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CHAPTER 1 THE PROBLEM Introduction In this generation, a lot of poor people believe that life happens to them by fate and they always give excuses and blame on the circumstances and focus on obstacles. Among of the poor people are just dreaming about their dreams and just think about how good it is going to be if they are rich, but they will never do anything about their dreams. And most of them associate with the same people with the same level in the society. Poverty is every body`s problem. In every success received by a part of the society, the other part of course experience poverty. The meaning of it must be thought to the concerned for them to provide and contribute a solution to the uneven part of survival. In the world today, it is a blessing if one does not often bothered by the problem like this. The people who suffer poverty are mostly the unemployed people, the elderly, the uneducated and the

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CHAPTER 1THE PROBLEMIntroductionIn this generation, a lot of poor people believe that life happenstothembyfateandtheyalways giveexcusesandblameonthecircumstances and focus on obstacles. Among of the poor people arejust dreaming about their dreams and just think about how good it isgoing to be if they are rich, but they will never do anything about theirdreams. And most of them associate with the same people with thesame level in the society. Poverty is every body`s problem. In every success received bya part of the society, the other part of course experience poverty. hemeaning of it must be thought to the concerned for them to provideand contribute a solution to the uneven part of survival. In the worldtoday, it is a blessing if one does not often bothered by the problemlike this. he people who suffer poverty are mostly the unemployedpeople, the elderly, the uneducated and the working poor. hey mayexperience lack of income, work, goods and help from thegovernment. !ome of them may have jobs but still the earnings is notenough to sustain the needs for the whole family to a certain period oftime. Poverty also causes malnutrition in some parts of the country" italso affects the development of the future of our country. hey cannotthink of ways on how to improve their lives and country when theyhave to think of where they can get their daily needs.he #Ps programis currently being implemented by the$epartment of !ocial %elfare and $evelopment &$!%$'. It is aconditional cash transfer program known as PantawidPamilyang PilipinoProgram Ps' that had started in ())* inspired by the successes ofsimilarprograms in +atin American countries such as ,olsa -amilia in,ra.il, -amilias en Accion in/olombia and 0P0123I$A$4! in 5exico&$efensor, ()6)'. 5exico 0P0123I$A$4!,apart from education andhealthcashgrantsareaccompaniedbycashtransfersforfoodandfarewithclearlywhilein,ra.il, ,olsa-amiliaisapart of alargereconomic and socialprotection !cheme compose of 7complementaryaction and services to poor families. Among the significantcomplementary activities are employment creation, provisionof income8generating activities,and impairment of housing conditions&,riones, ()6)'. he #Ps is more than a welfare program"it addressesthe structural ine9uities in society and promotes human capitaldevelopment of the poor, thus, breaking the intergenerational cycle ofpoverty. he conditions attached to the grantsre9uire parents toundergo trainings on responsible parenthood, have their childrenundergohealth checkups and ensure school attendance &$efensor,()6)'.0ne of the conditions under the said program before the beneficiaries will receive their // is the -amily $evelopment !ession &-$!'. It aims to widen the knowledge and boost the skills of parents and help them to understand and meet the health and education conditions of the program. he -$! is being done by the #P:s workers through homevisits, the use of modules on modular sessions guide for parents, family drug prevention program, parent effectiveness service and empowerment and reaffirmation of paternal abilities. he role of the parents in helping their children attain their health and educational growth is very important, the mothers or the heads of households are re9uired to attend the -$! at least once a month. he term Information, 4ducation and /ommunication &I4/' !trategies pertains to a comprehensive programming intervention which is an important part of a development program of a country, which aims to achieve behaviour;attitude changes in selected audiences. Informationpertains to the generation and dissemination of general and technical information, facts and issues in order to create awareness among policy makers and the general public about significant developments inthe situation and policies of a country. 4ducation is the process of facilitating learning in order for the audience to be able to make rational and informed decisions, and be able to influence their behaviour in the long run. /ommunication is a planned process which is aimed at motivating people to adapt new attitudes or behaviour or to make use of availableservices. It is based on people:s concerns, needs, beliefs and practices.An I4/ intervention should involve the active participation of its target audience and implement channels, methods, and techni9ues that are known to their perspective. 0ne way of evaluating the success of the said program and the I4/ !trategy applied during the -$! is by assessing whether there has been a change in behaviour among its beneficiaries before and after they became part of the program. /ommunication plays a vital role in promoting behaviour change and development. $evelopment efforts like the Pantawid Pamilyang PilipinoProgram P:s' should be grounded on the confidence that the people has the capability to see what needs to be done and what they can do to be able to participate actively in their respective communities. InthePhilippinegovernment:sversionof theconditional cashtransfer in the provision in cash grants for education and healthactivities, poor families need to comply with a set of /onditionality:ssuch as ensuring school attendance of children, regular visit to healthcenters for immuni.ation preventivehealth checkups andmaternalcare and the programlasts for < years household8beneficiaries&,riones, ()6('. hese programs are an important relief inmeasure because many poor -ilipinos are desperate to survive thesetrying times and it seems that #Ps is like a magic bullet for povertyreduction. It was designed to address issues on maternal mortality andchild mortality, and as well as keep children in school for five years butthese vulnerable groups like senior citi.ens, chronically sick anddisabilities people. !ome of the beneficiaries are not contented in thecashgrantsthat theyreceivedeventhoughitrevealsthat mostofthem expressed gratitude that with the cash grants, the health andeducationstatusof their familieswereimproving, thus, theyneedjobs. hisprogramwassupportedbythelocal government inthecontribution to the Pantawid Pamilya. hey said that they willcontinually work to find ways on how they can improve the programand they will provide tighter mechanisms to get views andrecommendations on the program.In regard with this situation and wondering about the problem.%e, as theresearcher conductedthis studyinorder togiveandexpand our ideas and knowledge in this matter of the effects of #ps toits beneficiaries in barangay %est =eneral !antos /ity.Statement of the problem!pecifically, it seeks answers to the following 9uestions6. %hat is the profile of the beneficiaries in terms of>6.6 gender6.( age6.? grade6.# otal number of class attendance(. %hat is the socio8economic status of the beneficiaries>(.6 main source of livelihood of the parents(.( monthly income of the parents?. Is there a difference between the average of the classattendance among pupils who are #Ps recipient and nonrecipient>#. Is there a difference between the academic performance ofthe pupils who are recipient of #Ps program and not recipient ofthe program>Sinificance of the !tud"he result of this study shall provide benefits to the following@ To the #P$! Beneficiarie!.he findings of the study shall help them in being more open8minded on adapting a new behaviour or practice that is presented to them during the -$!. As it will help them better improve their relationship not only with their families but also in their community. To the #P$! %or&er!'he findings stated in this study shall serve as aguide for them to be able to know the areas for improvement on their modules. It will also help them determine another way to motivate thebeneficiaries to participate well during the -$! and be able to encourage them to apply what they have learned.To the (S%(.his study may serve as a basis for them to use or improve the Information, 4ducation, and /ommunication &I4/' !trategy in their programs which concerns social issues or responsible parenting. To the )uture Re!earcher!. his study may give them additional information and may also serve as a basis shall they conduct a similar or related study on the I4/ !trategy.To the *ational +o,ernment-Local +o,ernment .nit! 'his studymay give them an idea on how effective their programs are in helping the poor people. It will make them see that there is a need to do awaywith welfare8approach and incentive8based programs such as the #P:s as it does not really provide long8term development for its beneficiaries.To the (e,elopment Communicator!.his study may serve as a basis for future development communicators for their dissemination of information as to how effective are the programs of the government like the #P:s. It shall also help them in encouraging the concerned institutions not to advocate and support welfare8approach programs. To the (e,elopment %or&er!' his study may serve as a basis for future developments practitioners in conducting projects or programs like -amily $evelopment !essions. It can add to their knowledge as to how they could motivate the people to involve themselves in the process of achieving the objective of the program. To the IEC Prorammer!. he result of this study may serve as a tool for them to do profiling of their target audiences before developinga new development project or program. hey must take into consideration the cultural identity of the people who are to benefit from the said program. Scope and delimitationhisstudyfocusedonheI4/!trategiesof the-amily$evelopment !essionandthe,ehaviour /hangeof the#P:s,eneficiaries.It looked initially into the I4/!trategy used in the -amily$evelopment !essions &-$!'. !econd, is how the beneficiaries:behaviour andbelief affect thewaytheyperceivethe-$!.hird, is how these I4/ !trategies motivated them to adapt newbehaviours or make use of the services provided by the #P:s.he respondents of the above mentioned study are thebeneficiaries of the Pantawid Pamilyang Pilipino Program P:s' in,arangay %est, =eneral !antos /ity. Chapter IIRe,ie/ of related literature and !tudie!Related literatureAnextensivebodyof literaturethat evaluated//programsfound that participation in such brings positive effects on families: useof education and health services while concurrently reducing povertyandchildlabor.he%orld,ank, after reviewingseveral evaluationstudies,was able to concludethat //s have improved the livesofpoor people. ransfers generally have been well targeted toward poorhouseholds, raisedconsumptionlevels, and reduced poverty by asubstantial amount in some countries. hese rigorous impactevaluations have successfully convinced political leaders in +atinAmerica, Africa, Asia, and the 5iddle 4ast to invest in // programsand investigate how they can be made more effective. In a number ofcountries, thoseimpact studies havealsopersuadedtheir politicalleadershipthat whenoutcomes areuncertainandbudgets limited,randomassignment to treatment andcontrol among eligible poorhouseholds is a more transparent and fairer selection procedure thanpolitical handpicking.Aowever, the %orld ,ank panel of experts reviewed the existingevidenceof thereal impactsof //programsin())Bfoundsomemixedresults. %hiletheprograms helpedreduceextremepovertyrates, the increase in schoolattendance did not necessarily result inbetter learning outcomes, nor did improved utili.ation of public healthservices translate into better health.he analysis of /haudhury and0kamura &()6(' on // and school enrollment in the Philippines foundan almost B percent increase in the enrollment among the youngercohort aged B86( &as of ()66' who were eligible for grants under theprogram throughout ())* and ()66.he programwas able to help address the education gapbetween beneficiary and non8beneficiary households in a short amountof time. Aowever, no statistically significant impact was found for theolder cohort of children aged 6?86C &as of ()66', most of whom wereno longer eligible for grants due to the age limit &6# years' set by theprogram. heresearcherssuggestedthat additional measures&e.g.,raising the age limit, increasing the grant amount for older children,parallel supply8side interventions in the education sector' are re9uiredto improve educational outcomes for older children. /ontinuing policydebates concerning design of anti8poverty programs in both developedand developing countries fre9uently include the 9uestion of whether ornot transfers should be conditioned on schoolenrollment or medicalcheckups of children. he conditionality of transfers raises enforcementproblems &i.e., verifying that re9uiredconditions are being met',aswell as administrative problems of coordinating schooling, medical andanti8poverty programs. hese would be justified only if there were substantial benefits ofretainingthese conditionalities. Det, thereappears to beno cleardemonstration of the nature of these benefits, either theoretically orempirically &5ookherjee and 1ay ())*'. Amongliteratureonthedeterminantsof participationinanti8poverty programs, most empirical works analy.es the linearrelationship between // program participation and household incomeas a first8stage regression strategy to estimate impactson outcomesusing the propensity score models of /haudhury and 0kamura &()6(',,erhman et al.&())