View
17
Download
0
Tags:
Embed Size (px)
DESCRIPTION
A presentation based on 'Switch: How To Change Things When Change Is Hard '
Citation preview
Image: hd-wallpaper
Image by Laurie Williams
Things do not change; we change.
Henry Thoreau
‘Witty and instructive’ Wall Street Journal
‘A fantastic book’ Wired.
‘A must read’ Forbes.
‘Any leader looking to create change in his organization need not look beyond this little book’ Business Week.
Flipkart, Amazon
Group I Group II
Group I Group II
Group I consumed 153 % extra popcorn than Group II
Group I Group II
People Problem
153 % more consumption
Group I Group II
People Problem
153 % more consumption
Group I Group II
Situation Problem
What is usually viewed as
People Problem, is in fact, a
Situation ProblemSituation Problem
What is usually viewed as
People Problem, is in fact, a
Situation Problem
Lesson No. 1
Image: Frits Ahlefeldt
Image: Nanda Home
Image Clocky Ad
Changing environment works,
Changing environment works, but works only Temporarily
For a lasting effect
One needs to Change
Heart and Mind
Rider
Analytic
Rational
Planning
Elephant
Strong
Passionate
Impulsive
Rider
Analytic
Rational
Planning
Image: wikimedia
Planning
Direction
Energy
Strength
Planning
Direction
Energy
Strength
Planning
Direction
Over analysis
Indecisiveness
Energy
Strength
Planning
Direction
Instinctive
Emotional
Instant-gratification
Over analysis
Indecisiveness
Energy
Strength
Planning
Direction
Instinctive
Emotional
Instant-gratification
Perseverance
Over analysis
Indecisiveness
Reluctant elephant
Indecisiveness Rider
Reluctant elephant
Indecisiveness Rider
Achieve N
othing
Carrot or Cookie Experiment
Image: Ashley
Carrot Group Cookie Group
Carrot or Cookie Experiment
Image: Ashley
Carrot Group Cookie Group
Puzzle image: Patafisik
Carrot or Cookie Experiment
Image: Ashley
Carrot Group Cookie Group
Played puzzle for 8 minutes an average
Attempted 19 solutions
Played puzzle for 19 minutes an average
Attempted 34 solutions
Carrot or Cookie Experiment
Image: Ashley
Carrot Group Cookie Group
Played puzzle for 8 minutes an average
Attempted 19 solutions
Played puzzle for 19 minutes an average
Attempted 34 solutions
Exhausted!
Lesson 2Lesson 2
What is usually viewed as laziness What is usually viewed as laziness problemproblem
is often ais often a
Exhaustion problemExhaustion problem..
Eat healthy Case study• Two health researchers from
West Virginia• Persuade people to ‘eat
healthy’• Number of ways to eat
healthy
Image: H. Zell
Eat healthy Case study
Eat healthy Case study
1% milk campaign for 2 weeks.
Eat healthy Case study
1% milk campaign for 2 weeks.
1% milk usage 18% 41%.
Image:Flickr, quinn.anya
Lesson No. 3
What looks like resistance
is often
lack of clarity
Confused Rider makes elephant go in circles.
Unmotivated Elephant dooms all change efforts.
Motivate the Elephant
Direct the Rider
Three Surprises & Lessons• Resistance - Lack of clarity
• Laziness - Exhaustion
• People Problem - Situation
• Resistance - Lack of clarity–Direct the Rider
• Laziness - Exhaustion–Motivate the Elephant
• People Problem - Situation–Shape the Path
Three Surprises & Lessons
Direct the Rider
Case Study
Jerry Sternin
•Save the Children, a US organization
•Vietnam
•Malnutrition among children
Tackling Malnutrition
• Elevate Poverty• Improve sanitation• Provide clean water• Improve literacy
Tackling Malnutrition
• Elevate Poverty• Improve sanitation• Provide clean water• Improve literacy
True but Useless
Solution
Jerry Sternin
•Looked for the bright spots
•Facilitated adopting the behavior
Focus on the Bright Spots
What is working? How can we upscale it?
• Direction to the Rider
• Motivation & Hope for the Elephant
Amplify the Positive DevianceAmplify the Positive Deviance
Image: Laguna D
esign
Hip arthritis Case study
Hip arthritis patients slotted for Hip Surgery
1 NSAID yet not tried
2 NSAIDs yet not tried
Hip arthritis Case study
Hip arthritis patients slotted for Hip Surgery
1 NSAID yet not tried
2 NSAIDs yet not tried
43% doctors gave a trial of the drug
28% doctors gave a trial of either of drug
Free to taste Jam at a mall
10 X more tasters when there were 6 variety of jams to taste
Image:Flickr Sarah Ross
Decision Decision ParalysisParalysis
Script the Critical Moves
• Don’t give a Big Picture
• Ambiguity is enemy of Change
• Don’t assume it to be Obvious
Script the Critical Moves
• Don’t give a Big Picture– Give precise Goals
• Ambiguity is enemy of Change– Make plans crystal clear
• Don’t assume it to be Obvious– SMART goals is the cure
Motivate Motivate the the ElephantElephant
Re-Mission Case studyChildren treated for cancerPost chemotherapy compliance is crucial for remission. Skipping 20% medication, ups relapse by 200%.
Pam Omidyar had conviction that a game, which makes children feel in control, will increase the compliance.
Increased compliance by 20%, that is doubling chances of survival.
Change Process
Analyze Think Change
Change Process
Analyze Think Change
Assumption
Change Process
Analyze Think Change
See Feel Change
Assumption
Change Process
Analyze Think Change
See Feel Change
Assumption
Reality
Find the FeelingFind the Feeling
Image: wikimedia
Image: Michiel 1972
Free wash Case studyFree wash Case study
Free wash for collecting Free wash for collecting 8 stamps8 stamps
Free wash Case study
Free Car wash schemeFree Car wash scheme
8 Stamps
+ 8 Stamps
2 Head start Stamps
Free wash Case studyFree wash Case study
Free Car wash schemeFree Car wash scheme
8 Stamps 19 %
37 % + 8 Stamps
2 Head start Stamps
To keep elephant moving
Shrink the ChangeImage: DanDee Shots
Easily demoralizedEasily demoralized
Needs reassuranceNeeds reassurance
EncouragementEncouragement
Image: wikimedia
Image: Flickr Ross@Texas
St Lucia Parrot Exists only in Caribbean island of St Lucia
In 1977, only 100 were left
Estimates indicated species will to be extinct by 2000
Paul Butler, a 21 year fresh graduate, into the scene as Conservation advisor.
Instead of conventional action-plan, he focused on means to make people rally for the parrot and to get public support
St. Lucia Parrot puppet shows
1.Distributed T-shirts
2.Car stickers
3.Broadcasted songs
People embraced St. Lucia Parrot
Parrot became their National identity
Species came back from the brink
Poaching stopped completely
Now about 700-800 birds live
Grow your People
Image: P
ete’s DV
D G
alleries
Medication errors Case study
• Kaiser South San Francisco Hospital• Nurses administer 800 medications a
day• Impressive accuracy, only 1/1000
errors
Image: RishiB @ Flickr
Distraction
A Simple Solution• Wear ‘Medication Vests’, a bright
colored vest, while administering medication.
• In six months, 46% drop in medication errors.
Tweak the environmentTweak the environment
Image: Vmenkov
Tweak the environmentTweak the environment
Shape the PathShape the Path
ICU Case studyICU Case studyImage: Cosmed
Simple solution
• Dr Peter Pronovost compiled a 5-point checklist.
• Put into practice, over a period of 18 months, it saved hospital and patient an estimated $175 million
• Saved 1500 lives
Simple solution
• Dr Peter Pronovost compiled a 5-point checklist.
• Put into practice, over a period of 18 months, it saved hospital and patient an estimated $175 million
• Saved 1500 lives
A Humble Check-list
Think of the last time you were in a situation where you were not totally sure how to behave.
Image: Cede Prudente
Rally the Herd
Keep the Change going
Thank You
Hope you enjoyed this presentation. You can get transcript of this presentation from surinderkumar.com.