TITLE SPONSOR LOGO

PRESENTS

Running is an activity that inspires theMind, Body and Soul…

• There are two kinds of sports:• Participative• Spectator driven

• The emotional equity of consumers increases as the sport gets more personal

• Running has an emotional connect like no other as it is the most personal sport to an individual; it is just him v/s the road

Running- A Way of Life

Running- A Way of Life

• Increasing awareness on Health & Fitness

A positive catalyst to educating the masses on importance of staying healthy

Over the last decade running has become the most popular sport in India!

Pillars of Distance Running

• National level event recognized by the Athletic Federation of India and supported by the Municipal Corporation

• 15000 runners

• INR 30,00,000 as Prize Money

• Top Long distance running athletes of India - Lyngkhoi Bining, Elam, Singh, Deep Chand, Shoji Mathew, Kavita Raut, Sudha Singh, Monika Athare and a host of others big names

• Race categories• Full Marathon / Half Marathon / 11 KM run for Amateur• Age Categories - Under-20 / Under-17 / Under-15 /

Between 12 to 14

• Media Evaluation in 2013 INR 3,43,58,602/-

• Event supports the cause of “Save the Girl Child”

4th National Vasai-Virar Mayor’s Marathon

Face of the Event – Milind Soman

Actor, Model and Running enthusiast Milind Soman has been the ‘Face of the Event’ since its inception

Celebrities

THE Master Blaster Padmashree Sachin Tendulkar graced the 4th National Vasai-Virar Mayor,s Marathon

Celebrities

Long Jump Athlete and winner of many Prestigious awards Padma shri Anju Bobby Gorge was the Brand Ambassador of the event

Government Involvement & Support

The Government and all its allied organizations (Municipal Corporation, Law & Order, Traffic, Transport & Medical Association) will back the event completely and greatly value the Sponsors’ association and commitment to this landmark event

Media Support by Government Organizations

Outdoor Sites and Bus Branding

• Dedicated PR & media team to drive editorial support for the event from Launch to Race day

• Meet & Greets to announce• Elite athlete field• Race route unveil• Facilities on-course

• A dedicated media centre is set up for Race Day

PR

• Satisfying runners is given utmost importance

• Route measured by qualified AFI officials

• Latest technology for timing runners of the Full &• Half Marathon & 11K run for amateurs

• Attractive cash prize money for the professionals and amateurs

• Medals for all finishers

• Facilities on course – – Water / Sports drinks / Orange / Bananas ensuring runners are a well hydrated and fortified.

Ensuring a Satisfying Run

Media Campaign

10 outdoor sites spread across Mumbai for 30

days

Branding on 200 Tab cabs for a period of 30 days

Media Coverage

Event Integration for Sponsor

Event Logo

• Title Sponsor will have the right to create the event logo in conjunction with PASE with the brand name as prefix to the event title

• The Brand recall right from the build up phase to the race day is very high as the event becomes the talk of the town

The Event Logo is carried across all event-related communication

Brand Visibility

• Title Sponsor will be actively involved in the communication of the Event Campaign

• Brand ethos to be integrated in the event communication

Integration With Event Campaign

• The Event logo and Title Sponsor logo will appear prominently on the Running Bibs of all races

Running Bibs

• The Event Merchandise bears the Event Logo prominently on the chest. It is worn by the event ambassadors, elite athletes, government dignitaries, celebrity invitees & Sponsors

Event Merchandise

Event Collaterals

• Window envelopes

• Letterheads

• Registration posters and many more form an integral part of the event and will carry sponsors’ logo in prime positioning

Brand Integrations

Radio• Radio will play a large role from

the time of Registrations kicking off till the announcement of winners

• Celebrity Bytes, Live Call Outs, Contests, RJ mentions and a host of interactive activities will be customized for sponsor on Radio.

• The promotion will be for 30 days leading up to the event

• Brand Entitlements on Radio:• 5,000 seconds of FCT to include:

Promos RJ Mentions

• 5,000 seconds of promos for the event

Standard Branding• Route Branding:

Approximately 2000 running feet of branding will be made available to sponsor for branding along the route

• In addition to all the route branding, sponsor gets:

prime positioning on the Start-Finish gates for all races

prime positioning on all entry-exit gates to the stadium and holding areas

Cheering Zones

Live Music & Various Engagements

Title Sponsor is entitled to space for 4 cheering zones

Strategically placed on race route

Increase interactivity with Participants

• Event has its own website www.vvmcmayorsmarathon.com

• Social media plays an extensive role in creating & sustaining the hype around the events – Facebook /Twitter

• Facebook and Twitter play a key role in enhancing the traffic on to the Event Website

• Event web site features include:• Registration process and online

registrations• Race details (start/finish, facilities

on course, route map) • Training tips / Expected weather

conditions• Ask the Expert• FAQs & more…

Digital & Social Media

Integrating Internally• Bibs could be distributed to key dealers,

retailers & employee

• Road Races the world over have been leveraged by companies to create pride and ownership amongst employees

• Sponsor can leverage the event

internally across its offices in India.

• HR Applications of Road Races:– Team Building / Bonding– Leadership Evaluation– Succession Plan– An Organization with Heart– Form internal teams that will strive to

out do each other on various levels

INVESTMENT

INR 90,00.000/- Nett(Rupees Ninty Lakhs Only)

The sponsorship includes budgeted spends on :

- Print- Internet (website & SNS)

- Radio- Standard Course Branding

- OOH