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• Know the area• Potential & current
attraction’s• Fauna & Flora• Type of guests attracted• Yearly events in Area
• Yearly budget• Potential &
Limitations in your area
• Competition in Area
Nyala Valley Farm
Introduction
Game Lodge
Marketing Activities
Secondary Available income
Alternative Income
Money Saving
Local & International Clients
What is Nyala Lodge all about?
• Nyala Lodge is hidden away in the heart of southern KZN midlands
• 1500 hectare Sanctuary that could be closest to heaven if marketed correctly
• Its 65km south of PMB near Hella Hella pass
Nyala Lodge Property has:
• Stunning views• Water falls• Natural springs• Unspoiled indigenous
bushveld• 260 bird species• Abundant wildlife &
Nyala Bushbuck
• Open Grass lands• Rare forms of Plants
life• Rugged breathtaking
climbs
Nyala Housing
• 4 chalets on edge of river
• Lodge sleeps 8 people per visit
• For more visitors there are camping sites and a veranda available
• Thatched lounge and dining area available
• Fireplace, large outside deck
Potential Activities
• Picture’s will replicate the following activities that could exist onsite and offsite
• It will give you a general Idea of all possibilities that you could market in your area.
Potential Income Options
• Corporate team building• Functions Ex:• Mountain Biking• Quad biking• Fishing lessons• Motor industry Vehicle
testing• Lion’s • (charity organizations)• Wedding’s
• Survival training• FGASA Training• School camp’s• Backpacker’s• Teaching of Fauna &
Flora• River Rafting +
lessons
Added additions
• Farming:
• Soil:• Fishing tackle:• Plants:
• Art:
• Bird Sanctuary:
• Livestock, honey, butterflies,
• Compost
• Fly fishing tackle
• Provide local nursery
• Paintings, photography, Locally produced items
Ex: pottery,sculptures etc
Create a Sanctuary for Birds
Local & international Clients
• Star Rating• Advertising Correctly• Events:Yearly functions• Computicket Packages• Training• Festival• Friends• Hunting
Example: MTB
: ATB
: Beer Fest
: Hiking
: River Rafting
: Fishing
Extra Ordinary Self Promoter(Out side the box)
• Dialysis Available on reserve when required for Tourists with a Kidney failure problems.
• You will probably be the only Lodge that will have this added option
• Age group (40 + )
Merging with other attraction sites
• Provide Packages that include other lodge visits to get more tourists in your area & suitable attractions you can’t provide yourself.
Entertainment Area for Kids
• Small Animal Zoo
• Baby Sitting
• Species Education
• Birds
• Fauna
• Flora
• Natural environmental Viewing & Education
1-2 weeks Evaluation
• On site
• Area
• Potential
• Other lodges
• Events
• Tourist attraction’s
• Mobility
• Housing- *Available material on site*
• Environmental evaluation
• Mission Statement
• Vision Statement
• Different Species
• Fauna type’s
• Flora type’s
• Staff requirements
• Budget required
• Marketing strategy
Anti Poaching
• Is there Poaching in your Area?
• How will you protect the lodge?
• Danger Scale is required
• What should be protected in Area?
Discussion Needed
• Type of tourist you would like to attract
• Type of lodge you want
• How much you can Invest in the Property
• Safety Measures• 5 year Plan
• Profiling the Lodge• Star Rating• Main attraction• Evaluation• Land & Environment
Statement
• Mission
• To build the Lodge to its best capabilities
• To promote Lodge• Market Correctly• To be a profitable
lodge
• Vision
• To be known for a yearly Event
• To be the best Tourist attraction in the Area for a specific attraction
• Promote Natural Environment
• Educational and Fun Game Reserve