Media KitFor the Stand-In™

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INNOVATION

INTEGRATIONDESCRIPTION: STAND ALONE MEDIA CARD

The Stand-In™ is a patented card that uses friction and heavy cardstock to

independently stand upright and securely in any cup-holder. The base is

perforated and acts like a stand, curving around the inside of the cup-holder.

The Stand-In’s™ entire surface is printable and the card and base separate on

the perforation, for dual functionality. It is designed not to block the cup-holder

and is easy to install...and even easier to take home.

STAND UPRIGHT IN

ANY CUP-HOLDER

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APPLICATION

ACTIVATIONAPPLICATIONS: NUMEROUS

Capturing the power of the Stand-In™ means integrating it with other

components or promotions and utilizing it’s two component parts: The card is

perfect for eye catching communications, and the perforated base quickly

becomes a compact coupon or activation piece.

1. POS Client Coupon Redemption

2. URL Integration For Trackable Results

3. Surveys/Applications/Balloting

4. Unique Codes

5. Cross Promotion

6. Collectibles

7. On-Screen Integration

8. Concession Coupons

9. Sweepstakes

10. DVD-Movie Clips/CD-Music Clips

Stand-In™ also holds mini DVD/CD’s, magnets,

stickers, sound chips or can be scented.

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LINE OF SIGHTAUDIENCE: VALUABLE

Within reach of a captive audience…

• Affluent segment – spends more than their stay at home

counterparts.

• Excited about the experience – participating in something they

enjoy and open to messaging.

• Predictable interests – Clued in on type of event they are

attending.

With the Stand-In™ you’ve got the best seat in the

house – within reach of every attendee.

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FIELD TESTED

REDEMPTIONCASE STUDY: MCDONALD’S

Stand-In™ drives customers to local McDonald’s. Los Angeles CA – 20

McDonald’s fast food restaurants use the Stand-In to increase traffic at stores

along the 210 corridor in Northern Los Angeles. Mike Pernecky, McDonald’s

franchise owner said, “ Even our mall store 12 miles from the theater saw

numerous coupons redeemed immediately after the first showing of Chicken

Little. Even with our direct mail campaigns, we never see so many coupons

coming out of our customers wallets.” When movie goers took their seats they

were greeted by a special offer for a free dessert at their local McDonald’s in

their cup-holder. “The reception of the new media was astonishing”, Matt

Faulkner, President of ArmsLength Promotions, exclaimed as he watched over

120% take away of the Stand-Ins at every theater, every show. “This exceeds

all expectations of the impact Stand-In™ has on movie goers.”

Bill Gibbons partner of Davis Ellen, the agency that handles McDonald’s in the

western US explained that, “Stand-In™ demands to be handled and

immediately acted on. We see lots of new opportunities with this new system.”

Mike added, “We are already thinking about a third promotion after the Harry

Potter promotion that is scheduled for the last two weeks of November. We

need to jump start our new specialty coffee program being tested in four

stores...I love the results we got from Chicken Little shows.” He went on to say,

“Armslength Promotions has a great concept here and the folks there are easy

to work with… what a value.”

-Amy Jones, Promo Magazine

EXCEEDS ALL EXPECTATIONS

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EFFECTIVE

EFFICIENTCASE STUDY: MCDONALD’S <cont

Theaters provided by ScreenVision:

Two screens out of more than 13,600 total screens located in more than 95%

of the DMA’s (Designated Market Areas-Nationally).

Movies can be targeted by:

Title, Rating, Location, Dates and Time of Day.

Installation Provided by:

Labor Ready one of 900 city’s nationally.

Installation includes:

Placement of Stand-In™ in cup-holders, clean-up after each show, attendance

records, and number of Stand In™ taken. Installation will be signed-off-on by

theater manager on duty.

Production and Delivery of Stand-In:

Art created by McDonald’s Western Regional Agency Davis-Ellen Printed by

ArmsLength Promotions Shipped to theaters by UPS.

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RETURN ON

INVESTMENTCASE STUDY: MCDONALD’S <cont

LOCATION:

Pacific Theaters, Los Angeles, CA

FILMS (2 SCREENS PER):

Harry Potter and Chicken Little

REPORTING DATES

Nov. 4th – Dec. 15th 2005

PROMOTIONS:

1. Any dessert free with coupon

2. Free salad or combo meal with purchase of Happy Meal.

REDEMPTION:

53% of free dessert redeemed

14% of free salad/meal with Happy Meal redeemed

Movie Chicken Little Harry Potter

Duration 2 Sat & Sun 2 Sat & Sun

Taken 4553 or 119% 3313 or 63%

Redeemed 2404 or 53% 475 or 14%

NOTE: McDonald’s has no found way to count coupon redemption nationally. Franchise owner estimates a variance

of 10-25 percent higher than store count.

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CONTACT INFO

Venue Media, LLC

31473 Rancho Viejo Road

Suite 208

San Juan Capistrano, CA 92675

949-429-3705

sales@venuemedia.net

STAND-INTM IS PROTECTED BY U.S. PATENT # 6,408,552

Venue Media is an exclusive dealer of the STAND-INTM