Industrial Strength SEO Topher KohanOctober 2010 SMX East NY

2Keyword - Keywords and then Some Keywords

45000+ Keywords2 Main Groups4 Sub Groups

Main Groups:Branded

Non-Branded

Sub-Groups:CNN

Non-CNNEvergreen

Breaking News

3Keyword - CNN v Non-CNN

Sub-Group 1:Branded Terms that

have “CNN” in it

Sub-Group 2:Branded Terms that

DO NOT have “CNN” in it

4Keyword - Evergreen v Breaking News

Sub-Group 3:Evergreen News Terms

Broken Down by Verticals (if we can)

Sub-Group 4:Breaking News Terms(Updated Very Often)

5Keyword - Tools are Your Buddies

Raven SEOBruce Clay inc

ExcelWhat Ever Works for You

6Everyone is your Staff.........Well Almost Everyone

‣Find the staff that Get SEO‣Help them be SEO Evangelist‣Give them the Power‣Develop Non-SEO tools

Day to Day Staff are your SEO Staff!

7Everyone is your Staff.........Except

Set up Communications with Management

‣Talk About Big Wins‣Call out SEO “Staff”‣Keep them in the Loop‣Tell them What’s Next

8Yes you missed that...and that...and that

‣You Will Never catch Everything‣Set up Good Communications‣Know the Go-To Person‣Check you site for new Content often‣Have a good set of SEO 101 Docs.

The Web Never Sleeps

9Yes you missed that...and that...and it’s Ok

Quickly learn what has to happen NOW and what can WAIT

10Sun Tzu, The Art of War (and Good SEO)

He will win who knows when to fight and when not to fight.

11Sun Tzu, The Art of War (and Good SEO)

‣How Much Push Back will you Get‣Will There be Fallout‣Is it Manageable‣Whats the ROI

To Fight or Not to Fight

12Thanks All

Topher KohanSEO Coordinator:

CNNCNNMoneyCNN

InternationaliReport

Email: Topher.Kohan@turner.comTwitter: TopherATLHost: Tech Torture with TopherFavorite Color: BlueFavorite Movie: Star WarsBeer Blogger @ Eatocracy.com