Toast to Humanity TM

Toast to HumanityTM

2013 Integrated Marketing/Communications

Programs

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2013 ~ Program Overview

Building Wine & Spirits Brands With Us

Toast to Humanity International continues to bring value to our brand partners. Over the years, we have been building brands in the wine & spirits industry while generating donations for charities through events your target customers regularly attend.

Toast to Humanity continues to create new and exciting high profile opportunities for our brand partners that are members of our annual program. Throughout 2013, brands are featured in our integrated marketing communications program raising brand awareness, direct retail sales and positioning your brand as supporting the national and international community.

We are an extension of your team engaging with your customers directly on site at up to 20 events in 2013. Think of it as up to 20 focus groups being conducted for you while raising brand awareness and direct retail sales. What an incredible return on your investment as a member of the Toast to Humanity Annual Program.

Property of Toast to Humanity International

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2012 ~ National Program HighlightsYou have the ability to pump up your marketing and sales strategyToast to Humanity offers both national and regional media programs to support your integrated communications goals in 2013. Below are highlights of the national program. The following pages deliver the details.

2013 National Program Highlights

20 WeekendWineWatch Emails out to 935 PGA clubs in South Florida and Michigan, over 8 million impressions

Exposure in our WeekendWineWatch brochure 250,000 printed pieces

14 posts on WeekendWineWatch’s Facebook page 20 tweets on WeekendWineWatch and Twitter page 4 WeekendWineWatch blog posts Up to 20 Toast to the Tour events with a direct retail sale

component in South Florida and tastings in Michigan~a partnership between Toast to Humanity and the PGA


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2013 ~ Program Overview


WeekendWineWatch

Brochures

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2013 ~ Golfer DemographicsEconomic Profile: Median household income: $145,000 Have their own business: 43% Decision makers or influencers within

their companies: 70-80% Own their primary residence: 91% Own two or more homes: 18% Own a computer: 75%

Financial Services Profile: Invest in stocks: 93% Average sum of investments: $665,600 Use an investment advisor: 58% Have life insurance: 86%

Travel Profile: Average spent on travel: $9,000+ Took a domestic flight or business trip in

the last year: 80% Plan to travel on vacation next year: 87% Took a trip outside of US last year: 44% Plan vacations around golf courses or

resorts: 40% Rented a car within the past year: 63% Stayed 7+ nights for a golf specific

vacation: 44%

Vehicle Profile: Own a vehicle worth more than

$30,000: 56% Own a vehicle worth more than

$40,000: 28% Own more than two vehicles: 32%

Dining Profile: Dine out at least once each week: 73% Spend more than $3,000 dining out

each year: 32% Purchased or leased a vehicle last year:

65% Drink a beverage during a round: 90%

Plan to Purchase Products / Services in the Next Year: Golf equipment: 53% Automobile purchase / lease: 47% Financial planning: 40% Banking: 59% Computer hardware: 46% Continuing education / training: 46% Travel / vacation: 84% Furniture / home furnishings: 33% New / additional telephone: 33% Legal / consulting services: 37% Health / auto / life insurance: 45% Office equipment: 48%

Demographic data is compiled from a variety of national research groups, golf publications, the National Golf Foundation and U.S. Census Department.


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2013 ~ Florida and Michigan Events ~ ‘Toast to the Tour’ Marks Its Debut!!

Toast to Humanity has partnered with the South Florida and Michigan Sections of the PGA of America to host country club wine events at private clubs throughout Florida. And, at all of these events, your brands will be sold directly to the club’s members! Toast to Tour 2013:

Florida:• Jupiter Island Club, Jupiter-January 20th• Grey Oaks Country Club, Naples- January 31st

• St. Andrews Country Club, Boca Raton, - February 7th• Frenchman's Reserve, Palm Beach Gardens –- February 8th • Jacaranda Country Club, Plantation, -December 5th• Inverarry Country Club, Fort Lauderdale-December 7th

• Parkland Country Club, Parkland, –December 8th

• Eastpointe Country Club, Jupiter- - December 10th

Michigan (Summer 2013 Dates TBD)• Bay Harbor Golf Club - Bay Harbor• Cascade Hills Country Club - Grand Rapids• Country Club of Detroit - Grosse Pointe Farms• Country Club of Lansing - Lansing• Detroit Golf Club - Detroit• Franklin Hills Country Club - Franklin• Lochmoor Club - Grosse Pointe Woods• Meadowbrook Country Club - Northville• Walloon Lake Country Club - Petoskey• Warwick Hills Golf & Country Club - Grand Blanc• The Wyndgate - Rochester

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The Tour Continues!! Toast to the Tour Events

•Each event will need to have enough samples to pour for up to 125 members taking into consideration that these are “tastings” and that their will be other suppliers pouring as well. It typically works out to be 3 to 4 bottles per brand being poured (except for our ten-year anniversary event on November 1st).•Samples can either be shipped directly to my attention one week prior to each event or your local sales person can make sure that the wines being poured are delivered to the club.•Both the wholesale and suggested retail price of all wines need to be send directly to my attention exactly two weeks prior to the event for promotional and printing purposes.•A detailed list of all wine sales will be send to each supplier after each event.•There is ample opportunity to have presentation material at each supplier table.


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2013 – WeekendWineWatch On PGA Enewsletters and Websites~935 clubs x 450 members x 20 enewsletters = 8,415,000.00 eyes

Your brand will be featured in blog posts throughout the year driving traffic to your site.


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2013 – WeekendWineWatch On PGA Enewsletter and Websites~900 clubs x 500 members x 10 enewsletters = Your brand will be featured in blog posts throughout the year driving traffic to

your site.


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2013 ~ Social Media Takes HoldWe will post press releases, articles and posts related to your brand.

Toast to Humanity will deliver reports on impressions and feedback back to our brand partners.


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2013 - Featured CharitiesProceeds from all Toast to the Tour sales will directly benefit Habitat for Humanity through the South Florida PGA and The Michigan PGA Foundation!


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2013 ~Value Proposition

What you get for your $25k (per brand) national investment ! WeekendWineWatch/PGA Enewsletter Retail Value: $25,500 WeekendWineWatch Website Exposure: Retail Value: $16,500 Toast to the Tour Sampling/Retail Sales Events: Retail Value: $50,000 WeekendWineWatch Brochure (250,000printed) Retail Value: $ 7,500 Toast to Humanity Social Media Program: Retail Value: $12,500 (Facebook/Twitter/WeekendWineWatch Blog)

Total Value: $95,500


Documents

Toast to Humanity TM