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CASE STUDY

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SituationSituation

Tots on-the-go is a baby equipment rental service started by a solo momprenuer that wanted a strategyto promote their website, raise social awareness, and increase overall sales on a shoestring budget.

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ApproachApproach

Create a strategy where Tots could feature valuable tips and reviews of strollers for moms through a personal blog, Twitter, Facebook and YouTube channel. Connecting moms, influencers and bloggers would be a crucial step to build relationships and drive traffic to the blog and YouTube channel.

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outcomeoutcome

Tots gained thousands of YouTube followers, increasedwebsite traffic and YouTube views. With the outcome of a 3% jump in sales from twitter in one month. Tots also developed a relationship with influencers and bloggersin the mom community.