Slide 1

Cc bc k hoch kinh doanh Thng mi in t (TMT)

Mc tiu l g?

Gn vi mc tiu kinh doanh chung nh th no?

Cc ch s mc tiu c th ra sao?

o lng li ch v chi ph?

Trong cc khong thi gian?

Chi ph vn hnh? V ti u chi ph sa cha hay nng cp?

K hoch trin khai?

- Danh sch cng vic?

- Nhn s?

- Thi gian thc hin?

Xc nh mc tiu kinh doanh

Cc mc tiu c th:

Tng doanh s cho th trng hin ti?

M ra th trng mi? Tm ngun i tc mi?

Phc v khch hng hin ti tt hn?

Tm i tc mi? Cng tc mi? Bn thng hiu? To knh/pht trin chn rt phn phi hng?

Phi hp v qun l cc i tc hin ti hiu qu hn?

Tuyn nhn vin tt hn?

Quy m doanh nghip? Chn loi ng dng TMT ti u no?

Ri ro ca d n TMT >< Ri ro khng thc hin TMT

Cc mc tiu kinh doanh chung ca cng ty?

Kinh doanh TMT nhm nng cao gi tr v tin ch cho khch hng

TMT gim chi ph hot ng ca doanh nghip

TMT c th gip Doanh nghip trn cc kha cnh:

Xy dng thng hiu

Khai thc trit cc chng trnh tip th ca cng ty

Bn sn phm v dch v

Hiu v nhu cu khch hng tt hn

Nng cao dch v v h tr sau bn hng

Mua sn phm v dch v

Qun l mng li cung cp

Thc hin u gi

Xy dng cng ng o v cng thng tin Web

Xu th khng ngng ca th gii, ln song mi v thng mi

Th nghim? Trin khai thc t?

Cc chi ph c th? Ti u chi ra

Chi ph thit k thu ngoi

- Thit k u tin

- Ti thit k

Chi ph phn cng

- Cc trang thit b c th

- Mc khu hao

C nhng cch no tit kim chi ph

1. Thu ngoi hon ton?

2. Phn mm TMT trn gi?

3. Tham gia vo sn giao dch TMT

Chi ph nhn s:

- qun tr Web

Chi ph duy tr hot ng

Tn min hang nm

Host cho Web

Chi ph phn mm:

Mua m ngun Web + ph trin khai

Mua my tnh hot ng

Cc yu tt li im:

Giao din qun tr thn thin v linh hot

Phn mm thit k chun kin trc MVC, tng middleware h tr nn d liu, ti u ng dng Web

H tr trn 63 ngn ng

Kh nng bo mt cao v c kim chng

Kh nng cp nht/trnh sa v ng sn phm nhanh/s lng ln

.

Cc yu t rt k thut:

Khng pht trin ngnh dc kinh doanh, a dng ha bin sn phm, hoc kh to tham bin sn phm

Mt vi cng c nhng thm phi mt nhiu tin khi tch hp them(v d m Magento)

Qu kh v k thut

Khng c, yu v cng c xut bo co

Cc yu tt li im v gc k thut pht trin m ngun thng mi in t

Kin trc platform cho cc thnh phn ngi dng

PIM

CMS

Commerce

Engine

Search Engine

DAM

Promotions engine

Personalisation engine

Reporting

MV Testing

CRM engine

I.T.

Commercial

Marketing

Web Team

Finance

Model engine

Controller engine

Data Analytics

Feed Loyalty

2. an ecommerce or multi-channel platform means different things to different people

Ask your IT guys, theyll say its a commerce engine. Ask your web team, they want merchandising tools. Ask marketing, and they want CRM capabilities.

Ive had experience where people have heard about a solution we have been procuring and actually assumed it delivers something they are looking for

Its really important to define your customer and business mission statements for any platform selection, and stick to it

Ask the ecommerce software vendors, and theyll tell you it does everything perfectly

Important rules to make sure the solution or platform your are buying into meets your business needs:

Clearly defined objectives and share this across all departments (IT, business, marketing) on what you are replacing or enhancing

8

Tng quan nh hng li ch

Product

Merchandising

Testing

Targeting

Reporting

CRM

Social

Promotions

3. And if you are thinking of SaaS, its a good opportunity to consolidate your platform ecosystem into a truly web service based one

Look at existing processes and systems and consolidate

Dont get stung with additional solution procurement and integration down the line

Preintegrations and get as many products within the same solution as possible otherwise integration becomes an issue and reduces the benefits of the SaaS offering

9

Cc tnh nng: Catalog

Khng gii hn danh mc/ sn phm.

Th hin ra ngoi di dng tables, boxes, hoc danh sch lists.

Cu trc phn tng danh mc.

Cc trng s/bin s tm kim danh mc.

Cho php du/khng kch hot danh mc khi khng cn dng.

Cho d tm cng danh mc. Lc sn phm theo danh mc

Nhng/Chn/Import danh mc t file CSV hay file Excel

Tch hp SEO theo danh mc, tn danh mc, ng dn danh mc

In ra u danh mc + sn phm thnh file PDF cho catalog gi n khch hang

Ch s ha danh mc theo yu cu, a vo bo co chi tit

t qung co/Banner ring bit cho tng danh mc

Lc sn phm(cao cp) nhiu chi tit theo danh mc

Unlimited data controlSet up multiple catalogues, each with it's own set of fields. There are 18 kinds of field, such as short text fields, description fields, and date fields.

Different display modesDisplay the contents of categories using tables, boxes, or lists.

Powerful structureEach catalogue contains categories which contain entries. Catalogues can have a tree structure of categories and/or work from an index.

Configurable searchingChoose which fields are shown on categories, and which can be used to perform searches (template searches).

Entirely customisableFull support for customising catalogue categories and entries, exactly as you want them- field by field.

Classified adsEntries can automatically expire and get archived. See view reports.

Community interactionAllow users to comment upon and rate entries.

Import data from CSV files

10

Cc tnh nng: Th vin hnh nh

Upload hang lot

H tr cc nh dng video/nh

Cache nh theo th mc

Ch s ha tm kim nhanh

H tr SEO nh

Chng copy (nu cn)

Hin nh phong ph

Galary nh/ album nh

Thit k slide nhanh

Nhng nh mi ch cn

Cc tnh nng:Tin tc

Danh mc bi vit, ch s tm kim danh mc

Blog cho cc thnh vin nu cn

H tr nui tin tc RSS 1.0/2.0 v Atom mod

t lch public tin/ danh mc

To trang / blog con thoi mi

Trong bi vit c sn phm lin quan

Trong sn phm c bi vit lin quan

Member blogsAllow members to have their own blogs.

RSSand Atom supportExport and import feeds.

Trackback supportSend and receive trackbacks.

Scheduled publishing

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Cc tnh nng: Lch

h tr lch s kin

Thi gian khuyn mi cho sn phm/nhm sn phm

Thi gian m ngc cho cc s kin v thi lng cn cho Voucher

Lch ship hang, gi hang, hon tt n hang, lch t hang

Thi hn nh k cho cc sn phm l phn mm / cho thu sn phm

Thi hn cho dung th sn phm th nghim v d nh phn mm

Thi hn cho m case h tr khch hang, thi lng cho cc mc h tr

Cc tnh nng: hi p/comment

Hi p theo tng sn phm

H tr hi p trc tuyn

Vote nh gi cho sn phm

Cc cu hi thng gp, cu hi thng gp cho sn phm

ng kin /comment theo phn hi t ngi mua

H thng phc p/h tr theo danh mc vn

H thng h tr ng bi /qun tr vin t panel Admin

Tnh nng k thut: Code

M ngun minh bch

H tr RESTful API

H tr nhng t cc h thng khc

Code bo mt vi SSL

H thng rollback v ch th nghim code

Phn tng theo kin trc kinh in MVC

H tr Java, CSS3, HTML5

H tr Middleware tang tc cho server

H tr phn b nhiu Server m bo tnh sn sang cao v phng ri ro

C my qut m c v ch bo v m ngun c bit

Chng tn cng tri php vo c s d liu

gn hiu ng Javascript, Jquery, Ajax...

HTML v CSS tng thch mi trnh duyt: IE 7-8-9+, Firefox, Chrome, Safari, Opera,... .

Thit k ng chun W3C (fix li), Chuyn nghip, sng to, trnh by khoa hc. Ti u ha source web cho SEO...

M un VQMod pht trin ng dng v sa li nhanh

Cc tnh nng k thut: su hn v bo mt

C kim tra nh khi ng k dng Capcha

H thng phn quyn/phn nhm ngi dung minh bch

M ha phin lm vic khi thanh ton/ng nhp

M ha tng dng m code

T ng tt phin hack, ngn tn cng tri php

Chng d tm theo t in hack

Chng d tm qua lnh truy vn d liu SQL

Phng nga chng DoS/DDoS

Chng tn cng theo di a ch IP

Black list di IP cc phn mm hack v IP c hin tng xu

Ban cc thnh vin d tm

Chng robot/XSS n cp thng tin qua hnh vi ngi dung

Defence-in-depth/ Multiple layers of built-in security.

Cc tnh nng: bn a ha

nh ngha phn vng, a bn, Qun, thnh ph, quc gia

Vng p dng thu, tnh thnh p dng thu

Tin t, ngn ng bn a ha

Hin cc thng s theo mi gi quc t

Shipping theo khu vc

Multi-dropshipper

Vn chuyn theo hang vn chuyn a phng/quc t

Kho vn/ kho hang theo khu vc

Cc mnh v SEO

SEO ni dung

ng dn thn thin, t kha m t ng dn

T kha, m t t kha, m t ni dung, tag, smooth

Google Analytics, Feed RSS, Google Snipset, Link ngm

Qu tr SEO ni dung cao cp.

SEO trn tng sn phm, hnh nh

SEO t ng

C ch hc cho My tm kim

Facebook/G+ comment t ng

Chin lc SEO

i tng khch hang nhm ti

Ni dung theo k hn

Trn 60 cng c SEO trc tip v gin tip

a ngi ta tham gia vo Website

http://themeforest.net/category/ecommerce

Do you have images like 432fds.jpg, 5435234532.jpg for products called 'Your Product 1' and 'Your product 2'. This is a big SEO mistake.SEO Image File Names renames this files into:your-product-1.jpg andyour-product-2.jpgBesides SEO advantage, renaming images is also good for a quick find of a product's images.Supports multi-language. The files will be renamed in store's default language.Easy VQMOD install. No files or data will be overridden.

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Search Engine Optimization manager

http://en.wikipedia.org/wiki/Search_engine_optimization

http://en.wikipedia.org/wiki/Search_engine_marketing

Why do you Need Search Engine Optimization (SEO)?Reasons1. 62% of search engine users click on a result on the first page.2. 90% click on a result in the first three pages.3. Fewer users are willing to click beyond the first three pages4. 88% will do so if the results are not on the first three pages.We have some special offers for this Christmas & New Year,some serious savings beforeDec 31.We provide affordable search engine optimization rates unlike our competitors.To give you a brief insight on what we offer please refer to the list below:1. Keywords Research2. Competitor Analysis3. Code Optimization4. Ethical Manual5. Back Link Creation/Link Building6. Submission to Search Engines and Directories7. Submission to Article Directories8. Social Media Optimization9. online Reputation Management10. Url MappingWe are a team of 250+ professionals which includes 180 full time SEO experts. We are proud to inform you that our team handled 1000+ SEO projects.

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Cc tnh nng: sn phm

Hin sn phm ty thch: tnh nng, cu hnh bn trong sn phm

Cc Module hin sn phm: theo bn chy nht, theo gi cng th loi, gi theo lng khch mua, gi tm kim sn phm nhanh

Lc tm kim sn phm cao cp: theo danh mc/c tnh/mc gi/kch thc/nh cung cp

Slide sn phm

nh sn phm linh hot

Cp nht sn phm nhanh

chnh sa nhanh

Feed sn phm ln Facebook

Chia s sn phm vo cc Megashop:

Alibaba, eBay, Amazon

Cu hnh trang sn phm

Hin / n thuc tnh lin quan n sn phm

Cc ty chn i km sn phm

Tnh cht chi tr i km sn phm

Nhm mua 2 hoc 3 sn phm c gim gi

Ph kin / linh kin i km sn phm

nh gi sn phm theo nhiu tham bin

Comment, vote, facebook comments

a im c hng/kho hng

So sang sn phm theo la chn

So snh ng sn phm

Sn phm cng danh mc

Sn phm cng nh sn xut/tc gi

Nhng ln mng X hi social bookmark

Views ca sn phm, sn phm c a thch trong cng danh mc

Gi sn phm: cng ni dung, tag, meta keyworks

Qun l quan h khch hng

Quy trnh qun l Quan h khch hng

B code gc cha cn phi thay i. Nhng tt c thay i Mod o "virtual", tng tc tn file thay i ng dn minh bch.

Cc sa i c nh ngha v tr "on-the-fly" ti thi im chy, nhng s cho thay th file gc khi cn

Tp tin gc ch cn p dng "plug-n-play hoc tr v tp tin gc. Cc trnh sa u c tin trnh lu lch s phc hi nhanh.

Khng lo s mt tp tin/ cu trc gc trong xut tin trnh nng m ngun upgrades

Multiple a sa i c th p dng trng cho v cng lc m khng s sung t bin/tham s chy

D dng thay i nng cp h thng Mod xy dng o m khng h ng vo b code gc

Full visual of the actual changes taking place in the generated temp files for debugging

Fails gracefully back to the original sourcefile if there is an error

Exceptional logging option to track every change made

Only need to modify the index.php file to add the vQmod code one time.

Simple structured xml format. (See readme for full breakdown of xml syntax)

Multiple options for find/replace, regex, positions, offsets, indexing, error handling, and more!

Features

No actual code changes are made. All changes are "virtual", hence the name.

Modifications are stored in their own files and applied "on-the-fly" at runtime

Instant Single file "plug-n-play". Add the file to apply the mod, remove the file to remove the mod.

No worries about losing custom core changes during upgrades

Multiple modifications can be made to the same file without conflict

Easily update or enhance customizations without having to edit any code

Full visual of the actual changes taking place in the generated temp files for debugging

Fails gracefully back to the original sourcefile if there is an error

Exceptional logging option to track every change made

Only need to modify the index.php file to add the vQmod code one time.

Simple structured xml format. (See readme for full breakdown of xml syntax)

Multiple options for find/replace, regex, positions, offsets, indexing, error handling, and more!

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Chn m ngun Enterprise E-Commerce

29

vision you can use

M ngun thng mi in t chuyn dng

Tch hp SEO tt v giao tip API m cho php

a dng kt ni v tng tc mng x hi tt

IBM WebSphere Commerce l gii php tch hp tng th ca hang IBM, c tng Middleware khai thc d liu ln phn tn, v tch hp cho cc dch v ng dng mng x hi, kim kho chuyn nghip

The Oracle Commerce Platform l h thng tch hp khai tc c s d liu Oracle s dng cho cc cng ty rt ln v tn dng c gii php trin khai ngun lc doanh nghip.

hybris phn mm E-Commerce v gii phpOmni-channel gip doanh nghip enterprises bn hang v lin kt B2B tt, tnh hp nhanh vi phn mm k hoch ngun lc doanh nghip SAP ni ting.

Demandware Commerce delivers the speed, agility, innovation and superior economics required to master the new retail reality of constant and unpredictable change.

Intershop and its partners handle your online businessacting as your e-commerce division and committed to achieving measurable success.

Magento l phn mm eCommerce chuyn dng, l platform cung cp tnh linh hot v pht trin chiu ngang eCommerce v gii php pht trin chiu dc cng ngh, thit k cho cc loi ngnh thng mi.

Vendas cloud-based (SaaS) eCommerce platform allows you to focus 100% of your resources exclusively on extending your brand, marketing your products, and achieving the key metrics of your online business success.

Cleverbridge is a global full-service e-commerce provider for companies that sell software and SaaS solutions. It's flexible cloud-based platform and experienced client service drive the performance of B2C and B2B businesses around the world, enabling the complete optimization of their global online sales and marketing initiatives.

NetSuit SuiteCommerce enables businesses to move from siloed online, in-store and phone shopping channels to an integrated commerce solution that seamlessly connects ecommerce and in-store POS to order management, inventory, merchandising, marketing, financials and customer service.

Volusion provides ecommerce software, web design and inbound marketing services to help online businesses be more successful. It offers ample features, a simple interface, excellent customer support and strong security tools.

Digital River provides proven expertise and comprehensive cloud commerce, marketing and payment solutions to build, manage and grow businesses on a global scale.

Kh nng chc nng

Chi ph tng gi tr vn hnh

Opencart

Oracle

IBM

Magento

Prestashop

hybris

Intershop

Vendas

Cc tham chiu cn nhc nn s dng m ngun no?

V k thut trin khai

V giao din thn thin

Chi ph u t ban u

Chi ph vn hnh

H tr a ngn ng tt

Qun tr din rng

Tch hp quan tr kho hang

Ngi qun tr, DevOps

Vn nng cp

Tch hp, pht trin thm

Thit k a dng phong ph

Bo co kinh doanh

CRM Quan h khch hng

PM Qun tr t hng

OM Qun tr n hng

Lc sn phm nhanh/thng minh

ng sn phm qua Xls/CSV file

Hm nhng API cho lin kt

cc phn mm

19. Vn bo mt

20. Backup h thng/ phc hi

Shopify

CS.cart

Woocommerce

Digital River

NetSuit SuiteCommerce

Speecommerce

nopCommerce

BigCommerce

www.google.com/trends

M ngun CMS Blog tin Cng thng tin PortalM ngun thng mi in t chuyn nghipMt s nhu cu v thng mi in t, nhng tp trung nhiu hn v CMS, qun tr ni dungp ng hu ht cc nhu cu v Thng mi in tCc m dun hin th mt hng, km chuyn nghip hn, v km chi tit, t tham bin Lm ln c cc modun hin th chi tit, ng ha v hin th phong ph theo nhiu tham binKh tch hp gian hng, khng kt ni vi h thng vn kho, vn chuyn,kh tnh khu haoC sn qun l gian hng a im v i vo chi tit mt hng hn, c modun qun l kho v vn kho mc trin khai cho doanh nghipKhi lc sn phm ln v cc thng s sn phm chi tit hn th phi ti cu trc c s d liuThit k c s d liu h tr tm kim nhanh sn phm theo tng nhu cu mt, v ng trn quan im ca ngi lm thng mi m kin trc SQL ra.Chy vi quy m t hng tram n hng ngn sn phmSn xut ra vi quy m phc v ln n hng triu sn phm, v lc tm kim ln khng gian hng triu sn phm

44

Nhng vo cc knh bn bun trn th gii

Features: Supports most popular online stores No API Key required Simple URL copy and paste In-place photos sorting, deleting and uploading your own Work from any device: desktop, tablet, phone Leading image will be automatically generated using the first images in the list vQmod - you can upgrade OpenCart as much as you want It comes bundled with the easy to use installer Semantical folder names The images will be saved asynchronously to see the results you dont have to hit Save 100% tha mn tng thch HTML5 Sn phm c kim nhim bi cc chuyn gia

This extension allow you to get some product information (import product information)title, description, all available images, including main image, meta tags content from three major online store by its url during creating new product (or updating any existing product) from your opencart admin panelThis extension includes three major following market places.http://www.amazone.com/.http://www.alibaba.com/http://www.ebay.com/DEMOTo See Admin Setting PleaseClick Here.Username: demoPassword: demo

List of markets supported:Ebay.com (co.uk, co.de, co.fr etc)Amazon.com (co.uk, co.de, co.fr etc)Alibaba.comAliexpress.comEtsy.comFocalprice.comFlipkart.comOverstock.comPandawill.comBuy/Rakuten.comBanggood.comMiniinthebox.com (Lightinthebox.com )Target.comTaobao.comPlay.comQvc.comBestBuy.comiOffer.come-Key.itwsdeal.comeCrater.comWalmart.comsunsky-online.comtmart.commicrocenter.comsnapdeal.comSportsdirect.com6pm.comBuyincoins.comTinydeal.comDx.comEverbuying.commultilanguage stores supportedfor support, suggestions and complaints: phenomena44@gmail.com

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Backup thng xuyn v Trnh tht thot d liu

Xy dng kin trc o ha h thng, o ha App Servers, o ha lu tr

Cch xy dng website bn hng thnh cng

2 yu t quan trng nht to nn doanh thu l:

Lu lng truy cp vo website

T l khch ving thm tr thnh khch mua hng

Vy th, chng ta bit 2 yu t quan trng nht to nn doanh thu l:

Lu lng truy cp vo website

T l khch ving thm tr thnh khch mua hng

Lm sao chng ta c c 2 th ? Ti s khng gii thch di dng m s lit k ra cc phng thc t c 2 th . tng lu lng truy cp

Tip th bng Email marketing, gii thiu cho khch hng nhng thng tin v sn phm v dch v ca bn

Tip th qua my tm kim, nng hng website vi my tm kim s gip khch hng t tm n vi bn.

Tip th thng qua cc website tin tc, din n, blog bng nhng bi vit PR c cht lng, to dng uy tn cho bn trn internet v kho lo dn dt khch hng vo webssite.

Tip th thng qua cc knh rao vt, sn TMT

Gi c khch hng c nhm tng lng khch hng trung thnh, lm cho h nh v quay li website ca bn.

Tt c nhng cch lm ny phi c nghin cu k, nhm n ng khch hng mc tiu, nu tip cn khng c khoanh vng th chi ph s rt cao, m hiu qu thp, nn bn phi chun b tt, c k hoch r rng mang li lng khch hng nh mong mun. tng t l khch mua hng

Thit k website n tng, to cho khch hng cm gic thch th m mun khm ph ngay ln u tin vo website ca bn.

Thit k p, bt mt

Show ra cc chng trnh khuyn mi hp dn ngay trang ch, v tr thu ht s ch nht.

Cung cp nhiu thng tin hu ch cho khch hng

Sn phm b tr, trng by hp dn, cun ht ngi xem, dn dt khch hng i t click ny n click khc.

Sp xp sn phm trong chuyn mc theo nhiu loi nh sn phm mi, sn phm ni bt, sn phm khuyn mi, sn phm bn chy cho khch hng d dng la chn.

Thng tin chi tit sn phm chuyn nghip, hnh nh r rng, c nhiu hnh nh chp nhiu gc nhn ca sn phm, cung cp thng tin v sn phm, nh gi ca ngi s dng v sn phm

S dng thun tin:

Chuyn mc c b tr n gin, d nhn v d iu hng

Gim thiu cc thng tin khng cn thit

Ngi dng d dng tm thy thng tin m h mun

Thn thin:

Website c thit k vi mu sc, b cc gn gi, ph hp vi sn phm by bn

Khng gian thc, to cho khch hng cm gic nh ang mua hng mt ca hng thc, c i ng nhn vin chuyn nghip, lch s sn sng t vn ngay lc h cn. (Danh sch h tr trc tuyn n phi lun sng, nu khng khch hng s c cm gic nh vo mt ca hng m khng c ngi bn, ngi gii thiu sn phm)

tin tng:

Mt website vi thit k honh trng: Megamenu, h thng tr gip trc tuyn

Sn phm phi c gi chnh xc, gii thch r cc chi ph ph nh VAT, ph vn chuyn

C a ch giao dch r rng

C thng tin s in thoi c nh, s fax, thm ch l thng tin ngi i din php lut

Quy nh r cc hnh thc giao dch, thanh ton, i hng

C cc chng ch chng nhn cht lng sn phm, thng hiu

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