Haryadi Wirawan

University of Indonesia

Tourism Campaign

Backgroundonly one out of three Local tourist made a visit to domestic destinationSource : Ministry of Tourism and Creative Economy Data Center & Central Bureau of Statistics

Indonesia is ranked 1st in the world's most ��addicted Smartphone using population

(181 Minutes / day)Source : Millward Brown AdReaction

Challengepromote 10 domestic destination to local tourist

HOW do we CHANGE the

cycle ?

Lack of information

Vacation

Looking for many other domestic destination

informationTraveling Abroad

AKamSi Mobile Application

CampaignAkamsi stands for Anak Kampoeng Sini which means local people in urban slang

Message“Domestic tourist with great experience of local knowledge

are at an advantage” – Haryadi Wirawan

Objectives1. Increase domestic tourist visit2. Increase local participation in tourism3. Preserve and thrive the local knowledge

Scope1. 10 Priority domestic tourism destination2. Local people 3. Domestic tourist

Audience1. Local people2. Investors 3. Domestic tourist

Partnership1. Local people2. Accomodation3. Local Government4. Social media5. Airlines6. Travel agent7. App developer

Tactics1. AKamSI Mobile App2. Games and reward3. Be local for a day

An App filled with local guidance of delicacies,sights, and how to enjoy the destination local way

AKamSi Mobile App

Games & RewardsWho doesn’t love playing games?

In AKamSi, you can play as a local doing daily activites such as hiking, crafting, cooking exotic food, etc....

The best part of it, you will get a reward just for doing it!

VOUCHER

Merchandise

FUNExperiences

Local for a dayAfter your first visit with AKamSI mobile app, you will get a

FREE t-shirt if you share your activities as a local for a day on social media

OrganizationProject

Manager

PR Leader Treasury Leader

General Affair Leader

• Mobile App• Social Media• Local people• Domestic Tourist

• Investment• Finance

• Local Government• Reward• Supervisor

TimelineActivities 1st Month 2nd Month 3rd Month

Proposal & Administration

Partnership

App Development

Training

Promo

Merchandise Production

Evaluation

InvestmentItem Amount Unit Price

(Indonesian Rupiah)

Final Price (Indonesian Rupiah)

Proposal 100 Piece 25.000,00 2.500.000,00

Mobile App 3 Month 750.000,00 2.250.000,00

Training 3 Week 3.000.000,00 9.000.000,00

Merchandise 500 Piece 50.000,00 25.000.000,00

Supervisor 10 Person 2.000.000,00 20.000.000,00

Promotion 2 4.000.000,00 8.000.000,00

66.750.000,00

Evaluation

Social Media Traffic

#SayaAnakKampoengS

ini

Increasing domestic Tourist

Local Incom

e

THANK YOU

Credits•www.shutterstock.com

•Hipster People

•Majestic Casual

•Central Bureau of Statistics

•Ministry of Tourism and Creative Economy Data Center •Milward Brown

•Microsoft Office

•Adobe Photoshop