“Things do not change, we change” The Market is Changing

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    13-Dec-2015

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Slide 2 Slide 3 Things do not change, we change Slide 4 The Market is Changing Slide 5 What We Need You To Do Be flexibleBe flexible Be open to new ideasBe open to new ideas Help us define the changeHelp us define the change Stop doing things that arent valuedStop doing things that arent valued Slide 6 Since Then Three rounds of reinvention/transformation grids.Three rounds of reinvention/transformation grids. Interactive re-organization/project management.Interactive re-organization/project management. Unification of all creative on 9 th floor.Unification of all creative on 9 th floor. Re-imagining the role of media: T1Z Media Innovations.Re-imagining the role of media: T1Z Media Innovations. Slide 7 March 2007 Slide 8 Slide 9 Slide 10 Both print and broadcastburdened with unwieldy, archaic and crushingly expensive means of distributionare experiencing the disintegration of the audience critical mass they require to operate profitably. Both print and broadcastburdened with unwieldy, archaic and crushingly expensive means of distributionare experiencing the disintegration of the audience critical mass they require to operate profitably. Model based on economic scarcityYouTube, blogs, etc. Model based on economic scarcityYouTube, blogs, etc. The Post Advertising Age Slide 11 Evidence In December 2005, Viacom spun off CBS, lest the broadcast business impede its growth and depress shareholder value. In December 2005, Viacom spun off CBS, lest the broadcast business impede its growth and depress shareholder value. Time inc. has had four rounds of lay-offs (750 jobs) since late 2005 and Time Warners market capitalization is 42% of what it was at its peak in 2001. Time inc. has had four rounds of lay-offs (750 jobs) since late 2005 and Time Warners market capitalization is 42% of what it was at its peak in 2001. Last fall, five broadcast networks bypassed their local affiliates and gave away new programs online. Last fall, five broadcast networks bypassed their local affiliates and gave away new programs online. Slide 12 Matt Freeman, CEO Tribal DDB, in WSJ: At the end of the day its all about whos in charge. Traditional ad people are in favor of integration as long as they are in control. It still comes down to who reports to who and egos.Matt Freeman, CEO Tribal DDB, in WSJ: At the end of the day its all about whos in charge. Traditional ad people are in favor of integration as long as they are in control. It still comes down to who reports to who and egos. Welcome to Pluto! Welcome to Pluto! Agency Yin to Media Ownership Yang Slide 13 There is a clear need for new ways of solving marketing problems and an overwhelming agreement that agencies arent meeting that demand. Jonah Bloom-Ed. Ad Age/Creativity Slide 14 Demolish the heavy structures of the past for lean structures, light organization, fast processes and team spirit, collaborative approaches. Maurice Levy Slide 15 Off-Site: Better Work Flow Speed-Flexibility SHADE Team:Al Reid SHADE Team:Al Reid Brian Sheehan Chris Graves Craig Crawford David Palmer Gabrielle Weinman Gavin Lester Jack Epsteen Jason Harrington Jon Pearce Julie Michael Mark Miller Matt VanDyke Meija Jacobs Monica Mellier Paul Mareski Paul Ratzky Paul Silverman Phil Glist Richard Hytner Susanna Leighton Slide 16 Need a Fundamental Organizational Change We have almost 20 separate departments!We have almost 20 separate departments! We need to re-imagine our structure around what we are here to doour purposenot how we built ourselves to get here.We need to re-imagine our structure around what we are here to doour purposenot how we built ourselves to get here. Slide 17 Lexus Account Group General Accounts/ Business Dev. Art BuyingArt StudioBroadcastCost ControlCreative Exp. Mktg. & Alliances HR Multimedia Studio Office Services Print Production PR Strategic Planning Traffic/ Proofreading T1Z Media Innovations Team One I/RM Slide 18 What is Our Purpose? Ideas Bigger Than Ads Slide 19 Creating themCreating them Producing themProducing them Manage themManage them Communicating themCommunicating them Supporting themSupporting them Slide 20 Idea Support Idea Creation Idea Communication Idea Production Team One Ideas Bigger Than Ads Idea Management Slide 21 Idea Communication Idea Production Idea Support Team One Ideas Bigger Than Ads Idea Creation Integrated Creative Dept. Integrated Account Service Experiential Marketing & Alliances Public Relations T1Z Media Interactive Studio I/RM Project Management TV Production Print Production Art BuyingMultimedia Studio Proofreading Product Information Business Affairs Art Studio Traffic Finance HR Office Services ReSourcesIT Strategic Planning I/RM Ops & Technology Slide 22 Team One 2010 No division between digital people and non-digital. No division between digital people and non-digital. One production floor sharing all assets No division between production and content creation. No division between production and content creation. Seamless integration of LDA events and field offices. Seamless integration of LDA events and field offices. Get to ideas faster and get from idea to execution in a fraction of the time. Get to ideas faster and get from idea to execution in a fraction of the time. Slide 23 Kevin Roberts Team One is taking the lead. They are not talking, they are doing. I want this structure tested at Team One and in other regions. It might be a key to our future. Slide 24 Richard Hytner We're merchandising the Team One org work everywhere we go. So far, a few smaller markets have snapped it up. The big win will be when the majors follow the Team One lead. Slide 25 Question Is this a fancy way of saying layoffs? Is this just empire building? Slide 26 Ive heard it all before! Its not up to them, its up to you! Help us get this right. Right now. New org in place December 1! 100 Days Plans Slide 27 Assignment Meet with group leaders to start imagining a new vision for each new group. How would we work differently if Slide 28 Physical Moves Plan and TimingMackinnon/Harker Slide 29 Questions?