Tourism of odisha-Marketing campaign

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The Tourism of Odisha Campaign : Marketing Odisha to the World

A Case Study

Submitted by:

Group-3 Sec-C

SAMPRIT SWARUP SATPATHY

JYOTI RANJAN SWAIN

DEBASIS PANDA

SANDEEPAN JENA

SUJIT KUMAR PRADHAN

PRITHWI BANERJEE


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Table of Contents

Serial Number Topic Page

1 Case Study on Tourismin Bhubaneswar

Tourism overview 4

Tourism Strategy 5

Tourist Places in and

around Bhubaneswar

7

Essence of Tourism

Marketing in Odisha

12

Innovation Approach In

Tourism

17

Tourist Products 18

Tourism Projects in the

State 20

Some of the Facts and

Figures about Odisha

Tourism

21

Photos on Tourism 26

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Case Study on Tourism in Bhubaneswar

Bhubaneshwar is the capital of the Indian state of Orissa, officially spelled Odisha.

Bhubaneswar has been known by names such as Toshali, Kalinga Nagari, Nagar Kalinga,

Ekamra Kanan, Ekamra Kshetra and Mandira Malini Nagari (City of Temples) otherwise

known as the Temple City of India.It is the largest city of Orissa, and a center of economic and religious importance in the

region today.

Bhubaneswar along with puri and Konark forms the famous golden triangle , which is

one of the sought after destination of eastern India.

Bhubaneswar replaced Cuttack as the political capital of the state of Orissa in 1948, a

year after India gained its independence from Britain. Bhubaneswar and Cuttack are often

commonly together known as the twin-cities of Orissa. The metropolitan area formed by

the twin cities has a 2011 population of 1.4 million. Bhubaneswar is categorized as aTier-2 city. An emerging Information Technology (IT) hub, the boom in the metals and

metal processing industries have made Bhubaneswar one of the fastest developing cities

of India in recent years.

Kalinga battlefield daya river dhauli hills

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Geography and Climate

Bhubaneswar is situated between 21 15' north latitude 85 15' longitude, at an altitude of

45 meters above sea level. Geographically, Bhubaneswar is situated in the eastern coastal

plains of Orissa and south-west of the Mahanadi River. The city is subdivided into

townships and housings.

Transportation

Bhubaneswar being a planned city, it has better well planned roads in comparison with

other cities in India. Bhubaneswar has its city public transport run by Bhubaneswar-Puri

Transport Service Limited (BPTSL) and Dream Team Sahara (DTS) under JNNURM

scheme. The fleet of 125 buses which cover all major destinations across the city,

Cuttuck, Puri and Khurda. Autorick shaws are available for hire and on share basis for

communication throughout the city.

Tourism overview

Tourism is travel for recreational, leisure or business purposes. The World Tourism

Organization defines tourists as people "traveling to and staying in places outside their

usual

environment for not more than one consecutive year for leisure, business and other

purposes".

Tourism requires necessary infrastructure and services to the tourists. It is aconglomeration of several activities and has the potential to stimulate employment

generation in

related fields like Hotels, Transport, Shopping, Food, Entertainment, Guiding etc. It is the

hospitality sector which binds together a lot of other employment generating sectors

through

backward and forward linkages.

Tourism is a highly labour intensive sector.. According to an estimate, for every million

rupees invested in Tourism Sector, 89 jobs are created against 45 jobs in Primary Sector

and 13jobs in Secondary Sector. The ratio of indirect jobs to the direct jobs in the Tourism

Sector is

approximately 3:1.

It is difficult to quantify the exact number of jobs created in the Tourism Sector

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especially indirect jobs, as the areas are very vast and varied. Growth of Tourism also

strengthens the local economy as it helps flow of money including foreign exchange

earnings from one region to the other. Top priority is therefore accorded for development

and promotion of Tourism in Odisha.

Tourism strategy

For the promotion of tourism the state government has followed a two pronged approach.

One way is to create required infrastructure within and, the other way is to organize

effective publicity outside the State.

Keeping in view the changing needs of the time, the Department is working on a new

Odisha Tourism Policy. This will bring about a transformation and help keep pace withother developed state like Kerala, Rajasthan, Goa etc. and also the National Tourism

Policy. Tourism being a capital intensive subject, contribution of private sector is

essentially required and hence the Tourism Department will encourage the private sector

for more investment in the field of Tourism in Odisha. The State Government will act as

a promoter and a catalyst to create a congenial environment in this regard.

The infrastructure of tourism development falls into two categories, basic and touristy.

While road, electricity, water, external and internal transport, postal and

telecommunication, medical care, etc. constitute basic facilities; accommodation,

restaurant, public convenience, organised tours, recreation and guide services, etc.

constitute touristy facilities. Availability of basic facilities is a prerequisite for creation of

touristy facilities.

For marketing and publicity, the Department organizes or supports tourism fairs and

festivals, arranges publication of attractive advertisements and write-ups in the media,

produces informative brochures, maps, audio visuals, CD-ROMs, etc. Hospitality totravel writers, tour operators, etc. is also provided.

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Advertisements

Electronic Media

For promotion of the Odisha Tourism in India as well as abroad , innovative and

attractive advertisements were given in Discovery, BBC , NGC, CNN International, ZeeInternational, AajTak, Headline Today, Dilli AajTak, Tez channels and Odisha Tourism,

banner was displayed in www.tathya.in,www.Naukri.com,www.bbc.com.

Website

The Odisha Tourism Website (www.odishatourism.gov.in) has been refurbished to

highlight the various tourism products of the State and it has attracted considerable Cyber

visitors. The website was given a new dimension by incorporating colourful snap shots of

festivals of Odisha and films.

Audio Visuals

Odisha Tourism Film DVDs were circulated among Tour Operator, Tourist Offices,

Tourists etc.

Outside the Country

Odisha Tourism participated in the following international events during 2011-12.

Festivals Organized

The Konark Festival, International sand Art Festival .Toshali National Craft Mela ,

Dhauli- Kalinga Festival , Muketeswar Dance Festival, Rajarani Music Festival , Gotipua

Dance Festival,International Odissi Dance Festival, Odissi Music Festival, SamrachanaFestival, Guru KeluCharana Mohapatra Award Festival, Lokamahotsav Sambalpur, Parab

(Tribal Festival) at Koraput Mondei at Nabarangapur, Beach Festival at Puri , Chandipur

and Gopalpur, Chhau Festival at Baripada, Balangir and Kalahandi Mahotsav, Konark

Dance & Music Festival at Konark, , World Tourism Day Celebration, Satkosia Festival,Dhanuyatra (Bargarh)etc.

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Odisha Tourism Portal

For wider global marketing, Odisha Tourism portal has already been launched. The portal

will have participation of stake holders both from Public & Private Sectors. The Portal

will not only enable potential tourists to get updated information about Odisha but also

facilitate e booking of hotels, trains, flights, package tour and route planning

Tourist Places in and around Bhubaneswar

Lingaraj Temple

Its towering spire-like beauty dominates the Bhubaneshwar skyline. The 11th century

temple is the culmination of architectural beauty and sculpted elegance. The temple goes

of a Natamandir (hall of dance), the Bhog Mandap (hall of offering) and the Jagamohan

(the porch) while its beautifully carved tower rises to a height of about 55 mts. Over 150smaller shrines, dedicated to a host of other deities, crowd the temple enclosure.

Odhisha State Museum

The genesis of the Odisha State Museum goes back to the year l932, when two notable

Historians, Prof. N.C. Banerjee and Prof. Ghanshyam Dash of Ravenshaw College,

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Cuttack started collection of archaeological treasures from various places. The small

Museum was then housed within the premises of the College. In l938, by a suitable order,

the Government of Odisha transformed this nucleus into the Provincial Museum of

Odisha and appointed Committee of Management consisting of the Principal, the Head of

the Department of History and three other Professors of the College.

Maintaining close contact with the general public and the

Archaeological Department of the Government of India and other States, the Museum

continued to grow. In order to popularize the cultural exhibits of the Museum, leaflets

printed both in Odia and English were published in the Samaj and the New Odisha and

copies of the same were sent to officials and the public to create a sense of awareness

about the significance of the Museum. As a result of this publicity, students and the

general public started visiting the Museum in large numbers. The teachers of the History

Department made sustained efforts to explain to them the cultural value of the Museum

and its exhibits.

Initially, it was only an Archaeological Museum with a collection of sculptures,

terracotta, numismatics, copper plates and specimens of fine arts. With the growing

interest of the staff and people, the antiquities were reorganized in a systematic manner.

Stone sculptures were rearranged in three groups related to their styles: such as Gandhara

Art, North Indian Art, Odisha Art, and each group were subdivided into Buddhist, Jain

and Brahnmanical images. Terracotta objects and coins were also organized according to

the spots they were found in, their age and types.

With the shifting of the State Capital from Cuttack to Bhubaneswar in

l947-48, the Provincial Museum was also shifted there. Slowly the collection of

antiquities and specimens grew manifold and the necessity of having a special building

for the purpose was felt. The foundation stone of this building was laid on 29th

December, l957 by Dr. Rajendra Prasad, the then President of the Indian Union. Dr. H. K.

Mahtab, the then Chief Minister of Odisha and a noted historian himself took the

initiative for making the institution a full fledged Museum. The construction of thebuilding along with an administrative block, an auditorium (Kalamandap) and a Guest

House was completed in l960 and in the same year the Museum was shifted to the new

building. The institution was renamed the Odisha State Museum and in the same year

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Dhauli

Dhauli hills are located on the banks of the river Daya, 8 km south of Bhubaneswar in

Orissa . It is a hill with vast open space adjoining it, and has major Edicts of Ashoka

engraved on a mass of rock, by the side of the road leading to the summit of the hill.

Dhauli hill is presumed to be the area where Kalinga War was fought.

Ashoka's Rock edict in 1895

The Rock Edicts found here include Nos. I-X, XIV and two separate Kalinga Edicts. In

Kalinga Edict VI, he expresses his concern for the "welfare of the whole world". The

rock-cut elephant above the Edicts is the earliest Buddhist sculpture of Orissa. The stone

elephant shows the animal's foreparts only, though it has a fine sense of form and

movement. It has another significance, which is related to earth in form of an elephant,

and to that extent, elephant probably represented the Buddha to devotees.

Ashoka had a special weakness for Dhauli, where the battle was fought. The Daya river issaid to have turned red with the blood of the many deceased after the battle, and enabled

Ashoka to realize the magnitude of horror associated with war. He saw to it that Dhauli

became an important centre of Buddhist activities. He built several chaityas, stupas and

pillars there. He got abodes excavated for the recluse, instructions inscribed for officials,

expounded the main principles of dandaniti for the public, provided special status to his

new kingdom including the stupas at Dhauli.

On the top of the hill, a dazzling white peace pagoda has been built by the Japan Buddha

Sangha and the Kalinga Nippon Buddha Sangha in the 1970s.

The nearby region also houses Ashokan edicts and possibly a Stupa at Bhaskareshwar

temple at Tankapani road as argued by scholars. The Dhauligiri hills also has an ancient

Shiva temple which is the place for mass gathering during Shiva Ratri Celebrations

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NANDANKANAN Garden of GoD

Nandankanan National Park can be spotted close to Bhubaneswar, as you travel 20 Km.

You find it amidst the Chandaka Forest, where Nature can be discovered in full groove.

With Kanjia Lake encompassing some of the part of this zoo and a botanical garden

adding to its significance, Nandankanan Wildlife Sanctury is real wonder. Because of the

immense popularity of this park among tourists, this park enjoys the name of being the'Garden of Pleasure.

One can also spot fresh water ships galore in this park as you visit 34acquaria located in

this park. Moreover, an array of reptiles including snakes, crocodiles, turtles, etc. can be

found crawling over the surface of this zoo. And they are more than enough to make you

awestruck. Endangered species also add to the list of the habitants filling the animal

crowd of the Nandankanan Wildlife Park.

One can spot Nilgiri langur, Sangal Lion, Asiatic Lion, etc. that make it completely

breathtaking. Wildlife lovers who crave to see White Tiger would be more than pleasedto discover how safely and caringly this Nandankanan Wildlife Sanctuary has preserved

this beautiful specie.

And you would definitely be surprised to discover that apart from endangered species,

there exist a total of 166 species that comprise of a variety of birds, mammals as well as

reptiles.

One can also enjoy adventures including safaris, boating, etc. while visiting this

sanctuary. Therefore, don't waste any more time and plant to head towards the

Nandankanan National Park today only.

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Konark Temple

The magnificent Sun Temple at Konark is the culmination of Orissan temple architecture,

and one of the most stunning monuments of religious architecture in the world.Built by

the King Narasimhadeva in the thirteenth century, the entire temple was designed in the

shape of a colossal chariot with seven horses and twentyfour wheels , carrying the sun

god, Surya, across the heavens. Surya has been a popular deity in India since the

Vedic period.

Planetarium

Imagine stepping into a room that magically transforms into outer space and being

suspended in air as if space walking! That is exactly the effect the new upgraded Pathani

Samata Planetarium in the city has on visitors.

CHILIKA

Queen of natural beauty, Chilika, the largest brackish water lake in Asia covering an area

of over 1,100 sq. km is a great attraction for the tourists for fishing, bird watching andboating. In winter Chilika aflutters with thousands of indigenous and migratory birds of

many varieties from far and near - even from the distant Siberia. The fabulous beauty of

Chilika which has inspired poets to sing its glory and which can be best enjoyed from

Balugaon, Barkul, Rambha and Satpada must be seen to be believed. One can also have a

glimpse of the lake from the moving trains and vehicles on the road near these places.

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The atmosphere is just serene and undisturbed amidst the blue expanse of water on one

side and an evergreen range of hills on the other. Dotted with a host of islands with

romantic names, a cruise in Chilika will be a life-long memory.

It is the largest wintering ground for migratory birds on the Indian sub-continent. The

lake is home to a number of threatened species of plants and animals. The lake is an

ecosystem with large fishery resources. It sustains more than 150,000 fisherfolk living

in 132 villages on the shore and islands .

The lagoon hosts over 160 species of birds in the peak migratory season. Birds from as

far as the Caspian Sea, Lake Baikal, Aral Sea and other remote parts of Russia, Kirghiz

steppes of Mongolia, Central and southeast Asia, Ladakh and Himalayas come here.

These birds travel great distances; migratory birds probably follow much longer routes

than the straight lines, possibly up to 12,000 km, to reach Chilika Lake.

Essence of Tourism Marketing in Odisha

Tourism industry is considered as the largest and most flourishing industry in the world.Most countries recognize this dynamic industry as the main factor for improving

substructures. According to Fay-Sola (2000), Tourism is an impressive agent in the world

especially in developing countries where using other forms of economy as production and

natural derivation are not economic. Nowadays, a new type of tourism is appearing which

replaces traditional tourism, and includes inventions and more specialties, which is based

on tests and experiences.

Tourism is the complex of relations, connections and phenomena, accompanying a

journey and stay of people in places which are not their permanent or prolonged

residence and unconnected with their labour activity. Industry of tourism is one of themost dynamically developing sectors of economy. In obedience to information of WTO,

in the last twenty years the average annual rates of growth of foreign tourism were 5.1 %,and average annual rates of growth of currencies receipts from international tourism 14

%. In 2010 the amount of international journeys probably will grow to 937million USD.

Many highly developed countries, such as Switzerland, Austria, France, built the

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considerable stake of the welfare on profits from tourism. In essence tourism confesses

one of the profitable industries of economy, finding support of the state.

Tourism consists of wide dimension: from trade and transport to financing and mediation

of the different fields. Here are hotels and restaurants, laundries and barber-shops,

educational and sporting establishments, tourist firms, radio and the TV stations,consulting firms, medical establishments, museums, cinemas and theatres.

In the tourism industry, marketing is a process that never stops. It is essential that we

have some understanding of what this process was all about. There are two terms that are

central to this process and that need to be understood: market and marketing.

Traditionally a market was a place where consumers went to exchange goods, services, or

money. This definition puts emphasis on the place of the transaction, not on the

consumer. Think about the following terms:

roadside markets, farmers markets, the market place, and supermarkets. They are all

places where people go to buy and sell.

The Essence of Marketing:

Marketing experts have expanded this definition to include the consumer. A market now

refers to potential customers who share a specific need or want and who might be willing

to exchange something to satisfy that need or want. In other words, a market is a group of

consumers who have similar needs or wants and who are willing to buy or sell something

to fulfill them. There are many markets for tourism businesses but it is impossible for anyone business or community to reach them all. We need to select one or more specific

markets, e.g. married couples, single parents, family groups, elderly couples, campers, or

first time visitors that you want to use your goods or services. These are called target

markets. Marketing is the process of managing the exchange of goods, services, and

money to satisfy the needs of consumers, or the market.

Marketing in tourism was activity on planning and development of tourist goods and

services, sale, advancement of goods and services, stimulation of demand and pricing.

This activity helps to move forward commodities or services from a producer to the user

with the purpose of receipt maximal income at the most effective satisfaction of needs.

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TOURIST VISIT IN THE IDENTIFIED TOURIST CENTRES OF ODISHA

(DISTRICT WISE)

Environment of Tourism ENTERPRISE

A tourism enterprise operates in constantly changing terms, conditioned by a variety

relations folded inside it, and also with other economic subjects. The collection of these

relations makes the concept of marketing environment. It greatly determines the character

of firm activity and must be detail examined in the process of conducting marketing

researches. In order to define marketing strategy and to conduct it in life, marketers must

know about :

1. Internal environment of tourism enterprise, its potential and progress trends;

2. External environment, its features and place occupied by an enterprise in it

An internal environment (microenvironment) is a part of general marketing environment

which is situated into an enterprise and is controlled by it. It contains that potential whichenables the firm to function, exist and survive

An internal environment is analyzed by following directions:

personnel (their potential, qualification;

selection, teaching and advancement; jobs evaluation and stimulation; saving andmaintenance of relations between workers, etc.);

Organization of management (communication processes; organizational

structures; norms, rules, procedures; distributing of rights and responsibility;

hierarchy of submission);

finances (maintenance of liquidity, providing of profitability, creation ofinvestment possibilities);

marketing (strategy of tourist products: price strategy; sale strategy;

communication strategy)

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SI

No

Name of the

Tourist Center

2009 2010 2011

KhurdaDomestic Foreign Total Domestic Foreign Total Domestic Foreign Total

1 Bhubaneswar 1260051 18773 1278824

2 Dhauli 836170 9012 845182 852893 9015 861908 878480 9105 887585

3 Khandagiri &Udayagiri

361440 2962 364402 420528 3250 423778 573949 3574 577523

4 Nandankanan 2012232 2371 2014603 1987616 1069 1988685 2554950 1477 2556427


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ENVIRONMENT OF TOURISM ENTERPRISE

A tourism enterprise operates in constantly changing terms, conditioned by a variety

relations folded inside it, and also with other economic subjects. The collection of these

relations makes the concept of marketing environment. It greatly determines the characterof firm activity and must be detail examined in the process of conducting marketing

researches.

In order to define marketing strategy and to conduct it in life, marketers must know

about:

1. internal environment of tourism enterprise, its potential and progress trends;

2. external environment, its features and place occupied by an enterprise in it.

An internal environment (microenvironment) is a part of general marketing

environment whichis situated into an enterprise and is controlled by it. It contains that potential which

enables the firm to function, exist and survive

An internal environment is analyzed by following directions:

Personnel(their potential, qualification; selection, teaching and advancement;

jobs

evaluation and stimulation; saving and maintenance of relations between workers,

etc.)

Marketing (strategy of tourist products: price strategy; sale strategy;

communication strategy). Finances (maintenance of liquidity, providing of profitability, creation of

investment possibilities);

The purpose of internal environment research is getting a clear understanding of strong

and weak sides of tourism enterprise. Find out strong sides serve as a base for

competitive activity and must be extended and strengthened. Weak sides must become

the object of the most intent attention. It is necessary to get rid of majority of them.

External environment analysis

An external environment is examined as a complex of two independent subsystems:

macro environment

direct surrounding

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Macro environment creates the general conditions of the tourism enterprise

environment.

Each tourism firm feels the influence of the macro environment and can not manage it.

The study of demographic factors of macro environment takes important place at the

analysis of markets possibilities of tourism enterprise. Marketing must examine questions

about the quantity of population, placing it, age structure and so on.

Economic factors are no less important as demographic. It is not enough only to know

how much of targets audiences a firm has. It is also important to define how many and

what services they will want to acquire. A lot of factors influence on the solvent process

of population, among them: level of economic development of a country, wages rate,

inflation and unemployment. It is necessary to take into account high dependence of

demand on tourism services from the level of profits.

Marketing Research

In the conditions of strong competition every enterprise, regardless of its size and type

of activity, it uses the certain instruments of marketing for gaining the successful

functioning and satisfaction of market demand. Organizations working in the field of

tourism abroad (hotels, tourism operators, tourism agencies, transporting companies)

widely apply market researches and often use such traditional market approaches as

market segmentation and positioning of product. Thus scientists studying marketing in

tourism, and also practical workers in this sphere try to explore the clients requirementsand his behaviour. The process of market research is a connective link between

organization and market. It includes collection, analysis and interpretation of information

which help managers get to know problems and possibilities of marketing of tourist

services and thus make reasonable decision.

The Public Relations in Tourism

Public relations are directed on the study of the public opinion and forming of benevolent

attitude towards a tourist enterprise and its activity. The main reason of rapid and wide

distribution of public relations at the last years is that circumstance, that mutualmisunderstanding between tourism firm and its target market is very expensive for both.

General purpose of public relations is establishment of bilateral intercourse for the

exposure of common opinions or interests, and also achievement of the mutual

understanding, based on the truth, knowledge and complete information.

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Main aims of public relations in tourism are following:

Establishment of the mutual understanding and confiding relations between a tourism

enterprise and public;

Providing of fame to the firm;

Creation and confirmation of firms image; Denial of unclear and un favorable

Providing support from the side of various target markets

Innovation Approach In Tourism

It is probably fair to say that most sectors of economic activity have undergone strong

technological changes moving towards ITbased flexible manufacturing with global outsourcing,creating the .com or new economy, as the creative destruction of existing institutional

arrangements and patterns of exchange in order to create new wealth through innovation.

In the past decade, destination management has also only barely adjusted to

completely change environmental and competition structures and processes. Existing destination

strategies can no longer satisfy market requirements.

There are various definitions of the term innovation which means the creation of

something new. The diversity of definitions lies in the different purposes of examining thisphenomenon. Probably the most useable definition is distinguished by five areas in which

companies can introduce innovation:

1. Generation of new or improved products.

2. Introduction of new production processes.

3. Development of new sales markets.4. Development of new supply markets.

5. Reorganization and/or restructuring of the

Company

Potential areas for innovation in tourism

In todays saturated markets customers look for experience rather than destination drivenproducts. Hence, in the future it will be important to create a rewarding tourism experience

through innovation and product development instead of offering singular tourism elements. Newholiday forms offering experience will become the main motive for the holiday decision. The

creation of experience should cover entertainment, educational, aesthetic and escapist

elements and/or product features. Experience in this context means content, i.e. the nucleus ofthe holidays.

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The destination acts as a stage and the different tourism companies as actors on this

stage. Continuous learning and the acquisition of knowledge from the customers will become

essential.

O n the economics of innovation and product development behaviour in Tourism

There are three factors which determine the level and pace of innovation actively in tourism:

Supply and supplyrelated determinants. Demand drivers.

The level and pace of competition

The availability of new technologies led to the development of new skills, new materials,

new services, and new forms of organization. This is especially true for the last two decades

where the role of technological innovation was crucial. In tourism, technology created a new

form of business called e-tourism, which today is the biggest force in e-commerce.

Tourism Products

The key tourism products promoted by the state are:

Leisure The cities offer the best of leisure options and is one of the key tourism products of thecountry.

Cruise The vast coastline coupled with strong cruise infrastructural facilities has made cruise

tourism one of the key products of the state

Tourism ProductsThe key tourism products promoted by country are :

Arts and Culture One of the key products being promoted by the country is its rich arts

and culture.

Nature The state has a vast coastline and a number of islands rich in natural beauty and

the country promotes its natural resources as one of the key products in its tourism

campaign.

Culture and Heritage The unique culture and heritage is the prime tourism product of

the State.

Fests and Festival in Odisha

Orissa being a land of ancient and sacred temples, where three religions flourished, is thronged

by pilgrims throughout the year.Festivals in Orissa are mesmerizing in their raw energy, religious fervor and a splash of colors

juxtaposed with rhythms that vary from district to district and tribe to tribe. The religious

undercurrent in events of all origin and purpose unite the festivals and fair in a

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harmony of dances, music and Jatras that complete Orissa's calendar year.

Enamored with temples across its landscape, Orissa hosts a number of temple festivals especiallyrelated to Lord Jagannath at Puri including the world famous Rath Yatra or the Car Festival.

Orissa constitutes many tribal communities especially in its south-western districts, thefestivals in Orissa also include tribal festivals and fairs that are sometimes intriguing, sometimes

bewildering but always entertaining. Some of the tribal festivals include Chaita Parva and

Bali Yatra.

Festivals in Orissa are not restricted to temples and tribal festivals but are also concerned

with celebrating the cycle of life with all its joys and sorrows. To showcase the varied folk

tradition and cultural heritage of Orissa, there are several special festivals being organized inOrissa such as the Puri Beach Festival, Konark Festival and Kalinga Festival.

Festivals in Orissa also include religious festivals that are unique to Orissa (Raja, Kumar

Purnima) and the ones that are celebrated at the national level (Durga Puja,Maha Shiv Ratri, Dusherra, Diwali etc).

Tourism of Orissa offers you an opportunity of your lifetime to explore the riches of Orissa with

its festivals and fairs.

Threats to Tourism

Some of the threats to the odisha tourism are enlisted below:

The sense of insecurity among the foreign tourist. It is because of the frequent attacks onthe foreigners.

The emergence of naxal activity in the state is another threat.

The step motherhood attitude of the central government towards the state

Lack of proper infrastructure on some of the main stream tourist place like : Puri Beach,Dhauli

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Tourism Projects in the State

The following projects have been completed which were sanctioned during the 10th plan

period scheme .

1.Rural Tourism,Raghurajpur

2.Destination Development, Puri

3.Peace Park & Amphi theatre at Dhauli4.Development of Gopalpur - on - Sea .

5.Development of Chilika Lake as a tourist destination of Odisha.

6.Development of Similipal in the district of Mayurbhanj.

7.Integrated Budhist Circuit-Ratnagiri-Lalitagiri-Langudi-Udayagiri.8.Development of Sakhigopal.

9.Development of Taptapani.10.Integrated Development Dhauli-Puri-Konark-Bhubaneswar

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Some of the Facts and Figures about Odisha Tourism

Source-Statistical Bulletin Odisha 2011

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Source-Statistical Bulletin Odisha 2011

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Foreign Visits in Odisha

Tourist Visits in Odisha during 2011 (Month-Wise)

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Tourist Travel By air

Source- Statistical Bulletin Odisha 2011

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Photos on Tourism

References

1. http://www.orissatourism.org/orissa-photo-gallery.html

2.http://odishatoday.com/viewnews.php?news_id=3142

3. http://www.orissatourism.gov.in/new/

4. http://en.wikipedia.org/wiki/Bhubaneswar

5. Odisha Tourism Bulletin for the year -2011
http://www.orissatourism.org/orissa-photo-gallery.htmlhttp://www.orissatourism.gov.in/new/http://en.wikipedia.org/wiki/Bhubaneswarhttp://www.orissatourism.gov.in/new/http://en.wikipedia.org/wiki/Bhubaneswarhttp://www.orissatourism.org/orissa-photo-gallery.html

Documents

Tourism of odisha-Marketing campaign