TOM BANCROFT + MAX OLSON

ROGUE BOATSDESN - 310 Project 1

A NOTE ONPREVIOUS

CAMPAIGNS

DETERMININGA TARGETAUDIENCE

DETERMININGA TARGETAUDIENCE

MALES • AGED 18-35Recreational Weekend Boaters

FINDING ATARGET SITE OF

MARKETING

OUR APPROACH:GUERRILLA

OUR DESIGN SOLUTION:

Conspicuous guerrilla marketinginstallations, anchored near high traffic

marine areas.

Small capsized watercraft,creating the illusion of an accident

designed to draw on the curiosity ofpassing boaters.

OUR DESIGN SOLUTION:

Conspicuous guerrilla marketinginstallations, anchored near high traffic

marine areas.

Small capsized watercraft,creating the illusion of an accident

designed to draw on the curiosity ofpassing boaters.

DOWNTOWN

YALETOWN

Navigable Channel – no anchoring in this area

Brokers’Bay

CharlesonBay

nglishBay

GranvilleIsland

East Basin

CONCLUSIONS

reaches boaters at critical momentprimary and secondary levels of exposure

easy + inexpensive to deployadvertising potential