Tony Peacock Research Risk2

8/8/2019 Tony Peacock Research Risk2

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A social licence to research:

understanding community

sentiment

Tony Peacock

What is a Social Licence?

You dont get your social license bygoing to a government ministry andmaking an application or simplypaying a fee It requires far morethan money to truly become part ofthe communities in which youoperate.

- Pierre Lassonde, President of Newmont Mining Corporation.

Licence is the noun and license is the verb. In American English, however, thenoun is spelled license. To remember the spellings, think ofadvice (noun) andadvise (verb).


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What is a Social Licence?

The term is most often associated withmining;

But applies equally well for research. Think:

Animal welfare;

Genetic engineering; Human experimentation; When your perennial equals my weed.


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0

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1927

1931

1935

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1943

1947

1951

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1959

1963

1967

1971

1975

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1983

1987

1991

1995

1999

2003

2007

Year

Rabbitabundance

Rabbit density limit for

biodiversity gains

Koonamore and Witchitie

Belton

Gum Creek

Yanyanna

Myxomatosis

Rabbit fleas RHD


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Arrival: 1859

Thomas Austin ofBarwon Park,Geelong:

"The introduction of afew rabbits could do

little harm and mightprovide a touch ofhome, in addition to aspot of hunting."

24 grey rabbits;

five hares;

72 partridges;

some sparrows

The Fight


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A long science tradition

The Impact


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Imagine our land.Imagine our land.


Without RHDWithout RHD


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Without myxoWithout myxo



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0

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100

150

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1927

1931

1935

1939

1943

1947

1951

1955

1959

1963

1967

1971

1975

1979

1983

1987

1991

1995

1999

2003

2007

Year

Rabbitabundance

Rabbit density limit forbiodiversity gains

Koonamore and Witchitie

Belton

Gum Creek

Yanyanna

Myxomatosis

Rabbit fleas RHD

A babyA babyRabbitRabbit

With eyes full of pusWith eyes full of pus

This is the workThis is the work

Of scientific usOf scientific us

Spike MilliganSpike Milligan

The Comeback

0

50

100

150

200

250

300

350

400450

500

M

ar-93

M

ar-94

M

ar-95

M

ar-96

M

ar-97

M

ar-98

M

ar-99

M

ar-00

M

ar-01

M

ar-02

M

ar-03

M

ar-04

M

ar-05

M

ar-06

Quarter

Rabbits/100km

Fox baiting

No Baiting
http://www.wildaboutbritain.co.uk/rabbithttp://www.wildaboutbritain.co.uk/rabbithttp://www.wildaboutbritain.co.uk/rabbit


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What wed like to do

Designer Bugs

April 2002

Four years ago a team of Australian scientists, attempting to

create a genetically engineered virus to combat common pests,

stumbled across a mechanism that could potentially increase the

killing power of a host of human diseases. Their findings,

published last year amid great controversy, bring to the fore a

question of increasing urgency: Might technologies intended to

improve the world provide terrorists and rogue nations with the

means to build the ultimate bio-weapon?

by Jon Cohen

Designer Bugs

April 2002

8450 words later..

Knowing the mousepox data, scientists can now work on

fashioning vaccines and drugs to combat an enhanced

version of smallpox, should it ever surface as a weapon.

The experiment also crucially raised our awareness of the

threats posed by designer bugs and garden-variety

pathogens alike. On balance, then, the publication of the

mousepox data and the intense discussions surrounding

it have in all likelihood made the world a safer place.

by Jon Cohen


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Opinion-based;Often provocative;

Often fun;

Living media release =

we media


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Not science communication:

people communication

Nuts and bolts Typepad - $150 a year, WYSIWYG software;

Probably 500+ words average;

One a week @ 1.5 hrs; rarely consult;

Always have a photo;

Takes time to build audience;

Important reference point for mainstreammedia, CRC participants and Ministers Office;

Would like to add Feral Talkbackpodcast.


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Outcomes High mainstream media profile: 60

Minutes; BBC London; BBC Wales;CBC The Current;

Savannah Cat story was covered by

mainstream for 3 months (2008); Detecting changed perception of rabbitsas a problem (not certain). Strongfunding support for proposed rabbitstrategy (>$1.5 million 2009).

Raising the profile of rabbits

150-year anniversary. Rabbiting On. Oral history competion

with wildlife holiday prize.

Easter Bilby Campaign (TBC).

RabbitScan.net.au Mapping exercisewith emphasis on younger people.

CSIRO benign virusjournal publicity.


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What are Australia's worst pests?

Percentage of respondents agreeing

DeerWild horses (brumbies)

Wild donkeysSparrows

OtherRed-eared slider turtle

BuffaloTilapia

CockatoosCamels

KangaroosCrows

DingoesMosquito fish (gambusia)

Feral goatsIntroduced pigeons

StarlingsIntroduced mice

Wild dogsIntroduced rats

Indian Mynah birdsFoxes

Feral pigs

CarpWild rabbits

Feral catsCane toads

0 20 40 60 80

Public perceptions of pests


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Weekending

Top five pests (4-week period)

1 2 3 4 5

13/04/2008 Cane toads Feral cats Wild rabbits Carp Feral pigs20/04/2008 Cane toads Feral cats Carp Wild rabbits Feral pigs27/04/2008 Cane toads Feral cats Carp Wild rabbits Feral pigs

4/05/2008 Cane toads Feral cats Carp Wild rabbits Feral pigs11/05/2008 Cane toads Feral cats Carp Wild rabbits Feral pigs18/05/2008 Cane toads Feral cats Carp Feral pigs Wild rabbits25/05/2008 Cane toads Feral cats Carp Feral pigs Foxes1/06/2008 Cane toads Feral cats Carp Feral pigs Foxes8/06/2008 Cane toads Feral cats Carp Feral pigs Foxes6/07/2008 Cane toads Feral cats Carp Foxes Feral pigs

13/07/2008 Cane toads Feral cats Carp Foxes Feral pigs20/07/2008 Cane toads Feral cats Carp Foxes Feral pigs27/07/2008 Cane toads Feral cats Carp Foxes Feral pigs3/08/2008 Cane toads Feral cats Carp Foxes Feral pigs

10/08/2008 Cane toads Feral cats Carp Foxes Feral pigs17/08/2008 Cane toads Feral cats Carp Foxes Feral pigs24/08/2008 Cane toads Feral cats Carp Foxes Feral pigs31/08/2008 Cane toads Feral cats Carp Foxes Feral pigs7/09/2008 Cane toads Feral cats Carp Foxes Feral pigs

14/09/2008 Cane toads Feral cats Carp Foxes Feral pigs21/09/2008 Cane toads Feral cats Carp Foxes Feral pigs28/09/2008 Cane toads Feral cats Carp Foxes Feral pigs5/10/2008 Cane toads Feral cats Carp Foxes Feral pigs

12/10/2008 Cane toads Feral cats Carp Foxes Feral pigs

19/10/2008 Cane toads Feral cats Carp Wild rabbits Foxes26/10/2008 Cane toads Feral cats Carp Wild rabbits Foxes2/11/2008 Cane toads Feral cats Carp Wild rabbits Feral pigs9/11/2008 Cane toads Feral cats Carp Wild rabbits Feral pigs

16/11/2008 Cane toads Feral cats Carp Wild rabbits Feral pigs23/11/2008 Cane toads Feral cats Carp Wild rabbits Feral pigs30/11/2008 Cane toads Feral cats Carp Wild rabbits Feral pigs7/12/2008 Cane toads Feral cats Carp Wild rabbits Feral pigs

14/12/2008 Cane toads Feral cats Carp Wild rabbits Feral pigs

21/12/2008 Cane toads Feral cats Carp Wild rabbits Feral pigs28/12/2008 Cane toads Feral cats Carp Wild rabbits Feral pigs4/01/2009 Cane toads Feral cats Carp Wild rabbits Feral pigs

11/01/2009 Cane toads Feral cats Carp Wild rabbits Feral pigs18/01/2009 Cane toads Feral cats Carp Wild rabbits Feral pigs25/01/2009 Cane toads Feral cats Wild rabbits Carp Feral pigs8/02/2009 Cane toads Feral cats Wild rabbits Carp Feral pigs

15/02/2009 Cane toads Feral cats Wild rabbits Carp Feral pigs22/02/2009 Cane toads Feral cats Wild rabbits Carp Feral pigs1/03/2009 Cane toads Feral cats Wild rabbits Carp Feral pigs8/03/2009 Cane toads Feral cats Wild rabbits Carp Feral pigs

15/03/2009 Cane toads Feral cats Wild rabbits Carp Feral pigs22/03/2009 Cane toads Feral cats Wild rabbits Carp Feral pigs29/03/2009 Cane toads Feral cats Wild rabbits Carp Feral pigs5/04/2009 Cane toads Feral cats Wild rabbits Carp Foxes

12/04/2009 Cane toads Feral cats Wild rabbits Carp Foxes19/04/2009 Cane toads Feral cats Wild rabbits Foxes Carp

26/04/2009 Cane toads Feral cats Wild rabbits Foxes Carp

Rabbiting On

BilbyRabbitScan

Discussion

The Profit Motive

Growth genes versus environment genesversus human health? Does it make adifference?

Documents

Tony Peacock Research Risk2