TITLE DATE The Discover Sailing Program Club Implementation Guide Mar(1) Program Introduction &...
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TITLE DATE The Discover Sailing Program Club Implementation Guide Mar (1) Program Introduction & Purpose 1b) Planning & Prioritising (2) The gemba Report Apr (3) Tackers (4) Inclusion 4b) Sailability May (5) Discover Sailing Days & Hosts June (6) Risk and Safety July (7) The Sailing Pathway Aug (8) Club Promotion Sept (9) Discover Sailing Experiences & Courses Sept (10) Crewing Oct (11) Summary & Future Plan
TITLE DATE The Discover Sailing Program Club Implementation Guide Mar(1) Program Introduction & Purpose 1b) Planning & Prioritising (2) The gemba Report
TITLE DATE The Discover Sailing Program Club Implementation
Guide Mar(1) Program Introduction & Purpose 1b) Planning &
Prioritising (2) The gemba Report Apr(3) Tackers (4) Inclusion 4b)
Sailability May(5) Discover Sailing Days & Hosts June(6) Risk
and Safety July(7) The Sailing Pathway Aug(8) Club Promotion
Sept(9) Discover Sailing Experiences & Courses Sept(10) Crewing
Oct(11) Summary & Future Plan
Slide 3
TITLE DATE The Discover Sailing Program Club Implementation
Guide Chapter 1 (b) Planning and Prioritising March 2013
Slide 4
Implementation Plan 2013 You should now be hearing sound if not
check your audio and ensure you are in slideshow (fullscreen) mode
This is Ross Kilborn, Sport Development Director at Yachting
Australia This presentation is the second of 11 in the Discover
Sailing Club Implementation Guide 2013
Slide 5
Outline & Objectives for this session To clearly define
Participation To determine if participation is a priority for your
club If its a priority Set some goals for participation Revisit the
gemba Report Consider adopting the Australia wide Discover Sailing
program (or parts of it ) To provide information about planning to
implement Discover Sailing Program at your club
Slide 6
What is Participation? Participation is about getting more new
people into sailing and progressing them in the early stages of
their involvement in the sport The Discover Sailing Program aims to
provide a more effective way of introducing people to sailing by
responding to drivers of and barriers to participation Much of the
content about the introduction of new people, especially the gemba
recommendations, and the pathway applies to the retention of
members
Slide 7
Is Participation a priority for our club? Increasing
participation requires a substantial commitment from clubs Clubs
need to consider other competing priorities, such events, club
racing, and facilities development Allocation of resources (boats,
volunteer time, Committee time) is essential if participation is to
be a priority for clubs On Yachting Australia website you will find
some online tools (Club Planning & Club Benchmarking ) to
assist you in assessing the detailed priorities of your club
http://www.yachting.org.au/default.asp?Page=54785&Men
uID=Member_Services/8/0/
Slide 8
Participation Focus Increasing participation requires clubs to
work with local communities to find the people who have an interest
in sailing & raising the profile of the club Promoting the club
effectively through the Discover Sailing Program will require
shifting focus to thinking about connecting with the broader public
and delivering the introductory activity that will best attract
them to the club
Slide 9
Developing a Plan If a significant increase in participation is
a priority for your club you will need a robust plan for delivering
the Discover Sailing Program Yachting Australias Implementation
Guide will assist you with developing your plan Your State
Association is there to help you There are some broad questions
that you need to address at the outset to provide the basis for
more detailed planning at later stages
Slide 10
What do you want to achieve? Set a goal for participation at
your club How many participants do you want to attract? Year 1 Year
2 Year 3 The number of new participants you are targeting should
reflect how many new members you want to have in the club each year
What about retention ? How will you retain new participants ? What
about retaining existing members ?
Slide 11
Some important points to remember Appreciate you want to see
membership results for the investment you are going to make in
participation The club will want to grow and evolve and can achieve
this through significant membership increase Take into accountant
the changing size of membership that your club has seen over the
last 10 year. Looking at trends will help you understand what your
targets are Does your club have a critical mass of membership that
it needs to be able to continue
Slide 12
Your target groups Targeting different groups and activities
within the Discover Sailing Program will allow you to more
effectively increase participation Your club will need to consider
the resources it has and the demographics and interests of your
local community In Chapter 2 (The gemba Report) we will be
discussing demographic groups as market segments in more detail In
Chapter 8(the Sailing Pathway) we will be discussing the level of
participation in more detail
Slide 13
Demographic groups There are three broad demographic
categories: 1. Children a. Juniors - primary school aged, We will
be discussing juniors in-depth in Session 4 (Tackers) b. Youth -
secondary school aged. 2. Family groups 3. Adults a. adults in
full-time employment, b. adults not in full-time employment but of
working age, c. retired adults
Slide 14
Who will be responsible for participation? Prioritising
participation is going to require someone to lead the Discover
Sailing Program at the club This person does not need to be a
Committee Member but will need the full support and endorsement of
the Committee. It may be a sub Committee. The person(s) will need
to be motivated to get out into the local community to promote
Discover Sailing at the club and have good organisation skills. Do
you have a member with professional marketing or sales experience
who might lead this ? In Chapter 5 (Discover Sailing Hosts) we will
be providing information about the people needed to host the
Discover Sailing program
Slide 15
Retention The insights and tools of the Discover Sailing
Program can be valauble. In particular we recommend The gemba
Report The Sailing Pathway (and its four versions for different
target groups)
Slide 16
Summary suggested actions for your Committee Is participation a
priority for your club? Do you have the time and resources to
commit to participation? Can the Discover Sailing Program help ?
What are your targets for increasing participation and membership?
Which demographic groups are you targeting? Who at the club is
going to lead the Discover Sailing program? Will you have a review
of the Plan on your regular Committee Agenda ?
Slide 17
The Monthly Chapters Mar(1) Program Introduction & Purpose
1b) Planning & Prioritising (2) The gemba Report Apr(3) Tackers
(4) Inclusion 4b) Sailability May(5) Discover Sailing Days &
Discover Sailing Hosts June(6) Risk and Safety July(7) The Sailing
Pathway Aug(8) Club Promotion Sept(9) Experiences & Courses
Sept(10) Crewing Oct(11) Summary & Future Plan