THE WEEK THAT WAS

WEEK 10

PEAK FOR THE WEEK COMMENCING 4th March 2012 (WEEK 10)

• PUT declines were evident again this week across all key trading demographics. AP 18-39 experienced the highest loss of 14%, AP 18-49 recorded a 10% loss and AP 25-54 a 7% decline. AP5+ had the smallest decline of -3% YOY.

• Tuesday & Thursday nights all experienced PUT growth YOY, with Thursday night recording the highest lift of 4% against AP 5+.

Source: Nielsen TAM. TVNZ & Mediaworks against AP 18-54, SKY against AP 18-49, TV3 includes TV3 and TV3+1. C4/FOUR against AP 18-49

5+ 18-39 18-49 25-54

Year on Year

PUT Movement

Week 10 2012 34.6 27.8 30.4 34.1

Week 9 2012 35.7 29.6 32.1 35.9

Week 10 2011 35.8 32.4 33.7 36.6

Year on Year Ratings

Movement (against

channel demo's)

OVERNIGHT Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share

Week 10 2012 7.1 20.9 7.9 28.4 14.0 44.6 7.1 21.0 2.2 7.3 8.6 27.5 1.6 4.8

Week 9 2012 7.5 21.0 8.6 29.2 14.6 44.2 7.2 20.1 2.1 6.7 8.6 26.1 1.9 5.3

Week 10 2011 9.4 25.6 10.3 31.7 17.5 51.2 7.5 20.6 1.7 5.1 8.7 25.6 1.6 4.3

TV ONE HIGHLIGHTS AP 25-54

• For Week 10, TV ONE experienced a small audience decline of 5% (to 7.1 ratings) with share remaining relatively flat (at 20.9%). Year on year, both audience & share losses were reported.

• Sunday night experienced the highest weekly lift of 9% with One News, Politically Incorrect Guide and Offspring improving ratings WOW

• Year to date, TV ONE’s average audience is sitting at 7.4, compared to 9.2 in 2011.• One show was in the top 10 programmes this week.

• The week’s best buy was Monday’s Person of Interest with a CPT of $701.10

Source: Nielsen TAM

OVERNIGHT: Top Programmes for AP 25-54

The Big Bang Theory TV2 14.5Shortland Street TV2 14.3

Two and a Half Men TV2 13.8

The Amazing Race TV2 13.72 Broke Girls TV2 12.6

Go Girls TV2 12.6The Middle TV2 12.3The Politically G to Grown Ups TV ONE 11.9Once Upon A Time TV2 11.8Police Ten 7 TV2 11.7

OVERNIGHTS Sun Mon Tue Wed Thu Fri Sat

Wk 10/12 8.6 8.3 8.7 6.5 6.9 5.4 5.5

Wk 9/12 7.9 8.7 9.9 7.1 7.0 5.7 6.5

Wk 10/11 11.2 10.7 10.5 10.1 7.0 7.7 8.4

Average Peak Audience AP 25-54

02468

101214

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51

Aver

age

Peak

Aud

ienc

eAP

25-

54

Week Number

Rating Tracking

TV ONE 2011 TV ONE 2012 Consolidated TV ONE 2012 Overnight

TV2 HIGHLIGHTS AP 18-39

• TV2’s audience declined 8% this week (to 7.9 ratings) with a small share decline of 3% (to 28.4%). From a yearly perspective, audience losses and share declines were recorded.

• Wednesday night reported the highest weekly lift of 10% as all peak shows from 7pm experienced ratings growth WOW.

• TV2’s average audiences are sitting at 7.7 compared to 8.9 last year.• All of the top 10 programmes this week were on TV2.

• The week’s best buy was Monday’s F.R.I.E.N.D.S with a CPT of $605.20

Source: Nielsen TAM

OVERNIGHT: Top Programmes for AP 18-39

Shortland Street TV2 15.4The Big Bang Theory TV2 14.5Two and a Half Men TV2 14.1The Middle TV2 13.4

Go Girls TV2 12.9

The Amazing Race TV2 12.8

Police Ten 7 TV2 12.82 Broke Girls TV2 12.4

Highway Patrol TV2 11.8Once Upon A Time TV2 11.5

OVERNIGHTS Sun Mon Tue Wed Thu Fri Sat

Wk 10/12 6.4 9.8 9.7 9.6 9.3 6.1 4.4

Wk 9/12 8.5 10.0 11.0 8.7 9.4 6.6 6.1

Wk 10/11 9.9 10.9 10.9 13.3 10.5 7.4 8.9

Average Peak Audience AP 18-39

02468

101214

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51Aver

age

Peak

Aud

ienc

eAP

18-

39

Week Number

Rating Tracking

TV2 2011 TV2 2012 Consolidated TV2 2012 Overnight

• For Week 10, tvnz.co.nz Page Impressions are down 17% year on year with Unique Browsers down 23% for the same week last year. It should that this time last year was the Japan Tsunami.

• Year to Date, Page impressions on tvnz.co.nz have declined by 7% year on year, with Unique Browsers growing 1% on a yearly basis.

Source: Netratings: Site Census. Weekly Report is Monday to Sunday inclusive. Please note Page Impressions were impacted w/c 24/10/10 due to the launch of the new homepage

tvnz.co.nz PERFORMANCE

Top Sections

National News

Sport

World News

Entertainment News

Business

0

1000000

2000000

3000000

4000000

5000000

6000000

7000000

8000000

9000000

10000000

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51Week Number

Page Impressions & Unique Browsers on tvnz.co.nz

2011 Page Impressions 2012 Page Impressions2 2011 Unique Browsers 2012 Unique Browsers2

• TVNZ Ondemand weekly Stream Views increased by 60% compared to the same week last year. Year to date, TVNZ Ondemand Stream Views are sitting 41% ahead of last year.

• Revenge was the Top Episode streamed for the week.

TVNZ Ondemand PERFORMANCE

Source: Netratings: Site Census. Stream Views. Please note that a small number of News Streams are included. Weekly Report is Monday to Sunday inclusive. Note: Week 24-27 2011 were impacted by reporting issues.

Top 10 Streams

Revenge, Ep 4

Once Upon a Time, Ep 5

Shortland Street – Friday Episode

Shortland Street – Monday Episode

Shortland Street – Wednesday Episode

Shortland Street – Tuesday Episode

Go Girls, Ep 4

Shortland Street – Thursday Episode

Desperate Housewives, Ep 4

The Big Bang Theory, Ep 5

0

100,000

200,000

300,000

400,000

500,000

600,000

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51

Stre

am V

iew

s

Week Number

Stream Views on tvnz.co.nz Entertainment

2011 2012