TorqueGorillaOnline Sporting Vendor

By: John WiltonKevin HampsonDan RahmlowAraib Nasir

1Torque Gorilla

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Introduction

Our company: TorqueGorilla Sports

Our Mission & Vision

Who we are

Our contribution to the market

What we sell

Our new products

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Company & Business Profile

Online vendor

What we sell and to whom?

Our goal

Partnership for delivery

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Market Environment

The environment we operate in is the Sporting Goods Store Industry.

Two of our competitors include Dick’s Sporting Goods and Lifetime Fitness.

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Environment Changes

A looming threat to this industry is the changing demographics of the US population. Persons aged less than 30 years have the

highest participation rates in sporting activities, a key market that will decline in population beyond the outlook period.

A potential target market is the ageing baby boomers. Moving towards retirement, they are increasingly concerned about health and longevity, thus involving themselves with sports and recreational activities.

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Customer Needs & Preferences

What are our customers’ wants and needs?

What is expected of the industry?

Do we have any additional expectations or less?

How will we meet and exceed these?

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Proposition: Torque

What is Torque?

Why is this a good idea?

How can this work?

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SWOT- Torque

StrengthsHigh quality

Durable

Competitively priced

Wide range of experience levels

WeaknessesSmall company

Online only

Limited brand awareness

OpportunitiesFree to expand over Internet

Excellent customer service

Sponsorships/ partnerships

Can sell out of warehouse stock

ThreatsPre-established customer loyalty

Overshadowed by national brands

Buy-out or merger potential

Confusion with other brands

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Promotion & Adoption

What market segments are we trying to reach?

How will we target our chosen segments?

How will we position ourselves to sell our product?

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Product Launch

Before you launch this product you must test the market. ▪ This is done by random sampling the

population. We will launch a Web-wide marketing

strategy. ▪ We will get our link posted on all our

alumni .edu sites. ▪ This will raise our rank on pages.

Heavy advertising on the Internet will be necessary to attract attention.

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Advertising

We can reach a large market due to the availability/ accessibility of the Internet

PPC advertisements periodically to attract customers when sales levels normally decrease.

Sponsorships and endorsements of athletes and local sports teams.

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Distribution

We will distribute across the states.

We partner with UPS to provide the best shipping to our customers in every corner of the United States.

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Pricing Strategies

Our markup will be less than our competitors.

We will also share our warehouse facilities. ▪ This will also reduce our fixed cost.

Buy in bulk to reduce cost.

Sales and Discounts.▪ Special school and team discounts

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Projected Financials

We project weekly sales of ~$17,000 and monthly sales of ~$71,000▪ Depends heavily on Season▪ Higher in the Summer

Profit can be substantial▪ Low overhead▪ Minimum employees▪ Low relative costs

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Social Impact

Recycle paper, plastic, aluminum, ink cartridges. Reuse packing materials and cardboard boxes. Use double-sided printing when possible. Reduce paper transactions by going digital for bill payment, vendor

ordering, invoices, online banking, e-mail and faxing directly from your computer. If customers want paper bills will use 100% recycled paper.

Eliminate disposable cups, plates and utensils in the break room. Replace with permanent dishware.

Switch to rechargeable batteries. Large office supply stores even have collection centers for recycling dead rechargeable batteries.

Use eco-friendly cleaning products that are biodegradable and non-toxic.

Purchase energy-efficient PCs, printers, and other equipment with the EnergyStar label.

Donate or recycle old computers and equipment. Keep up with regular maintenance of all mechanical equipment.

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Conclusion

TorqueGorilla is all about bringing the very best to its customers

The online store is quick, easy, and support is available 24/7

Our brand, Torque, is the perfect alternative to pricey athletic gear, and is appropriate for all ages and experience levels

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Recap

TorqueGorilla Sports, what we’re about

Our vision is clear We’re all about the future of retail Our contribution to the market Revolution of service and a great

experience Commitment to our customers and

the products we bring them