TheTarget Participants

• Hip , Trendy & Creative Youngster• Student of Graphic Arts School or College

• Design Agency• Advertising People

• Invitation : Community based

Map of Event 2009

OctSept Nov DecAug

Concept & Working

Agreement

Preparation

Media ExposureTeaser & promo

Annoucement@ Soft Opening

09.09.09

Road Show to Mascot Competition

Jkt (4 campus) :Untar, Trisakti,UPH & Binus

Media Exposure

Jurying

Media Exposure

Exhibition & Winner

Annoucement

1st week of Dec’09

Phase I Phase II

Announcement Competition in media, Start : Sept09• Print Media (display ad & Advertorial) 4 media : Concept, Babyboss, Area & Juice

• Web (banner/ promo event) - centralparkjakarta.com

- conceptmagz.com

- digitalstudio.co.id

• Poster distribution: selected campus• Flyers distribution: selected campus

Teaser & Promo

Socialization in 4 selected campus. Period : (Early) October’09

Location : Trisakti, Untar , UPH & Binus

Speaker : Djoko Hartanto,

Andi S Boediman,

Tim CP

SOCIALIZATION

Target Participants

UNIVERSITY DESIGN`S STUDENT TARGET AUDIENCE

TRISAKTI 828 300

TARUMANEGARA 803 300

BINA NUSANTARA 705 300

UNIV. PELITA HARAPAN 777 300

TOTAL STUDENT 3113 1200

Entry & Submission

Entry & Submission

Entry & Submission

Mascot Design

Road Show Audience:8.000 students

Mascot Design

Mascot Design

The Objective of extraordinary Mascot Design

• To create a fever and teaser for Modern Urban Youngster about Central Park• To strengthen CP brand awareness & brand equity as a hype, trend concious, happenings & creative melting pot• To create CP’s brand more appealing & loveable

Mascot Design

Mascot Design

Mascot Design

Jurying process

500 entries(estimated)

•Concept & idea (40%)

•Art direction (30%)• Implementation

(30%)

500 entries(estimated)

•Concept & idea (40%)

•Art direction (30%)• Implementation

(30%)

9 finalist

Proposed Jury :Very Y.SetiadyCP ConsultantDjoko HartantoAndi Boediman

Dendy UNKL 347Bre Redana (kompas)

9 finalist

Proposed Jury :Very Y.SetiadyCP ConsultantDjoko HartantoAndi Boediman

Dendy UNKL 347Bre Redana (kompas)

WINNERWINNER

• Artwork Submission (deadline : November 22nd, 2009• Judging (November, 23rd -25th 2009) : > To select from 500 entry become 9 finalist (including 1-3 winner)

> Jury (5 persons) :

* Very Y. Setiady

* CP Consultant

* Djoko Hartanto dan Andi Boediman

* Dendy UNKL 347

* Bre Redana (Kompas)

Judging Mascot

Prize

1st

WINNER1st

WINNER

3rd

WINNER3rd

WINNER

2nd

WINNER2nd

WINNER

Prizes (sponsorship)

6 Finalist

Drawing an estimated 23,000 visitors during 7 days exhibition

Place : Laguna Atrium Central ParkDate : December 2009 (tbc)Period : 7 days

Mascot Exhibition

• Community gathering @ Central Park (urban art, Toys – TOC, Komik – Chris Lee, Vector junkie , illustrator)

• Talkshow• Exhibition Mascot Winner & Winner Annoucement• Grand Opening Central Park

Exhibition Activity

PRESS CONFERENCE (by CP)Place : Laguna Atrium Central ParkDate : December 2009

Exhibition Activity @Laguna

Apprx: 23.000 visitors

Exhibition Activity @Corridor

Apprx: 23.000 visitors Photo Exhibition

Exhibition Activity @Laguna

Talkshow

Decoration

Merchandising