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The Western Sydney University Brand
ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM
BRAND RESOURCES
PROCESSES AND PROCEDURES
HOW TO ENGAGE WITH THE OFFICE OF MARKETING AND
COMMUNICATION
18/11/2015 PAGE 2
AGENDA
ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM
ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM
THREE STACKED LOGO
18//11/2015 PAGE 4R
THE BRAND MARK
TWO STACKED LOGO
ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM
18/11/2015 PAGE 5R
THE BRAND MARK COLOURS
ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM
18/11/2015 PAGE 6R
THE BRAND MARK
ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM
18/11/2015 PAGE 7R
USING THE LOGO CLEAR SPACE & MINIMUM SIZE
ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM
18/11/2015 PAGE 8R
USING THE LOGO
ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM
18/11/2015 PAGE 9R
COLOURS
18/11/2015
ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM
PAGE 10R
USING THE LOGO COLOUR DIFFERENCES
RGB – DIGITAL REPRODUCTION CMYK - PRINT REPRODUCTION
HEX #990033 C 7M 100Y 68K 32
ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM
18/11/2015 PAGE 11R
A4 COVERS
ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM
18/11/2015 PAGE 12R
ADVERTISING
The Academy
Research
Graduate Research School
BRAND RESOURCES
BRAND RESOURCES
18/11/2015 PAGE 17R
• Brand Guidelines• Digital Guidelines• Verbal Assets• PP Templates• Fax and Letterhead Template• Poster and Flyer Templates
BRAND WEBSITE
WESTERNSYDNEY.EDU.AU/BRAND
PROCESSES AND PROCEDURES
18/11/2015
PROCESSES AND PROCEDURES
PAGE 19R
USING THE LOGO
PROCESSES AND PROCEDURES
18/11/2015 PAGE 20R
WESTERNSYDNEY.EDU.AU/USINGTHELOGO
SOURCING THE LOGO
PROCESSES AND PROCEDURES
18/11/2015 PAGE 21R
WESTERNSYDNEY.EDU.AU/USINGTHELOGO
WESTERNSYDNEY.EDU.AU/OMCLOGOAPPROVAL
OR
APPROVAL TO USE THE LOGO
HOW TO ENGAGE WITH THE OFFICE OF MARKETING AND COMMUNICATION
HOW TO ENGAGE WITH THE OFFICE OF MARKETING AND COMMUNICATION
18/11/2015 PAGE 23R
WESTERNSYDNEY.EDU.AU/MARKETINGANDCOMMUNICATION
OMC WEBPAGE
HOW TO ENGAGE WITH THE OFFICE OF MARKETING AND COMMUNICATION
18/11/2015 PAGE 24R
• BOOK PULL UP BANNERS• REQUEST PRINT ADVERTISING
• DESIGN REQUEST
INTERNAL COMMUNICATIONS
• REQUEST ADVICE
SOCIAL MEDIA
• REQUEST SOCIAL MEDIA POSTS, CHANNELS AND CAMPAIGNS
MEDIA AND PUBLIC RELATIONS
• SUGGEST A STORY
BRANDING, MARKETING AND ADVERTISING
IMEDIA AND DESIGN
PROCESSES AND PROCEDURES
18/11/2015 PAGE 25R
DESIGN REQUESTS
WESTERNSYDNEY.EDU.AU/OMCDESIGNREQUEST
UAC END OF SEP 2015 PREFERENCE REPORT
THE APPLICATION OF BRAND IS SEEN IN THE NUMBERS
6.7% INCREASE IN SCHOOL LEAVERS FIRST PREFERENCE
1.5% INCREASE IN NON-SCHOOL LEAVERS FIRST PREFERENCE
4.4% NET INCREASE IN OVERALL FIRST PREFERENCE
