THORDON

MEDIA REPORT

Thordon Bearings

Between 01 January 2019 and 23 December 2019, Seaborne Communications createdand distributed 26 press releases and 6 placed feature relating to Thordon Bearingscommercial shipping and hydro power business divisions.

We were successful in securing three award nominations and one award win. Wearranged a number of 1-2-1 interviews with journalists and various trade shows andencouraged direct media contact.

Throughout the course of the year, Seaborne Communications created greaterawareness of Thordon Bearings, its products, services, executives and distributors withmore than an estimated 400 separate published articles achieving an estimated potentialreach of 12.56M.

SUMMARY

26 press releases

6 feature articles

3 award nominations

1 award win

400+ published articles

12.56M reach

Editorial MentionsThe number of appearances in articles

385

Potential ReachApproximate number of article views you appeared in

18.3M

Net Tonality ScoreThe net change (up or down) in sentiment over the time period

+22

mSCORE 33Jan 1, 2019 - Dec 31, 2019

TONALITY KEY MESSAGES

Positive

Negative

Neutral

26%

4%

70%

THORDON

COMPAC

Seathigor

THORPLAS

RIVERTOUGH

385

129

38

25

24

EXECUTIVE

SUMMARYHIGHLIGHTS FROM THE YEAR

Volume Reach

Thordon Bearings' media exposureMedia Exposure - Jan 1, 2019 - Dec 31, 2019

Reach

Vo

lum

e

WK 1

WK 3

WK 5

WK 7

WK 9

WK 11

WK 13

WK 15

WK 17

WK 19

WK 21

WK 23

WK 25

WK 27

WK 29

WK 31

WK 33

WK 35

WK 37

WK 39

WK 41

WK 43

WK 45

WK 47

WK 49

WK 51

WK 53

3M

1.5M

4.5M

30

15

45

TOP PUBLICATIONS Positive NegativeTONALITY

Infomarine.net

Marine Engineer…

The MaritimeExecutive

Industry News -KML Bearing

Hellenic ShippingNews Worldwide

18

17

17

14

14 WK 1

WK 13

WK 25

WK 37

WK 49

WK 5

WK 9

WK 17

WK 21

WK 29

WK 33

WK 41

WK 45

WK 53

-10

0

10

20

MEDIA

EXPOSUREHIGHLIGHTS FROM THE YEAR

"Infomarine.net" accounted for

8% of volume

Volume Reach

Thordon Bearings' social exposureSocial Media Exposure - Jan 1, 2019 - Dec 31, 2019

Reach

Vo

lum

e

WK 1

WK 3

WK 5

WK 7

WK 9

WK 11

WK 13

WK 15

WK 17

WK 19

WK 21

WK 23

WK 25

WK 27

WK 29

WK 31

WK 33

WK 35

WK 37

WK 39

WK 41

WK 43

WK 45

WK 47

WK 49

WK 51

WK 53

1,200k

400k

800k

25

50

75

SOCIAL SOURCES Positive NegativeTONALITY

Twitter

Facebook

Blogs

YouTube

318

156

139

10 WK 1

WK 13

WK 25

WK 37

WK 49

WK 5

WK 9

WK 17

WK 21

WK 29

WK 33

WK 41

WK 45

WK 53

-10

0

10

20

30

SOCIAL MEDIA

EXPOSUREHIGHLIGHTS FROM THE YEAR

Twitter accounted for 51% of

social volume, followed by

Facebook with 25% share

聯合理財網 had the largest reach of 1.9MTop Articles - Jan 1, 2019 - Dec 31, 2019

聯合理財網 | Feb 27

台灣燃料電池夥伴聯盟領團 促進台日產業交流

為期三天的2019年日本氫能燃料電池展（FC EXPO）日前於東京落幕，台灣燃料電池夥伴聯盟率領台廠前進日本，促進兩國產業交流。台灣燃料電池夥伴聯盟今年第九度參加日本氫能燃料電池展，帶領錫力、九豪、群翌、富堡、順德、揚志等廠商以台灣館規模展出業者在氫燃料電池技術研發能量，同時與日...

Reach 1.9M Neutral

搜狐公众平台 | May 9

Seatrade授予汪泓女士“邮轮发展杰出贡献奖”

原标题：Seatrade授予汪泓女士“邮轮发展杰出贡献奖” ◆ 5月7

日晚，在伦敦市政厅举行的第31

届Seatrade Awards颁奖典礼上，上海宝山区委书记、上海国际邮轮经济研究中心首席研究员汪泓教授荣膺“邮轮发展杰出贡献奖”（Outstanding Contributio...

Reach 805k Neutral

Puls Biznesu | Mar 26

Kanadyjczycy przejęli elektrownię

wodną w Polsce

Thordon Bearings kupił małąelektrownię wodną Strużyska w

Pile, donosi

waterpowermagazine.com.

Reach 671k

Marine Insight | Jan 30

How COMPAC Stern Tube Bearing System Can Prevent Oil Pollution?

The rotation of a ship’s propeller is responsible for the ahead or astern

movement of the vessel. The propeller is connected to the Marine P...

Reach 634k Neutral

TOP ARTICLESHIGHLIGHTS FROM THE YEAR

The top 25 articles combined

for a total reach of 11M

The sentiment was

predominantly positive in the

top articles with high reach

MEM Online mentioned Thordon Bearings the mostTop Publications by Volume - Jan 1, 2019 - Dec 31, 2019

Infomarine.net

Marine Engineering Magazine - MEM …

The Maritime Executive

Industry News - KML Bearing

Hellenic Shipping News Worldwide

Design World Online

Bearing Tips

The Waterways Journal

MarineLink

CBCC - China Bearing Commercial Co…

Maritime Global News

Bunker Ports News Worldwide

NafsGreen

Drydock Magazine

All About Shipping

18

17

17

14

14

12

9

9

9

8

8

8

8

8

6

TOP

PUBLICATIONSHIGHLIGHTS FROM THE YEAR

"Infomarine.net", "Marine

Engineering Magazine - MEM

Online", and "The Maritime

Executive" accounted for 24%

of the volume share among the

25 highest publications

Mike Santora was the top influencerTop Editorial Influencers by Volume - Jan 1, 2019 - Dec 31, 2019

18

4

2

2

1

1

1

1

Mike SantoraDesign World Magazine

Frank McCormackThe Waterways Journal

Tatiana RokouTravelDailyNews Asia Pacif...

Nick BlenkeyMarine Log

Bruce ScrutonThe New Jersey Herald

Terry HutsonAfrica PORTS & SHIPS

Craig JallalLNG World Shipping

Martyn WingroveMarine Electronics & Commu...

TOP

INFLUENCERSHIGHLIGHTS FROM THE YEAR

Design World Magazine, The

Waterways Journal, and

TravelDailyNews Asia Pacific

had the most representation

among the top 8 Influencers

The 3 most popular beats

among the Influencers are

Ships, boats and maritime,

Transportation and freighting,

and News (general)

The top 3 Influencers

accounted for 80% of the

volume among the 8 highest

Influencers

186 articles were shared 4.7k times on social mediaSocial Echo - Jan 1, 2019 - Dec 31, 2019

7%

93%

Twitter

Facebook

338

4.4k

MOST SHARED ARTICLES

Marine Insight | Nov 8

Water – The Only Technically, Environmentally And Commercially

Viable Propeller Shaft Lubricant

Thordon Bearings is alerting its customers to the recent publication of

a DNV GL study that concludes the recent surge in propeller shaft be...

Reach 515k Neutral

16 1.3k

The Waterways Journal | Nov 22

Enterprise Marine Honors

Longtime Capt. Pierre Billiot

Enterprise Marine Services

christened the mv. Pierre Billiot

November 14 in a ceremony held

at its Houma, La., headquarters. It

was the four...

Reach 6k Neutral

1 680

SOCIAL ECHOHIGHLIGHTS FROM THE YEAR

Marine Insight had the most

popular article on social media

with 1.3k shares

United States and United Kingdom had the most global coverag...

33%

24%

15%

6%

4%

TOP COUNTRIES

United States

United Kingdom

Greece

Mainland China

India

3%

2%

2%

2%

1%

United Arab Emirates

Russia

Poland

Switzerland

Canada

GEO PRESENCEHIGHLIGHTS FROM THE YEAR

Thordon Bearings was

mentioned in 25 total

countries in this time period

The regions North America,

Western Europe, and South

East Europe combined to cover

75% of the total volume in this

time period

"Thordon" was the most mentioned key messageKey Messages - Jan 1, 2019 - Dec 31, 2019

THORDON

COMPAC

THORPLASRIVERTOUGH

SEATHIGOR

0

100

200

300

400

KEY MESSAGES

Thordon Bearings's total AVE was £169kAVE - Jan 1, 2019 - Dec 31, 2019

GB

P

WK 1

WK 3

WK 5

WK 7

WK 9

WK 11

WK 13

WK 15

WK 17

WK 19

WK 21

WK 23

WK 25

WK 27

WK 29

WK 31

WK 33

WK 35

WK 37

WK 39

WK 41

WK 43

WK 45

WK 47

WK 49

WK 51

WK 53

5k

10k

15k

20k

25k

30k

£169k

AVEHIGHLIGHTS FROM THE YEAR

Thordon Bearings's most popular keyphrase was "vessel"Word Cloud - Jan 1, 2019 - Dec 31, 2019

vessel

Thordon Bearings

Thordon watercompanyseal

lubricated bearings

ships

propeller shaft bearingssystems

bearings

seawater

development

installation

shipyards propeller shaftdesign

COMPAC system

service

marine environmentfirst Thordon water

conventional oil

Thordon solution

WORD CLOUDHIGHLIGHTS FROM THE YEAR

"vessel" (128)

"Thordon Bearings" (128)

"Thordon" (96)

The above 3 keywords covered

30% of the mentions across

the top 23

2019 Media Coverage

Click on the link below to view your annual published media content:

https://seabornecomms.coveragebook.com/b/eed9efde20330b90

LINKS