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TLI TRAINING:VICE PRESIDENT PUBLIC RELATIONS Jane Clark, CTM
Vice President Public Relations, SLU Masters #778
Vice President Membership, Scott Toastmasters #9793
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PUBLIC RELATIONS
What is it anyway?
Public relations (PR) is the managing of outside communication of an organization or business to create and maintain a positive image. [Wikipedia]
WHY BOTHER WITH PR?
Attract New Members to the Club Improve Club Image for Members Reinforce Sponsor Support Keep Existing Members Engaged
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Steps to being a Great VPPR
1. Know Your SubjectA. ToastmastersB. Your club
2. Know Your AudienceA. Who are you trying to reach?B. What do they want (WIFM)?C. How can you reach them?
3. The ToolsA. Web sitesB. FliersC. Media
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Step #1: Know Your Subject
Toastmasters International Read your manuals Visit their web site Learn the rules
The name The logo
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Your Club Review minutes, web site,
newsletters, etc. How do your members
describe your club
SLU MastersSpirited Words . . . Spirited Leaders
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Why SLU Masters?
“SLUM –Asters?” – Wally Clark
SLU MastersSpirited Words . . . Spirited Leaders
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STEP 2: KNOW YOUR AUDIENCE
SLU Masters Students Faculty Staff Community
Scott Toastmasters Active Duty Separating active duty Civilian employees and
contactors Dependents Retirees
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WHAT ARE THE TOOLS OF GOOD PR?
Newspaper Articles
Newspaper Articles
PostersPosters
FliersFliers
e Mailse Mails
Brochures
Brochures
Endorsements
Endorsements
Public EventsPublic Events
Letter Campaigns
Letter Campaigns
Speaking Engagements
Speaking Engagements
Free Radio Announcements
Free Radio Announcements
Conventions
Conventions
Telemarketing Campaigns
Telemarketing Campaigns
ContestsContests
Announcements
Announcements
Membership DrivesMembership Drives
HR Initiatives
HR Initiatives
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CLUB WEB SITES!
Hi-Tech Image Great
Communications Constant
Connection Instant Information Fun www.Toastmasters.org
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WEB SITE CONTENT
Club Mission, Vision, Goals, Objectives Benefits of Joining Toastmasters How to Attend a Meeting How to Join Achievements and Recognition Special Club Events Educational Materials Forms and Administration Tools Calendar and Schedule of Events
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ESTABLISHING A SITE
Find A Hosting Service Understand the Limitations Find a Volunteer Web Designer Publicize the Site Constantly Use Your Web Address Keep it Up to Date Keep Your eMail Lists Current
Everywhere!
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EFFECTIVE WEB DEVELOPMENT
Make the Home Page Most Important Clean, Uncluttered and Warm Don’t Make it Word Heavy Easy to Navigate Follow the 3-Click Rule Use Lots of Links Include an E mail Address
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CAUTION! Don’t Include Personal Information Watch Pop-Up Ads Be Sure All Links are “Clean” Maintain the Site
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Using Fliers to Target Your Audience
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See handouts for even more ideas
from Ollie Richards
See handouts for even more ideas
from Ollie Richards
OTHER GREAT SITES FOR FLIERS
http://www.district23.org/marketingflyers.html http://www.tmdistrict38.org/
targetmarketingflyers.htm
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MAGICAL TEAR-OFFS!
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SLU
Masters m
eets 2nd and 4
th Tuesdays, 6:15 PM
Salus Center, R
oom 1503
http://slumasters.freetoasthost.org
SLU
Masters m
eets 2nd and 4
th Tuesdays, 6:15 PM
Salus Center, R
oom 1503
http://slumasters.freetoasthost.org
SLU
Masters m
eets 2nd and 4
th Tuesdays, 6:15 PM
Salus Center, R
oom 1503
http://slumasters.freetoasthost.org
SLU
Masters m
eets 2nd and 4
th Tuesdays, 6:15 PM
Salus Center, R
oom 1503
http://slumasters.freetoasthost.org
SLU
Masters m
eets 2nd and 4
th Tuesdays, 6:15 PM
Salus Center, R
oom 1503
http://slumasters.freetoasthost.org
SLU
Masters m
eets 2nd and 4
th Tuesdays, 6:15 PM
Salus Center, R
oom 1503
http://slumasters.freetoasthost.org
SLU
Masters m
eets 2nd and 4
th Tuesdays, 6:15 PM
Salus Center, R
oom 1503
http://slumasters.freetoasthost.org
SLU
Masters m
eets 2nd and 4
th Tuesdays, 6:15 PM
Salus Center, R
oom 1503
http://slumasters.freetoasthost.org
SLU
Masters m
eets 2nd and 4
th Tuesdays, 6:15 PM
Salus Center, R
oom 1503
http://slumasters.freetoasthost.org
SLU
Masters m
eets 2nd and 4
th Tuesdays, 6:15 PM
Salus Center, R
oom 1503
http://slumasters.freetoasthost.org
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THOUGHTS FOR CLOSED CLUBS
Use the Company Web Site Speak at Meetings Ask HR for Subsidies Appeal to Managers Monthly Presence in Newsletters Send E-mails (Within Reason!)
WORKING WITH THE MEDIA
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WHAT DOES MEDIA CARE ABOUT?
Club News Success Stories Officer Elections Visitors & VIPs Achievements Member Awards Anniversaries
Club News Success Stories Officer Elections Visitors & VIPs Achievements Member Awards Anniversaries
Chartering Events Demo Meetings Sponsored Events Special Programs Speech Contests Membership Drive Speakers Bureau
WORKING WITH THE MEDIA
Target A Specific Audience Develop a Media List Send Promotional Materials Follow Up Prepare for Electronic Submissions
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PRESS KIT ESSENTIALS
1. Personalized Letter
2. Club Information
3. Fast Facts4. Press
Releases5. Audio/Video
Files
6. Club Programs
7. News Stories8. Dues Info9. FAQs10. Bios of
Officers
Check Out the Toastmasters Sample Press Kit
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PRESS KIT EXTRAS
Community Event Information
Club Awards Photos Club
Accomplishments Schedules of TM
events
Feature Articles Mission, Goals,
Objectives TM Logo Speaking and
Leadership Tracks Membership Form
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WHAT MAKES A STORY GOOD?
Paper: Typed and Double Spaced Electronic: MS Word Clean Original Copies on Request Contact Person’s Name (VPPR?) Release Instructions and Dates Good, Brief Headlines Clear, Concise and Accurate
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NEWS RELEASE TIPS
Make First Contact by E-mail Use a Unique Subject Line Target the Right Audience Be Typo Free and Grammatically Perfect Be Concise; Avoid Jargon or Explain It Follow Up. Make It Easy for the Editor Be Professional
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SUCCESSFUL NEWS PR
Know the Publication and Audience Emphasize That TM is Non-Profit! Respect the Editor’s Time Accept “Win some-Lose some” Encourage new ideas
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RADIO AND TV
Prepare… Don’t Wing It! Capitalize on the Opportunity Know Your Facts Be Direct and Brief Use Stories and Examples Clarify to Understand the Question Admit If You Don’t Understand Always be on the record
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A SPECIAL D8 PR CAMPAIGN
MayIs
National Public SpeakingMonth
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Public Speaking Month
A Series of TM Events over 1 month Draw Attention to Toastmasters Draw Attention to Your Club Help Potential Members Make the Decision to
Join.
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NPSM: MAKE IT YOUR EVENT
Club Visits Posters Flyers and TM Brochures Speaking Contests 10 Steps to Worry Free Speaking Meet the Toastmasters
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MARITZ PUBLIC SPEAKING MONTH
Announcement Poster
Career Booklet Self Quiz Literature Table Teleprompter Day
Joining Bonus Visit a Meeting Pin It On Campaign TM Brochures Poster Campaign Letter to former TMs
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HOW TO PLAN YOUR NSPM EVENT
Give Me Your Name- The NPSM Guide Form a Club Committee Get Approvals and Clearances Don’t Overstretch Your Resources Make The Events Fit Your Club
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BE A GREAT VP OF PR
Plan for the Year Form a Committee Execute against Plan Be Creative; Think Unique; Get Noticed Be Flexible During the Year
Be The PR Guru For Your Club33
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PLAN GUIDELINES
Set Specific, Measurable Goals Coordinate With Your Club President Focus on Membership Building Make It For The Length of Your Term Socialize the Plan Execute on Plan…on Time.
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