12
Medical Aesthetics Business Considerations

Training - Business Considerations

Embed Size (px)

DESCRIPTION

Training - Business Considerations

Citation preview

Page 1: Training - Business Considerations

Medical Aesthetics

Business Considerations

Page 2: Training - Business Considerations

Accreditation & Validation

• Good medical practice

• Keep up to date

• Adhere to codes of practice

• Be honest, do not exploit or pressurise

Page 3: Training - Business Considerations

Aesthetic Associations

Pay £345 per year to become an ‘Associate Member’After a minimum of 2 years you can apply to become a full member.Forma!y ‘British Association of Cosmetic Doctors’

Pay £715 per year membership fee to be included on an online register. Members include all providers of medical cosmetic treatments including non-clinical

Page 4: Training - Business Considerations

Options

1. Work for an established clinic eg Sk;n

2.Set up you own clinic

3. Buy an Oris Medical franchise

Page 5: Training - Business Considerations

Clinic Setting

• Location

• Is there a market to sell to?

• Is it inviting to cliental?

• Does it project the right image?

Page 6: Training - Business Considerations

Bookings

• Have a dedicated phone number

• Allow an hour for initial consultations

• Allow 30 minutes for repeat treatments

• Always take contact details

Page 7: Training - Business Considerations

Post Treatment

• Contact clients 1 or 2 days following treatment

• Marketing via email or texting

Page 8: Training - Business Considerations

Supplies

• You will need the basics for an aesthetics clinic

‣www.wigmoremedical.com

‣www.healthxchange.com

• Do you need prescriptions?

• Make sure you have enough stock

Page 9: Training - Business Considerations

Stock Control

• Botox has a short shelf life

• Plan your clinical days carefully

Page 10: Training - Business Considerations

Marketing

• Think about your target market

• Websites - SEO - Adwords

• Promotions

• Publications

Page 11: Training - Business Considerations

Client Retention

• Don’t rush consultations

• Not just another transaction

• Review the treatment you provide

• Build a loyal client base

• Deal with complaints openly and honestly

Page 12: Training - Business Considerations

Oris MedicalFranchise

• Receive benefits of:

• Being promoted via our high ranking website

• Call handling, booking service & online diary

• Bulk buying power associated with the brand

• Use of logo & branded artwork / promotional material

• Perception of quality when associated with Oris Medical

• Access to advanced training

• Support of experienced piers & business development consultant

• Initial investment of £5,000 plus 10% of turnover