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toni setarocontacts experience
(516) 524-8096
linkedin.com/in/ToniSetaro
educationSyracuse University May 2018
Syracuse, NYS.I. Newhouse School of Public
Communications,
Martin J. Whitman School of Management
• B.S.: Dual Public Relations, Marketing
• Dean’s List (Spring 2016)
skills• MicrosoftOffice• Associated Press Writing Style• Final Cut Pro• Facebook• Twitter• Instagram• Qualtrics
• Adobe Photoshop• Adobe InDesign• Adobe Illustrator• WordPress• Storify• HootsuiteCertified• Sysomos• Video equipment
activitiesVP Community RelationsDelta Delta Delta Fraternity• Serveastheofficialdelegatetothe College Panhellenic Association• Oversee chapter participation in campus and Greek life organized events• Lead the chapter initiatives team• Supervise public relations and marketing, philanthropy, and social chairmen
Researcher, Public Relations Research Course Fall 2016Syracuse University • Conducted research for Bishop Ludden Junior-Senior High School regarding its declining enrollment, lack of funding and donations, and poor alumni relationships • Through Sysomos gathered 30 social media posts to understand the online sentiment about the school • Developed two surveys, created through Qualtrics, and sent them to the two key publics: prospective families and alumni • Received over 90 responses • Held a focus group of eight prospective families
Communications Director, Public Relations Writing Course Fall 2015Syracuse University
• Created a celebrity endorsed event between NIKE, Inc. and The Trevor Project to raise awareness on LGBTQ youth suicide rates and risks in athletics and donations for The Trevor Project• Produced a media kit for the event containing a press release, backgrounder, fact sheet and biographies• Held a press conference to announce the event to the public• Contacted reporters and journalists to attend the press conference through emailed pitch letters and media alerts• Wrote speeches for the attendees on the panel of the press conference
Analyst Aid Temp, Consolidated Edison Summers 2015 - 2016Brooklyn, NY •ChosenonprofitorganizationstobecomepartofConsolidated Edison’s strategic partners and allocated appropriate donations (ranging from $1,000 - $50,000) to said organizations •WorkedonafinancialanalyticsprojectfortheVicePresidentand showcaseddatafindingsinExcelspreadsheetsusingpivotcharts and implimented slicers • Took part in a rotational department program throughout summers spending a few weeks at a time in Public Affairs, the Control Center, Project Management and Engineering
Content Creator, Odyssey Summer 2016Hempstead, NY • Wrote weekly articles ranging from op-eds to comedic pop culture reference pieces • Shared articles on social media platforms including Facebook, Twitter and Snapchat
