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Tove lo

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Ebba Tove Elsa Nilsson is a Swedish singer-songwriter who performs

under the name of Tove Lo (pronounced "Too-veh Lu"). Her "Lo" moniker

is Swedish for Lynx - a species of wildcat that Nilsson fell in love with at

the age of three while visiting an animal park.

Nilsson studied at the music-orientated high school Rytmus

Musikergymnasiet, which is similar to the UK's BRIT School, where she met

and befriended the future members of Icona Pop. Nilsson was for a time

a member of a music band called Tremblebee made up of students

from the school, before leaving to concentrate

on a solo singing and songwriting

career. She cut her teeth writing

songs for Girls Aloud and Icona Pop,

before achieving a solo

breakthrough with her 2013 tune

"Habits." The dark break up anthem

generated sufficient Internet buzz

to earn her a record deal with

Universal.

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The song was released on 25 March 2013 as Tove Lo's second single, and later re-released on 6 December 2013 under the title "Stay High". This song is a remix of "Habits," featuring record production duo Hippie Sabotage. It became Nilsson's first entry on the UK singles chart. "You're gone, and I've got to stay high all the time to keep you off my mind," she sings. The video shows her downing shots and hooking up with strangers, then crying uncontrollably in a nightclub toilet.

The video begins with what looks like her memories from a hangover, as images of whiskey, a shoe in a chandelier, and her making out with a man flash on the screen. We then see what happened the night before. She walks into a bar to get a bottle of whiskey, and drinks with a man. She is then seen in a tea party with four other women. They drink champagne amongst an array of cakes and cupcakes. As the video flashes white, you see a glimpse of the other women's memories, seen mostly kissing. Near the middle of the video, she becomes drunk and makes a mess at the tea party with everyone else, taking her shirt off, smearing cake, and pouring champagne on herself. She is then seen kissing the man she was drinking with. In the end of the video, she is seen at home, vomiting into a sink.

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The reason that I have decided to analyse the music video “Stay High” by Tove Lo is because the video is based around a girl who is drinking and doing drugs to forget about her ex boyfriend. I wanted to use some of these ideas in my own music video for the song that we will be doing. I think in my own video I will use the idea of a young girl who is drinking and doing drugs and not having a good outcome. Because I am doing a drum n bass song, I think that the using the idea of a young girl on drink and drugs will fit in well as these songs are usually associated with partying and drinking. In the ‘Stay High’video, the drinking is not glamourized as she looks dirty and at the end she passes out and I would like to portray this message in my music video. You can see in the previous slide that the images are not glamourizing drinking and doing drugs.