Upload
thanh-viet
View
226
Download
1
Embed Size (px)
Citation preview
8/8/2019 To Chuc Sukien 2 2774
1/45
3/6/2007 Dr LuuKiemThanh/[email protected] 1
K NNG TCHC SKIN
TS. Lu Kim ThanhHC VIN HNH CHNH QUC GIA77-Nguyn Ch Thanh, H NiT: 04.8357083NR: 04.8636227D: 0913045209E-mail: [email protected]
8/8/2019 To Chuc Sukien 2 2774
2/45
3/6/2007 Dr LuuKiemThanh/[email protected] 2
Ni dung chng trnh1. S kin: mc tiu v phn lo i2. T chc s kin3. Nhng iu cn lu
8/8/2019 To Chuc Sukien 2 2774
3/45
3/6/2007 Dr LuuKiemThanh/[email protected] 3
S kin: mc tiu v phn loi1
8/8/2019 To Chuc Sukien 2 2774
4/45
3/6/2007 Dr LuuKiemThanh/[email protected] 4
Mc tiuT chc s kin - Event Management:lkhai tr ng, ra mt sn phm mi, hingh khch hng v.v... 1 m ng ca PR.
- Media Kit: quan hbo ch-truyn thng.- Crisis Management: qu n l khng hong.- Government Relations: quan h vi chnh ph.
- Reputation Management: qu n l danh ting ca cng ty.- Investor Relations: quan h vi cc nh u t.- Social Responsibility: trch nhi m x hi ca doanh nghi p.
1.1.
8/8/2019 To Chuc Sukien 2 2774
5/45
3/6/2007 Dr LuuKiemThanh/[email protected] 5
Mc tiuT chc s kin: Cng c tip th
1.1.
T chc nhng s kin c bit -cng c ph bin nht trong ho tng tip th vi mc ch lgy s ch cho s n phm hocdch v ca doanh nghi p, tos quan tm h n na t khchhng, t gip t ng doanh s
bn ca cng ty.
8/8/2019 To Chuc Sukien 2 2774
6/45
3/6/2007 Dr LuuKiemThanh/[email protected] 6
Mc tiuT chc s kin: Cn c nhng
1.1.
Tri thc Knng
Sc kho
8/8/2019 To Chuc Sukien 2 2774
7/45
3/6/2007 Dr LuuKiemThanh/[email protected] 7
Mc tiuT chc s kin: Nghca nhng tng
1.1.
Nhanh nhy, nng ng, sngto, c u c t chc, bitcch xoay x tnh thv ngph trong m i tnh hung,
lnhng phm cht canhng ngi lm cng vict chc s kin.
8/8/2019 To Chuc Sukien 2 2774
8/45
3/6/2007 Dr LuuKiemThanh/[email protected] 8
Phn loi
1.2.
Khai tr ng, khnh thnh; ng th, khi cng.Gii thiu sn phm mi; hi ngh khch hng.Hi chHi ngh, hi tho; hp bo.
Din trnh; pht bi u ca CEO tr c cng chng.Biu din ngh thut; Trnh din thi trang.Chng trnh Team building..Cc k ngh , cc ngy l .
Knim thnh lp; nhn danh hiu.Tic chiu i; tic tr i (catering)T chc cc tr ch i v cuc thi (th thao).
8/8/2019 To Chuc Sukien 2 2774
9/45
3/6/2007 Dr LuuKiemThanh/[email protected] 9
Phn loi
1.2.
S kin trong nhS kin ngoi tr i
8/8/2019 To Chuc Sukien 2 2774
10/45
3/6/2007 Dr LuuKiemThanh/[email protected] 10
Tchc s kin2.1. Chun b (Before planning)
tng (concept)Mc ch s kin (objective)Ngn sch (budget)
2.2. Lp khoch (Action plan)Chng trnh ngh sNhng ngi tham giaiu kin vt cht
2.3. Trin khai (action)Tin hnhKim tranh gi
2
8/8/2019 To Chuc Sukien 2 2774
11/45
3/6/2007 Dr LuuKiemThanh/[email protected] 11
Chun b
2.1.
tng (concept)Mc ch s kin (objective)Ngn sch (budget)
8/8/2019 To Chuc Sukien 2 2774
12/45
3/6/2007 Dr LuuKiemThanh/[email protected] 12
Chun b
2.1.
C mt l thuytchung M cho r ng
c mi gi s kini hi phi mt t 5 n 10 gi lpkhoch t chc.
8/8/2019 To Chuc Sukien 2 2774
13/45
3/6/2007 Dr LuuKiemThanh/[email protected] 13
tng
2.1.
"Trong m t th i gian ng n ph i thi t k ra m t ch ng trnh kh hon h o.
Khng ch n thu n l mnh "l ng" tn c a cng ty ln t ng s n ph m m ph i lm sao cho s n ph m y c "s ng" trong s chim ng ng c akhch hng"...
8/8/2019 To Chuc Sukien 2 2774
14/45
3/6/2007 Dr LuuKiemThanh/[email protected] 14
Mcch
2.1.
"Trong m t th i gian ng n ph i thi t k ra m t ch ng trnh kh hon h o.
Khng ch n thu n l mnh "l ng" tn c a cng ty ln t ng s n ph m m ph i lm sao cho s n ph m y c "s ng" trong s chim ng ng c akhch hng"...
8/8/2019 To Chuc Sukien 2 2774
15/45
3/6/2007 Dr LuuKiemThanh/[email protected] 15
Ngn sch
2.1.
Khoch ngn sch (Budget plans)Ch ra khoch ngn hn to li nhun v quantr ng so snh k t qu t c vi khoch.Xc nh c mc tiu phn u.D bo c sn phm, doanh thu, chi ph c n c trncc d liu thu thp t th tr ng v phn tch d liuqua cc n m tr c.Xc nh c lng vn v ngun vn.Trnh by v gii thch tm kim s h tr v thamgia.
8/8/2019 To Chuc Sukien 2 2774
16/45
3/6/2007 Dr LuuKiemThanh/[email protected] 16
Ti chnh
N H G I
T I N G U Y
N
N H G I
T I N G U Y
N
NHN S
BT NG SN
CNTT (IT)
PHN PHI
TI CHNH
C vn?
Vn loi no(u t /n )?
Tnh trng ngmvn? (so v i chi-thu)
NGN SCH = TR CTNGN SCH = TR CT
8/8/2019 To Chuc Sukien 2 2774
17/45
3/6/2007 Dr LuuKiemThanh/[email protected] 17
M hnh ti chnh
M H
N H
T I C H
N H
M H
N H
T I C H
N H
TR LNG
MUA NGUYNVT LIU
KHU HAO
U TMI
TRCPHNNG THU
TRN
D BO L U L NGTIN MT
D KIN L I LBNG CNI THU CHIBO CO QU S DNG
D BO L U L NG
TIN MTD KIN L I LBNG CNI THU CHIBO CO QU S DNG
KIM SOTCHI PH/L I T CTR LI N VAY
THU HI VNU T PHT TRIN
KIM SOTCHI PH/L I T CTR LI N VAY
THU HI VNU T PHT TRIN
2 2
8/8/2019 To Chuc Sukien 2 2774
18/45
3/6/2007 Dr LuuKiemThanh/[email protected] 18
Lp khoch
2.2.
Chng trnh ngh sNhng ngi tham giaiu kin vt cht
2 2
8/8/2019 To Chuc Sukien 2 2774
19/45
3/6/2007 Dr LuuKiemThanh/[email protected] 19
Lp khoch
2.2.
C mt l thuytchung M cho r ng
c mi gi s kini hi phi mt t 5 n 10 gi lpkhoch t chc.
8/8/2019 To Chuc Sukien 2 2774
20/45
3/6/2007 Dr LuuKiemThanh/[email protected] 20
Khoch l g?
Bn h ng d n:cho ai th c hi n vi c g trong m t giai on nhvi m t ngu n v n
8/8/2019 To Chuc Sukien 2 2774
21/45
3/6/2007 Dr LuuKiemThanh/[email protected] 21
Khoch l d kinhnh ng, nhngkhng l chnhhnh ng.
Tnh d phng
8/8/2019 To Chuc Sukien 2 2774
22/45
3/6/2007 Dr LuuKiemThanh/[email protected] 22
CC YU CU KHOCH
Da trn cc d liu.thng tin c n thit.Lp lun c mch lc.
H tr cc mc tiu.
2 2
8/8/2019 To Chuc Sukien 2 2774
23/45
3/6/2007 Dr LuuKiemThanh/[email protected] 23
Thng tin ni dung
2.2.
AI? WHOCIG? WHAT
U? WHEREKHI NO? WHEN
THNO? HOW
2 2
8/8/2019 To Chuc Sukien 2 2774
24/45
3/6/2007 Dr LuuKiemThanh/[email protected] 24
Thng tin ni dung
2.2.
AI? WHO
CIG? WHAT
THNO? HOW
U? WHERE
KHI NO? WHEN
2 2
8/8/2019 To Chuc Sukien 2 2774
25/45
3/6/2007 Dr LuuKiemThanh/[email protected] 25
Nhng vnc bn
2.2.
Ch nh ngi ph trch ton b s kin, c
thx l mi vic hoc n c thc hin.i tng: cc thnh ph n c lin quan
Quyt nh vch ca s kin:Mc ch ca s kin l g?Mc tiu bn mun t c l g?Bn mun to ra nhng tc ng g?C cu v sn phm m cng ty nh ra mt
khch hng l g?
2 2
8/8/2019 To Chuc Sukien 2 2774
26/45
3/6/2007 Dr LuuKiemThanh/[email protected] 26
Nhng vnc bn
2.2.
Thi hn hon thnh cc ph n vic khc nhau:Bi din vn cn phi hon thnh vo ngy no?Khi no cn gi ngh cung c p ti liu?Khi no cc ph chu n cn c thc hin?Ngy gi tin hnh?Ngy no bt u gi giy mi?T chc cc cu c hp nh k vi nhng ngitham gia t chc s kin m bo r ng cccng vic ang c trin khai.
2 2
8/8/2019 To Chuc Sukien 2 2774
27/45
3/6/2007 Dr LuuKiemThanh/[email protected] 27
Nhng vnc bn
2.2.
Quy m s kin.a im. Hy n ni t chc s kin t nhtl mt ngy tr c khi din ra s kin kimtra vcc cng vi c chun b.
Trang tr; bi tr; m thanh; nh sng; ch pnh, quay phim, v.vThi tit.Chin lc giao tip; Phin d ch; Trang ph c.Vn an ninh.
Vn qu tng, chiu i
2 2
8/8/2019 To Chuc Sukien 2 2774
28/45
3/6/2007 Dr LuuKiemThanh/[email protected] 28
Nhng vnc bn tm tt
2.2.
Ch , vn kinChng trnh ngh sThnh phn- quorumGiy miPhng h pTrang phcn khch
2 2
8/8/2019 To Chuc Sukien 2 2774
29/45
3/6/2007 Dr LuuKiemThanh/[email protected] 29
Nhng vnc bn
2.2.
Chun b cun sch nh cung c p thng tin nhanh v s kinbao gm chng trnh lm vic, danh sch i biu tham d,cc ni dung pht bi u chyu hoc din vn, tiu s ca ccnhn vt quan tr ng s tham d, mt bn tm tt cc vn chnh tr v cc vn quan tr ng khc, cc bi vi t lin quan
n nhng vn ny.Sau s kin, vit th cm n nhng ngi tham gia t chc skin nh cc i biu quan tr ng v nhn vin.T chc mt cuc hp kim im vi nhn vin v vit bo conhanh vnhng vic din ra ng v ch a ng khochnhm mc ch rt kinh nghim t chc cc s kin trongtng lai.
2.2.
8/8/2019 To Chuc Sukien 2 2774
30/45
3/6/2007 Dr LuuKiemThanh/[email protected] 30
Ch
ng trnh ngh
s
2.2.
Vn bn lit k cc n idung cng vi c cn ctin hnh ph h p vi
mc tiu ca s kin.
8/8/2019 To Chuc Sukien 2 2774
31/45
3/6/2007 Dr LuuKiemThanh/[email protected] 31
M hnh Qu chung Ch ng trnh ngh s
(theo John E.Tropman)
Th i gianCng vic
Ngun l c
2.2.
8/8/2019 To Chuc Sukien 2 2774
32/45
3/6/2007 Dr LuuKiemThanh/[email protected] 32
Thnh phn tham gia
Lnh oKhch VIP
Hnh chnhL tn - phc v
Khch miThnh phn khc
2.2.
8/8/2019 To Chuc Sukien 2 2774
33/45
3/6/2007 Dr LuuKiemThanh/[email protected] 33
iu kin vt cht
a im (hi tr ng; sn di n)Trang tr.
Bi tr.Thit b m thanh; nh sng.Cc trang b khc.
2.3.
8/8/2019 To Chuc Sukien 2 2774
34/45
3/6/2007 Dr LuuKiemThanh/[email protected] 34
Trin khai
Tin hnh
Kim tranh gi
2.3.
Khai mc
8/8/2019 To Chuc Sukien 2 2774
35/45
3/6/2007 Dr LuuKiemThanh/[email protected] 35
Tin hnh
Khai mcDin trnhBmc
2.3.
8/8/2019 To Chuc Sukien 2 2774
36/45
3/6/2007 Dr LuuKiemThanh/[email protected] 36
Kim tra
Hng mc tiu.m bo CTNS.Bu khng kh.Th tc; bin bn.
2.3.
8/8/2019 To Chuc Sukien 2 2774
37/45
3/6/2007 Dr LuuKiemThanh/[email protected] 37
nh gi
Hy quan st mt s ki nv cho bi t:
2.3.
8/8/2019 To Chuc Sukien 2 2774
38/45
3/6/2007 Dr LuuKiemThanh/[email protected] 38
nh gi1. Ch ta:- Bt u c ng gi ?- Mi mc CTNS c thi gian?- C kim sot c s lc ?- Ph n h i tn hiu pht bi u?- Ngh quy t c r rng?- C im t nh v ngo i giao?- Kt thc c ng gi ?
2.3.
8/8/2019 To Chuc Sukien 2 2774
39/45
3/6/2007 Dr LuuKiemThanh/[email protected] 39
nh gi
2. Th k:- Phn pht c ti liu?
- C n m vng trnh t , th tc?- C tham gia th o lun?
- Ghi bin b n th no?
2.3.
8/8/2019 To Chuc Sukien 2 2774
40/45
3/6/2007 Dr LuuKiemThanh/[email protected] 40
nh gi
3. i biu:- Tham gia tch c c, xy d ng?- C ng t li ngi khc?- C hi u vn tho lun?- Nht tr chung hay theo a s ?- Thi i vi CTNS?- C tham d n cng?
8/8/2019 To Chuc Sukien 2 2774
41/45
3/6/2007 Dr LuuKiemThanh/[email protected] 41
Nhngiu lu
Nhng iu kin c bnPhi hp cc s kin
10 b quyt thnh cng
3
8/8/2019 To Chuc Sukien 2 2774
42/45
3/6/2007 Dr LuuKiemThanh/[email protected] 42
Nhngiu kin c bn
C ba y u t mt event c th c tchc:1) Ph i tha mn c yu t chnhquyn, tc chnh quy n cho php t chc.2) Khch hng, t c l ng i b tin ra t chc.3) i tng nh n c thng ip tevent.
8/8/2019 To Chuc Sukien 2 2774
43/45
3/6/2007 Dr LuuKiemThanh/[email protected] 43
Phi hp cc s kin t chc m t s kin thnh cng, c nphi hp cc s kin. Trong ti p th , bnc th s dng hnh th c qu ng co hay
lm cng tc i ngo i (public relations -PR) m khng c n ph i t chc m t skin. Nh ng mt s kin c tc d ng,cn ph i phi hp c qung co v PR.Vic ph i hp ba cng c ny c ng khcnhau tu theo m i loi s kin.
8/8/2019 To Chuc Sukien 2 2774
44/45
3/6/2007 Dr LuuKiemThanh/[email protected] 44
10 b quyt thnh cng1. T chc s kin l kt hp gia bn hng v ti p th
2. T chc s kin phi l mt thnh ph n khng th thiu trongchin lc tip th hn hp3. Xc nh i tng khch hng m c tiu4. t mc tiu c th5. T chc s kin khng ph i l mt cng c tip th a nng6. Vi mt chng trnh tip th ko di nhiu thng lin, s kinthng mi ch cn din ra trong m t vi ngy
7. Qung b s kin8. Thit lp v theo st cc m i lin h9. Nhn lc l yu t quan tr ng10. S kin thng mi phi phc v cho mc tiu kinh doanh
8/8/2019 To Chuc Sukien 2 2774
45/45
3/6/2007 Dr LuuKiemThanh/[email protected] 45
Xin trn tr ng cmn!TS. Lu Kim ThanhHC VIN HNH CHNH QUC GIA77-Nguyn Ch Thanh, H Ni
T: 04.8357083NR: 04.8636227
D: 0913045209E-mail: [email protected]