

J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L

Welcome To The Wall STreeT Journal

TAbLE Of CONTENTS page

GUIDE TO THE JOURNAL

The f irst Section 2

Marketplace 6

Money & Investing 10

The Journal Report 14

Personal Journal 15

Weekend Journal 16

Career Guidance 17

The Wall Street Journal Online 18

USING THE JOURNAL IN YOUR MAJOR

Accounting / Economics / Entrepreneurship 22

finance / Information Technology / International business 23

Management / Marketing / Political Science 24

fREQUENTLY ASKED QUESTIONS 25

Within these pages you’ll find a section-by-section guide to The Wall Street Journal in print and online, as well as content specific to your major. You’ll discover how to connect up-to-the minute business news and world events to your classes and your career.

Student Weekly

Wrap-up email!Sign up for our

details on page 20.

Every day, The Wall Street Journal is packed with analysis and information that will benefit you in your classes, your career and in your personal life.

Here are a few quick ways to get the most from The Journal:

> “What’s News”—Check out this column on the front page to quickly get up-to-speed on the day’s biggest stories from around the world.

> Section Fronts—Read the front page of each section of The Journal for in-depth analysis of the day’s top events.

> Company Research—Use the Index to Businesses in the Marketplace section and research tools on WSJ.com to help prepare for class projects and job interviews.

> Special Coverage—Look for specific days’ focused coverage on areas of personal interest, like Career Tuesdays and Technology Thursdays.

> Personalization—Customize My Online Journal on WSJ.com to easily track the companies and industries that interest you most.

Plus, Personal Journal and Weekend Journal offer advice for your life outside of class by providing information on personal finance, arts, travel and more.

Keep the World at Your Fingertips

The First Section

W S J s t u d e n t . c o m2

T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N

T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T T h e F i r s t S e c t i o n G u i d e t o T h e J o u r n a l

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Here you’ll find the day’s top stories, from business and the economy to the nation and the world, along with a wealth of opinion and commentary designed to provide perspective and provoke debate.

THE LEAD STORIESOur purpose is to give readers news they can’t find anywhere else, so our front-page features always include Journal exclusives, as well as the leading business stories of the day. But The Journal doesn’t just talk about what happened; our writers analyze the events to help you understand what it means.

WHAT’S NEWSThis is where business America starts its day. Even when you’re pressed for time, you’ll find everything you need to keep current on breaking news in these two essential columns.

> Business and Finance provides the day’s top corporate and economic developments. Presented in order of importance, each listing includes a

referral to the complete story.

> World-Wide is a concise digest of the latest news developments from around the globe.

THE “A-HED”Life isn’t all business—and neither is The Journal. Ranging from the silly to the serious, the A-Hed is “that column in the middle with the crazy stories.” It gives free rein to our reporters’ curiosity, which is why you’ll find stories here about attempts to save the bar where Springsteen started, expeditions to find long-vanished woodpeckers and cooking tips for road kill.

INSIDE This illustrated box guides you to stories of special interest in the day’s paper and online, and quickly leads you right to the news you want the most.

The FirST SecTionS ta r t w i t h t he da y ’s t op s t o r i e s

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T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T T h e F i r s t S e c t i o n

W S J s t u d e n t . c o m

G u i d e t o T h e J o u r n a l


T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T S E C T I O N T H E f I R S T G u i d e t o T h e J o u r n a l

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The First Section

THE ECONOMYHere you’ll read about the latest news of inflation, unemployment, Federal Reserve policy, economic forecasts, and more—all with informative graphs, useful graphics and summary boxes to clearly communicate key implications and opportunities.

inSide The FirST SecTion

POLITICS & ECONOMICSThese pages focus on national and international politics and economics. Rotating columns such as The Outlook, Business, Capital and Washington Wire provide inside information and scoops of facts throughout the week, while World Watch keeps readers informed about business and political developments around the world.

LEADING THE NEWSThe day’s top news stories (digested in “What’s News” on the front page) are reported in depth, beginning on page A2 and continuing throughout the section.

TODAY’S AGENDALook to this feature for the what, where and when of each day’s expected developments, including corporate earnings announcements, releases of key metrics, press conferences, hearings, and more.

OPINIONOn these pages you’ll find the opinions of Journal writers and readers, featuring original insights from our respected editorial board and letters from some of the most influential leaders in the world. In addition, high-profile, qualified contributors will share their insights on current events, presenting readers with original, informative perspectives.

CORPORATE fOCUSCorporate Focus takes an in-depth look at crucial developments concerning the world’s major corporations. This section covers developments within companies and across complete sectors, analyzing the impact of individuals and events.

look for ourelection 2008 coverage Throughout the Year!

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M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E


M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E

M A R K E T P L A C E M A R K E T P L A C E T H E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E m a r k e t p l a c e



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M A R K E T P L A C E M A R K E T P L A C E T H E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E G u i d e t o T h e J o u r n a l

Marketplace

marKeTplaceAna l y ze t he co rpo ra te ba t t l e g round

A behind-the-scenes look at the marketing, management and technology issues and trends that are driving businesses today.

THE TOP NEWSTechnology. Science. Media & Marketing. Careers. On the front page of Marketplace you’ll find major news stories from all these disciplines, because all of them are the section’s regular beats.

THE ROTATING COLUMNUsually it’s a cardinal sin for Journal reporters to inject personal opinion into their news stories. But all that changes in these columns, which offer informed judgments from seasoned Journal writers.

Monday: “In The Lead” discusses management as an art based upon relationships. Once a month, “Déjà Vu” uses today’s business news as a springboard into history.

Tuesday: “Cubicle Culture” explores the absurdities and idiosyncrasies of office life. The Journal’s classic self-help column, “Managing Your Career” appears here once a month.

Wednesday: “Portals” takes an insider’s look at the latest developments in technology, business and related topics.

Thursday: Walter Mossberg is universally recognized as the single most influential journalist in the field of technology. His signature column, “Personal Technology,” is read by millions of consumers who wouldn’t even think of buying anything before reading what he has to say.

Friday: “Science Journal” and “The Numbers Guy” alternate on Fridays. “Science Journal” brings you keen insight into the latest news and analysis from the front lines of scientific research, while “The Numbers Guy” takes a critical look at the numbers shaping the news, business and politics.

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> Monday: Managing

> Tuesday: Technology, Careers, Small Business

> Wednesday: Media & Marketing, Property Report

> Thursday: Technology Journal

> Friday: Media & Marketing

Special coveraGe on SpeciF ic daYS

Every day throughout the week, Marketplace provides coverage of specific topics.

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M A R K E T P L A C E M A R K E T P L A C E T H E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E m a r k e t p l a c e



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M A R K E T P L A C E M A R K E T P L A C E T H E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E G u i d e t o T h e J o u r n a l

Marketplace

INDEx TO bUSINESSES & INDEx TO PEOPLEWhether you’re tracking a specific company for a term project or want the latest news to prepare for a job interview, turn to Index to Businesses on page B2. By listing every company covered in the day’s issue, it ensures that you’ll never miss a story. Index to People is a daily list on the Who’s News page of the people who are making news, from corporate and Wall Street newsmakers to government regulators making decisions that affect business.

inSide marKeTplace

TECHNOLOGYTechnology Marketing magazine said it best when they called The Journal “the bible of the technology industry.” You’ll find technology covered here and throughout the paper, so if you’re not reading The Journal, you’re falling behind.

SMALL bUSINESSEntrepreneurs look here for the trends, issues and legislation that affect small business—plus illuminating stories on why some small companies succeed while others fail. “Enterprise” explores the quirks and challenges of small business. Each Tuesday “Small Talk” offers a Q&A to help entrepreneurs and would-be entrepreneurs deal with some of the most vexing issues of running a small business.

MEDIA & MARKETINGMarketing is at center stage in the business cycle, and media companies are at center stage of the communications revolution. That’s why we cover the media, advertising and entertainment industries, with an emphasis on breaking the big stories first. Included here is “Advertising,” which profiles both pundits and campaigns.

MANAGINGOn Mondays, Marketplace features management and the challenges facing managers in large and/or small companies. The “Theory & Practice” column is a weekly look at people and ideas influencing managers. You’ll also find the Pay Package providing brief synopses of the latest Securities and Exchange Commission (SEC) filings.

THE INfORMED READERA daily feature that presents items of interest from print and online resources outside of The Journal. Summaries of the best business, economic and cultural stories from around the world are found here.

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M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y

& I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y &

I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & m o n e y & i n v e s t i n g



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I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & G u i d e t o T h e J o u r n a l

Money &

Investing

THE TOP NEWSFeature stories that carry the hottest financial news always get front-page treatment. And so do the regular columns that appear in Money & Investing when that day’s articles are of particular importance to a broad range of our readers.

AHEAD Of THE TAPE Here’s the equivalent of having breakfast with our financial editors as they discuss what’s on tap today, from a Fed meeting to a Coca-Cola earnings report. This column is required reading for financial professionals, and an indispensable guide for everyone else.

HEARD ON THE STREETMonday through Friday, “Heard” brings our readers the first word on subjects and stocks that Wall Street denizens are discussing among themselves. This one’s such a market-mover, nobody knows what we’re writing about until it’s in print.

TODAY’S MARKETSAll of yesterday’s activities from the stock, bond and currency markets are brought together in a concise and comprehensive overview. (We call it “Today’s Markets” because it surveys all of them, but you’ll see it named for the day it covers, such as “Tuesday’s Markets.”)

moneY & inveSTinGGe t comprehens i v e ma rke t s co ve rage

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markets—see page 21.

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I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & m o n e y & i n v e s t i n g



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I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & G u i d e t o T h e J o u r n a l

Money &

Investing

MARKETS LINEUPThis statistical package brings together the highlights of the day in an easily understandable format, including results of the Dow, Nasdaq and the S&P 500 and Russell 2000 indexes. Look also for snapshots of consumer interest rate and bond data, mutual fund performance, and a daily financial flashback to a news item of the past 100-plus years. Every Monday, this page includes a package of useful data to help you prepare for the week ahead.

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EARNINGS DIGESTDivided by industry—technology, energy, auto, defense, telecom and more—“Earnings Digest” is required reading for anyone who needs to know the numbers and what they mean for companies making news in the industries.

IN THE MARKETS / STOCKS IN THE NEWSThese pages present news on a wide-ranging variety of market-related events to give readers a valuable overview of important market developments. “Abreast of the Market” provides an authoritative explanation of large-capitalization and midcap stocks, while “Small Stock Focus” does the same for small-cap issues.

KEEPING SCOREThis page features gainers, losers, active, volume, widely held, money flows, late trading and sector scans to help readers make informed decisions.

DEALS & DEAL MAKERSThis page combines factual reporting with analytical insight to help readers understand the events and people that are moving the world’s major markets and the implications for the future.

WORLD STOCK MARKETSEach day, we review stock markets around the globe, often tapping the resources of The Wall Street Journal Asia and The Wall Street Journal Europe.

markets data center online—see page 21.

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The Journal Report/Personal Journal

J O U R N A L R E P O R T P E R S O N A L J O U R N A L P E R S O N A L J O U R N A L J O U R N A L R E P O R T J O U R N A L R E P O R T P E R S O N A L J O U R N A L P E R S O N A L J O U R N A L J O U R N A L R E P O R T

J O U R N A L R E P O R T P E R S O N A L J O U R N A L J O U R N A L R E P O R T J O U R N A L R E P O R T P E R S O N A L J O U R N A L P E R S O N A L J O U R N A L J O U R N A L R E P O R T J O U R N A L R E P O R T

P E R S O N A L J O U R N A L J O U R N A L R E P O R T P E R S O N A L J O U R N A L J O U R N A L R E P O R T P E R S O N A L J O U R N A L P E R S O N A L J O U R N A L J O U R N A L R E P O R T J O U R N A L

R E P O R T P E R S O N A L J O U R N A L P E R S O N A L J O U R N A L J O U R N A L R E P O R T J O U R N A L R E P O R T P E R S O N A L J O U R N A L J O U R N A L R E P O R T J O U R N A L R E P O R T P E R S O N A L p e r s o n a l J o u r n a l

In The Journal Report we give our readers an in-depth look at a subject that’s crucial to their lives, as business people, consumers and investors. With informative, entertaining coverage that probes at an important issue from multiple perspectives, The Journal Report covers a kaleidoscope of topics, from finance, leadership and technology to closer-to-home issues, such as your health and your investment portfolio.

The Journal reporTI n -dep th co ve rage o f t he t op i c s t ha t ma t t e r

PERSONAL fINANCEIn “Personal Finance” you’ll find powerful, practical information on everything from insurance to taxes, mortgages to the meaning of the Fed’s latest moves. Here’s the place where you’ll find Jonathan Clements’ highly popular column, “Getting Going,” and the must-read “Tax Report.”

LEISURE & ARTSTaste the good life with The Journal’s reviews and articles on the cultural scene, covering books, music, film, television, theater, opera, fine art, sports, antiques and hobbies.

TRAVELFor armchair travelers and their extreme adventure counterparts, this section covers travel from every angle, including travel industry news and its impact on your travel plans. “Middle Seat” and “Travel Watch” cover destinations and travel values.

GADGETSThis weekly feature covers the latest in personal technology, including regular contributions from tech guru Walter Mossberg. From PDA’s to blue tooth, here’s the real story about the technology that is now or will soon be part of your life.

HEALTH & fAMILYHow do you feel? Better…after reading this section. Coverage includes medical breakthroughs, relationships, insurance and topics that are part of your personal life. “Health Journal” provides a forum for consumer advocacy and a measured look at health fads and fables. “Aches and Claims” looks at the latest in health-care prevention and treatment and the science behind them.

CONSUMER TIPSWhen you’re making an important purchase, these pages should be your first stop. “Reinventing the Wheel” covers the latest and greatest in the automotive world. “The Cranky Consumer” critiques the customer service you get or go without. “Ask Personal Journal” and “Quick Fix” are here, too, to help and advise when you need an expert opinion.

perSonal JournalSucceed i n t he bus i nes s o f l i f e

Tuesday through Thursday, count on Personal Journal to translate news events into information you can use to manage your money, your life and your career.

from Monday to Saturday, The Journal delivers sections that address your special interests. Starting with The Journal Report, with its single-topic in-depth focus, followed by Personal Journal and Weekend Journal, you’ll find information to make your life at school, work and beyond more interesting and rewarding on every level.

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C A R E E R G U I D A N C E W E E K E N D J O U R N A L W E E K E N D J O U R N A L C A R E E R G U I D A N C E C A R E E R G U I D A N C E W E E K E N D J O U R N A L W E E K E N D J O U R N A L W E E K E N D J O U R N A L C A R E E R G U I D A N C E C A R E E R G U I D A N C E W E E K E N D J O U R N A L W E E K E N D J O U R N A L W E E K E N D J O U R N A L C A R E E R G U I D A N C E W E E K E N D J O U R N A L

C A R E E R G U I D A N C E W E E K E N D J O U R N A L W E E K E N D J O U R N A L C A R E E R G U I D A N C E C A R E E R G U I D A N C E W E E K E N D J O U R N A L W E E K E N D J O U R N A L C A R E E R G U I D A N C E

W E E K E N D J O U R N A L C A R E E R G U I D A N C E W E E K E N D J O U R N A L C A R E E R G U I D A N C E W E E K E N D J O U R N A L W E E K E N D J O U R N A L W E E K E N D E D I T I O N W E E K E N D W e e k e n d J o u r n a l



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C A R E E R G U I D A N C E W E E K E N D J O U R N A L W E E K E N D J O U R N A L C A R E E R G U I D A N C E C A R E E R G U I D A N C E W E E K E N D J O U R N A L W E E K E N D J O U R N A L W E E K E N D J O U R N A L C A R E E R G U I D A N C E C A R E E R G U I D A N C E W E E K E N D J O U R N A L W E E K E N D J O U R N A L W E E K E N D J O U R N A L C A R E E R G U I D A N C E W E E K E N D J O U R N A L

C A R E E R G U I D A N C E W E E K E N D J O U R N A L W E E K E N D J O U R N A L C A R E E R G U I D A N C E C A R E E R G U I D A N C E W E E K E N D J O U R N A L W E E K E N D J O U R N A L C A R E E R G U I D A N C E

W E E K E N D J O U R N A L C A R E E R G U I D A N C E W E E K E N D J O U R N A L C A R E E R G U I D A N C E W E E K E N D J O U R N A L W E E K E N D J O U R N A L W E E K E N D E D I T I O N W E E K E N D c a r e e r G u i d a n c e

Weekend Journal/Career G

uidance

career GuidanceS ta r t y ou r ca ree r on t he r i gh t f oo t

fILMRead the reviews of Joe Morgenstern, one of the country’s most prominent critics, to choose a film for the weekend. And then, take a behind-the-scenes trip to the coast with “Hollywood Report,” the insiders’ view of Tinsel Town.

THE WEEKEND ADVISORGives you a weekly heads-up on the coming options in entertainment. TV, books, music, sports, movies —they’re all covered here.

TRAVELWeekend Journal’s “Travel” pages send you in all the right directions, with updates on current airfares and previews of the next “hot” destinations. “Take Offs & Landings” covers current travel events and top travelers’ tips.

TASTINGS Spouses Dorothy Gaiter and John Brecher are among the nation’s most popular wine writers. Taste their down-to-earth, fair commentary and share their love of all things wine.

SPORTSHere’s the place for unique postscripts and perspectives on teams, athletes, coaches, owners and fans. You’ll find stories on the conflicts between the business of sports and the fans of the games, plus statistical analyses of sports economics.

CATALOG CRITICEvery week, we order the same item from several catalogs and compare the results. From globes to gloves, briefcases to briefs, this is one of the Weekend’s favorite sections.

THE HOME fRONTHow much is that house? How should we decorate? The answers are here, along with our ever-popular “House of the Week” feature.

TASTEReflect, relax and react with this page of essays on cultural, ethical and spiritual matters, written by the staff of The Journal’s editorial section.

WeeKend JournalSpend you r l e i su r e t ime w i se l y

Start your weekend off right with the Weekend Journal on friday and Saturday.

DEfINING YOUR CAREER PATH Get in-depth information about different industries and find out which companies are “hot” by reading The Wall Street Journal every day.

INTERVIEW PREPARATION Research companies from A-Z in the Index to Businesses and stay informed about current events and hiring trends, Monday through Saturday in The Journal.

JObS, INTERNSHIPS AND APPRENTICESHIPS Find your dream job in the Career Journal on Tuesdays. Plus you can browse job listings and post your resume at CareerJournal.com.

CAREERJOURNAL.COM Find exclusive career resources at the Online Journal, including:

> Resume and cover letter-writing advice

> Over 130 job title-specific career videos

> In-depth company research

> Salary and recruiter information

> Interviewing tips

From Monday through Saturday, The Journal delivers articles and features that will assist you as you embark on your career. In addition, Career Journal on Tuesdays provides invaluable guidance for planning and preparing for your future beyond college.

18 W S J s t u d e n t . c o m

W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M

W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J .

C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J .C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M T h e W a l l S t r e e t J o u r n a l o n l i n e G u i d e t o T h e J o u r n a l

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C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J .C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M G u i d e t o T h e J o u r n a l

The Wall Street Journal O

nline

With The Wall Street Journal Online, you’ll always be “in the know” with the continuous, in-depth insight and analysis that you need to be successful in your classes and as you prepare for your career.

WHAT’S NEWSOur Home page serves as a 24/7 guide to the top news world-wide—providing The Journal’s take on “What’s News” around the clock. We provide in-depth Journal coverage all day long on the biggest stories of the day, and important news as it breaks.

MY ONLINE JOURNALWith My Online Journal, you can personalize WSJ.com so you can automatically follow the subjects that interest you most. See page 20 for more information.

MULTIMEDIA & ONLINE ExTRAS The Online Journal offers exclusive features and multimedia content that you’ll only find online, including:

> Features such as Emily Meehan’s “Act One” column about twentysomethings

> Video Clips of top news and features, including analyses and interviews

> Our Blogs offer noteworthy commentary updated throughout the day

> Reader Discussion Forums allow you to share your thoughts with other readers and Wall Street Journal writers and editors

MARKETS DATA & TOOLSThis section of the Online Journal, including the new Markets Data Center, provides you with constantly updated resources you’ll rely on for research and analysis projects. See pages 20–21 for more information.

WSJ.comYour onl ine resource for breaking news and in-depth research

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all student subscribers have access to the online Journal at WSJ.com!

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C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J .C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M T h e W a l l S t r e e t J o u r n a l o n l i n e G u i d e t o T h e J o u r n a l

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C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J .C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M W S J . C O M G u i d e t o T h e J o u r n a l

The Wall Street Journal O

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WSJ.com provides complete news, company profiles, in-depth financials, and interactive charting. Markets Data & Tools has all the resources you need for your class projects and for preparing for job interviews.

> Conduct in-depth research on nearly 30,000 companies in a wide variety of industries

> Access the 90-day archive of exclusive Journal articles

> Research financial quotes including stocks, options, commodities, mutual funds and currencies

> Use the personal finance tools to calculate the best rates for a car loan, mortgage and more

marKeTS daTa & ToolS

marKeTS daTa cenTer

Now you can create your own Online Journal Home page, personalized to your interests, located in the center of the right hand column of the WSJ.com home page.

> Select the companies, industries and topics you want to follow for class projects or for career research

> My Portfolio allows you to track selected stocks, funds, commodities and more throughout the day

> Choose your own “must-read” columnists—when they write new articles, they’ll appear on your home page

mY online Journal

Markets Data Center at wsjmarkets.com is a comprehensive, easy-to-use resource from The Online Journal that puts market statistics into perspective.

> The Markets Data Center summarizes all of the major markets throughout the day, highlights the best and worst performers, keeps you informed with the headlines that are driving the markets, and alerts you to upcoming economic and earnings reports.

> Personalize the main page to make it easy to find what’s most important to you by moving sections, and opening and collapsing views.

> Interactive charting allows you to “roll over” stocks and indexes, giving you breaking news, historical data and more at a glance.

> Research and monitor the markets with advanced screeners and tools to analyze stocks, bonds, commodities, currencies, ETFs and mutual funds.

> Stay informed on the go with market updates delivered to your cell phone or handheld device.

Register for the free Student Weekly Wrap-Up Email and you’ll receive an email every Friday featuring articles selected specifically for student subscribers. Each email spotlights articles that will help you gain new insight into your coursework, kick-start your career, and make the most of your leisure time. Sign up today at: wsj.com/student_email

Student Weekly Wrap-up email




W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N -u s i n g T h e J o u r n a l i n Y o u r m a j o r

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W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N -G u i d e t o T h e J o u r n a l

Using The Journal In Your Major

uSinG The Journal in Your maJorf i nd d i s c i p l i ne - spec i f i c i n f o rma t i on

With The Wall Street Journal—in print and online—you will keep current with the most important developments in accounting policies and practices, and discover the pivotal role they have in key business strategies and decisions. You will be able to connect real-world events with textbook theories to expand your understanding of your coursework. Be sure to check out these sections for information of special interest to Accounting students:

> MarkeTplace: Digest of Earnings Report

> Money & invesTing: Outside Audit

> WsJ.coM: News by Industry

accounT inG

economicSFind out how and why money makes the world go ‘round with The Journal’s 360-degree coverage, straightforward explanations and comprehensive statistical reporting about the world’s money markets. Get unique insight into how market fluctuations, leading indicators, political events and policy changes affect the economy. Apply that information to your studies with examples you will find in these sections:

> FirsT secTion: The Economy, Politics & Economics

> Money & invesTing: The Ticker, World Stock Markets

> WsJ.coM: Markets Data Center, Economic Forecasting Survey

enTrepreneurShipFrom features that focus on the elements of business success and failure, to direct connections to business planning tools and financial resources, The Journal gives you a vast playing field for opportunity in class and in your future career. Budding entrepreneurs won’t want to miss the information in these sections:

> MarkeTplace: Small Business

> Money & invesTing: Deals & Deal Makers

> WsJ.coM: wsj.com/SmallBusiness

To study finance you need data on a daily basis, so you can participate in the pace and dynamics of the markets. The Journal offers more financial quotes and statistics than any other printed source in the United States. And with coverage of the political, economic and social changes that impact markets minute-by-minute, you can dig into the stories behind the headlines. You’ll have your finger on the pulse of the financial world by reading these:

> FirsT secTion: The Economy

> Money & invesTing: Ahead of the Tape, Markets Diary

> WsJ.coM: Markets Data Center

F inance

We live in the Information Age, and to succeed in college and beyond requires keeping current on trends in technology. And because technology touches every part of our lives, The Journal covers it end-to-end—from consumer and economic impacts, to marketing, law, finance, telecommunications and more. Keep pace with the speed of technology in these pages:

> MarkeTplace: Technology Journal, Personal Technology

> WsJ.coM: News by Industry

inFormaT ion TechnoloGY

inTernaT ional BuS ineSS

Global business information and perspectives are more critical than ever to every business student, business leader and future business leader. The Journal covers the world of business, including multi-national corporations, the international operations of domestic companies, the world stock markets and more. Up-to-the-minute international coverage is available at WSJ.com. For an expanded view of world business, check out these sections:

> FirsT secTion: Politics & Economics

> Money & invesTing: World Stock Markets

> WsJ.coM: World Economy, Europe/Asia/Americas Editions




W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N W A L L S T R E E T J O U R N A L J O U R N A L - I N -u s i n g T h e J o u r n a l i n Y o u r m a j o r

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Frequently Asked Questions

additional Journal contacts

Q: Who is available to answer customer service questions?

A: Questions about starting or renewing a print subscription to The Journal, as well as address changes or vacation suspensions, are answered at 1-800-975-8602 or at [email protected]. Technical questions regarding access and navigation on WSJ.com are answered at 1-800-369-2834 or at [email protected].

Q: How do I provide an alternate Saturday delivery address for the Weekend Edition?

A: The Weekend Edition is a standard part of every educational subscription. You can request Saturday delivery to a different address by visiting WSJstudent.com.

Q: Can I subscribe online?

A: Visit WSJstudent.com to place your order. You’ll be asked which professor referred you to The Journal. As a student subscriber you’ll receive the lowest rates available and immediate access to WSJ.com.

Q: What happens if I forget my user name or password for WSJ.com?

A: Simply visit wsj.com/password and follow the prompts.

Q: How can I manage my subscription during school breaks?

A: If you’re headed home for a break, you can easily change your address so that The Journal goes home with you. If you’re leaving for vacation, you can temporarily suspend delivery; we’ll add your unused time to the end of your subscription. Visit services.wsj.com for convenient, 24/7 customer service, or call 1-800-975-8602. Changes take effect within three business days.

Q: What is the Student Weekly Wrap-Up, and how do I sign up for it?

A: The Student Weekly Wrap-Up is a free weekly email featuring Journal articles selected specifically for student subscribers. Students can sign up to receive the emails at: wsj.com/student_email

FrequenTlY aSKed queSTionS

More questions? Visit WSJstudent.com or call us at 1-800-975-8602.

Letters to the Editor: fax 1-212-416-2255 or email [email protected]

Campus Edition – Journal content for your school newspaper: www.collegejournal.com/partners/campusedition

free Annual Report Service: wsj.ar.wilink.com

barron’s Educational Program: 1-800-544-0422

The Marketplace section gives you a broad knowledge base covering the products, companies, market trends and marketing practices that move products and services in our global economy. You’ll get a behind-the-scenes look at the media, marketing strategies and newsmakers in the world of advertising. Regular reading of The Journal gives you the edge you need to succeed in class and in your future endeavors. Delve deeper into the world of Marketing in the following sections:

> FirsT secTion: Corporate Focus

> MarkeTplace: Media & Marketing, Advertising

> WsJ.coM: News by Industry, Media & Marketing Edition

marKeT inG

As the network that ties the world’s businesspeople together, we keep you in touch with companies and markets, and how they compete, interact and perform. From employment issues to guest columns by business and political leaders, The Journal gives you a well-rounded collection of insight, advice and information you can apply to your classwork. Future managers will get added insight by absorbing the information contained in these sections:

> FirsT secTion: Lead Stories

> MarkeTplace: Managing

> WsJ.coM: Company Research

manaGemenT

Politics affect everything, from the stock market to tax law reform to funding for the arts. The Wall Street Journal helps make sense of the complexities of the political scene, with thorough and thoughtful coverage of the events and people that impact business and the culture at large.

> poliTics & econoMics: has wide-ranging articles on politics at every level, from local to state to federal.

> The ouTlook: provides a global perspective on policy and trends both in the U.S. and abroad.

> The ediTorial pages: feature a variety of columns and opinions meant to affect policy, influence the nation’s direction, and most importantly, engender meaningful debate.

> Get up-to-the-minute elecTion 2008 coverage at www.wsj.com/election2008: Here you can find the latest political articles, special trackers such as “Money Race” and “Nationwide Trends,” political polls, a “Candidate Scorecard” and much more!

pol iT ical Sc ience

© 2 0 0 8 D o w J o n e s & C o m p a n y , I n c . A l l r i g h t s r e s e r v e d .

Inside or outside the classroom, The Wall Street Journal provides you with the perspective you need to anticipate trends and understand rapidly changing events that affect your life.

For class—correlate current events with textbook theory and conduct online research

For Your career—achieve your professional aspirations with the help of print and online resources from The Journal

For personal interests—turn to The Journal for coverage of personal finance, entertainment, food, travel and other activities

deepen Your connection To the World around You

To learn more, visitWSJstudent.com.

Documents

The Wall STreeT Journal STudenT Guide