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The Moka Group Strategic Positioning Considerations
Copyright © 2016 The Moka Group
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TMG has decades of success in developing products and leading organizations through innovative strategy.
We rely upon insightful thought leadership concerning industry trends, best practices and common challenges.
The Moka Group (TMG) is about strategic thought and business plans to improve value and keep companies vital.
We are strategists who work with Teams to discover new perspectives that inspire strategic shifts.
Intercept the Future for Vitality & Growth
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Vision
When the Strategy of Innovation is part of the ethos of an organization, new markets are created and product offerings remain vital. Strategic shifts intercept the downward slope of life cycles and improve customer value.
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Vision
We work with you to generate clearly defined, robust, and well communicated strategy for products that simultaneously reduce cost and improve customer value. These often create new markets.
Reduced CostImproved
Value
New Markets
New Markets
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The Strategy is only the beginning. Together we ‘boil down’ product development, finance and operations into a comprehensive one-page business canvas.
Key Partners Customer Segments
Key Activities
Value Proposition
Customer Relationship
Channels
Cost Structure $Revenue Streams $
The Moka Group Business Canvas
Efficiency
Value
6Business Model Generation by Osterwalder and Pigneur
Key PartnersAlliances to
optimize business,
reduce risk or acquire
resources• Strategic• Co-op• Joint-
Venture• Buyer-
Seller
Customer SegmentsWhich customers to serve and which to avoid• Distinct
need• Channels• Profit by
customers• Mass
Market• Niche
Market
Key Activities
Most important actions to
generate profit
Key Resources• Human• Intellectual• Physical• Financial
Value PropositionThe key reasons your customer buy• Problem
Solution• Satisfy a need• Something
different –new -- or disruptive innovation
• Performance• Customization
Customer Relationship• Services• Automation• Community• Co-Create
ChannelsCustomer touch points• Marketing• Sales• Distribution• Service
Cost Structure $Most important costs to operate the
business model
Revenue Streams $Cash generated from every customer
segment
The Moka Group Business Canvas
Efficiency
Value
6
Left Brain
Logic
Right Brain
Emotion
Business Model Generation by Osterwalder and Pigneur
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Today we work with leaders who want to grow their organization for a compelling and unbounded future.
Michael PattersonExecutive and CEO of two companies with national and international business. I have over 25 years’ success in strategies for growth and development of companies.
Opportunities are generated from a future perspective rather than an extrapolation of the present. Data providing trends and insights is essential yet insufficient for innovative strategy.
Simplicity is a maxim along with the willingness to do the hard things. Today’s world is about fast change, new players, market disruption and digitization. I believe strategy formulation based on trends and current needs alone is often a critical root cause of underperformance. I stress that the business models, products, and services are inseparable to the growth strategy and innovation agenda.
Margie MachI bring nearly two decades of experience leading teams in the discovery and delivery of innovative strategies and products to achieve expansive growth. I am inspired by clients as partners and teams who value the art of discovery; as well as, the courage and willingness to take aim and act on a strategy of innovation. My maxim: stay agile, stay open; and keep your eye on the big picture. Building innovative products is only part of the job. Alignment to the innovation strategy and the messages of value to employees, clients, and the market are imperative and equally important. I work with Teams to remove ambiguity and inspire employees to embrace innovative strategy and continuous search of breakthroughs for the future.
Lucy BelgumI have over 20 years in Education and Professional Development. I work with The Moka Group to develop strategic thought sessions and follow-up with organization Teams to develop training and coaching sessions around newly developed strategies.
I use standard pedagogy to assure quality of materials and presentations. Inclusion and “total buy-in” are required for organizations to implement strategies. To that end I work to create an atmosphere in which everyone could feel at the end of the day or the end of the week or month, that he or she had learned something.
When all members of an organization move as one, that momentum creates a ‘hot team’ to achieve unprecedented results.
About UsThe Moka Group
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Michael [email protected]
Intercept the Future for Vitality & Growth Margie [email protected]
Lucy [email protected]
