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Tourism Satellite Accounting
TSA Milestone
Tourism Satellite Account:
Recommended Methodological
Framework
WTO, OECD, Eurostat and UN
May 2001
WTTC / OEF
From Strategy and Concepts to
Implementation, Model Building,
Hard Data, Research, Analysis
And Reporting
13 Years of Commitment
WTTC’s TSA Research
The China TSA Estimates
2004
Personal Travel & Tourism
Business Travel
Government Expenditures
Capital Investment
Visitor Exports
Other Exports
China - T&T Demand
100
110
120
130
140
150
160
170
1999 2000 2001 2002 2003 2004
1990 Constant US$ Bn Cumulative Real Growth %
0
50
100
150
200
250
300
China - T&T Demand
1990 201020011995 2005
T&T Industry and EconomyConsumption(Industry)
Demand(Economy)
0
20
40
60
80
100
120
140
1999 2000 2001 2002 2003 20040
50
100
150
200
250
300
1990 Constant US$ Bn T&T Economy GDP Cumulative Real Growth %
Industry Economy
China - T&T GDP
1990 201020011995 2005
T&T Economy GDP
WTTC’s League Table Extract(Year 2003, % of Total GDP)
4 Macau, China 54.8
50 Malaysia 12.2
53 Thailand 11.8
61 Hong Kong, China 11.0
68 China 10.3
72 Indonesia 9.8
73 Singapore 9.8
85 Japan 8.9
109 Korea, Republic of 7.5
110 Philippines 7.4
116 Vietnam 6.9
137 Chinese Taipei 4.9
Table extracts normalized for SARS
T&T Economy GDP
WTTC’s League Table Extract(10-Year Real Growth Annualized, %)
8 Malaysia 8.2
9 China 8.1
21 Hong Kong, China 7.2
31 Vietnam 6.7
38 Thailand 6.5
43 Indonesia 6.4
50 Singapore 6.3
61 Chinese Taipei 6.1
70 Macau, China 6.0
101 Korea, Republic of 5.4
106 Philippines 5.3
161 Japan 1.5
Table extracts normalized for SARS
0
10
20
30
40
50
60
1999 2000 2001 2002 2003 2004
Millions of Jobs T&T Economy Employment Cumulative Real Growth %
Industry Economy
0
50
100
150
200
250
300
China - T&T Employment
1990 201020011995 2005
T&T Economy Employment
WTTC’s League Table Extract(Year 2003, % of Total Employment)
3 Macau, China
68.4
62 Japan 10.4
66 Malaysia
10.1
70 Philippines
9.7
83 Thailand
8.6
87 Korea, Republic of
8.4
91 Indonesia
8.1
95 Hong Kong, China
7.6
97 China
7.5
105 Singapore
6.6
118 Vietnam
5.5
119 Chinese Taipei
5.5
Table extracts normalized for SARS
T&T Economy Employment
WTTC’s League Table Extract(10-Year Real Growth Annualized, %)
13 Malaysia 6.4
14 Singapore 6.3
23 Hong Kong, China 5.6
56 Macau, China 4.5
61 Indonesia 4.3
99 Vietnam 3.2
107 Chinese Taipei 3.1
115 Thailand 2.8
128 Philippines 2.2
134 China 1.9
142 Korea, Republic of 1.7
161 Japan 0.0
Table extracts normalized for SARS
The ChinaT&T Policy
Assessment
International Steering Committee
Public / Private Interviews
Desk Research and Analysis
Review and Debate
Recommendations
Dialog
Asian Development Bank
Association of Better Business & Tourism
Services
Beijing Institute of Tourism
Census Statistics Department, Hong Kong
SAR
China Association of Travel Services
China National Tourism Administration
China World Hotel
Great Eagle Hotels International
Hong Kong and Shanghai Hotels, Ltd
Hong Kong Tourism Board
Hyatt International Hotels & Resorts
International Air Transport Association
International Travel Services Branch of
Shanghai Tourism Association
Invest Hong Kong
MK Corporation, Ltd
Okura Garden Hotel Shanghai
Quality Tourism Services Scheme, Hong Kong
Shanghai Airlines Co, Ltd
Shanghai Business International Travel Service
Co
Shanghai China International Travel Service Co,
Ltd
Shanghai Municipal Tourism Admin. Commission
Shanghai Yuyuan Tourist Mart Co, Ltd
The Chamber of Tourist Commerce, All-China
Federation of Industry Commerce
The Govt of the Hong Kong SAR
The Hong Kong Polytechnic University
Tourism Commission, Hong Kong SAR
Tourism Research Cntr, Chinese Acad. Social
Sciences
Travel Industry Council of Hong Kong
Giovanni AngeliniCEO & Managing Director, Shangri-La Hotels and Resorts
Henrik BartlHead of Specialized Property Finance, Aareal Bank
Bernard BialylewDirector, Gullivers Travel Associates
Robert H BurnsChairman, Robert H Burns Holdings Ltd
Martin BüseCEO, TUI China
Gary CharlwoodFounder, Chairman & CEO, Uniglobe Travel (International) Inc
Dave CliftonManaging Director Europe & Asia, Interval International
Glen DavidsonSenior VP, Travel Insurance and Related Services, Worldwide Accident and
Health Division, AIGRobert F Dodds Jr
Vice President, Investment Banking Department, China International Capital Corporation Ltd
Edouard EttedguiManaging Director, Mandarin Oriental Hotel Group
Andreas FlaigHead of International Hotel Advisory, Aareal Bank
Richard HartmanHead of Asia Pacific Hotels, Six Continents plc
Michael HobsonSenior Vice President, Sales & Marketing, Mandarin Oriental Hotel Group
Fred HowardPresident, Boeing China Inc
Huang JieChief Representative, American Express, Shanghai
Geoff GarsideSenior Vice President, Marriott Lodging International
Susanna HuiDirector of PA&C for Hong Kong & China, American Express
LJ JiaVice President & Country Manager China, American Express
Rick S KirkbrideChairman, Resort, Restaurant & Recreation Practice Group, Paul, Hastings,
Janofsky & Walker LLP
Paul KirwinPresident & Managing Director, Carlson Hotels,Asia Pacific
Hans LerchCEO, Kuoni Travel Holding Ltd
Eric LevyExecutive Vice President, Colony Capital
James LuExecutive Director, Hong Kong Hotels Association
J W Marriott JrChairman, Marriott Corporation
Linda L NganSolicitor, Koo and Partners in association with Paul, Hastings, Janofsky &
Walker LLPLu Ni
Chief Representative, GCW ConsultingDavid Richardson
General Manager International Relations,Government & Industry Affairs Group, British Airways
Per SetterbergCEO, Global Refund A B
Liu Xian ShengChief Representative, American Express, Guangzhou
Steven SiqueiraDirector, Government Affairs, Japan/Asia/Pacific/Australia, American Express
International, IncIan Swain
Chairman & CEO, Swain Travel Services IncTrevor de Vries
Deputy Managing Director, Mondial Assistance GroupRichard Willis
Managing Director, P&O TravelScott J Woroch
Vice President, Business Development,Asia Pacific, Four Seasons Hotels and Resorts
Wang Kai YuanPresident & Chairman, Air China
James WilsonVice President Public Affairs, Six Continents plc
Eugene XiChief Representative, American Express, Beijing
Chao Robert ZhengManager of Business Development, Greater China, Wimberly Allison Tong &
Goo
China has the potential to become one of the world’s great tourism
economies.•
The effort necessary to make this happen is staggering.
Tourism ManagementNational Tourism OrgPublic-Private Sector
PartnershipsTourism PlanningIndustry MeasurementDomestic TourismOutbound TourismProduct DevelopmentBudget Hotels
The MICE MarketTimeshareDevelopment of Western
ChinaHuman CapitalFinancial ServicesAviationOpen SkiesFinancing
The Policy Agenda
