Tourism in Key figuresedition 2013

“TourisminKeyfigures”isthelittlebrotherofourannualpublication

“Tourisminfigures”.Inanutshellwewanttopresentyouthemajor

tourismtrendsandthetourismflowstoourregion.

In2012Flanderscounted29millionovernightstaysand11million

touristarrivals.Thisprovidesinformationonwherethesetourists

stayed,when theyvisitedour region,why theycame toFlanders

onholidayandwheretheycamefrom.Wewillalsopointout the

economic returnof the tourismsector inFlanders, seeingas this

sectorgenerates6,9billioneurosintourismconsumption.

VisitFlandersconductsnewresearchonaregularbasisandpublishes

updatedarrivalandovernightfiguresmonthly.

Consultwww.toerismevlaanderen.be/figurestogetregularupdateson

newtourismfiguresandresearch.

PeterDeWilde

CEOVisitFlanders

EVOLUTION OF INTERNATIONAL TOURIST ARRIVALS 1980-2012

(in millions)

0

200

400

600

800

1000

1200

1980

1981

1982

1983

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

TOURISMREMAINSAGROWINGSECTOR,WITHINTERMITTENTPERIODSOFSLOWERGROWTH:

IN2012WEExCEEDEDTHE

MILESTONEOF1bILLION

TOURISTARRIVALS

2009:EFFECTSOFTHECRISIS

2001ATTACKS

SEPTEMbER11

RESULTEDINADECREASE

SARSVIRUSINASIA

2010AND2011

NOTICEAbLERECOVERy

EVOLUTION OF INTERNATIONAL TOURIST ARRIVALS 1950-2012

by continent (in millions)

0

100

200

300

400

500

600

1950

1952

1954

1956

1958

1960

1962

1964

1966

1968

1970

1972

1974

1976

1978

1980

1982

1984

1986

1988

1990

1992

1994

1996

1998

2000

2002

2004

2006

2008

2010

2012

EuropE

ASIAANDTHEPACIFIC

AMERICA

MIDDLEEAST

AFRICA

Source: UNWTO Source: UNWTO

+274%

2012 - DIVISION OF OVERNIghT STAyS

IN ThE ART cITIES

ANTwERp BRUgES BRUSSELS ghENT LEUVEN MEchELEN

16% 16% 55% 8% 3% 2%

1,8 MLN 1,7 MLN 6,0 MLN 0,9 MLN 0,4 MLN 0,2 MLN

2012 - NUMBER OF ARRIVALS AND OVERNIghT STAyS

IN FLANDERS

overnightstays % arrivals % average lengthofstay(nights) Flemishregion 23.174.362 80% 8.153.523 72% 2,8brusselsregion 5.966.708 20% 3.159.999 28% 1,9Flanders 29.141.070 100% 11.313.522 100% 2,6belgium 35.489.617 14.045.202 2,5

17%

52%

31%OVE

RNIg

hT

STA

yS 31%

37%

32%

cOAST

ART cITIES

FLEMISh cOUNTRySIDE

ARRIVA

LS

Source: Directorate-generalStatistics Source: Directorate-general Statistics

2012 - DIVISION OF OVERNIghT STAyS

IN ThE FLEMISh cOUNTRySIDE

voerenvoeren

haSpengouwhaSpengouw

maaSlandmaaSland

antwerpSekempen

antwerpSekempen

BrugSeommeland

BrugSeommeland

weSthoekweSthoek

leieStreekleieStreekvlaamSe

ardennenvlaamSe

ardennen

waaSlandwaaSlandmeetjeSlandmeetjeSland

ScheldelandScheldeland

groenegordelgroenegordel

hagelandhageland

6%

5%

4%

3%

3%

3%2% 2%

1%

1%

2% haSSelt en omgeving

1% randStedelijk geBied antwerpen-mechelen

2%

limBurgSekempen

limBurgSekempen

2012 - SEASONALITy OF OVERNIghT STAyS

IN FLANDERS

The distribution of overnight stays through-

out the year varies a lot depending on the

destination. Tourism at the coast and in

the Flemish countryside is very seasonal,

whereas the occupancy in the art cities is

moreevenlydistributedthroughouttheyear.

At the coast 36% of overnight stays takes

placeinthemonthsJulyandAugustandin

the Flemish countryside 19% of overnight

stays occur during the summer months.

There is clearly less commercial tourism in

thewinteratthecoast,whileFlemishcoun-

trysidestillreceivesareasonableamountof

overnightstays.

ARTCITIES

FLEMISHCOUNTRySIDE

COAST

Source: Directorate-general Statistics Source: Directorate-general Statistics

20%20%

14%14%

3,0mil

33%33%

1,8mil

1,3mil

2012 - OVERNIghT STAyS IN FLANDERS

By cOUNTRy OF ORIgIN

2012 - OVERNIghT STAyS IN FLANDERS By TypE OFAccOMMODATION AND By MOTIVE

hOTELS cAMp SITES hOLIDAy-pARKS AccOMMODATION FOR TARgET gROUpS

LEISURE AND hOLIDAy cONFERENcE, cONgRESS AND SEMINAR OThER BUSINESS pURpOSES

OVERNIghT STAyS By TypE OF AccOMMODATION

OVERNIghT STAyS By MOTIVE

62% 8% 12% 18%

72% 17% 11%

Source: Directorate-general Statistics Source: Directorate-general Statistics

NETHERLANDS

3.640.046

GERMANy

1.932.739

FRANCE

1.878.084

UNITEDKINGDOM

1.675.389

SPAIN

643.191

USA

643.094

bELGIUM

14.748.717

51% 12% 7% 6%

6% 2% 2%

2012 - gROSS OccUpANcy RATE IN hOTELS

ARTCITIES

FLEMISHCOUNTRySIDE

TOURIST AccOMMODATION SUppLy IN FLANDERS TOURIST AccOMMODATION SUppLy IN FLANDERS

(NUMBER OF ESTABLIShMENTS) (cApAcITy, IN BED SpAcES)

Trend Share 2011 2012 2011-2012 2012

Hotels 1.492 1.500 +0,5% 62%

Campsites 237 231 -2,5% 10%

Holiday-parks 15 14 -6,7% 1%

Accommodationfor

targetgroups 600 658 +9,7% 27%

Flanders 2.344 2.403 +2,5% 100%

Trend Share 2011 2012 2011-2012 2012

Hotels 102.345 106.349 +3,9% 43%

Campsites 47.748 46.820 -1,9% 19%

Holiday-parks 26.702 23.682 -11,3% 10%

Accommodationfor

targetgroups 63.509 67.753 +6,7% 28%

Flanders 240.303 244.604 +1,8% 100%

EVOLUTION OF TOURIST AccOMMODATION SUppLy

IN FLANDERS (NUMBER OF ESTABLIShMENTS)

EVOLUTION OF TOURIST AccOMMODATION SUppLy

IN FLANDERS (cApAcITy, IN BED SpAcES)

Trend Share 2011 2012 2011-2012 2012

Coast 433 429 -0,9% 18%

Flemishcountryside 1.420 1.463 +3,0% 61%

Artcities 491 511 +4,1% 21%

Flanders 2.344 2.403 +2,5% 100%

Trend Share 2011 2012 2011-2012 2012

Coast 59.988 58.266 -2,9% 24%

Flemishcountryside 114.114 116.897 +2,4% 48%

Artcities 66.200 69.441 +4,9% 28%

Flanders 240.303 244.604 +1,8% 100%

Source: Visit Flanders, Hotelbarometer Source: Directorate-general Statistics

RESPONSERATEINROOMSATTHECOAST: 2005 21% 2012 68%

RESPONSERATEINROOMSINTHEARTCITIES: 2005 54% 2012 51%

RESPONSERATEINROOMSINTHEFLEMISHCOUNTRySIDE: 2005 16% 2012 22%

COAST

2011 - TOTAL EMpLOyMENT IN ThE TOURISM SEcTOR

IN FLANDERS (IN NUMBER OF jOBS)

Employees Self-employed

Accommodation 19.344

Foodandbeverageservices 73.421

Passengertransport 49.797

Travelagencies,travelorganizers,

reservationdesksandrelatedactivities 8.490

Culturalservices 24.85812.729

Sportandrecreationalservices 28.823

Retailofcountry-specific,characteristictourismgoods 3.276

Non-tourismcharacteristiccompanies 1.893

Totaal 209.902 51.390

THEbROADTOURISMSECTOR(PASSENGERTRANSPORTINCLUDED)COUNTS7,4%OF

SELF-EMPLOyMENTAND6,1%OFSALARIEDEMPLOyMENT.

Source: RSV, RSVZ, RSZPPO

261.292

95.947

4.327

4.894

6.173

TOTAL: 111.341

2013 - hOLIDAy pARTIcIpATION

Source: Holiday Participation Center

IN2013MORETHAN110.000FLEMISH

PEOPLEGOTSUPPORTFROMTHEHOLIDAy

PARTICIPATIONCENTRETOMAKEADAyTRIP

ORGOONAHOLIDAy.

38.661

Individualholidays

Daytrips

Groupholidays

Organized holidays

Source: Tourism Satellite Account, Research Centre of the Government of Flanders

5% OF ThE gROSS VALUE ADDED

12,2 billionTOURISM INDUSTRy *

2,8% OF ThE gROSS VALUE ADDED

6,9 billionTOURISM cONSUMpTION**

coast artcities Flemishcountryside

Accommodation 27 43 40

Meals,foodanddrinks 24 52 25

Attractionsandrelaxation 2 9 2

Shopping 9 34 5

Localtravel 1 4 3

Otherspending 0 0 1

Total 62 142 76

2011 - EXpENDITURE OF ThE OVERNIghT LEISURE

TOURIST pER pERSON/NIghT (IN EURO)

Source: Visit Flanders, The Holidaymaker in Flanders and Westtoer

2010 - EcONOMIc RETURN OF TOURISM IN FLANDERS

* thisindicatordesignatesthevalueaddedgeneratedbythetourismindustry,regardlessofwhetherthissupplyisconsumedbytouristsornon-tourists.

**thisindicatordesignatesthevaluedaddedgeneratedbybothtourism-relatedandotherbranchesofactivity,butonlyforthesharewhichisactually

purchasedbytouristsinthesesectors.

A tourist in the art cities is on average 8 years younger than a

tourist at the coast.

Tourists in the Flemish countryside are often on holiday with friends and ac-

quaintances.

Only 50% of tourists get to the art cities by car; given the international appeal of the art cities, 23% of the tourists come by airplane.

More than 75% of tourists at the coast and in the Flemish

countryside are repeat visitors (they spent at least one vacation there during

the past three years).

Information about the desti-nation is mostly found online.

Belgians in the art cities usually book their holidays directly with the accommodation,

foreign tourists tend to book through booking sites.

70% of Spanish tourists arrive in the art cities by airplane; 65% arrives in

Brussels Airport.

On average the French spend the most in the art cities (174 euro per person per

night), of which 51 euro goes to shopping.

Source: Visit Flanders, The Holidaymaker in Flanders and Westtoer

2011 - OVERNIghT LEISURE TOURIST IN FLANDERS

Tourists in the Flemish countryside are the most

satisfied with their holiday.

British and Dutch tourists visit the coast mainly for its pleasant holiday

atmosphere.

Source: Visit Flanders, based on statistics of the port of Antwerp, Zeebrugge and Ostend

EVOLUTION OF NUMBER OF cRUISE pASSENgERS

IN ANTwERp, ZEEBRUggE, OSTEND

EVOLUTION OF NUMBER OF cRUISES

IN ANTwERp, ZEEBRUggE, OSTEND

0

50000

100000

150000

200000

250000

300000

350000

400000

2008 2009 2010 2011 2012

AVIATION IN FLANDERScRUISES IN FLANDERS

0

5

10

15

20

25

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

EU

NON-EU

TOTAL

In millions

IN2012bRUSSELSAIRPORTTRANSPORTED19MILLIONPASSENGERS;THISIS1%MORETHANIN2011.11MILLIONOF

THESEPASSENGERSHADANEUROPEANDESTINATION,3MILLIONHADANON-EUROPEANDESTINATION,

AND5MILLIONHADADESTINATIONOVERSEAS.

Source: Brussels Airport

2012 - MEETINg- AND cONgRESS TOURISM IN FLANDERS

ONAGLObALLEVEL,bRUSSELSRANKSSECONDINTERMSOFTHENUMbEROFINTERNATIONALASSOCIATIONMEETINGS,

AFTERTHENUMbERONESINGAPORE.INEUROPEbRUSSELSISINFIRSTPLACEWITH556ORGANIzEDASSOCIATION

MEETINGSIN2012.

2

1

3

TOp 3 INTERNATIONAL MEETINg

cITIES IN ThE wORLD

BRUSSELS

SINgApORE

VIENNA

2

1

3

TOp 3 INTERNATIONAL MEETINg

cITIES IN EUROpE

BRUSSELS

VIENNA pARIS

BRUSSELS

ART cITIES*

FLEM

ISh

cO

UN

TRyS

IDE

cOAST

40%

21%

29%

10%

Source: Union of International Association (UIA)Source: Visit Flanders *excludingbrussels

SUppLy: VENUES TOp 3 MEETINg DESTINATIONS

aantal:

381

273

aantal:

93

aantal:

200

NUMbER:

381

NUMbER:

273

NUMbER:

93

NUMbER:

200

DEFINITIONS

1Flanders=Flemish+brusselsregion

2OvernightstaysandarrivalsfiguresarecollectedbytheFPS–Directorate-generalStatistics,incommerciallodgingaccommodations(hotels,campsites,holidayparks,youthaccommodationandsocialaccommodationforadults),includingcommercialrentalaccommodationsatthecoast.

Notincludedinthesefigures:b&b’s(unlesstheyhaveahotellicense),non-commercialrentalaccommodation,rentalaccommodationnotlocatedatthecoast,secondhomesandpermanentplacesonacampsite.

Thenumberofarrivalscorrespondswiththenumberofresidentialtourists,takingintoaccountthateachtouristiscountedasan‘arrival’eachtimeheusesanewaccommodation.

Thevolumeofovernightstaysisthetotalofallovernightstaysassociatedwiththeregisteredarrivals.Therepresentedarrivalandovernightfigurescoverbothleisureandbusinessmotivesforthestay.

3Thegrossoccupancyrateiscalculatedbasedonthenumberofrentedroomsinrelationtothenumbersofroomsavailable.Thegrossoccupancyratedoesnottakeintoaccountclosingdates.

4Accommodationfortargetgroups=youthaccommodationandsocialaccommodationforadults.

5Self-employedincludesthecategoriesHotels,Recreation,Cafés,Amusements,Fairsandliberalprofessionsinart.

VisitFlandersKennisbeheerkennisbeheer@toerismevlaanderen.be025040300

Moreresearch,statisticsanddefinitions:www.toerismevlaanderen.be/cijfers.

Publisher: PeterDeWilde, ToerismeVlaanderen,Grasmarkt61,1000brusselsWettelijkDepot: D/2013/5635/25/4

cONTAcT