1. MICHAEL E PORTER 2. JOHN KOTTER 3. GARY HAMEL 4. PHILIP KOTLER 5. TOM PETERS 6. VIJAY GOVINDARAJAN 7.SUBIR CHOUDHARY 8. C K PRAHLAD 9. RAM CHARAN 10.SHIV KHERA

Michael. E. Porter

Michael Porter is Regarded as Father of modern business strategy.

Michael Eugene Porter is the Bishop William Lawrence University Professor at The Institute for Strategy and Competitiveness, based at the Harvard Business School.

He is a leading authority on competitive strategy and the competitiveness

Michael Porter is the author of 18 books and numerous articles including Competitive Strategy, Competitive Advantage, Competitive Advantage of Nations, and On Competition.

Michael Porter provided a framework that models an industry as being influenced by five forces.

The strategic business manager seeking to develop an edge over rival firms can use this model to better understand the industry context in which the firm operates.

Diagram of Porters 5 Forces

The following is a Five Forces analysis of The Coca-Cola Company in relationship to its Coca-Cola brand.

Threat of New Entrants/Potential Competitors: Medium Pressure Entry barriers are relatively low for the beverage industry: there is no

consumer switching cost and zero capital requirement. Coca-Cola is seen not only as a beverage but also as a brand. It has held a

very significant market share for a long time and loyal customers are not very likely to try a new brand.

Threat of Substitute Products: Medium to High pressure There are many kinds of energy drink s/soda/juice products in the market.

Coca-cola doesn’t really have an entirely unique flavor. In a blind taste test, people can’t tell the difference between Coca-Cola and Pepsi.

The Bargaining Power of Buyers: Low pressure The individual buyer no pressure on Coca-Cola

The Bargaining Power of Suppliers: Low pressure The main ingredients for soft drink include carbonated water, phosphoric

acid, sweetener, and caffeine. The suppliers are not concentrated or differentiated.

Rivalry Among Existing Firms:  High Pressure Currently, the main competitor is Pepsi which also has a wide range of

beverage products under its brand. Both Coca-Cola and Pepsi are the predominant carbonated beverages and committed heavily to sponsoring outdoor events and activities.

There are other soda brands in the market that become popular, like Dr. Pepper, because of their unique flavors. These other brands have failed to reach the success that Pepsi or Coke have enjoyed.

2. John Kotter:

John Kotter has been a Harvard Business School professor for over 30 years and is an internationally renowned author on leadership and change.

His 18 books include international bestseller Leading Change and followed by Our Iceberg Is Melting, which puts his 8-step process for change into a fun and easy to read format.

Business Week magazine rated Kotter the #1 leadership guru in America.

Kotter International helps organizations execute Kotters strategies, and leaves them with the capability to take on future business challenges and react to them quickly with agility and direction.

The authors use a fable about a penguin colony in Antarctica that has lived on the same iceberg for many years.

When one curious bird discovers problem signs in the iceberg, few penguins want to listen to him. They are fine the way things are and don't want to change. The story is analogous to the common situation where people don't want to face up to difficult problems at home or at work.

Once a small group of penguins came to understand that their iceberg actually was melting, they

1) created a sense of urgency in the colony to deal with the difficult prob lem,

2) put a carefully selected group in charge of guiding the change,

3) found the sensible vision of a better future,

4) communicated that vision so others would understand and accept it,

5) removed as many obstacles to action as was practical,

6) cre ated some sort of success quickly,

7) never let up until the new way of life was firmly established, and,

8) finally, ensured that the changes would not be overcome by stubborn, hard-to-die traditions.

3. Gary Hamel

Gary Hamel was recently ranked by The Wall Street Journal as the world’s most influential business thinker and by Fortune magazine as the worlds leading expert on business strategy.

In twenty years Hamel has authored 17 articles for the Harvard Business Review and is the most reprinted author in the Reviews history.

As a consultant and management educator Hamel has worked for companies such as General Electric Time Warner Nestle Shell Best Buy Procter Gamble 3M IBM and Microsoft.

His pioneering concepts such as strategic intent core competence industry revolution and management innovation have changed the practice of management in companies around the world.

The Management Innovation Exchange (MIX) is an online community where the world’s most progressive business leaders share their ideas on how to build organizations that are fit for the future and fit for human beings.

4. Dr. Philip Kotler

Dr. Philip Kotler is a world famous Management and Marketing guru and a distinguished professor at the Northwestern University Kellogg Graduate School of Management in Chicago.

Dr. Kotler is known to many as the author of what is widely recognized as the most authoritative textbook on marketing Marketing Management.

According to Philip Kotler - "Marketing Mix is the combination of four elements, called the 4P's (product, Price, Promotion, and Place), that every company has the option of adding, subtracting, or modifying in order to create a desired marketing strategy"

Marketing Mix

5. Tom Peters.

TOM PETERS: - A navy personnel turned management professional Tom Peters writes and speaks about a very special area of management i.e. personal and business empowerment and problem solving methodologies.

He is called the most provocative and engaging management guru in the USA. He is also called the Red Bull of management thinkers.

The management theory of Tom Peters is based on leadership’s qualities. Good leaders believe in productivity through people, are hands-on and value-driven; they only do what they do best.

Tom Peters' theory of leadership also includes the "Seven S Framework." Strategy, Structure and Systems (hard S's) and Staff, Style, Shared Values and Skills (the soft S's).

This example considers some of the issues related to introducing digital technology into an organisation.

1. Strategy:The contribution of digital business in influencing and supporting organisations’ strategy.

2. Structure:The modification of organisational structure to support digital business.

3. Systems: The development of specific processes, procedures or information systems to support digital business.

4. Staff:The breakdown of staff in terms of their background, age and sex and characteristics such as IT vs marketing, use of contractors/ consultants.

5.  Style:Includes both the way in which key managers behave in achieving the organisation’s goals and the cultural style of the organisation as a whole.

6. Skills:Distinctive capabilities of key staff, but can be interpreted as specific skill-sets of team members. The key issues are: staff skills in specific areas such as supplier selection, project management, content management and specific e-marketing media channels.

7. Shared values:The guiding concepts of the digital business or e-commerce organization which are also part of shared values and culture. The key issues are: improving the perception of the importance and effectiveness of digital business amongst senior managers and staff it works with (marketing generalists and IT).

6.Vijay Govindarajan

Vijay Govindarajan is the Earl C. Daum 1924 professor of international business at the Tuck School, Dartmouth College.

His books include Reverse Innovation (with Chris Trimble, 2012)

Govindarajan is also responsible for posing the question that sparked a global challenge to build a $300 house, which earned him the Thinkers50 CK Prahalad Breakthrough Idea Award in 2011.

Phase 1 — Globalization —Multinationals built unprecedented economies of scale by selling products and services to markets all around the world. (Innovation happened at home)

Phase 2 — Glocalization — In this phase, multinationals recognized that while Phases 1 had minimized costs, they weren’t as competitive in local markets as they needed to be. Therefore, they focused on winning market share by adapting global offerings to meet local needs. (Innovation still originated with home-country)

Phase 3 —Local Innovation — In this phase, the first half of the reverse innovation process, multinationals are focusing on developing products “in-country, for country.”

Phase 4 — Reverse Innovation — If Phase 3 is “in country, for country,” Phase 4 is “in country, for the world.” Multinationals complete the reverse innovation process by taking the innovations originally chartered for poor countries, adapting them, and scaling them up for worldwide use.

Govindrajan says the biggest opportunities for multinationals in next 25 years will be customers moving from poor countries.

7. Subir Chowdhury

Subir Chowdhury is chairman and CEO of ASI Consulting Group. Tagged “The Quality Prophet,” by Business Week.

Chowdhury is author of The Power of Six Sigma: An Inspiring Tale of How Six Sigma is Transforming the Way We Work (2001) and, most recently, The Power of LEO: The Revolutionary Process for Achieving Extraordinary Business Results (2011).

The following themes are found in most of his books: Problems can be prevented through continuous improvement—getting it right the first

time—and should be the goal of every organization as it designs, develops and deploys products and services.

Quality must be the responsibility of every individual in all organizations. The “quality mission” cannot be delegated to one group or individual. It cannot be a ‘top down’ management process. For quality to be robust and sustainable, everyone in the organization must not only accept it, they must believe in it. 

Quality begins at the top. Without the commitment of leadership—and without them demonstrating that commitment in every aspect of their own lives, initiatives will stall or fail over time. 

Everyone has a stake in Quality. Not only must quality involve everyone all the time, but in order to achieve robust and sustainable results, everyone must have a stake in its implementation and continuous improvement through peer reinforcement and other methods. 

Quality is a balance of people power and process power, where “people power” takes into account the role of the Quality mindset”—approaching quality with honesty, empathy and a resistance to compromise. Process power is about solving problems, developing ideas and solutions, and then perfecting those ideas and solutions. 

8. C K Prahalad"Strategy is about stretching limited resources to fit ambitious aspirations.”

He was ranked as the world's most influential business thinker in The Thinkers 50 list, published by The Times in 2009.

Professor, researcher, speaker, author and consultant, CK Prahalad dons many roles.

His book titled, 'The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits', highlights the need for multinational companies to realize that the huge growth market of the under-served, the bottom of the pyramid.

Currently, he is the Professor of Business Administration at the University of Michigan Business School. He also heads a high-technology company called PrajaInc.

Major Contributions of Prof. C. K. Prahalad:CKP made a name for himself by introducing the concept of

core competence to explain the superior performance of Japanese organizations compared with the rest in the world.

CKP broke the monotonicity when he introduced the idea of strategic intent of organizations, he gave an alternative approach to strategy implementation, viz. strategy as a leverage to accomplish extraordinary performance of the organization with the existing (limited) resources.  

CKP enunciated innovation as a source of competitive advantage in an explicit and convincing manner, with the concept of ‘next’ by catching the best of academic community and the best of practicing world.

Attracted by the importance of India as an emerging economy, CKP came up with a vision document on India (India@75), a blue print of action for India to become a developed nation.

His latest book The New Age of Innovation where he discusses mass customization, interdependence of the firms at the global level, etc.

The Fortune at the Bottom of the Pyramid is a new paradigm where CKP's core argument was that if an organization dramatically reengineered the product features and performance indicators, the price of the product could be kept so attractive that it can be accessed by a large market segment for which it was not originally intended.

CKP went on to argue that designing the product and service for the economically weaker section of the society would generate more wealth as a consequence of large volume even when the margins are low. Hence, The Bottom of the Pyramid is an opportunity for sustained wealth creation.

9. Ram Charan

Ram Charan is one of the world's most popular business advisors. Known for his ability to solve the toughest business problems, he has worked with some of the most successful companies, including GE, Verizon, Novartis, Dupont, Thomson Corporation, Honeywell etc over the last three decades.

Practice is the only thing that makes great leaders and transforms an ordinary athlete into a champion, said renowned business consultant Dr Ramcharan

Termed as the 'most influential consultant alive' by Fortune magazine, Dr Ramcharan mentioned five habits that a manager needs to practise to become an efficient and successful manager. 'Clarity in decisions, Laser sharp dominant priorities, Recruiting right people, Reviews of every business activity and follow through of business

decisions are the most important habits that one should practice to become a successful and efficient manager.’

Leadership now-Work the Talk, he said that leaders deliver results instead of just making claims. "'Leaders always get the things done and define clearly what is to be done next and ultimately get it done," added Dr Ramcharan.

10. Shiv Khera

Shiv Khera's story is truly inspirational. Three decades ago, he used to wash cars and sell insurance policies in the United States. Today, he has a multi-million dollar empire.

Shiv Khera is the founder of Qualified Learning Systems Inc. He has established himself as an educator, business consultant and a successful entrepreneur. He motivates and encourages people to explore their true potential and succeed in whatever they do.

The Round Table Foundation has recognized him as a “Louis Marchesi Fellow”.

Shiv Khera's client list includes, among others, Lufthansa, Johnson & Johnson, Motorola, Nestle, GSK, Tetrapak, Phillips, Gillette, HSBC, Carrier, IBM, Ericsson and GM. He has authored 12 books including the best seller book, 'You can win'.

“The greatest gift that humans have is the ability to think. Of all the creatures in the world, humans are physically the most ill-equipped. A human cannot fly like a bird, outrun a leopard, swim like an alligator, nor climb trees like a monkey. A human doesn’t have the eyes of an eagle, nor the claws and teeth of a wild cat. Physically, humans are helpless and defenseless; a tiny insect can kill them. But nature is reasonable and kind. Nature’s greatest gift to humankind is the ability to think. Humans can create their own environment, whereas animals have to adapt to their environment.” ― Shiv Khera, You Can Win: A step by step tool for top achievers

“A young man asked Socrates the secret to success. Socrates told the young man to meet him near the river the next morning. They met and Socrates asked the young man to walk with him toward the river. When the water got up to their necks, Socrates took the young man by surprise and pushed him under the water. The boy struggled to get out but Socrates kept him there. When the boy started turning blue, Socrates raised the boy’s head out of the water. The first thing the boy did was to take a deep breath of air. Socrates asked, “What did you want the most when you were under water?” The boy replied, “Air.” Socrates said, “That is the secret to success. When you want success as badly as you wanted air underwater, you will have it.” There is no other secret. This is called the burning desire.” ― Shiv Khera, You Can Win: A step by step tool for top achievers

“An uneducated thief may steal goods from the train but an educated one may steal the entire train. We need to compete for knowledge and wisdom, not for grades.” ― Shiv Khera, You Can Win: A step by step tool for top achievers

“Some people make friends by wining and dining people with the sole objective of doing business with them. Once the usefulness goes, the friendship also goes. It is unfortunate because it is very shortsighted and insincere. One should keep in mind that just because a person is a friend it does not mean they are under an obligation to buy from you. In my career, I have acquired clients professionally and built friendships later, versus making friends with the intention of doing business. Sooner or later, people uncover the ulterior motive.” ― Shiv Khera, You Can Sell: Results are Rewarded, Efforts Aren't

“THE DIFFERENCE If I buy a photocopier from you, I have made a transaction and am considered a customer. However, if I start buying all my office equipment from you, I have developed a relationship and have become a client. I have developed a relationship because of which I (the client) keep buying more and more. That’s the difference between transactional and relationship selling” ― Shiv Khera, You Can Sell: Results are Rewarded, Efforts Aren't

  

“A CRASH COURSE FOR SUCCESS    • Play to win and not to lose.    • Learn from other people’s mistakes.    • Associate with people of high moral character.    • Give more than you get.    • Don’t look for something for nothing.    • Always think long term.    • Evaluate your strengths and build on them.    • Always keep the larger picture in mind when making a decision.    • Never compromise your integrity.” ― Shiv Khera, You Can Win: A step by step tool for top achievers

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