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Graduate from Harding University, portfolio showcasing work encompassing four years of design work
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Artist’sStatementEveryone approaches design differ-ently. For a young whippersnapper like myself, design is a way for me to connect with the world around me. In a society that is constantly changing, it pays to keep up with trends and to be plugged into the art community. I strive to do this and to let my design show that I pay attention to what people want, as well as what people need.
Although there are no perfect designs, I think there is beauty in the imperfect, the hand-made, and the unique. My designs show that I love weird things and crazy things and when I see other designers doing those things too I say, “YES PLEASE!”
Hailing from Tennessee, I grew up surrounded by sweet tea and blue-grass and wood type posters. These are all things that are now very dear to me, and I would be lying if I said I did not consume a gallon of sweet tea every two days.
The work I have shown here is a little bit of everything: from Branding and Packaging, to Web Design and Logos. I love each piece that I have assembled here and I hope that you do too. My hope is that after look-ing at my work you are saying to yourself, “Wow! Tori does make cool things!”
Artist’s Statem
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IndexPg Contents
Annual Report - PrintKnoxville 2020 OlympicsM.PireMystic LakePasta GrillSay Thanks DayLawnapaloozaLogos
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Williams Sonoma Annual Report
front & back coverThe Williams-Sonoma Annual Report embodies the company-achieved feel of luxury, high-quality goods and ser-vices, and an expensive way of life. The challenge was finding a way to make numbers, figures, and boring statements easy and enjoyable to read and look at. The feel is that of a clean, modern, and high-quality company and design scheme.
Annual Report
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Paid for by the Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by the Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by the Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by the Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by the Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by the Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by the Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by the Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by the Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by the Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by the Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by the Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by the Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by the Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by the Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by the Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by the Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by the Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by the Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by the Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by the Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by the Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by the Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by the Knoxville Committee of the Olympic Games and PAralympic Games LTD
2 0 2 0K N O X V I L L E
2 0 2 0K N O X V I L L E
G A M E S O F T H E X X X I I O L Y M P I A D
Olym
pics
official logo
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2 0 2 0K N O X V I L L E
2 0 2 0K N O X V I L L E
Cycl i ng - Track
Velodrome
Olymp i c Park
Entrance
B lock
Row
Seat
B
1 2 3
A
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4 1010 :00 B99AAAuuugusgusgust start art time Entry code
category AA
Badm inton
Kn i ghts Court
Camelot
Badmadm
Kn i ghts
Camel
4August
10 : 010 : 00sttart titimme
B99Entry code
Entrance
B lock
Row
Seat
B
1 2 3
A
1category AA
2 0 2 0K N O X V L L E
S i tt i ng Archery
North Arena
Olymp i c PArk
Entrance
B lock
Row
Seat
B
1 2 3
A
1category AA
S i tt i ng Arch
4August
10 : 00start timtime
B99Entry code
2 0 2 0K N O X V I L L E
Road Cycl i ng
K i rby Arena
North End
2 0 2 0K N O X V I L L E
Road Cyclycl
2 0 2 0K N O X V I L L E
2 0 2 0K N O X V I L L E
Entrance
B lock
Row
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1 2 3
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10 : 000start timme
B9B999EntrEntryy co code
ticket designs
Paid for by THe Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by THe Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by THe Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by THe Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by THe Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by THe Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by THe Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by THe Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by THe Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by THe Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by THe Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by THe Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by THe Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by THe Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by THe Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by THe Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by THe Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by THe Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by THe Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by THe Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by THe Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by THe Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by THe Knoxville Committee of the Olympic Games and PAralympic Games LTDPaid for by THe Knoxville Committee of the Olympic Games and PAralympic Games LTD
2 0 2 0K N O X V I L L E
Campaign forthe Knoxville 2020OlympicsA fictional campaign for the 2020 Olympics to be in Knoxville, Tennes-see. The theme being “kinetic”, the graphics maintain a flow of energy and movement that Knoville is known for. The theme is displayed consistently throughout the brand, echoing the same waves of energy and light across all the graphics. For such an important event, and part of history, the feel of the Olympic brand has to be big and exciting, which is what these designs aim to achieve.
Olym
pics
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website homepage
M.PIRECoffee Co.A coffee-shop with the intention to end the coffee-shaming that men face everyday. This brand takes uber-man-liness and coffee love to the next level through a use of bold color, structured design, and some fun imagery. The brand maintains this throughout the packaging, web design, print collateral, and other paraphernalia.
M . Pire
M.Pire specific temporary tattoos
packaging
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main packaging
candycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandycandySalt Water Taffy
ASSORTED
Mystic LakeSalt Water TaffyA mystical candy company with un-known origins and a legendary water source compromise this brand. The imagery draws off tones of voodoo, magic, and mischief.
Mystic Lake
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Italian STEAKHOUSE
Ita
lia
n S
TE
AK
HO
US
E
Italian STEAKHOUSE
Pasta Grill
full menu designs
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mobile version of website
Pasta Gril lItal ianSteakhousePasta Grill was a collaborative branding project between Marketing, Interior Design, and Graphic Design majors for a client desiring to rebrand their restaurant. The challenge was how to rebrand a restaurant that already had a pretty large following throughout the community without losing a chunk of that following. Our group decided to go with a vintage/modern spin on the nor-mal italian restaurant, with fun imagery, and little bits of humor added in here and there. We decided on a warm color scheme to promote the community and openess that the owners wanted to convey through the brand.
Pasta Grill
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catering truck
PASSPORT
to
Travel your way around our menu!
ciao!
Italian STEAKHOUSE
Pasta Grill
Th e passport to Pasta Grill is a loyalty program designed by our team as a way to bring customers back and give them the oppor-tunity to try new dishes and “eat their way around the menu”.
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CONCEPT STATEMENT
ALTERNATE LOGOS
IMPROPER USAGE
FONTS
AaAa
AaAaAa
LOGO
LOGO COLORS
SECONDARY COLORS
MISSION STATEMENT
The following that Pasta Grill hasacquired over their years as a Searcy staple is one of the most valuable andprecious things the current brand possesses. Bethany and Scott Palmer have createda welcoming environment that customers want tobask in. Not wanting to confuse or lose any of that following, we have updated the look for therestaurant the community already loves, while maintaining the feel they have already achieved.We are keeping the name, but changingthe location, the image, and adding a few bitsof f lair here and there.
The new logo represents the comfor tablity of acasual eatery with the attention-to-detail of a high-end restaurant, which is the feeling that Pasta Grill emulates. The warm and soothing colors make guests feel like they are dining athome, in the presence of fr iends and family. This
their desire to connect with, and feed others. The whimsical imagery adds a playful air to keep things from getting too stif f. Pasta Grill will always be a hub for the community to gather and enjoy some good spaghetti.
Italian STEAKHOUSE
Italian STEAKHOUSE
Italian STEAKHOUSE
one colorpassport,window, etc.
hexagonalpassportstamp
Italian STEAKHOUSE
#CE8766
RGB: 206, 135, 102
CMYK: 17%, 52%, 62%, 1%
#9C3A22
RGB: 156, 58, 34
CMYK: 26%, 87%, 100%, 22%
#F3DBC9
RGB: 243, 219, 201
CMYK: 4%, 14%, 19%, 0%
#BEB549
RGB: 190, 181, 169
CMYK: 27%, 25%, 31%, 0%
#674D4A
RGB: 103, 77, 74
CMYK: 50%, 64%, 60%, 34%
#E6EBDB
RGB: 230, 235, 219
CMYK: 4%, 0%, 11%, 5%
Italian STEAKHOUSE
WastedABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrst
OutageABCDEFGHIJKLMNOPQRSTUVWXYZ
CocogooseABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Futura - Medium
Habana
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
1234567890
uvwxyz 1234567890
“An opportunity for the communitywe love to rest, connect, andbe fed at our table.”
Pasta Grill
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Sa aNKS 16Y TH
‘
#saythanks16
Say ThanksDay 2016Say Thanks Day encourages students to write their thanks to donors on cards, share it on social media, and call them to speak in person. This included a logo, banner, postcard, sticker, social media banners, & a tshirt. Every year Say Thanks Day is a day of happiness and excitement for students as they get free donuts in exchange for posting and sending their thanks.
SAY THANKS DAY #Saythanks16
aaaaaaaaNNNNNNNNNNNNNaNaaNaaNaaNa KKKKSSSSSSSSSSSSKSKKSKKSKKSKTTTTTHHHHHHHHTHTTHTTHT aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaHaHHaH NKKKKKKNKNNKNKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKSKKKSKKSKKKSKKSKKKSKSTTTTTTTTTHTTTHTTHTTTHTHI Said
Say Thanks D
ay
postcard design23
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sticker
Sa aNKS 16Y TH
SAY THANKS DAY
9 MArch 2016
Tag your thanks in a video
Call a donor
Social media contest
Buy a shirt& give back
sign the banner
A Day to thankHarding Donors
9:30-2:00
Student Center & Liberty Room
Thank you cards& donuts
#saythanks16
‘Say T
hanks Day
poster design
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FeaturingLAWNA-Del RAY Lawn Direction
corbin bleau Lawno Lawn JOVI
Lawndon philharmonic lawnrepublic
the avett brothers
Lawnstar Lawn DMC
rich homie lawn
Father lawn misty
kendrick lamar
LAWN Iver
Saturday, April 9th 2-10 pmon the front lawn !
Live music Food door prizes local vendors
spo
nsored
by
FeaturingFeaturingFeaturingFeaturingFeaturingFeaturingFeaturingFeaturingFeaturingFeaturingFeaturingFeaturingLAWNA-Del RAYLAWNA-Del RAY Lawn DirectionLawn DirectionLawn Direction
corbin bleaucorbin bleau Lawno Lawn JOVILawn JOVILawn JOVI
the avett brothersthe avett brothersthe avett brothers
Lawnstar Lawn DMCLawn DMCLawn DMC
Father lawn mistyFather lawn mistyFather lawn mistyFather lawn misty
LAWN Iver
Lawnapalooza2016A music festival on Harding Univer-sity’s front lawn, the print collateral are designed to match the quirky and hand illustrated style of summer music festival posters.
Lawapalooza
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HardingMuSic
Logos
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Tori Strother
CAMPUS ACTIVITIES BOARD
Head Graphic Designer
AUG 201 5 - JAN 201 6
HARDING PUBLIC
RELATIONS OFFICE
Graphic Design Intern
FALL 201 5 - PRESENT
AIGA HU STUDENT GROUP
President
FALL 201 5 - PRESENT
THE BISON NEWSPAPER
Head Graphic Designer
FALL 201 5 - PRESENT
ERIC ROB & ISAAC
Graphic Designer Intern
MAY 201 5 - AUG 201 5
PIONEER HOUSE LETERPRESS
Intern
MAY 2013 - AUG 201 4
Designing advertisements, posters, prints,
Working with clients to design logos, advertisements, campaigns, print materials,and much more through the pulic relations office.
and social media campaigns for the Campus Activities Board.
Planning and orchestrating events, managing meetings, communicating with faculty and students, and advertising.
Designing graphics and infographics for the newspaper,along with advising and overseeing the assistant graphic designer and comic illustrator.
Formatting and creating packaging, adjusting advertisements; layout design and photo editing.
Running prints for the studio, organizing and taking inventory of type.
ADOBE CREATIVE CLOUD
ILLUSTRATOR
INDESIGN
PHOTOSHOP
AFTER EFFECTS
SOCIAL MEDIA
WRITING
USER I NTERFACE
PRINTMAKING
PAINTING
SKILLS
designer
EDUCATIONHARDING UNIVERSITY2012-2016BFA GRAPHIC DESIGN
SOFTWARE PROFICIENCYILLUSTRATORPHOTOSHOPInDESIGNAFTER EFFECTS
@queenvictoriavi
(865) 566-2646
Experience
31
