1

THE WALT DISNEY COMPANY &MARVEL ENTERTAINMENTJosh Bohnenkamp Jaylen Edomwande Kyle Edington

Samantha Ludwig Russell Nilsen

2

Overview

Goal

Disney History

Marvel History

Industries

3

Our Industry

Experiential Entertainment!

4

Disney History

Founded 1923 – Disney Brothers

Revolutionized animated motion pictures

Family-based entertainment

Grown through acquisitions and expansion

5

The Walt Disney

Company

Studio Entertainme

nt

Walt Disney Pictures

Pixar Animation

Studios

Touchstone Pictures

Hollywood Pictures

Miramax Films

Walt Disney Animation

Disneynature

MARVEL STUDIOS

Parks and Resorts

Disney World

Disneyland

Hong Kong Disneyland

Disneyland Resort Paris

Tokyo Disney

Disney Cruise lines

Disney Consumer Products

Company Franchises

Interactive media group

Disney Publishing Worldwide

MARVEL Entertainment Divisions

Media Networks

Broadcasting

ABC

10 Local affiliated

ABC networks

Cable

ABC Family

ESPN Networks

SOAPnet

Jetix

Disney Channel

Disney XD

Radio Disney

Disney Interactive

Media Group

Disney Interactive

Studios

Disney Online

6

Marvel History

Founded, 1939 – Timely Comics

5000 Characters

Bankrupt in 1996

Popular movie franchises

7

STUDIO ENTERTAINMENT

8

9

10

Marvel Entertainment

MoviesYear Released Worldwide Box Office

Revenue ($ million)

X-Men 2000 296.3Blade II 2002 150.1Spider-Man 2002 821.1Daredevil 2003 178.8Hulk 2003 245.2X2: X-Men United 2003 407.7Blade Trinity 2004 128.9Spider-Man 2 2004 783.7The Punisher 2004 54.7Elektra 2005 56.5Fantastic Four 2005 330.1X3: The Last Stand 2006 460.3Fantastic Four Sequel 2007 289.0Ghost Rider 2007 228.7Spider-Man 3 2007 890.8Iron Man 2008 585.1Punisher: War Zone 2008 10.0The Incredible Hulk 2008 263.4X-Men Origins: Wolverine 2009 371.3Average 344.8Average w/o Punisher & Elektra 401.9

11

DC Entertainment Movies

Year Released

Worldwide Box Office Revenue ($ million)

Catwoman 2004 82.1

Batman Begins 2005 371.8

Constantine 2005 230.8

V for Vendetta 2005 132.5

Superman Returns 2006 391

The Dark Knight 2008 1000.1

Watchmen 2009 185.2

Average 342.2

Average w/o The Dark Knight 232.2

12

PARKS & RESORTS

13

North American Attendance

European Attendance

Asian Attendance

16

17

CONSUMER PRODUCTS:DIGITAL CONTENT

18

Shift to Digital Content–Music, DVDs, Books

Determine how to optimize revenue

Cloud-computing or ‘Keychest’ access

Online subscriptions

19

20

21

22

23

24

CONSUMER PRODUCTS: RETAIL

25

$700 million in revenue

United States, Canada, Europe & Japan

Retail rollercoaster 2004-2008– The Children’s Place, LLC

“Imagination Park” – Steve Jobs’ vision – Requires $.75-$1 Million– Revamp 340 stores

26

FINANCIAL SITUATION

Marvel is currently in a strong financial position

In 2008 Marvel’s net income was the highest ever at $205.5 million

Marvel performs better than the industry average in many categories

28

Marvel Motion Picture* Industry Median

Net Profit Margin

24.4% 2.6%

Return on Equity

38.7% 8.8%

Return on Assets

17.9% 1.9%

Current Ratio .94 1.32

Total Debt/Equity

.15 2.20

*Entertainment Industry includes: DC Entertainment, Warner Bros., Disney, Sony, News Corp

29

Stock and cash transaction by end of the year

Marvel shareholders receive $30 and .745 Disney shares for each Marvel share

Disney to issue roughly 59 million new shares

Plan to repurchase these shares within 12 months

30

Disney Stock

Marvel Stock

31

CONCLUSION

32

DO YOU REALLY WANT TO ASK QUESTIONS?