8/3/2019 Top 10 Mistakes Direct Selling Companies Make in Social Media

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8/3/2019 Top 10 Mistakes Direct Selling Companies Make in Social Media

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hbktfgnlx s`bxl trnkfr~ jrnqlr nx tlrxbg+

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jbngc) br gbz jbngc) zb knxx b|z bg xbhnfikljnf„x trbknxl'

Knxzfel Gb' 6= Z`l~ afni zb hbkknzz`l glhlxxfr~¤rlxb|rhlx

Z`l fkb|gz ba xzfaa znkl fgj kbglzfr~hbkknzklgz rlv|nrlj zb olhbkl x|hhlxxa|ing xbhnfi kljnf hfg ol x|rtrnxngc zb kfg~jnrlhz xliingc lplh|znqlx' ^lx) xbhnfi kljnfnx clglrfii~¤rlcfrjlj fx f ’arll‛ rlxb|rhl5`bslqlr) z`l lptlrznxl fgj znkl rlv|nrlj¤zb jb

nz rnc`z frl gbz' Fx snz` fg~z`ngc ng o|xnglxx)ngqlxzklgz nx glhlxxfr~ zb rlfin}l rlsfrj' Nzzfelx f ibz ba sbre' ̂ b|r xzbr~ k|xz |gabijbqlr znkl fgj ~b|r hbkk|gnz~ k|xz ol o|niz

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Knxzfel Gb' ?= Z`l~ jbg„z lgcfclz`lnr f|jnlghl

Xbhnfi kljnf nx s`lrl ~b|r tbzlgznfijnxzrno|zbrx fgj h|xzbklrx frl xbhnfin}ngc)x`frngc fgj tifggngc zbclz`lr' Abr f jnrlhzxliingc hbktfg~ gbz zb fz ilfxz zr~ zb ol ng

Zbt 64 Knxzfelx Jnrlhz Xliingc Hbktfgnlx

Kfel ng Xbhnfi Kljnfo~ Mbgfz`fg Cniinfk

@lrl„x f rlqbi|znbgfr~ z`b|c`z= Z`l jnrlhz xliingc ngj|xzr~ ngqlgzlj xbhnfi kfrelzngc' ^lx) ~b| slrl z`l anrxz' Sf~ofhe ng z`l jf~) ~b| ilfrglj zb kbglzn}l ’xbhnfi h|rrlgh~‛ o~ rlhbkklgjngc trbj|hzx zb tlbtil z`rb|c` tlrxbgfirlifznbgx`ntx' ^b| frl z`l fgfibc qlrxnbg ba xbhnfi kfrelzngc' Ilz„x hfii nz Xbhnfi Kfrelzngc ’6'4'‛

8/3/2019 Top 10 Mistakes Direct Selling Companies Make in Social Media

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z`bxl hbgqlrxfznbgx x`b|ij ol hbgxnjlrlj fjlrlinhznbg ba¤j|z~'

Lgcfclklgz nx z`l gfkl ba z`l cfkl'Kbxz jnrlhz xliilrx jb gbz jb f trbtlr mbo

ba hrlfzngc xzrbgc hbgzlgz bg z`l xbhnfi slofgj) z`|x) jb gbz laalhznqli~ lgcfcl z`lnrf|jnlghlx' Lgcfclklgz orlljx ngzlrfhznbg)fgj ngzlrfhznbg nx glhlxxfr~ olhf|xl z`l xbhnfiglzsbrex fii ̀ fql f o|niz+ng onfx zbsfrj hbgzlgzz`fz nx fhzlj |tbg' Nz nx hbrl zb z`lnr o|xnglxx'

Afhlobbe) abr lpfktil) |xlx nzx ficbrnz`k(egbsg fx ’Ljcl_fge‛. zb `njl hbgzlgz nzjllkx fx gbg+rlilqfgz arbk f |xlr„x glsxallj' F kfng hbktbglgz ba z`fz ficbrnz`kzfelx ngzb fhhb|gz lfh` tnlhl ba z`l hbgzlgz„xngzlrfhznqnz~' Na ~b|r |tjfzlx fgj t`bzbx jb

gbz ngj|hl hbkklgzngc) inengc fgj x`frngc)z`lg z`l~ frl ilxx ineli~ zb lqlr ol xllg'

Knxzfel Gb' 8= Z`l~ frlg„z fhznqllgb|c`

Z`l xbhnfi glzsbre nx f `|gcr~ olfxz' Nzhbgxzfgzi~ glljx zb ol alj xzfz|x |tjfzlx)qnjlbx) t`bzbx fgj bz`lr hbgzlgz' Nz„x glqlr

xfznxanlj'Hbgzlgzolcngxjlhf~ngc fx

xbbg fx nz„xtbxzlj5 fibgl zsllzbg Zsnzzlrbr tbxz zb fafg tfcl nxrfrli~ qnlsfoilng f |xlr„xglsx allj abr kbrl z`fg f als kng|zlx brlqlg¤xlhbgjx'

Z`l fqlrfcl Afhlobbe |xlr xtlgjx kbrlz`fg lnc`z `b|rx bg z`l xnzl lqlr~ kbgz`)

hrlfzngc >4 tnlhlx ba hbgzlgz' K|iznti~ z`fzo~ 144 kniinbg |xlrx fgj ~b|„ii xbbg rlfin}l`bs hrbsjlj nz rlfii~ nx' Gls hbgzlgzk|xz ol hbgxzfgzi~ jlqlibtlj) fgj k|xz olhbktliingc lgb|c` zb trbktz x`frngc fgja|rz`lr¤jnxh|xxnbg'

Knxzfel Gb' := Z`l~ `fql z`l srbgctlbtil ilfjngc z`l laabrz

Xbkl hbktfgnlx z|rg z`l zfxe ba kfgfcngc xbhnfi kljnf bqlr zb z`lnr

kfrelzngc hbbrjngfzbr br z`l baanhlrlhltznbgnxz ng z`l `btlx z`l~ ’anc|rl

nz b|z'‛ Na ~b|r zlfk jblx gbz ̀ fqllptlrznxl ng bgingl hbkk|gnz~kfgfclklgz) nz snii x`bsfgj ~b|r tlrabrkfghl snii olkljnbhrl fz olxz'

Fgbz`lr hbkkbg knxzfel nx`nrngc bgl¤ba¤z`l kfg~ z`b|xfgjx ba 

kfngxzrlfk xbhnfi kljnf hbgx|izfgzx) kbxzba s`bk¤jbg„z¤|gjlrxzfgj z`l g|fghlx ba b|r ngj|xzr~' Jnrlhz xliingc nx gbz inel bz`lrngj|xzrnlx' B|r¤bgingl hbkk|gnznlx frlqlr~ jnaalrlgz z`fg z`bxl ba) xf~) f rlzfni¤x`blhbktfg~' Glzsbrelrx frl k|h` kbrl ’f tfrz‛

ba b|r orfgjx z`fg klrli~ hbgx|klrx' B|rafgx fgj abiibslrx ngzlrfhz jnaalrlgzi~ fgj `fqljnaalrlgz glljx fgj¤sfgzx'

Z`l xbhnfi slo„x nktbrzfghl sfrrfgzx fglptlrnlghlj a|ii+znkl lktib~ll br f xbhnfi

kljnf kfgfclklgz anrk z`fz hfg jljnhfzlrlxb|rhlx zb tbxzngc) zsllzngc) oibccngc fgjrlhbrjngc lfh` jf~' Z`l~ k|xz ol xeniilj gbzbgi~ ng hbgzlgz hrlfznbg o|z fixb ng clzzngc~b|r hbgzlgz xllg fgj x`frlj'

Knxzfel Gb' <= Z`l~ ncgbrl Zsnzzlr)ibhfznbg xlrqnhlx fgj lqlr~ bz`lrarll h`fggli zb rlfh` z`lnr¤f|jnlghl

Afhlobbe) s`nil z`l kbxz nktbrzfgztifzabrk abr jnrlhz xliingc hbktfgnlx) nx bgi~bgl ba xlqlrfi xnzlx glljlj zb hbktilzl z`ltnhz|rl' Zsnzzlr) ^b|Z|ol) Ainher fgj z`l

k|iznz|jl ba x`frngc fgj glsx xnzlx x`b|ijfixb ol f tfrz ba¤z`l¤knp'

Z`l ‡ f|jnlghl ~b| sfgz‚~b|gc) hbgglhzlj fgj h`fzz~‚

nx bg Zsnzzlr) XKX) Ab|rXv|frlfgj¤jb}lgx ba bz`lr rlfi+znklxnzlx fgj xlrqnhlx' Z`l~ frl z`la|z|rl ba ~b|r hbktfg~'

Xbhnfi kljnf nx gbz fgfjqlrznxngc kljn|k'‡ Nz nx f tifzabrk abrngzlrfhznbg' Z`nge kbrlhbhezfni tfrz~ z`fgZQ¤rbbk'

8/3/2019 Top 10 Mistakes Direct Selling Companies Make in Social Media

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Jnrlhz xliingc hbktfgnlx rfrli~ |znin}l Zsnzzlr ng fg~ klfgngca|i sf~fgj bazlg tf~ kngnkfi `bkfcl zb Afhlobbe o~ xnkti~ xlzzngc |t f afgtfcl ng z`l `btlx z`lnr anlij snii xbkl`bs kfel nz sbre'

Z`l a|z|rl f|jnlghl ~b| sfgz‚~b|gc) hbgglhzlj fgj h`fzz~‚nxbg Zsnzzlr) XKX) Ab|rXv|frl fgj jb}lgx ba bz`lr rlfi+znkl xnzlx fgjxlrqnhlx' Z`l~ x`frl z`lnr lqlr~ z`b|c`z ng 6:4 h`frfhzlrx' Z`l~ ’inqlzsllz‛ lqlr~ lqlgz z`l~ fzzlgj fgj z`l~ ’h`lhe ng‛ zb lqlr~ tifhl z`l~qnxnz' Z`l~ frl z`l a|z|rl ba ~b|r hbktfg~'

Knxzfel Gb' 1= Z`l~„rl obrngc) fz ilfxz ng xbhnfi¤kljnf

Olngc obrngc nx f¤gb+gb ng xbhnfi kljnf'¤Z`nx nghi|jlx tbxzngc obrngcz`ngcx gbobj~ hfrlx fob|z) rltlfzngc hbgzlgz) gbz tbxzngc¤lgb|c`)tbxzngc zbb k|h`)¤gbz ilqlrfcngc qnjlbx br t`bzbx)¤fgj m|xz olngc|gngzlrlxzngc¤bqlrfii'

Xfilx klxxfclx frl lxtlhnfii~ obrngc' Tlbtil |xl xbhnfi kljnf zb x`frl)ilfrg fgj `fql a|g' Z`l~ frl gbz z`lrl zb o|~ z`ngcx' Z`nx jblxg„z klfg

z`l~ sbg„z o|~) o|z z`fz„x gbz s`~ z`l~ qnxnz' Hbgxzfgz tbxzx fob|z~b|r ifzlxz trbj|hz) trbkbznbg) zbbi br lqlgz snii z|rg baa bz`lrsnxllfclr afgx' Na z`l z`ngc ~b| frl tbxzngc snii gbz abxzlr fg ngzlrlxzngcjnxh|xxnbg) rlhbgxnjlr¤tbxzngc nz'

 M|xz fx tlbtil hfg ’Inel‛ ~b|) z`l~ hfg fixb ngxzfgzi~ ’@njl‛ ~b| fgj~b|r tbxzx abrlqlr‚fgj ~b|„ii glqlr egbs nz' ’@njl‛ fgj ’\gabiibs‛frl bgl hinhe fsf~' \tbg lqlr~ fhznbg ~b| x`b|ij fxe ~b|rxlia) ’Snii z`nxfggb~ tlbtil lgb|c` zb ̀ njl br |gabiibs kl2‛

Knxzfel Gb' 3= Z`l~ zrlfz z`lnr xbhnfi kljnf inel fgfjqlrznxngc h`fggli (nz¤nx gbz.

Kfg~ bz`lrsnxl trbknxngc xbhnfi kljnf laabrzx x|hh|ko zb ngzlrgfi

trlxx|rl zb fxxnxz xfilx fgj kfrelzngc' Tbxzx fob|z z`l ifzlxz hrnznhfitrbkbznbg br fg |thbkngc lqlgz hfg clz obrngc afxz) lxtlhnfii~ s`lgrltlfzlj'

Xbhnfi kljnf nx gbz fg fjqlrznxngc kljn|k' Gbr nx nz f trlxx rlilfxlif|gh`lr) trbkbznbgfi orbh`|rl br lqlg f sloxnzl' Nz nx f tifzabrk abrngzlrfhznbg' Z`nge kbrl hbhezfni tfrz~ z`fg ZQ rbbk' Jnfibc|l rfz`lrz`fg¤kbgbibc|l'

Jb lqlr~z`ngc ng ~b|r tbslr zb trlqlgz ~b|r oibc br afg tfcl brzsllz arbk olngc qnlslj ngzlrgfii~ fx m|xz fgbz`lr sf~ zb ’clz z`l sbrjb|z‛ fob|z xfilx+jrnqlg zbtnhx' Tbxzx zb xbhnfi kljnf xnzlx x`b|ij olkfjl hbiifobrfznqli~ snz` xfilx zlfkx) o|z ngjltlgjlgz ba z`lk fx¤slii'

Na ~b| gllj zb fjqlrznxl) o|~ fjx' Z`l ifxz z`ngc ~b| sfgz nx ~b|rtrlhnb|x afg ofxl zb ol qnlslj fx f kfrelzngc inxz' Nz jblxg„z hbgqlrz inel

z`fz) fgj na ~b| fo|xl nz) ~b|„ii ibxl s`fz ~b| sbrelj xb ̀ frj zb¤o|nij'

Knxzfel Gb' 0= Z`l~ alfr z`l xbhnfi slo fgj nzx|ghbgzrbiifoil h`fzzlr

Xbhnfi glzsbrex fgj arlls`llingc Ngzlrglz h`fzzlr hlrzfngi~ btlg |tf z`rlfz zb f jnrlhz xliingc hbktfg~„x kbklgz|k' Ng k~ btngnbg) alfr ba z`l |gegbsg nx f trnkfr~ rlfxbg z`l ngj|xzr~ `fx ollg xibs zb fjbtzxbhnfi kljnf'

Z`l alfr nx qfinj' Z`l jfkfcl z`fz glcfznql jnxh|xxnbgx br ’klklx‛hfg jb zb kbklgz|k nx f afr crlfzlr rnxe abr jnrlhz xliingc z`fg kfg~bz`lr ngj|xzrnlx'

@bslqlr) `lfjx ng xfgj jbg„z kfel kbgl~' ^b|r hbktfg~ k|xzfjftz br nz snii ol ilaz ol`ngj' Olzzlr zb ilfrg `bs zb a|ii~ ngzlcrfzl

xbhnfi kljnf) sbre z`rb|c` z`l alfr) s`fhe z`l kbilx fx z`l~ x|rafhlfgj crfxt z`l bttbrz|gnz~ baalrlj o~ z`nx nghrljnoil zlh`gbibc~' Gbalfr&

Knxzfel Gb' >= Z`l~ fiibs z`rlfzx zb alxzlr

Olhf|xl zr|xz nx x|h` fg nktbrzfgz hbktbglgz ba x|hhlxx ng jnrlhzxliingc) b|r hbktfgnlx frl lxtlhnfii~ fz rnxe na fg bgingl trboilk nx gbzfjjrlxxlj hbrrlhzi~ br v|nhei~ lgb|c`' _lcfrjilxx ba `bs xv|lfe~hilfg ~b|) z`l hbktfg~) anlij ilfjlrx fgj jnxzrno|zbrx frl) ~b| snii afhl f’xbhnfi lklrclgh~‛ fz xbkl tbngz'

Z`nx z`rlfz hfg (fgj k|xz. ol kfgfclj' Na f tbxzlj hbkklgz br nxx|lnx ilcnznkfzl) z`l olxz fttrbfh` nx zb bsg |t) ol ̀ bglxz fgj rlxtbgj ng fxkfrz sf~' Na nz„x gbz qfinj) ~b| kf~ sfgz zb sbre snz` b|zxnjl lptlrzx)~b|r T_ anrk br f rlt|zfznbg anrk zb fjjrlxx z`l nxx|l `lfj+bg'

Glqlr ilfql nz fibgl z`ngengc nz snii m|xz cb fsf~' Nz sbg„z'

Knxzfel Gb' 64= Z`l~ afni zb fttrlhnfzl z`l tbslr baxbhnfi glzsbrengc abr nzx trbknxl‚fgj nzx z`rlfz‚zbz`lnr o|xnglxx

Kfel gb knxzfel) na ~b|r hbktfg~ nx zb trbxtlr fgj x|xzfng nzxlia abr z`l ibgc zlrk) ~b| k|xz `fql f xzrfzlc~ zb ilqlrfcl xbhnfi kljnf fgjngzlcrfzl nz ngzb ~b|r kfrelzngc fgj anlij btlrfznbgx'

Kbrl z`fg z`fz) ̀ bslqlr) nx z`l crlfz bttbrz|gnz~ olabrl ~b|'Nkfcngl ~b| frl bg z`l qlr~ h|xt ba s`fz snii trbql zb ol bgl ba z`lcrlfzlxz h`fgclx ng jnrlhz xliingc ng b|r inalznkl' Jb ~b| h`bbxl zb m|ktng a|ii abrhl br jb ~b| sfnz fgj xll2

Cb abrz`) knxzfel+arll

Jbngc xbhnfi kljnf rnc`z rlv|nrlx f hlrzfng ilft ba afnz`' Nz¤nx jnaanh|izzb ftti~ `frj klzrnhx zb nz' Gb bgl hfg hbkl b|z fgj xf~ ’Lfh` afgnx sbrz` lpfhzi~ z`nx k|h`‛ br ’Na ~b| jb F) z`lg O snii `fttlg'‛Z`l gfz|rl ba z`l xbhnfi glzsbrex nx j~gfknh) ai|nj' Nz jblxg„z abiibsf o|xnglxx r|il xlz' Hrlfznqnz~ fgj xtbgzfglnz~ frl rlsfrjlj) s`nilhbrtbrfzl+xtlfe fgj x`niingc frl t|gnx`lj) xbklznklx¤xlqlrli~'

_fz`lr z`fg fg fazlrz`b|c`z ng ~b|r xfilx tifg) xbhnfi kljnfx`b|ij ol ngzlcrfzlj ngzb ~b|r lgznrl xfilx fgj kfrelzngc xzrfzlc~'Z`nx klfgx f hbkknzklgz ba znkl) rlxb|rhlx fgj tlbtil' Lqlr~obj~ng z`l brcfgn}fznbg x`b|ij ol egbsiljclfoil fgj fsfrl xb z`l~ hfgnjlgzna~¤bttbrz|gnznlx fgj rlxtbgj v|nhei~ zb h`fiilgclx'

Hbkknz zb jbngc nz rnc`z) fgj lgcfcl) lgcfcl) lgcfcl'¤ JXG  

 Mbgfz`fg Cniinfk nx Trlxnjlgz ba Kbklgz|k Afhzbr¤IIH) f jnrlh

xliingc kfgfclklgz fgj kfrelzngc¤hbgx|izngc anrk'

Abr kbrl ngabrkfznbg) tilfxl hbgzfhz=