This is what the modern design magazine looks like · Making the CPMs work for your budget •CPM refers to the cost for 1,000 ad views •An ad view is counted each time your ad

This is what the modern design magazine looks like

PROPRIETARY & CONFIDENTIAL

We deliver original content each day


Home Tours DIY Projects Before & After

City Guides

New Products

Garden

Recipes

Small Biz Advice

Videos

Design History

Movie Style

Green Living

Word has spread…

Domino Magazine Good Morning America New York Times

Additional Press Includes: • Martha Stewart Radio • Wall Street Journal • New York Magazine • Glamour Magazine

• VanityFair.com • Departures Magazine • The Washington Post • Budget Travel • Time Magazine

• Lucky Magazine • Time Out New York • Inc. Magazine • Fast Company Magazine • New York Magazine


Traffic is up by more than 94%


2010

2009

All data from Quancast.com PROPRIETARY & CONFIDENTIAL

Our readers are your customers

They are educated, savvy, and have money to spend

All data from Quantcast.com PROPRIETARY & CONFIDENTIAL

An ad on Design*Sponge makes you part of their day

(Your ad goes here.)


Our Flat Rate ads appear 100% of the time

Small Rectangle Ad (180 x 150) • Appears in the right column below fold • The standard, classic Design*Sponge ad • Price: 2 weeks for $500

Button Ad (125 x 125) • Appears in right column below Small Rectangle ads • Button Ads appear in a 2 x 5 rectangle formation • Price: 2 weeks for $300


Half-Banner Ad (234 x 60) • Appears in right column below Button ads • Our lowest priced advertising solution • Price: 2 weeks for $200

Ready to buy a Flat Rate ad? Click here.

http://designsponge.wufoo.com/forms/id-like-to-book-a-flatrate-ad/

Our Premium ads have affordable CPMs


Wide Skyscraper Ad (160 x 600)

• Appears above the fold • The first ad seen by our readers • Largest ad on site and most prominent • Delivers 2nd highest click-thru rate of all ads on site (on average) • Ideal for brand awareness campaigns • $5 CPM

Medium Rectangle Ad (300 x 250) • Appears in the center column, dynamically positioned between top two posts and within posts (above comments) • The only ad to appear in center column • Delivers the highest click-thru rate of all ads on site (on average) • $6 CPM

Ready to buy a Premium ad? Click here.

http://designsponge.wufoo.com/forms/id-like-to-book-a-premium-ad/

Making the CPMs work for your budget

• CPM refers to the cost for 1,000 ad views

• An ad view is counted each time your ad appears on someone’s computer when they load Design*Sponge

• Design*Sponge averages approx. 6,652,000 page views per month (as of June 2010)

• To calculate the number of ad views available for your budget, divide your budget by the appropriate CPM rate, then multiply that number by 1000

• $500 minimum order applies to all CPM ads

AD VIEWS FOR SAMPLE BUDGETS SIZES & RATES

AD UNIT PAGE LOCATION CPM

# OF AD VIEWS

FOR: $500

# OF AD VIEWS

FOR: $1,500

# OF AD VIEWS

FOR: $3,000

Wide Skyscraper (160 x 600)

Above Fold $5.00 100,000 300,000 600,000

Medium Rectangle

(300 x 250)

Center Column $6.00 81,334 244,002 488,004


You’ll get to see exactly how your ad is doing

SCREENSHOT OF AD PERFORMANCE DATA*


*All advertisers may have a login to view ad impression (a.k.a. “ad view”) and click data upon request. Login requires a Google account. Please contact your sales representative for more info.

You’ll have state-of-the-art advertising options

•  Run variations of your ad for testing •  Promote different offers or products

Multiple Creatives

•  Display your ad only in the Cities, States, or Countries you choose Geotargeting*

•  Display your ad only during the hours of the day and/or days of the week that you choose Dayparting*

•  Limit the number of times a unique user may view your ad within certain time constraints (minute, hour, day, week, month, etc.)

Frequency Capping*


*Option available to CPM advertisers only, as Flat-rate ads appear 100% of the time in all geographic areas.

Advertiser satisfaction is our mission

DESIGN*SPONGE ADVERTISER TESTIMONIALS

•  "Oh we DEFINITELY want to renew! It's been a great fit and brought a lot of creative people to our site!" -Cindy Iverson (www.paperstudio.com)

•  "I wanted to let you know that roughly 85% of my sales for December came from Design*Sponge. I couldn't be more delighted. The fact that I have been advertising with you for quite some time and I STILL get so many clicks and sales, it's just great. And of course you are so sweet and easy to work with. Just wanted to let you know." -Katherine DeJarnette Babin (www.dejarnettenola.com)

•  "In the 3 weeks it's [our ad] been up, I've gotten loads of hits and orders. Thank you so much for that!" -Ayumi Hori (www.ayumihori.com)

•  “D*S has more than doubled the number of people signing up for my mailing list and the ad paid for itself within the first two weeks of the campaign.” -Lulu Smith (LuluSmith.com)


Here’s what to do next


http://designsponge.wufoo.com/forms/id-like-to-book-a-flatrate-ad/

http://designsponge.wufoo.com/forms/id-like-to-book-a-premium-ad/

The other thing you can do next


Or you can always send us an email.

Whether you’re ready to go or are still in planning mode, we can help.

Tell us about your company and your online advertising goals.

[email protected]

mailto:[email protected]?subject=I%20have%20some%20questions!

We’re here to help throughout the process

DESIGN*SPONGE AD SUPPORT TEAM

Aaron Coles Director of Advertising [email protected]

Felice Cleveland Relationship Manager [email protected]

Leslie Coles Ad Sales Coordinator [email protected]

“Our goal is to connect our advertisers with the most passionate design fans on the web. We strive to provide a positive, professional, and profitable advertising experience.”

“My job is to take care of the people behind the e-mails we receive and the ads they run. My goal is to build lasting relationships while helping our advertisers create successful campaigns.”

“I’m the first point of contact with the Design*Sponge ad team and am here to get your ad up and running. I especially love developing campaigns for people who are completely new to online advertising. I’m here to help!”


It’s easy to get started

1.  The ad size (or sizes) you would like to run 2.  The dates when you’d like your campaign to begin and end 3.  Your campaign budget 4.  The email address to send a PayPal invoice* 5.  Your ad** 6.  The URL (or URLs) you want your ads to go to when clicked

*Pre-payment is required for most ad campaigns. However, ad buys by 3rd parties may not require pre-payment. Please contact us for more information. **All ads must meet our Ad specs as listed on the final page of this media kit. (Don’t have an ad? We know great people who can help you with that. Just ask.)

CAMPAIGN LAUNCH CHECKLIST


Ad specifications • All ad creative is subject to approval by Design*Sponge. • All ad creative (image files and URLs) must be received 3 days prior to the start of a campaign. • Design*Sponge accepts the following ad file types: JPEG, GIF, and SWF. • ADS MUST NOT EXCEED THE FOLLOWING FILE SIZES:

– All Small Rectangle ad files, including flash, must not exceed 30k in size. – All Wide Skyscraper ad files, including flash, must not exceed 60k in size. – All Medium Rectangle ad files, including flash, must not exceed 60k in size. – All Button ad files, including flash, must not exceed 30k in size. – All Half-Banner ad files, including flash, must not exceed 30k in size.

• Design*Sponge does not accept script files or ads requiring additional coding.

• Flash ads served on Design*Sponge require the addition of clickTAGs in order to track ad performance data. Any ads not containing clickTAGs will not be eligible for optimized ad serving and will not record clicks for ad views served. A clickTAG is an industry-standard method of tracking Flash creative clicks. Problems with Flash creatives may result from an incorrect clickTAG implementation. • Please make sure that: 1.  You have inserted the clickTAG in the .fla file before

converting it to the .swf file. 2.  The clickTAG variable is properly implemented in the

action of the button. In the getURL() function of the action, make sure to specify the clickthrough URL as 'clickTAG' and the target window as "_blank". For example: getURL(clickTAG,"_blank");

3.  The ActionScript with clickTAG is associated with the button that the user clicks, and not with any other button.

4.  The button associated with the ActionScript that contains the clickTAG is on the top-most layer through the timeline.

5.  The button associated with the ActionScript that contains the clickTAG is extended throughout the entire frame and is applied to all existing frames.

6.  Flash creative is using ActionScript 2.0. ActionScript 3.0 isn't currently compatible with Design*Sponge.

7.  Flash is version 8 or lower.

FLASH AD REQUIREMENTS:


Documents

This is what the modern design magazine looks like · Making the CPMs work for your budget •CPM refers to the cost for 1,000 ad views •An ad view is counted each time your ad