Title

Personalized Recreation

PlannerA BRIO ProductPresented By-

Prachi BaderaReema AswaniSurbhi Maggo

• To build an app for personalized planning of upcoming or ongoing events on the basis of pursuits of the customer.

Purpose

Most of us lose touch with the interests we’ve developed from our schooling and child hood. As we grow older because of the professional life we pursue, we are helpless in gathering information about our interests around us.

Problem

Solution

• The Personalized Recreation Planner plans your weekend and free time by suggesting you events as well as the social groups matching your interests near by you so that even in the busy schedule you can still pursue your hobbies and interests.

Qualitative features

• Captures human traits and tendencies with respect to what they do in the virtual world.

• Dual capability as efficiency enhancer and entertainment provider.

Functional features

• Option to plan his/her day.– List of events/places is displayed with details.

• View his planned details.• Option to set reminder for his plans.• Option to view profile.

– Recent activities– Updating – to avoid Social cue.– Avail offers and deals.

Analysis of Interests–Tracks down the activities in virtual

world.– Liked pages– Downloaded apps– Groups followed/joined.– Check-in

– Digital convergence

Competitors

• Sweet Soft – Leisure planner for Android

Makes search and returns places search results - service returns top 10 found results ordered by place name.

Gets weather conditions – service connects to weather provider to get weather conditions and temperature.

Competitors

• Insight Leisure Planning design playgrounds and recreation

facilities.  write plans about play, leisure and sport.  specialize in designing for people with a

disability.

Unique Selling Proposition

• Enduring Involvement.• Automatic Analysis of User Interests• One stop shop for all recreational

activities.

Business Model

Events Sites

Calendars

ClientsApplication

Online Content Creator

Revenue Model • Consum

er evangelists

• Advertise on social sites.

• Newspaper Commercials. • Mobile,

PDAs applications

• Web based

• Leisure• De stress• Endorse

ment• Solution

to Experiential Surfing

• Online branding

• Endorsement

pay per click, pay per impression• Enhance

market place for financing companies

• Planning instantly

• Increase social groups

• Avail offer, deals

• Add social value

• Enduring involvement

Marketing

Engineering

Sales Innovation

Payment

Revenue Model• Cost incurred on:

– Human resources– Advertisement– Database Maintenance– Miscellaneous

• Revenue generated by:– Selling of the product– Online branding

• Pay per click• Pay per impression.

Prototype

Conclusion

• Garner emotional attachment• Happier and stress free lives• Efficiency Enhancer• Entertainment Provider• Maps human Traits & Tendencies

with respect to their virtual world activities

BRIO

• Co-Founders:• Prachi Badera• Reema Aswani• Surbhi Maggo