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Roadmap UpdateTourism Minister, Paul Papalia
Tourism Western Australia MD, Brodie Carr
MAY 13, 2020
Agenda:
• Regional borders
• Roadmap update
• Recovery support
• Adventure Awaits
• Intrastate marketing
Regional travel
Two stages of support for WA tourism businesses:
Stage 1: $10.4 million WA Tourism Recovery Fund – now open for
applications
Stage 2: $4 million WA Tourism Survival Grants – opening soon
About the WA Tourism Recovery Fund
• $10.4 million committed to help eligible businesses
• $6,500 for each eligible business - may include accommodation,
attraction, tour and tourism transport businesses which meet criteria
• Targeted at small and micro tourism businesses
• More information available on tourism.wa.gov.au
About the WA Tourism Business Survival Grant
• $4 million funding pool 2020 – 21
• Grants available for businesses facing exceptionally difficult
circumstances, and those focused on delivering iconic WA
experiences
• Grant amounts from $25,000 to $100,000
• Will be a competitive grant process
SOCIAL
Intrastate campaign
Intrastate campaign
CAPITALISE
INTRASTATEDIRECT
SALES
ENCOURAGE WA
EXPERIENCESBROADER THAN
#DOITINWA
PREPARE FOR
LAUNCH
Build an Intrastate campaign that can launch as soon as we are given the ”Greenlight”
that we can travel again. This campaign needs to encourage Western Australians to get
out and seek their ”Own Adventure” in WA.
Task
All enquiries regarding the Tourism Recovery
Fund can be directed to:
More information:
• www.tourism.wa.gov.au/WATourismRecoveryProgram
• Talking Tourism newsletter @minister.papalia @Paul Papalia CSC MLA
