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THE PERFORMANCE NETWORK GROUP GMBH

MEDIA INFORMATION

Eine Marke der E2Ma GmbH

WE ARESPECIALISTS FOR E-MAIL MARKETING AND LEAD GENERATION

Four successful online agencies in one location

Focus on creating and realising integrated marketing concepts to acquire new customers

Operator of 34 target-group-specific online portals

Over 6,000 successful campaigns in the D-A-CH region

Partnerships with leading online and direct-marketing agencies

Signatory of the quality standard e-mail marketing

A Media Ventures GmbH company, the private capital investment company of media

entrepreneur Dirk Ströer

Shopping / family Consumers / finance


recipientsapprox. 3.0 millionapprox. 4.9 million

recipients

General interestLeisure / travel

recipientsapprox. 5.0 millionapprox. 2.7 million

recipients

Portfolio

Distribution according to age

Facts

21+79+z26+74+z23+77+z16+84+z14+86+z18-24 25-34 35-44

21% 26% 23%

45-54

16%

55 and older

14%

69%31%

Interior highlights, living concepts,high-quality designer furniture

Average to above average

www.7roomz.de

7Roomz.de is the inspiration web portal for interior & living design. Since 2017 7Roomz offers weekly lovingly arranged living concepts consisting of 7 room categories, which are presented in 4 weekly newsletters to the Living Design lovers. 7Roomz currently reaches 250,000 people via newsletter. Furthermore, 7Roomz reaches several thousand people per day via the social media channels Instagram, Pinterest, Facebook and WhatsApp.

250,000 contacts

contacts


Facts

8+92+z37+63+z38+62+z13+87+z4+96+z18-24 25-34 35-44

8% 37% 38%

45-54

13%

55 and older

4%

23%77%

Finance, shares, investment

Above average

350,000

www.aktienjournal.de

Aktienjournal.de provides financial experts with specific news on a daily basis and is therefore ext-remely popular with shareholders and those interested in the stock market. This portal is the current source of information for active investors.

contacts


Facts

6+94+z16+84+z27+73+z37+63+z14+86+z18-24 25-34 35-44

14% 37% 27%

45-54

16%

55 and older

6%

22%78%

Cars

Average

375,000

www.autotest.de

autotest.de is the evaluation platform for the German‘s „favourite child“. This portal stands for infor-mation at first hand and practical experience. Drivers can become part of the community by creating their own profile and create transparency with their evaluations, criticism and praise.

contacts


Facts41%59%

Health, nutrition, travelling, lifestyle

Above average

180,000

bestager JOURNAL provides the older generation with general information on health, nutrition, finan-ce, travelling and lifestyle. The silver surfers find competent advice on this site to make sure they re-main active in their prime.

www.bestager-journal.de

0+100+z0+100+z 0+100+z 0+100+z100+0+z18-24 25-34 35-44

0% 0% 0%

45-54

0%

55 and older

100%


contacts

Facts

18-24 25-34 35-44 45-54 55 and older

9+91+z18+82+z39+61+z26+74+z8+92+z 9% 18% 39% 26% 8%

22%78%

Golf

Above average

120,000

BestGolf provides information on golf – enthusiasts can get information about everything here, from technique and equipment to travels. In addition, they can always find the latest news on professional golfers and international tournaments.

www.bestgolf.de

contacts


Facts

12+88+z21+79+z23+77+z32+68+z12+88+z

33%67%

12% 21% 23% 32% 12%Groupbuying, price affinity, marketplace

Average

www.deallx-shopping.de

Deallx.de is one of the leading group shopping websites in Germany and Austria. Due to the wide range of products on offer, we are able to segment the 1.1 million newsletter recipients very finely and precisely.

1,100,000

18-24 25-34 35-44 45-54 55 and older

contacts


Facts

9+91+z22+78+z26+74+z25+75+z18+82+z

64%36%

9% 22% 26% 25% 18%

Average

Competitions, surveys

www.e2ma.de

E2Ma GmbH is one of the leading companies in the area of lead generation for direct marketing and market research in Germany. It became active in the German market in 2005 and extended its busi-ness activities to Austria and Switzerland in 2014. It creates mailing lists for stand-alone campaigns via various online competitions and surveys.

560,000

18-24 25-34 35-44 45-54 55 and older

contacts

Facts

ehorses connects people and horses – from hobby riders, amateurs and professionals, horse sellers and buyers to trainers, breeders and marketers. They all reflect the monthly more than 1.9 million visits at ehorses. No other platform brings together the ambitious competition rider, the well-connected horse breeder and the consumption-oriented horse lover.

89% 11%

Above average

Horse market, horse sharing, ads

www.ehorses.de

171,000

contacts


Facts

5+95+z20+80+z35+65+z20+80+z20+80+zAudio, photography, living/food

45%55%

www.falkemedia.de

A passion for media: the young and dynamic publishing house with more than 15 trade journals offers high-quality, edited content on various topics, such as photography, Mac, audio, living and food. Supple-mented by its cross-media offer, falkemedia meets the requirements of its target groups.

Average

18-24 25-34 35-44

5% 20% 35%

45-54

20%

55 and older

20%

320,000

contacts


Facts

3+97+z9+91+z26+74+z29+71+z33+67+z18-24 25-34 35-44

33% 29% 26%

45-54

9%

55 and older

3%

69%31%

Fashion, beauty

Average

230,000

www.fashionlounge.de

The fashion magazine fashionlounge keeps readers informed about fashion events in the online and offline world, models, the latest trends and fashionable looks.


contacts

Facts

18-24 25-34 35-44 45-54 55 and older

19+81+z36+64+z28+72+z12+88+z5+95+z 19% 36% 28% 12% 5%

78%22%

High-quality fashion, fashion designers

Above average

www.fashion-magazin.de

The high-class fashion portal fashionmagazin reports about the most recent international fashion trends and Prêt-à-porter shows from Paris and Milan to Tokyo. Here, the reader can catch up on stars and his or her favourite designer.

312,000


contacts

Facts

18-24 25-34 35-44 45-54 55 and older

12+88+z28+72+z26+74+z22+78+z12+88+z

54%46%

12% 28% 26% 22% 12%

www.ferien.de

Travelling

Average

500,000

ferien.de provides millions of holiday offers with guaranteed best prices. The portal is the online spe-cialist for travelling and stands for TÜV-approved quality, security and transparency. ferien.de is ope-rated by COMVEL GmbH, to which the well-known travel portal weg.de belongs, among others.

contacts


Facts

5+95+z9+91+z15+85+z28+72+z43+57+zAverage to above average

www.forher.de

The lifestyle magazine FORHER is one of the leading portals for women in the German-speaking regi-on and has been voted one of the „100 best Internet addresses for women“ by the „Bild am Sonntag“.

900,000

43% 28% 15% 9% 5%

25% 75%

Lifestyle, beauty, fashion, celebrities

18-24 25-34 35-44 45-54 55 and older


contacts

Facts

18-24 25-34 35-44 45-54 55 and older

19+81+z32+68+z24+76+z16+84+z9+91+z 19% 32% 24% 16% 9%

62%38%

Calendar with reminder function

Average

300,000

www.geburtstagsliste.net

Geburtstagsliste.net helps users remember birthdays. The simple tool invites friends to enter their birthdays into the user‘s personal birthday list.


contacts

Facts

19+81+z32+68+z21+79+z28+72+zAverage to above average

19% 32% 21% 28%

51%49%

Salary & Career, leading salary portal

300,000

GEHALT.de is the leading salary web portal in the German-speaking area and the number 1 for all as-pects of salary and career. Every month, the website supports over 3 million employees with a wide range of services and valuable decision-making aids on the topics of salary and career.

www.gehalt.de

18-24 25-34 35-44 45 and older


contacts

Facts

18-24 25-34 35-44 45-54 55 and older

11+89+z28+72+z35+65+z17+83+z9+91+z 11% 28% 35% 17% 9%

34%66%

Finance, insurances

Average

400,000

www.geld-magazin.de

The finance portal Geld-Magazin offers a wide variety of information on topics such as financial in-vestment and insurances and also gives consumers tips on finance. Here, people can find valuable advice regarding all aspects of life where money matters.

contacts


Facts

11+89+z12+88+z34+66+z31+69+z12+88+z18-24 25-34 35-44

12% 31% 34%

45-54

12%

55 and older

11%

44%56%

600,000

Benchmarkings, online shopping

Average

www.getestet.de

Getestet.de is an independent comparison portal. Every other week, major benchmarkings are publis-hed with regard to different online shops and offers on the Internet.


Facts

8+92+z28+72+z26+74+z20+80+z18+82+z18-24 25-34 35-44

8% 28% 26%

45-54

20%

55 and older

18%

57%43%

Competitions, vouchers, free articles

Average

www.gewinnkurier.de

GEWINNKURIER publishes an overview of the most recent online competitions and vouchers. Due to the wide variety, every user can find a suitable offer.

1,272,000 contacts


GIGA is one of the largest German sites for technology, games and entertainment. The editorial department at GIGA publishes text and video content on a daily basis in the form of articles, news, reviews, test reports, tutorials and rankings – spread across the themed worlds GIGA APPLE, GIGA ANDROID, GIGA SOFTWARE, GIGA GAMES and GIGA FILM. Users can either book stand-alone campa-igns or else go for newsletter integrations.

contacts

Facts

19+81+z29+71+z19+81+z17+83+z16+84+z18-24 25-34 35-44 45-54 55 and

older

19% 29% 19% 17% 16%

27%73%

104,000Average

Technology, games, entertainment

www.giga.de


contacts

Facts

7+93+z18+82+z24+76+z23+77+z28+72+z18-24 25-34 35-44 45-54 55 and

older

7% 18% 24% 23% 28%

54%46%

Average

Classified ads, jobs, cars, real estate

www.kalaydo.de

kalaydo.de is a large regional online advertising portal in Germany: job offers, real estate,new and used cars, classified ads – people find whatever they are looking for among more than 1,000,000 ads on kalaydo.de. Vendors can reach interested people and buyers in a simple and secure way, and in their direct proximity.

100,000


contacts

Facts

9+91+z28+72+z22+78+z14+86+z27+73+z18-24 25-34 35-44 45-54 55 and

older

53%47%

9% 28% 22% 14% 27%Travelling, health, nutrition, lifestyle

Average

www.kioskmedia.de

KIOSK Media has been operating online directories for catalogues and newsletters since 1997. On katalogki-osk.de, mein-kiosk.de and further websites, users can choose from over 300 catalogues and newsletter ser-vices. User profiles are generated via catalogue requirements and newsletter registrations, and demonstrate a high affinity to the topics mail order and travelling.

670,000



contacts

Facts

18-24 25-34 35-44 45-54 55 and older

6+94+z12+88+z14+86+z18+82+z50+50+zAverage

6% 12% 14% 18% 50%

70%30%

Greeting cards

www.kisseo.de

Kisseo is Europes leading distributor for free greetingcards. The database consists of users who re-gularly keep in touch with their family and friends. They are also interested in various topics such as traveling, housing and gardening, cooking or fashion and cosmetics.

220,000


contacts

Facts

16+84+z26+74+z23+77+z20+80+z15+85+zAverage to above average

16% 26% 23% 20% 15%

35%65%

Mail dispatch, online storage, toolbox

1,400,000

mail.de is an e-mail provider for secure, respectable and comfortable e-mail communication. Here, high quality and security standards on the Internet are combined with the desire a lot of users have: a free e-mail address. Premium integration: mail.de offers the integration of moving image formats (autostart mode) in e-mail campaigns and the cross-media switching of display formats.

www.mail.de

18-24 25-34 35-44 45-54 55 and older

200,000 contacts


Facts

18+82+z 19+81+z21+79+z19+81+z23+77+z

46%54%

18-24 25-34 35-44

18% 23% 19%

45-54

21%

55 and older

19%Classified ads, cars, marketplace, jobs

Average

www.markt.de

markt.de offers a vast amount of free classified ads, personal ads and shop articles for purchase and sale. In addition, markt.de functions as a networking service, a meeting place to exchange ideas and cont-acts. With approx. 700,000 visitors per day, more than 500 million page visits per month and 2 million acti-ve ads, markt.de is one of the leading online marketplaces and networking services in German.

contacts


Facts

0+100+z5+95+z8+92+z15+85+z72+28+z18-24 25-34 35-44

0% 5% 8%

45-54

15%

55 and older

72%

10%90%

Average

Daily life, hobby, office, family

www.mt66.de

MedienTeam66 GmbH offers perfect everyday assistants concerning the PC, image processing and creative craft ideas for people belonging to the target group 50+ who use computers. The beginning is easy: MedienTeam66 GmbH offers intuitive and clever ideas providing lasting input with regard to the design of documents, interesting photo collages and style sheets that make daily life easier.

385,000

contacts


Facts

13+87+z32+68+z25+75+z18+82+z12+88+z

58%42%

13% 32% 25% 18% 12%Fashion, travelling, hobby, office, family

Average

www.mein-newsletter.de

Mein-Newsletter.de regularly informs users about unique and attractive offers, competitions and vouchers in a variety of areas. Of course, tips on where to buy inexpensive goods for daily life and work are included, too. Users have qualified not only through topic-related campaigns, but also through questionings regar-ding their interests.

770,000

18-24 25-34 35-44 45-54 55 and older

contacts


Facts

38+62+z32+68+z19+81+z8+92+z3+97+z18-24 25-34 35-44

38% 32% 19%

45-54

8%

55 and older

3%

45%55%

Music, charts, artists

Average

650,000

mp3.de has been the portal for music, promotion and a lively exchange among music fans since 1997. Users can find the most extensive offer of information from the world of music, no matter whether they are interested in pop, rock, electronic music or jazz.

www.mp3.de


contacts

Facts

22+78+z23+77+z28+72+z16+84+z11+89+z18-24 25-34 35-44 45-54 55 and

older


22% 23% 28% 16% 11%

48%52%

Cars, real estate, household, family

www.quoka.de

Quoka.de is Germany‘s largest marketplace for fast and simple buying and selling of products and services from all areas of daily life. This enormous variety of topics with more than 5.8 million inte-resting and affordable offers makes Quoka.de the most attractive free portal for classified ads.

200,000

contacts


Facts

13+87+z19+81+z25+75+z29+71+z14+86+z

39%61%

13% 19% 25% 29% 14%Buyer customers, Home & Living, Fashion

Average

www.sim-buy.de

As one of the most successful eBay powersellers, Sim-Buy has a very large and detailed list of newsletter recipients. We do not only know the age, gender and Geolocation, but also the products that have been purchased over time - so we are able to make very precise segmentations!

256,000

18-24 25-34 35-44 45-54 55 and older

contacts

Facts

www.spieletipps.de

Spieletipps.de offers extensive information about PC and console games. Over 1.1 million Facebook fans ensure an outstanding position in the social networks.

23% 77%

PC & console games

Average

200,000


contacts

Facts

18-24 25-34 35-44 45-54 55 and older

2+98+z23+77+z45+55+z26+74+z4+96+z 2% 23% 45% 26% 4%

17%83%

Finance, shares, investment

Above average

800,000

www.stockwatch.de

Every minute, Stockwatch.de provides investment experts with information from 260 sources on topics to do with the financial and stock market. Registered users can configure their home page so that it displays information that is relevant to them.

contacts


Facts

3+97+z10+90+z29+71+z34+66+z24+76+z 3% 10% 29% 34% 24%Home entertainment, video on demand


www.videobuster.de

Whether DVD & Blu-ray or Video on Demand rental, VIDEOBUSTER.de has a strong content portfolio of over 70,000 titles and the technology to deliver an appropriate home cinema experience to all customers.

100,000

18-24 25-34 35-44 45-54 55 and older

contacts


Facts

27+73+z 12+88+z24+76+z12+88+z25+75+z

60%40%

18-24 25-34 35-44

27% 25% 12%

45-54

24%

55 and older

12%

Average

Discount vouchers, electronics, culture

www.weltderrabatte.de

The voucher and deal site www.weltderrabatte.de was launched in August 2014. Here, daily offers of more than 3,000 partnerships are presented on the Internet. Among these, people can find offers in vari-ous categories, such as fashion & clothes, culture, travel, consumer electronics, furniture & living, sports and pets.

1,100,000


contacts

Facts

18-24 25-34 35-44 45-54 55 and older

5+95+z23+77+z46+54+z18+82+z7+93+z

www.wireltern.de

This family portal is the perfect companion for parents to be and families – with news, articles, inter-views and a lot of fantastic competitions. Numerous service offers, such as the extensive clinic gui-de, complete the profile.

95% 5%

5% 23% 46% 18% 7%Family, children, pregnancy, baby

Average

130,000

Selection options

according to industry according to decider according to regions (federal state/postal code) according to NACE-Code

Agencies: 55,000Garages (free+bound): 82,000Gardening/landscaping: 70,000Trade: 210,000Manufacturers: 28,000Hotels/restaurants: 33,000Metal working: 60,000Traffic/transport: 104,000Commerce (wholesale+retail): 120,000

Distribution according to industry

Managing directors: 120,000Freelancers & self-employed people: 330,000Purchasing decision makers/managers: 32,000Facility management: 14,000IT decision makers/purchasers: 75,000Marketing decision makers/managers: 52,000HR decision makers: 55,000Sales managers: 65,000

Exemplary distribution according to deciders

General practitioners/internists: 20,000Pharmacies: 14,000Alternative practitioners: 4,500Dentists/orthodontists: 23,000eBay power sellers: 80,000Hospitals/clinics: 7,500Civil service/administration: 65,000 Registered associations: 124,000

Others

B2B e-mail marketing

2,000,000 contacts

In the B2C segment, the advantages of e-mail marketing have long been used for customer acquisiti-on. Now we also offer this possibility for B2B target groups. aha.de allows advertising companies to develop their B2B campaign according to well-known direct marketing selections and thus reach their target group via e-mail in a business context, too.

The Performance Network Group GmbH | Große Theaterstraße 7 | D-20354 Hamburg | Germany

Tel.: +49 40 890 66 33 - 0 | [email protected] | www.tpng.de

Cover photo: SasinParaksa - www.istockphoto.com

Documents

TPNG Media Information · source of information for active investors. contacts ... mented by its cross-media offer, falkemedia meets the requirements of its target groups ... Facts