Mansfield BID AGM Update 2013/14

Safe & Secure - £56,990• 4368 – Ambassadors Patrol Hours

• 102 – Members Radio Scheme

• Facilitation of tasking meeting and town banning orders

• Administration of MALV

• 2 – Rapid deployable CCTV Kits

• 1248 –Night Street Marshals Patrol Hours / Street Pastors

• Crime Prevention Campaigns – Public and Businesses

• National Common Minimum Standard written by us

• Winners of the Gold Certificate in the Midlands Regional Crime Initiative award for outstanding work in reducing crime and anti-social behaviour

Safe and Secure - Examples

Cleansing & Maintenance - £65,340

• Over £50,000 saved collectively

• 6.4 Tonnes of Cardboard removed

• Dedicated Chewing gum removal

• Snow & Graffiti Removal

• Keep Britain Tidy Award

• Granted a Lenghtsman contract from NCC

• FREE PAT testing

• Continued waste removal, cleansing & Low level maintenance and decorating

Cleansing – Examples

Marketing - £70,820 • Town centre website - over 4500 hits a month - Over 12,000 views of

pages are made per month

• ‘I Love Mansfield’ scheme to encourage civic pride with:- 3,150 likes on the I Love Mansfield- 5,100 Members of the ‘I Love Mansfield’ ‘Privilege card - Trent Barton Mango Bus cards - 50,000 members

• Extensive media promotions through local newspapers / radio/ bus advertising / leaflet promotions

• A dedicated press officer

• ‘Down Town’ Town Centre Magazine and/ or ‘Your Evening Out in Mansfield’ brochure - both having over 10,000 copies produced and distributed to only local residents, Tourist Information Centres, Hotels and high footfall destinations

Marketing - Events Event / Promotion Example When Outcome / Impact

Valentines Gala Feb Footfall increased by 21%

Weekly Summer Children events

July Footfall increased between 1.2% - 9.73% dependent on event

Summer evening Market July Footfall increased by 7.69%

Christmas evening Market Dec Footfall increased by 79.9%

Olympic Torch Relay June Over 10,000 people attended

Best Dressed window Competition

Dec 3,500 votes cast

Town Centre Treasure Hunt Easter / Christmas 2,400 children took part

Up Our Street 20 weeks editorial

May – Aug Estimated Advertising Value - £48,000

Summer Beach Aug Footfall increased by 4.79%

Christmas Light Switch on (in conjunction with local authority)

Nov Over 8500 people attended

Mansfield’s Garden Festival Sept Over 9000 people attended

Independent retailer celebrations

May Pending

Access - £1,962• ‘Town Centre Shopping Guide’ and ‘Your Evening out in

Mansfield’ 10,000 copies are produced for circulation

• The introduction of the FREE town centre App with on average 50 downloads a month

• New key gateway signage installed welcoming visitors to Mansfield

• A NEW £47,000 way finding signage scheme has been installed, funds raised and project managed by the BID team.

• Funding and installation gained from Nottinghamshire County Council to refresh and install new directional signage in to the town

Invest in Mansfield - £41,821

FREE Wi-Fi for all visitors - on average 3000 IP requests an hour

The launch of Mansfield’s Pop Up Shop which generated 2 new businesses setting up within the Town

Investment leaflet generated Ongoing work with Nottinghamshire

County Council to generate a funding proposal for D2N2

Access to better rates for gas, electricity and insurance saving collectively over £10,000 to date

Facilitation and chairing of Mansfield’s Town Team accessing over £10,000 additional funds during 2013 for the town centre

Key lead on the Purple Flag Application

Appealing Mansfield - £11,700

Annual extension to the fabulous Christmas lights to expand the lights through all of the town centre where ever possible

The installation of 150 Yearly hanging baskets and planters

Silver winners in Britain in Bloom Award for the town centre

Improvement of empty shop frontages

Designing out crime in particular hotspot areas

Improved gateway and wayfinding signage

Dressing town for major events such as the Olympics

2014/15 Priorities • Continuation of core services

• Purple Flag assessment – pending

• Larger events including ‘evening markets’ and a weeks long event package in May

• Introduction of Mansfield Town Centre customer service awards

• Application for the Innovation Technology High Street funding

• Work with NCC to submit a large heritage lottery fund

• Work with D2N2 to be aware of emerging funding

ConsultationBusinesses Said:

• Key Business Challenges:

- The National Economy – 64.3%

- Car Parking Costs – 61.5%

- Increasing Business costs – 29.7%

- Neighbouring competition – 29.7%

• Mansfield has become:

- A better place to do business – 32.3%

- Worse place to do business – 45.2 %

- Stayed the Same – 22.6%

• If the BID was removed would the town suffer:

- YES – 68.8%

- NO – 15.1%

- Unsure – 12.9%

• Priorities for the BID should be in the next 5 years:

- The Market – 55.9%

- Attraction of new businesses – 52.7%

- Bigger visitor attractions – 52.7%

- Cleansing & Maintenance – 46.2%

- Security – 41.8%

Public Said:

• Top likes:

- Local – 52.5%

- Shops – 47.1%

- Compact – 26.7%

- FREE Wi-Fi – 24.6%

• Has the town improves in the last three years:

- YES – 42.5%

- NO – 22.7%

- Worse – 15.4%

- Same – 22.7%

• Why people visit:

- Shopping – 87%

- Socialising – 42.9%

- Drinking – 35.3%

- Eating – 35.7%

• Shopping destination choice:

- Mansfield – 35.7%

- Nottingham – 28.5%

- Meadowhall – 24.1%

- Chesterfield – 7.1%

Re-Ballot Period• New 5 Year business plan to be launched shortly

• Continuation of Core Services + stronger strategic initiatives

• No changes made to boundary

• No changes made to levy %

• 5 week voting period – 17th October – 13th Nov 2014

• Announcement – 14th November

• If successful new BID period to run from 6th April 2015