Thomas Jones

Milwaukee Drag Way

“Auto racing began 5 minutes after the second car was built.” - Henry Ford

History

Internet displays popularity

7 videos were listed before the links when Milwaukee racing was Google searched.

Wisconsin Drag Strips

• Great Lakes Drag Way• Union Grove

• Rock Falls Raceway • Eau Claire

• Wisconsin International Raceway• Kaukauna

Makes Our Roads Safer

• Get Racing Off the Streets• Safety hazard for the driver/passenger(s)• Safety hazard for pedestrians• Potential for damage to property

Makes Our Roads Safer

• Reduce Reckless Driving• HWY 100 is road through Milwaukee and West Allis• This is a very busy street that goes through Milwaukee • West Allis totals 378 speed related crashes in 2011

• Your safety

Makes Our Roads Safer

• Lower the Rates of Accidents• NHTSA reports 153 people were killed in 122 crashes while

racing between 2001 and 2010• DOT reports that Milwaukee county has the highest amount

of speed related crashes in WI at 2,858 (2011)• Average street racer is a male between 17-24• According to DOT, 2,362 total crashes occurred from males in

between the ages of 20-24 (2011)• DOT reports 62% of crashes from speeding were male

Fun & Safe Environment

• Social Meeting Place• Race against friends• Meet new people• Create Rivalries

Fun & Safe Environment

• Special Activities• Beat the Heat• Fun Trucking• Tractor & Truck Pulls

http://www.youtube.com/watch?v=97tzvnYIgx0

Fun & Safe Environment

• Provides Entertainment• Chicago Wiseguys• Jet Cars

http://www.youtube.com/watch?v=fFmRzKC2SLc

The Costs

• Cost of Materials• Concrete• ~$75 per cubic yard

• Grading• ~$50 per hour

• Sub base• ~$12 per cubic yard

• Concrete forms and finishing• ~$1.50 per square yard

• Reinforcement• ~$.10 per sq. foot

The Costs

• Cost to Build a Drag Way• Labor and Building• $10,000 minimum

• 3400’ X 60’ X 1’ = 204,000 sq. ft. (size of strip)• 22,666 sq. yards• 22,666 X $75 = $1,699,950 for concrete materials

• Street Lights• $2,000 per street light X 30 = $60,000

• Miscellaneous• $750,000

TOTAL INSTALLATION COSTS: ~$2,519,950

The Costs

• Costs to Run Activities • Light Utility• ~$276 per light annually X 30• ~$4,170 annually

The Revenue

• Income for Milwaukee Drag Way • Cost to race $40• Cost to spectate $5

• Average of 100 racers per day with an average of 2 spectators per racer • $4000 in racers• $1000 in spectators• Total of $5000 a night not including souvenirs or food.

• (Averaged from all three Wisconsin drag strips)

Race Recap

• Makes Our Roads Safe• Takes racing off the streets

• Fun & Safe Environment• Provides social entertainment

• The Costs• The build ~ $2,519,950

• The Revenue• 1 days profit ~ $5,000

• (504 days to recoup the cost) • Almost 2 years

Questions?

Milwaukee Drag Way