By Diandre UsseryTop

TenThings

I

Learned

in

From Professor Barbara Nixon

1. CRAPContrast• Bring out dominant

elements

• Mutes lesser elements

• Creates dynamism

Repetition•Repeat design throughout interface•Consistency•Creates Unity

Alignment•Creates Visual Flow•Visually connectselements

Proximity•Groups related elements•Separates unrelated elements

2. Typography

Descender

Bowl

Counter Serif

Base Line

X-Height

Mean Line

Stroke

Lowercase

Uppercase

Point Size

Ascender

Kerning Leading

Typography : is the art and technique of arranging type, type design, and modifying type glyphs

Choosing a type a font when creating a publication involves a number of things to take into consideration.

•Size?

•What type of publication is it?

• Brochure, Flyer, Business Card?

•Formal vs. Informal

•Target Market? Men, Women, Children...?

•Color?

3. Segmenting Publics

VS.

VS.

4. Using Adobe InDesign

• How to Use Transparency

• How to Fill a text box

• How to place and fit a picture

• How to use Gradient Effects

• How to use a Watermark

KeyBoard Shortcuts

Selection Tool (V)Shape Tool (L)Type Tool (T)Pencil Tool (N)Line Tool (\)Rectangle Frame (F)Rotate Tool (R)Gradient Swatch (G)Eyedropper (I)Hand Tool (H)Zoom Tool (Z)Normal View (W)

5. Using PhotoshopPhotoshop is a graphics editing program and a unique way to

• enhance photos

• crop images

• and add depth to layers and text.

Using a blog to express yourself and connect is easy and fun!

In order to have your blog in a decent structure and ease your visitor’s navigation you can categorize your posts.

You can upload a YouTube video or a PowerPoint Presentation through….

7. Brochure Design

Below are the elements contained in newsletters:

1. Nameplate - Name, Date, Logo

2. Body - Everything you want your audience to know

3. Table of Contents- If your newsletter exceeds four pages this should be considered

4. Masthead - Information about who the publisher is

5. Heads, Titles - Introduces different topics, usually bold and larger font

a. Running Head - On the top corners of every pageb. Kicker - Above the subheadc. Subhead - Breaks up the articles for an easier read

6. Page numbers - Use if you have 3 or more pages

7. Bylines - Title of a person which gives credit to who wrote which article

8. Continuation lines - helps the reader find the rest of the articlea. Jumplines - Added at the bottom of articleb. Continuation Heads - Added to the next part of the article at

the top

9. End signs - Symbol stating the end of the story

10. Pull Quotes - Taking a quote out of the article and using it in design

11. Photos - Used to balance words and add appeal

12. Mailing panel - If you would like audience to send something back

8. Newsletter Design

When creating a newsletter remember to keep the audience in mind.

9. Business Card

10. Getting Materials Printed

•Meet and greet your local Print Shop

•Know how to speak "Print Language" (80-lb. glossy paper, 8.5×11, printed duplex in color): Working with your printer you should learn how to convey what you want in their terms

•Work with the printers to provide a file in the correct format (PDF, JPEG, etc)

•Have an idea of what you want your finished publication to look like

•Give time for your publication to be printed & allow time to fix errors

•DO NOT copy and paste Logos off the Internet and use for a publication. These symbols are COPYRIGHTED and the consequences are greater than one could imagine

•High resolution is the best quality for an Image