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8/6/2019 Tourism in Thailand
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Tourism in Thailand
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Tourism in Thailand, while insignificant 30
years ago is now a dominant force in the
economy. Several factors have contributed to
this rapid growth. Thailand was in and ideal
location to provide respite from the rigours of
the battle for tired, providing respite forvisitors from all over the world
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Although these original pleasures still exist in
the country Thailand has a wide variety of
offerings for different types of touristsincluding a distinct cultural heritage, historical
monument, varied cuisine, diverse ethnic
groups, world class national parks, beachresort and friendly and hospitable hosts.
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Policy and Organization
The governments formal role in tourism
management dates back to 1959 with the
formation of the Tourism Organization of
Thailand [ TOT ]. It was replaced by the
current administrative structure, the Tourism
Authority of Thailand [ TAT ]. TAT is controlled
by a Board of Directors which answers directlyto the Prime Ministers Office.
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The objectives ofTAT
The objectives of TAT are stated in the Act as follows
To promote tourism and the tourist industry, includingthe employment of Thai citizens.
To make Thailand known for its natural beauty, ancientmonuments, antiques, history, arts, sports, andtechnological development and other activities for thepurpose of encouraging tourism.
To provide facilities and safety for tourists.
To promote good understanding and friendshipbetween peoples and nations by means of tourism.
To initiate the development of tourism and tourisminfrastructure and facilities.
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These objectives are further refined by the tourismdevelopment policies in the Sixth National Economicand Social Development Plan, which emphasizes thefollowing:
Synchronizing the relationship between tourismdevelopment and promotion.
Ensuring systematic tourism promotion, quality oftourism products and visitors safety.
Cooperation between the government and privatesectors.
Promotion of international convention.
Encouraging domestic tourism.
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Case Example
Pattaya
Pattaya is Thailands best known as popular sea side.
Starting popularly by American army visits on Vietnam War.
growth rapidly with more than 22 first class hotel (4,990rooms), 78 second class hotel(4,176 rooms), 91 guest house(1,338 rooms), 4 bowling clubs, 16 tennis lawns, 10banks,349 restaurant and food shop, and most popular 135night clubs and bar.
Problem
Lack of water supply
Flood-waters in some areas
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Case Example
Trekking
almost in the north of Thailand
The hill tribe are the most of trekking
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Hmong
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Hyao
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Karen
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Lisu
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Lahu
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Problem Lack of area
conflict between trekking guys
spend more cost to improvement