Toos Scenario: Implications for IAM

28 May 2008

Where is Toos?

Toos trends

Which led to

The ToosDoos metaphor

ToosDoos: a Tivo on steriods

ToosDoos Demo

ToosDoos Demo

ToosDoos Demo

Scenario v1.0: Reinier’s day out

The world behind Reinier’s day out

Social

• Rejecters / Accepters• Risk of “idiocracy”

Media Landscape• Possible scenarios– Paid syndication – happy days for big (& small media

players?)• Risk of increasing power?

– Free-for-all – Toos makes money, big media in problems (lots of consolidation), small media remain hobbyists• Quality questions (Cult of the Amateur)

– The content middle-way – some shake-out maybe consolidation, quality small media may make money via syndication• Competitive situation similar

Skills the industry requires