ThinSpired Helping people one exercise at a time

Neli Pencheva Daniel Paz Sebastian Fuentes Scott Goulet

Agenda

• General Company Description

• Product

• Market Analysis

• Strategy and Implementations Analysis

App Development

For Life (ADFL) :

ADFL was created in 2015 in Boca Raton,

Florida

Created as a college course

assignment which turned

to a huge success in the

app market

Rapidly growing and expanding its

products portfolio

Products/Services Portfolio

• The wildly successful application “LifieGramm”

• New app in developing stages -ThinSpired

• Constantly working on ideas for new apps LifieGramm

ThinSpired

Personnel Summary

Neli PenchevaChief Technical Officer

Daniel PazChief Market Strategist

Sebastian FuentesChief Financial Officer

Scott GouletChief Executive Officer

Product

1. Vision Provide a source of work out exercises for people to be healthier.

2. App NameOur customers want a product that will allow them to become thinner and stronger while being inspired by different work out choices.

Development Requirements

Native Apps

Speed Faster and more responsive

than web based apps.

Local StorageNative apps can run

asynchronously, meaning

dynamic information can be

stored locally on the phone

temporarily and synced with

the central web-based server

later.

FeaturesAccess to that platform's

hardware features.

App StoreFree shelf space for new

products and can be a great

way to advertise.

DrawbacksSeparate code base must be

created and maintained for

each individual platform.

Web Based Apps

Single Solution Single source base,

available for all devices;

no waiting for versions.

Real Time Updates Updates of the app happen real-time, no waiting on app store approval.

FreedomFree to add any

advertisement and

content you would like.

Catching up Huge development in

the mobile web area.

DrawbacksLack of access to the

phone’s functionalities.

Android vs iOS Development

Steps Android iOS

Environment Eclipse which has

many plugins. Easy to use Xcode.

Configuration More elegant app

permissions

OS’s Xcode contains

a long list of build

settings.

Language Java Objective C

Publishing Eclipse wizardRequires certificates

and distribution

profiles.

Product Description

1. Overview

2. Features

A. Simplicity

B. Additional Features

• Simple user friendly layout• Multiple sections • Top tier quality

A. Simplicity

• Interactive layout• Graphical representation of

individual muscle groups• Shows locations on the human

body

• User friendly interface• Easy to navigate • Images that show what kind

of exercise is being displayed within the muscle group

• Detailed descriptions on how to preform each exercise

• Videos show demonstration on how the exercise is preformed

• High quality images

• Stop watch that can assist you in timing you workouts

• Interactive feature allows you to reset time once your done and want to time something else

• Can be used for other things then just workouts

B. Additional Features

Developing Stages/MilestonesStage Components Tools Status

I 1. Home Tab

2. Exercise Tab

3. Exercises for different Muscle Groups

4. Stop Watch

CSS, HTML, JQuery M.

CSS,HTML, JQuery M, JavaScript

100%

100%

100%

100%

II 1. Expand Exercises for Muscle Groups

2. Clean CSS styles, images, etc.

CSS,HTML, JQuery M, JavaScript April 28th

III 1. Functionality to buy more exercise.

2. Social Media connections

3. Add Routines Tab

4. iOS compatible

5. Google Maps

Facebook API, Shopping Carts

API.

Google Maps API

Future

- Fitness apps have been around since the App Store and Google Play opened- Health and wellness industry has been very popular lately - Increase in spending has sparked app designers to design their own health and wellness apps

- In 2014, Flurry analytics reported that “health and fitness apps are growing at a faster rate than the overall app market”

Market Analysis

- An influx of wearable's for both apple and Android based smartphones have also added value in creating a more comprehensive experience by tracking their activities

- 40,000 apps in the health and wellness industry is only second to

gaming in the amount of apps in a single category

- These apps will reach over 26 billion dollars in profit by 2018- Over 40,000 health and fitness apps available in the App

and Google Play stores

In order to be successful an app must be:

- Easy to use interface - Easily reached goals- Easy to access your progress, results, and tracking- Easily linkable to social media accounts- Community of users - Support along the way

Groups according to number of apps in the Health category1st largest are “fitness apps”

2nd are medical reference apps3rd largest are the “wellness apps”

4th Largest Medical condition management apps

- 5 % of the app developers in the market were able to generate more

than $1 million in the health and wellness category

- This 5% includes revenues from app downloads, in-app purchases, advertisements, related devices, and services.- The majority of health and wellness apps at 83% of the market are on Android- The remaining percent of the market go to IOS with 13% and the remaining 4% to other operating systems

Market Growth

• Paid• Freemium• Paymium

Pricing Strategies

Paid

Pros Cons

Safe Best for established brands

Great return on initial investment Downward trend in last 18 mo

10% of the App Store/Play Store Turn off for most users

Freemium

Pros Cons

90% of the App store/Play Store Tricky strategy; pricing/free

Users gravitate to FREE Users may never buy In-App purchase

High potential ROI

Paymium

Pros Cons

Already generates as much as Paid Upfront costs

Has potential to become popular strategy

2% of App store/Play Store

• Freemium was our choice• Our app creates value with free version• Entices users to want more ThinSpired.

Decision

Free version: Comes with 5 exercises per muscle group: chest, triceps, biceps, back, abs, shoulders etc.

Premium version:For a nominal fee (99 cents) you would get unlimited access to all 25+ exercises in each category in addition to all future updates at no additional charge.

Monetization

• Budget of $75,000• 24 Months (first 6 months – no

spending)

Forecast

$0.00

$10,000.00

$20,000.00

$30,000.00

$40,000.00

$50,000.00

$60,000.00

Sign Ups Revenue

Do

llars

an

d N

ew

Use

rs

January

February

March

April

May

June

July

August

September

October

November

December

January

February

March

April

May

June

July

The market is rapidly

growingUser

Friendly!!

Wearable devices are becoming increasingly popularPeople are always

looking to improve themselves physically

SWOT Analysis

Success for apps in this market are purely based on

customers likes and determination of

use

People quit on things

quickly

Trends

Ability for users to sync multiple different apps to

their devices

Fitness trackers like jawbone and

Fit Bit are making tracking

your lifestyle easierThese fitness trackers

can be synched with apps such as

Myfitnesspal, Lose It!, and Slim & trim

Lack of immunity to an economic

downturn The potential competition

from larger, well established competitors

A change in society where individuals

don’t consider their health

maintenance as an important aspect

of their lives

1. Wang, Harry. http://www.ecommercetimes.com/story/76431.html. 20 October 2012. 2015.

2. FitnessPal, My. "Calorie Counter." Free , Diet & Exercise Journal. MyFitnessPal, n.d. Web. 02 Mar. 2015. https://www.myfitnesspal.com.

3. Annie, App. "Calorie Counter & Diet Tracker by MyFitnessPal | App Annie."Calorie Counter & Diet Tracker by MyFitnessPal. App Annie, n.d. Web. 08 Mar. 2015. http://www.appannie.com/apps/ios/app/calorie-counter-diet-tracker-by-myfitnesspal.Research2Guidance, "mHealth App Developer Economics 2014", http://research2guidance.com/r2g/research2guidance-mHealth-App-Developer-Economics-2014.pdf, 6 May 2014. 2015

4. Tech Crunch, http://techcrunch.com/2014/07/21/yahoo-is-buying-mobile-analytics-firm-flurry-for-north-of-200m/

5. Information Week, http://www.informationweek.com/mobile/mobile-health-market-to-reach-$26b-by-2017/d/d-id/1110964

6. Washingpost, http://www.washingtonpost.com/sf/brand-connect/wp/2013/05/07/growing-appetite-for-mobile-health/

7. Flurry http://www.flurry.com/blog/flurry-insights/health-and-fitness-apps-finally-take-fueled-fitness-fanatics#.VSm6EvlzSbO

8. Flurry, http://www.flurry.com/bid/99013/The-History-of-App-Pricing-And-Why-Most-Apps-Are-Free#.VSnI7vlzSbM

Sources