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Date: August 1, 2017

Agenda Item No.: 2

Commission Action Date: August 8, 2017

To: PUBLIC ART COMMISSION From: DENISE SINDELAR, COMMUNITY PARTNERSHIPS MANAGER Subject: 12 WEST MAIN STREET MURAL PROPOSAL RECOMMENDED ACTION This item is for information purposes only, no action is recommended at this time. DISCUSSION In October of 2014 the Public Art Commission reviewed a mural proposal for the east façade of the property located at 12 W. Main Street as proposed by property owner Josh Addison and artist MB Hanrahan. The Commission provided direction to the applicant that the design proposal be modified to address the entire length of the building (Attachment A). Staff is coordinating with the Planning Division to include review by the Historic Preservation Committee. Artist team MB Hanrahan and Moses Mora have proposed an extension of the Tortilla Flats Mural project at this site. The artists’ proposal is attached below:

12 West Main Street/Tortilla Flats Legacy Mural Proposal July 2017 We, Moses Mora and MB Hanrahan, are designing and will be seeking PAC and Historical Preservation committee approval for a mural on the east facing exterior wall of the historical 1903 building at the corner of Ventura Ave. and Main St., (The Feraud Building). The building is owned by the Addison Family Trust. The owner is in support of this mural, and is currently priming and repainting the wall, anticipating the eventual mural, and is prepared to submit a letter stating their support for and sponsorship of the project. The mural will contain images based on archived photographs of Tortilla Flats buildings, businesses and residents-focusing on sites in the West Main St./ Ventura Avenue area. The mural will also reference the diaspora of displaced Tortilla Flats residents, who moved up Ventura Avenue. We will feature composite imagery of families working seasonally in the walnut and apricot orchards in the North Avenue farmlands.

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The 1903 building itself served the Tortilla Flats residents; housing, at various times, Feraud's bakery, a market, and a barbershop (eventually owned by Phil Marquez). Drawing stylistically from both the original Tortilla Flats mural (1993) and the Figueroa underpass 2008 recreation, our new mural design will position the individual scenes between the windows and doorways on the wall, preserving the 1903 architectural design. Referencing graphic novel style layout, and the historical tradition of painting huge advertisements on the sides of buildings, each historical vignette will be accompanied with descriptive narrative in both Spanish and English. This was a very effective element of the original mural, as people “self-guided” themselves along the art, and become instantly educated to Tortilla Flats history through the mural. The images will be colored in as sepia tone, blue print, or hand-colored photos. Time line and process: We will be painting the mural with acrylic paints, on Polytab material, and affixing the mural panels to the wall with acrylic gel. As it is a very ambitious project, upon approval, we will be completing areas of the mural in our studio, and then affixing panels as completed. We are planning a 10 year anniversary celebration of the Tortilla Flats/Figueroa project in 2018. This 1903 building/ Tortilla Flats mural will be part of the celebration. A working list of images to be included so far: Phil Marquez barber shop interior, antique barber pole, El Adobe Viejo, Wo Hing Hand Laundry, Walnut/Apricot pickers, Feraud Bakery, Union Ice Factory, Las Palmas Chile Factory, Nehi Bottling Co., Prossers Bakery, Ortega's Tortilla Shop, and the interior of Bennie's Market...and more! Attachment A – Mural Concept

See attached images below:

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