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ToppledermøteNHO Østfold
11.06.2014
Per A. Sørlie President & CEO
Agenda
• Business model and strategy
• Innovation management
• Strategic priorities
High value added through full raw materials utilisation
Borregaard’s biochemicals are sustainable and environmentally friendly substitutes to petrochemicals
Sustainable biorefinery business model with strong value creation
Borregaard is a global leader in biochemicals
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Specialty cellulose
Lignin Vanillin Bioethanol
Construction materialsCosmeticsFood TabletsPaint/ varnishFiltersTextiles
Concrete additivesAnimal feedAgrochemicalsBatteriesBriquettingSoil Conditioner
FoodPerfumesPharmaceuticals
Pharmaceutical industryBio Fuel Paint/ varnishCar care
Integrated production system serving diverse markets
Sustainable biorefinery business model with strong value creation
Borregaard operates the world’s most advanced biorefinery
Description
Integration models· Own
integrated· Partner
integrated · Independent
Revenue by end-market (2012)
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Global niche player with market leading positions
Global niche player with a market driven organisation
Sales distribution (2012)
Other Businesses(16%1)
Specialty Cellulose(41%1)
Performance Chemicals (43%1)
Technology leader and largest supplier of lignin-
based products with global market access2,3
Leading global specialty cellulose supplier4,
significant producer of 2nd generation bioethanol5
Only producer of wood-based vanillin; largest producer of C3
aminodiols for X-ray contrast media6
Note:1. Segment revenue as a % of total revenue 2012.2. Management belief determined by customer and peer group analysis 3. World leader in wood based lignosulfonates4. Among top 3 suppliers to customers that produce acetates, ethers and nitrocellulose based on company estimate5. Based on company estimate6. Based on volume of C3 aminodiols sold in 20127. USA/Canada: 17%, Rest of Americas 6%
Market driven organisation
• ~100 FTEs strong sales/technical service organisation
• Dedicated sales force for each business unit
• ~90% of sales handled through own organisation
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Robust financialperformance
Niche markets targeted
Strategy
Dual strategic focus drives performance
Selected specialised market segments with diversified
applications
World leader in innovation and productivity
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-Controlcentre
Norway is a high cost locationContinuous improvement, competence development and use of technology
Increased competence+ Use of technology and increased automation+ Organisational development _________________________________________
= Lower costs and improved production
Maintenance & environmentalcapex (mNOK) -
Sarpsborg
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Dual strategic focus secures high value creation
• Specialisation and innovation– Increased value added for
existing production volume– New products with higher
value
• Productivity improvements– Reduced work force– Stable fixed costs over time in
operations– Increased production volumes
Sales per employee in Norway(mNOK)
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Agenda
• Business model and strategy
• Innovation management
• Strategic priorities
Innovation Management
What is innovation?
Innovation is the process of generating and implementing new ideas and solutions
increasing the value added to our customers
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Innovation Management
Business driven innovation model
Idea database
Ideas from sales, technical application, R&D, production, external partners
Innovation Management Teams (IMT)
Inter disciplinary development work
Scale-up and commercialisation
IMT• Chaired by head of
business unit• Cross functional
team of line managers
• Gatekeepers at important milestones
Co-work with: • Universities • Research institutes • Consultants when required
Co-work with:• Customers when possible
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Plan, accomplish and document projects defined and prioritised by the Innovation
Management Teams (IMT)
• Development of new– Processes– Products– Applications
• Optimisation of existing – Processes– Products– Applications
Innovation Management
Scope and priorities
R&DProduction
Sales & marketing
· Annual R&D and innovation spending approx. 4% of turnover
· Short-term vs long-term projects 40/60
· ~15% of Borregaard’s revenues come from new products
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Innovation Management
R&D center in Norway – key figures and core competence
Organic chemistry 13
Wood chemistry 9 Biopolymer chemistry 6 Physical chemistry
3 Analytical chemistry 2Microbiology 4 Process technology
3
Number of employees
80
Number of MSc
12
Number of PhD
28
Pilot/demo plant personnel
20
Average experience (years)
10
Female employees (%)
40
Average age
41
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• Flexible, experienced and competent• Unique and strong competence platform • Attractive working environment• Specialists and generalists• Benefitting from each others’ core competences
Several initiatives in place to drive long term growth and specialisation
• Increased sales of high-value lignin products
• Development of new cellulose specialities
• Further development of vanillin blends
• BALI – Strategic lignin raw material option
• Exilva - New Microfibrillar Cellulose product and Advanced
Texture Systems
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Agenda
• Business model and strategy
• Innovation management
• Strategic priorities
Borregaard portfolio - Strategic priorities
• Growth and specialisation within Performance Chemicals– Increased sales of high-value lignin products – Establish new lignin raw material sources– Develop BALI as a strategic lignin raw material option
• Develop the unique biorefinery assets in Sarpsborg– Leverage high value raw material base in Performance Chemicals– Continue specialisation of Specialty Cellulose, Bioethanol, Ingredients &
Fine Chemicals– Strong focus on innovation and productivity efforts
• Establish Exilva as a new business area– Based on core competence within wood chemistry and fine chemistry – Increased specialisation through high value added
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