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Marketing Automation, a rising category within the business software industry,
helps companies drive revenue by converting leads into customers
Most Customers
Why popularity as an index?
The problem with market share is that it focuses exclusively on revenue and is therefore biased toward software companies that sell into large enterprises. The problem with trying to rate “the best” software is that this ranking varies greatly according to the needs of the buyers. To measure popularity, Capterra aggregates publicly provided resources to identify the following six attributes:
● Number of Customers● Number of Users● Revenue● Google Searches● Twitter Followers● Alexa/Compete Rankings
POPULARITY INDEX
#1> 50,000 Users
#2> 7,000 Customers
#3 > 5,000Customers
#4#5
$525 MillionAcquisition
$480 MillionAcquisition
#6
#7
#8
#9
#10
#11
#12
#13
#14
#15
#16
#17
#19
#20
© 2011 Capterra, Inc.
The best marketing automation software for your company is often not the most popular. Find and compare all of your alternatives at:
www.capterra.com/marketing-automation-software
Most Twitter Followers
Data as of 11/28/2011
136,510
38,333
32,066
22,538
21,247
MOST POPULARMarketing AutomationSoftware Solutions
TOP 20
#18
7,000+
5,000+
1,000+
1,000+
1,000+
