TNL_Volume1_Issue8

8/4/2019 TNL_Volume1_Issue8

1/4www.hopeinchicago.org | 1 Todays Nonproft Leader

Volume 1 Issue 8

MESSAGE FROM THE EXECUTIVE DIRECTORAre you scared to CREATE yourown Business?

Each month Todays NonproftLeader Focuses on Non proft

and grass roots organizationsthat have Dared to mani esttheir dreams, talents & passionsand help others in the process. This is no easy accomplishment.It takes a lot o courage to havea vision, take steps to make that visiona reality and then maintain that reality,while simultaneously, raising kids, payingbills, eeding the amily and tending to amillion other o li es realities.

It takes courage because it can be ascary thing to create your own businessor organization especially when the IFMonster is always lurking in that dark corner. What IF no one likes my idea?What I I dont succeed? What I Imtoo old? What IF I run out o money?What IF I cant fnd undng? Then as

IF the IF Monster wasntbad enough, he is alwaysaccompanied by his twinnamed WHEN. Ill createmy business, When the

kids go to college. When do more research. When Icheck out the competition.

IF and When, can scareyou right out o your mind

and your idea. Lets conquer these earstogether, mani est our dreams, providea service to the community and stillhave the ability to put ood on the table.Creation is in each o us. Just take a step.Email me i you have questions or wouldlike to contribute to articles, discussions,etc.

Stay tuned or HOPE roundtables &business seminars. Thanks or readingand please take a moment to orwardTodays Nonproft Leader to a riendand encourage them to subscribe. ITSFREE!

Terrance Harrington

Todays Nonproft Leadernewsletter speci cally targetsnonpro t organizations that servethe African-American community andin addition have a governing boardof at least 50% African Americans.The intention of this newsletter is toinspire, educate & unify a communitythat has been historically under-represented in both for-pro t & non-pro t ventures.

INSIDE...2 5 Step Internet Centered

Strategy for Nonprofits3 How To Get Funding For

Your Nonprofit

www. acebook.com/hopeinchicago

www.twitter.com/hopeinchicago

Quick Links

Tech Tidbits: How Google Grants can help you

Did you know that 501(c)(3) organizations may be eligible to receive ree advertisingrom Google? The Google Grants program, ounded in 2003, donates advertising to

nonprofts ocused on a variety o issues, including health. Grantees use Googles Ad-Words system to promote their mission with ads that appear in Google search resultsand on other sites that are part o the AdWords network.

There are a number o guidelines to be aware o be ore applying. For example, adsmust link back to the grantees Web site, and the AdWords account must be activelymanaged to make the most o the grant. I your organization has the resources tomanage such a program, Google Grants may be a great way to promote it. You canlearn more at http://www.google.com/grants/.



Is there something missing?If you have news to share or would like us to cover a

particular subject, send us your news and story ideas .Contact us at [email protected] or 773-823-1459. Todays NonprofitLeader is published monthly.

W E W O U L D L O V E T O H E A R F R O M Y O U .

The nonpro t sector is often looked at as a second rateworld for professionals when compared to the privatesector. The reasons for this are many. Nonpro ts often(not always) have less ashy logos, slogans and catchyadvertising. Now for some the answer as to why this isobvious their mission normally isnt to try to look thecoolest.In recent years the nonpro t sector has experienceddramatic decreases in the availability of its traditionalfunding. This would include government supported grants,grants from foundations, large gifts from individuals andcollective individual giving. In some cases of course thereare exceptions, but by in large this has been the trend.With so many nonpro ts providing essential servicesneither the government or private sector are able or willingto provide, its important these organizations nd a way tosurvive and thrive.For this article, well discuss a strategy a local nonpro tuses. This strategy has two centers. The rst center pieceis their website, the second is their annual main event.Follow the list and match it to the picture ow chart below.1. The website starts as the main hub. The website

contains information about everything pertaining to theorganization. This includes links and access to othernetworks, communication pieces, and promotions.

2. The website directly leads to the next major piece tothe strategy its communication channels. In themodel below youll nd listed the speci c channelsthat an actual nonpro t in the Harrisburg area isusing. Your channels may differ slightly. This speci cnonpro t is highly dependent on volunteers so thenumber of channels is limited and kept simple.

a. Youll notice to the far left a box that reads Otherrevenues/ways to help. This box represents exactlythat all other revenues or ways people can helpoutside of the second major hub (main event).People will nd out about this other ways to helpthrough the communication channels already in place.

3. Next, follow the path that each form of communicationpoints to called Events. This particular nonpro thosts events throughout the year to fund its mission.These events are often run with or in conjunction withother nonpro t to enhance their impact, ef ciency andeffectiveness.

4. Each event however is not the highlight. The highlightor second major hub is the Main Event. Each eventthroughout the year is a platform to promote and buildup to the annual main event. The main event is the

5 Step Internet Centered Strategy for Nonpro ts

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It is the burning question o everynonproft organization: How do weget unding? With the economy in thedumps, and recovery looking like adistant hope, this question screams oran answer. In act, we get more requests

rom newsletter subscribers or articleson unding than just about any othertopic. The purpose o this article is to do just that, but maybe not like you expect.

We could present an article on the how-to o bake sales or silent auctions orra es. We could lay out, point-by-point,the best method or putting on a frst-class consignment sale or Spring Flingcarnival. We could wax eloquent aboutthe best practices o grant writingand we probably will discuss all thesethings later on. But or now, we wouldrather challenge you to think about thebigger picture. We believe it will providea much better environment or specifcideas to ourish.

So, what does it take to get unding?Lets look at several, key concepts.

Purpose . First and oremost, yourorganization must have a compelling

I will help HOPE reach itsfundraising target of $5,000with a donation of:

My donation will help HOPE continue to build thenonpro t leadership capacity of emerging AfricanAmerican professionals that are committed tocreating new opportunities and eliminatingpersistent disparities faced by African Americansand the Black community at-large.

Name

Address

City/State

Zip

Telephone

Email

Checks should be made payable to:HOPEP.O. Box 19223Chicago, IL 60608

$25$50$75$100

$250$500$1,000$______

purposeone that resonates with thepublic, or at least with a segment o thepublic that shares your passion. Withoutthis, you simply will not attract dollars. There is a persistent and, rankly, bizarrenotion in the nonproft community o

Build it and they will come. That isespecially true regarding the pursuito grant unding. Well, that may work well in baseball movies, but not somuch in the charity community. Yourorganization is one o literally millionso projects that are competing orsomeones charitable dollar.

You can conduct all the cake walks youwant, but i no one cares about yourcause, unding is not on its way. Manyo you reading this are probably saying,Well, thats not very help ul. Werealready ormed to do what we do. Thatstrueand were not saying you shouldchange your purpose to something moreattractive.

The point is this: I your purpose istherapeutic arts or handicapped kids,then your ability to attract a broad baseo support is many times greater thani your purpose is to operate an injured

How To Get Funding For Your Nonpro t

prime bread winner or revenuegenerator for this nonpro t.

5. After the main event thecycle returns in 3 ways, NewResources (could be volunteers,equipment, in-kind donations,etc), Revenues and PR. Each

of these items cycle back to theprime hub of the strategy which isthe website.

If this form of strategy ts intoyour organization, or is similar andyou wish to use these ideas wellgo for it! HOPE is a supporter ofnonpro ts in the Chicago area. It iscore belief of ours that supportinglocal organizations that ll meaningfulmissions is one of the most importantthings we can do. So if we can helpyou shape a strategy that enhancesour community through your services then were happy!

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skunk rescue. I yours is the injuredskunk rescue, then you need to berealistic about your lack o mass appealand be extra aggressive in fnding like-minded donors.

Vision . People give to vision, notneed. They sound the same, but they

are not. Vision paints a picture o abetter situation that results rom yourorganizations e orts. Need, on the otherhandwell, right now everyone hasneeds. Paint a picture instead.

Accomplishments . Nothing attractspeople like a winner. What has your

organization accomplished? Let peopleknow about it. That is really true whenpursuing grant opportunities. People arenot as likely to give to plans as they areto helping you do more o what youvealready done. I you are just starting out,you better concentrate on #2!

Reliability . You must be able to

show your potential donors that yourorganization is properly structured, hasgood governance and that it is operatingin compliance with governmentalregulations. I not, you will have di cultyprojecting a posture o trustworthiness.I people do not have confdence thattheir donations are going to be usedwisely, and by an organization who takesthings seriously enough to ollow therules, they will not give. Period.

Motivated leadership . It all starts at

the top. I those who are leading theorganization are not ully engaged, whyshould anyone want to support youre orts. This concept goes back to apoint weve made in prior articles: never,ever have a place holder board. Makesure your board members are motivatedleaders who care about the mission and

who have something to contribute. Andby contribute, we mean time, talent andmoneyall three. People look to seei the leadership walks the walk, or justtalks the talk.

Dogged determination . This isimportant at all times. In bad times,it simply means li e or death to your

organization. Determine to succeed.Stay motivated. Its contagious. Youcannot give up. Our sta could tell youstory a ter story o clients weve workedwith who, by all outward appearances,couldnt fnd their way out o a wet paperbag, much less succeed in running anonproft. But they have. By sheer orceo determination and belie in theircause, and by surrounding themselveswith competent help, they made ithappen. Weve also seen the opposite:people who shouldve hit a home run,

only to strike out because o neglectingone or more o these issues.

Were all about building oundations. Itsin our name. We hope by helping yousee the big picture, youll be in a muchbetter position to work on developingspecifc unding ideas that will work.

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TNL_Volume1_Issue8