Tina Hsieh's Portfolio

Portfolio2011/2012

Shih-Tyng Hsieh

What should be a good design?

is a musical instruments with only 4 strings. UkuleleThe 4 strings let people easily to learn and play pleasing music. After a year of Industrial Design learning, my opinion of good design

Easy to use, to learn, and to spread for everyone.

have been changing. It should be like ukulele:

Birthday 1989 /4 /30Cellphone number 0928-292-191Address Rm. 409, No.161, Donghe Rd., East Dist., Tainan City 701, Taiwan (R.O.C.)E-MAIL [email protected] personalityTeamwork ability

ConscientiousIndependence OptimisticCreativity

Tina Hsieh

Awards2011 OctoberGold Award of TiC Early Design Campaign

2012 AprilHonorable Mention of 9th Y.S. Award

2012 JuneBest Design Award & Popularity Design Award of NCKU Department of Industrial Design Spring 2012 Industrial Design Exhibition

Educational Background-National Cheng Kung University, Master’s degree in Industrial Design, 2011~

-National Cheng Kung University, Bachelor’s degree in System and Naval Mechatronic Engineering, 2007~2011

Work Experiences

winter intern Industrial Designer in ACDC Creative -Participate in FET product design project. -Able to write business analysis proposal.

part-time Job in US Photo Department in Seaworld -Seller and Clerk -Able to handle things independently. -Upgraded with my English ability.

tutor Math, Science -Tutor of two subjects -Able to be a responsible teacher.

PopularityDesign Award

Best Design Award

Smoothen the communication between STYLISTS and CUSTOMERS.

June 2012Industrial Design Exhibition

We followed the Contextual Design process,

First, we visited salon and found out plenty of problems which are shown in the Sequence Model.

The Stylist showed us the process of hair cutting.

which is a well-defined user-centered design processto collect, interpret and consolidate user data in the field with a structured way.

Then, we also made the Affinity Diagramwhich brings together issues and reveal the scope of the problem and the opportunities.

The Stylist showed us the process of hair cutting.

1.很難記住所有顧客的髮型。

2.希望有圖像可以幫助溝通，可是圖像表達能力弱。

3.喜歡和顧客溝通，希望可以達成顧客的要求。

4.忙的時候，產品可以簡單收納，看起來整潔。

5.沉默時會尷尬。

6.希望整體給人信任的專業感。

7.想知道顧客以前剪過的髮型喜好。

1.自己主見不強，主要聽取造型師的意見。

2.太過信任，結果常不符自己想像。

3.剪髮前會緊張，因交由他人主導。

4.不希望設計師重蹈覆轍，剪出自己不喜歡的髮型。

5.想事前知道設計師的功力。

1.對口頭上的敘述不是很有概念。

2.想知道造型處理時自己的狀態。

3.有自己想法，但需要造型師協助，然後自己再整理好要求。

1.會忘記造型師教的整理方法。

2.懶的溝通，希望很快可以選擇髮型。

3.覺得預約很討厭，不喜歡被安排時間。

After affinity diagram, we collected questionnaires which were filled in by customers and stylists. Then, Persona were derived from our data.

Stylist

Customer 1

Customer 2

Customer 3

專業協助專業協助

簡潔

簡潔

效率

效率

主導

安全感信任

保證

說服

專業

代表性

輔助智慧性

選擇性

提供細節協助

聰明

自然

自在清爽

放鬆

俐落簡潔乾淨

整齊

視覺化少廢話

效率實用可恢復

順暢

Experience Attribute

The Experience Attributes from the persona’s perspective will become the design goal of vello.

IdeaSketches&Prototype

The big screen will replace the mirror and provide useful information anytime.

Through the designed camera, the field of stylist vision will beshown on the big screen.

User Interface

click here to view the video

It’s an application for customers gathering information of hair. For example, salon searching, stylist’s portfolio viewing, reservation, pictures saving of favorite hair style, stylist’s business cards collecting, etc.

To make the UI easy to use, the design concept brings the experiencewhich people often meet in life. Such as collecting business cards in wallet and browsing hair style magzine. I also decreased the layers of the UI to make the complex system to become simple.

User Interface

The big screen not only lets the customer virtually try the new hair style, but also shows the field of stylist’s vision for customer.


ine Up!Waiting in line drives you crazy no more!

May 2011

Product/service

promotion

This is a project of design management course, in which we are taught how to manage a design project including innovative business models.

Due to the high density of population in Taiwan, it is easy to observe people lining up from store to store. Line Up! is an App built up to solve such problem. Besides, Line Up! provides innovative business model and promotes the marketing.

With the Line Up! app, customers could prevent wasting time fromstaying in line. Furthemore, the customers, called “liner”, will be formed into a new potential market.

We cooperate with the popular stores, so that all the customers have to use line up! to enter the stores. Therefore, by reducing staying in line, providing coupons, and promoting on facebook,user will be stick to line up!

pricing

place

In the preliminary step, we aim at increasing the utility rate.Therefore,

The app in the App Store will be free.

Our income comes from the NTD 0.1 per coupon paid by stores.

Customers can download the Line up! app by scanning the QR code which is provided by stores.

Line up!

有惡意破壞排隊機制行為

In the preliminary step, we aim at popular resturant.

Our Target customer will be the 35.7%+29.4%+22.8%=87.9% of the 3G market.

We could easily find out that user surfing on 3G most of the time with the social applications,game applicaitions, and applications which combined the information of map.

We would like to cooperate with popular store which is usually crowded in front of the store.

Therefore, we choose the most popular cafe which provide famous honey toast. We wish people can use the Line Up! app to stay in vitual line, and shop around with coupons.

Store Cooperation

Facebook

網頁內容，使介面簡單明瞭

Innovative Business Modelstrategy

[email protected]

User Interface

User are able to login Line up! app with facebook account.


Advantech Linkou Campus Intelligent Parking Design

Sep 2011

Gold Award


Honorable Mention

April 2012

Metro DailyMetro Daily everywhere!

9th Y.S Award

Metro DailyAre you tired of staring at the window with sleepy eyes or desiring to have a smart phone in the public transportation system?

With this product, people can survive from those nightmares.Metro DAILY is a free hand-held device which provides commuters free breaking news, interactive games, and flash announcement.

It can be used repeatedly to save paper and stop environment destroying.

With the Easy Card, you can grab a Metro daily for free.After using, you can simply hang it back on the information Bar.Supported by the wireless recharge technology, the bar also recharges the entire line of MD. After short refilling time, it’s ready for its next journey!

Information Bar

Today, everybody can enjoy the technical experience of commute. The Metro Daily composed of a multi-touch panel display,simple wireless network chips battery, and wireless charging module.The internal element is simple, affordable, and eliminating the needfor expensive chip. It’s easy to cover the entire public transportationsystem and access to information of all ages!

With the Easy Card, you can grab a Metro daily for free.After using, you can simply hang it back on the information Bar.Supported by the wireless recharge technology, the bar also recharges the entire line of MD. After short refilling time, it’s ready for its next journey!

Say goodbye to boring trip!

No more wasting

Jo-in is an application of Metro Daily, which helps strangers find each other and hang out together.

Need a hand?


Selected byGeneralplus Technology

ArriveONTIME

May 2012

Design ConceptGame

The game scenario is about the tasks that children deal with everyday on their way to school.

We always experience a sense of accomplishment while arriving at school just on time.

Your mission is to

arrive at school ON TIME!

Value emphasize

Education

This tablet pc game let Kids realize the significance of time management.Through playing this app game, kids easily form the habit of being on time with schedule in mind.


It’s a new concept to play an app game not only in a virtual way, but also with a real interaction.

OriginalShih-Tyng Hsieh

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Tina Hsieh's Portfolio