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Comptoir des Cotonniers Timeless Chic Collection
Citation preview
1
Timeless Chick Collection
Spring/Summer ´13By
Comptoir des Cotonnier
2
Comptoir des Cotonniers is a French
brand providing women’s wear and
accessories. It’s a quite new brand as the
French fast retail company Créations Nelson
S.A.S. founded it only in 1995.
The brand’s father is Tony Elicha who
has been in the ready-to-wear fashion
industry for more than 30 years. The first
stores were opened in the capital of France
- Paris and in Southern France a city called
Toulouse. The brand built up its identity on
such values as naturalness and proximity.
Comptoir des Cotonniers’
main characteristic is
that it merges “moder-
nity with timeless chic”
which results an unde-
niable French sophisti-
cated, elegant, classic and at the same time
“up to date” style.
Their leading motto is that: “
Everyone has their own personality, eve-
ryone has their own style.” They try to
satisfy all women from different age groups
(mothers as much as their daughters). It
wants to provide garments in which wom-
en can feel good themselves without putting
behind their (need of) “natural femininity
and refinement. […] Comptoir des Cotonniers
women openly play with trends, choosing
pieces from the collections they feel com-
fortable with, fabrics they enjoy, and colors
that match their moods”.
The brand also emphasizes
the im- portance of the
costumers and their opinions, it
wants to give the power of
fashion-cre- ation to them,
give the total freedom to
create their own style,
give the possibility of mix-
ing feminin- ity with masculinity
and never- the- less make them
the faces and ambassadors of
the brand (we will see
this later in their cam-
paign strategy), of the
French modern elegance
and real, flesh and blood
women.
By observing and listening to these mul-
ti-faceted women, it creates collections
that match their tastes and individual style.”
Comptoir des Cotonniers’ values are also
determined by other actions as well. It con-
siders itself an environment and human
conscious company, it works with ethical
partners and the support of several human-
itarian organizations is not the last on its list.
Charity is also important in the brand’s
life (especially when it’s about woman),
for example this autumn they were giving
away 1€ to the Red Cross after every pur-
chased gift card.
Brand History
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It also supports the association W4 (the Women’s World Web), that
tries to facilitate the woman’s and girls’ situations all over the world.
Previous Campaings and Style
4
Involving the costum-
ers in the brand’s life
and involving them in
building the brand im-
age, has always been
important and a basic tool of Comptoir des
Cotonniers from its establishment. Their ev-
ergreen and “forever” campaign what they
are using constantly since 1997 twice a year,
is the Mother&Daughter campaign. This con-
cept seems to be successful as the profits
soaring and there is a constant 30% annual
growth. In this campaign a mother and a
daughter is chosen to be the faces of CDC.
They are not professional models, but real
and everyday people who can represent
the image and core values of the brand. “
These values of authenticity and prox-
imity are expressed, among others, by
the extraordinary, infinite richness of the
loving, touching and
spirited bond between
mothers and their
daughters. Lately this
“trademark” campaign
was completed with a competition as well
was just before the fall/winter collection.
The motto what should have been ex-
pressed through the picture was:
‘Mother & Daughter, at heart or by filia-
tion, a moment of closeness’. People could
vote for mother-daughter pictures online
and two winners were selected: one by
the brand and one by the online audience.
As I already mentioned above CDC tends
to work with real women, girls not
professional models. In the new campaign
Madame, Mademoiselle etc. “Comptoir des Co-
tonniers turns a new page in its commu-
nication starting this Fall/Winter 2012-2013.
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“loving, touching and spirited bond between
mothers and their daughters.”
The New Concept
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Timeless Chic is moving further from the
classical Comptoir des Cotonniers concept.
This collection is meant to reach a higher
level in fashion and style. The clothes are
more elegant, feminine and special. We re-
ceived the question from our customers for
several times during the last years: “Why
don’t you provide more occasional dresses?”.
We were not hesitating, as our cus-
tomers are on the first place, with
Timeless Chic we want to fulfil their demand.
Of course without leaving behind the main
values and style of
Comptoir des Cotonniers.
This collection is for girls, women who
are looking for something classic but the
same time modern, for something elegant
and fresh with a historical and French touch,.
“Provide also something more glamorous”
“Mix the old and fabulous French women and the
modern fench chick”
“History has no borders”
“Who said a girl can not be a fabulous women?”
Collaboration
Limited Edition
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We are proudly announcing that this
limited edition collection of Comp-
toir des Cotonniers is a collaboration with the
amazing designer Mary Katrantzou. She is a
young Greek fashion designer who currently
lives and works in London. She moved to the
United States in 2003 to study architecture, but
she changed to arts and design. Graduating
from her Bachelor course in 2005, Katrant-
zou switched her focus from prints for in-
teriors to fashion prints. In 2008, she opened
the Saint Martins graduating show. Her col-
lection was nominated for the Harrods and
the L‘Oreal Professional Award. She was sup-
ported by a sponsorship for six full seasons.
Her first Prêt-à-porter collection was shown
at the A/W London Fashion Week in 2008.
Her first ready-to-wear collection debuted at
London fashion week in Spring/Summer 2009.
I N S P I R A T I O N
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I N S P I R A T I O N
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The Face of TC
Photographers
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Swiss photography duo and regular Vogue Paris contributors Knoepfel & Indlekofer have an
innate ability to capture the spirit of the age, predict trends and extract the essence of fashion.
Palvin was born in Budapest, Hungar. She
was discovered on the streets of Buda-
pest in 2006 at the age of 13. She shot her first
editorial that year for Spur Magazine. Palvin
has been on the cover of L’Officiel, Vogue Rus-
sia, Glamour Hungary and Jalouse Magazine,
and has modelled for Armani Exchange, H&M,
Victoria’s Secret, and Pull and Bear. In 2012,
she became an ambassador for L’Oreal Paris.
She walked for Louis Vuitton, Miu Miu, Nina
Ricci, Emanuel Ungaro, Christopher Kane,
Julien MacDonald, Jeremy Scott, Vivienne West-
wood, Etro, opened the pre-Fall 2011 Chanel show.
Location
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“Every city has a sex and an age which have nothing to do with demography. Rome is feminine. So is Odessa. London is a teenager, an urchin, and this hasn’t changed since the time of Dickens. Paris, I believe, is a man in his twenties in
love with an older woman.”
John Berger
We would like to go out to the amazing streets of Paris , but in a different way how
we did before. We would like to catch the classic, timeless chick side of the city and
capture modernity, femininity and glamour at the same time. The Timeless Chic campaign
shows girls in their everyday life but at their most sophisticated and sparkling moment! Modern
elegant femininity has always been a trend, doesn’t matter what era we are talking about.
Catalogue
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E D I T O R I A L S
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Skirt and Blazer (300 €; 200 €)Comptoir des Cotonniers Timeless Chic Ring adn belt (100 €; 150 €)BoyBeiScarf (300€)Yves Saint LaurentShoes (600€)Yves Saint LaurentModel: BarbaraPhotographer: Knoepfel&Indlekofer
E D I T O R I A L S
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Dress (450 €)Comptoir des Cotonniers Timeless Chic Gloves and Bag (150 €; 200 €) DentsEarrings and belt (200 €; 150 €)BoyBeiModel: BarbaraPhotographer: Knoepfel&Indlekofer
Mini Site
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The mini site is WordPress based. We decided to choose a simple
and quite clear appearance, theme called Blossom, which represents the brand and the new collection as well.
By visiting the page anybody can get an insight to Timeless Chic, how it was
born, with who CDC collaborated with, what does it like being a Timeless Chic and nevertheless the actual collection of course.
The Timeless Chic mini site also pro-vides to the visitors pictures and videos
what inspired the creation of the collec-tion and what can inspire our custom-ers. We would like to strengthen the mes-sage and the mood what Timeless Chic collection stand for and tries to transmit.
http://comptoirtimelesschic.wordpress.com/
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The mini site is WordPress based. We decided to choose a simple
and quite clear appearance, theme called Blossom, which represents the brand and the new collection as well.
By visiting the page anybody can get an insight to Timeless Chic, how it was
born, with who CDC collaborated with, what does it like being a Timeless Chic and nevertheless the actual collection of course.
The Timeless Chic mini site also pro-vides to the visitors pictures and videos
what inspired the creation of the collec-tion and what can inspire our custom-ers. We would like to strengthen the mes-sage and the mood what Timeless Chic collection stand for and tries to transmit.
Sources of the magazine by page
Page 1.http://nomodels.com.ua/valeriane-le-moi-for-vanity-fair-italia-april-2012/
Page 2. http://www.comptoirdescotonniers.com/pictures/pagecorporatecontent/en/gallery/2942-bigText:http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=6164507http://www.littlebookofsecrets.com/2010/08/comptoir-des-cotonniers.htmlhttp://www.fastretailing.com/eng/group/comptoir/http://www.comptoirdescotonniers.com/eng/une-identite-authentique_EN.aspxhttp://www.brevesdestyle.com/uk/les-coulisses/a-gift-card-for-charity/
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Page5.http://www.dressingenligne.fr/Blog/comptoir-des-cotonniers-nouvelle-campagne/1654http://www.fabsugar.com/Designer-Spotlight-Comptoir-des-Cotonniers-3182509http://www.fabsugar.com/Designer-Spotlight-Comptoir-des-Cotonniers-3182509http://www.playlikeagirl.fr/wp-content/uploads/2011/01/comptoir-des-cotonniers-20081http://www.dressingenligne.fr/Blog/comptoir-des-cotonniers-nouvelle-campagne/1654
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Page 16-17.https://comptoirtimelesschic.wordpress.comhttp://comptoirtimelesschic.wordpress.com/behind-the-scenes/who/models/http://comptoirtimelesschic.wordpress.com/timeless-chic/the-collection/http://comptoirtimelesschic.wordpress.com/inspiration/pictures/http://comptoirtimelesschic.wordpress.com/inspiration/videos/
Sources of the website (which hasn’t appeared in the brief)
Homehttp://lovelyweddings.over-blog.com/article-des-centres-de-table-appetissants-72977312.html
About: http://www.peah.fr/comptoir-des-cotonniers/
About - The Brandhttp://www.marieclaire.com/fashion/fashionista-blog/comptoir-des-cotonniers-fashion-showhttp://www.tendances-de-mode.com/en/visuals/183-comptoir-des-cotonniers-fall-winter-2012-2013
About - Previous Campaigns - Madame, Mademoiselle etchttp://r-login.wordpress.com/remote-login.php?action=auth&host=lesgarconsenligne.com&id=33222657&back=http%3A%2F%2Flesgarconsenligne.com%2F2012%2F07%2F24%2Fcomptoir-des-cotonniers-ou-une-nouvelle-saison-pleine-de-rebondissements%2F&h=http://www.lesoir.be/comptoir-des-cotonniers-«-madame-mademoiselle-etc-»-éclipse-«-mère-et-filles-»-2012-07-26-19894
About - Previous Collectionhttp://www.tendances-de-mode.com/en/visuals/183-comptoir-des-cotonniers-fall-winter-2012-2013
Timeless Chichttp://crushedme.files.wordpress.com/2013/01/tumblr_merjhiakuj1qbimneo1_r1_500.jpg?w=525
Timeless Chic - The Collectionhttp://www.anneofcarversville.com/living/2012/4/7/valeriane-le-moi-signe-vilstrup-vanity-fair-italia-april-201.htmlhttp://www.tumblr.com/tagged/valériane%20le%20moi
Timeless Chic - The Concepthttp://3.bp.blogspot.com/-_xEgFyAUIIk/URVNBzPOZeI/AAAAAAAADtA/VyM4QiNX6a4/s1600/More+French+Girls+Breaking+The+Law+-+Paris.jpghttp://2.bp.blogspot.com/_pekaT4X1eB8/TLcjwD5MmqI/AAAAAAAAEag/eG7_-dAwyT8/s1600/2010-10-14.jpg
Timeless Chic - Collaborationhttp://2.bp.blogspot.com/-r-61qBcvCQg/UAwsB_-AB6I/AAAAAAAAAj8/IXVXQzfoDzg/s1600/11-Spring-Mary-Katrantzou.jpghttp://sphotos-d.ak.fbcdn.net/hphotos-ak-prn1/p206x206/541588_473943626006499_544135855_n.jpghttp://sphotos-g.ak.fbcdn.net/hphotos-ak-prn1/p206x206/69856_472583552809173_1889904136_n.jpg
Behind the sceneshttp://www.fanpop.com/clubs/90210/images/1930478/title/behind-scenes-90210-photoshoot-photo
Behind the scenes - Where?http://www.tumblr.com/tagged/paris%20street?before=38
Behind the scenes - Who? - Modelhttp://fashnberry.com/wp-content/uploads/2012/11/barbara-palvin-rouge-caresse.jpghttp://t2.gstatic.com/images?q=tbn:ANd9GcRS5ikw8p5MboO7rpYDxnbXvZS6ybIPKLuqETD0is7RfhtgQEOHXQhttp://www.hdwallpapers.in/barbara_palvin-wallpapers.htmlhttp://1.bp.blogspot.com/-C5xsyJMNCn8/UKKGDUVge6I/AAAAAAAACUo/aMrMNx3dn8Q/s1600/Barbara+Palvin.jpeghttp://www.kadinkulisi.com/wp-content/uploads/2012/11/Barbara-Palvin-2.jpg
Behind the scenes - Who? - Photographershttp://designyoutrust.com/wp-content/uploads6/dytz.jpghttp://www.anneofcarversville.com/storage/magdalena-frackowiak-knoepfel-indiekofer-22012-01.jpg?__SQUARESPACE_CACHEVERSION=1329738586006
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Inspiration - Videohttp://www.youtube.com/watch?v=cLJ1vuUWprA&feature=player_embeddedhttp://www.youtube.com/watch?v=G5he0grAjgM&feature=player_embedded
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